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A Place Under the Sun: Solar Energy and the Struggle for a Billion-Dollar Invisible Market

15 min read.

Unserved by policy makers whose grand energy priorities lay elsewhere, 600 million rural Africans for decades lay off-grid. When new technologies and global investment arrived, this emerging market became the site of competition and fantasy between indigenous solar technology traders and a white saviour industry backed by billionaire philanthropy investors.



A Place Under the Sun: Solar Energy and the Struggle for a Billion-Dollar Invisible Market
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The truth of the hunt, it is said, will never be fully known until the lion tells its story. This is particularly useful in the context of international development; the stories that get told tend to focus on the deeds of the “hunters” – in this case, the international do-gooders — that led to whatever outcomes they desire to highlight. The saying certainly holds true for the development of solar energy in Africa, because the coverage too often tells of expat social entrepreneur efforts to spread the technology. Intentionally or not, these Western actors ignore the work done by local players — the “lions”, who actually built the sector.

To better understand both sides of the story of solar in Africa, a global perspective of solar and the forces that drive demand is useful. Today, the worldwide solar energy sector is valued at more than $100 billion annually. In 2018, over 100 GW of solar power systems were installed. Yet despite enormous resources on the continent, less than two percent of this solar capacity was installed in sub-Saharan Africa. Africa is, in fact, a backwater for solar investments.

Today, the worldwide solar energy sector is valued at more than $100 billion annually. In 2018, over 100 GW of solar power systems were installed…less than two percent of this solar capacity was installed in sub-Saharan Africa.

Globally, solar electricity’s growth spurt came after 2000 when the German government supported the energiewinde program and Chinese production of solar modules ramped up in response to sharp spikes in demand. Since the late `90s, solar power projects in developed countries have mostly been grid connected and large scale. Early on-grid developments occurred in Germany and California, where today millions of homes have rooftops covered with solar panels. All over the developed world and in China and India, fields of modules produce gigawatts of power on sunny days. However, though production is over 100 GW per year today, it wasn’t until 2003 that global production surpassed 1 GW per year.

While millions of modules were installed in the global North, on-grid solar’s potential was almost entirely ignored by African governments. It was seen to be too expensive, unsuited for grids plagued by instability, a novelty without a real future. Africa’s power sectors were not ready to experiment with solar, so the line went. But after 1995, in order to placate post-Rio environmentalists, a number of World Bank and UN Global Environment Facility solar projects were set up to fund off-grid rural electrification. If the inattention delayed progress in African on-grid solar by decades, these small projects play an important, if largely undocumented, role in the global solar energy story: they stimulated the use of solar by rural people.

It wasn’t until 2003 that global production surpassed 1 GW per year.

Africa’s different solar path: Solar for Access

Well before grid connected programs were launched in the North, African entrepreneurs were selling off-grid and small-scale solar systems targeted at rural projects and consumers. This goes all the way back to the early days of solar, long before the technology was financially viable or available for grid power.

Today, in Kenya, Uganda and Tanzania, if measurements are made by percentage of households with solar power systems, many rural parts of these countries have a much higher absolute penetration of solar products than Northern countries. Surveys of Kenya and Tanzania populations show that penetration rates surpass 20 percent of all rural households. But the systems in Africa are much smaller and, until recently, of much less interest to the mega green investors that today drive the industry. Depending on who is telling the story, there are different versions of how such high penetration rates among rural populations have been achieved.

Well before grid connected programs were launched in the global North, African entrepreneurs were selling off-grid and small-scale solar systems targeted at rural projects and consumers.

All of the industry actors would agree on a few fundamentals. First, 600 million people lack access to electricity in sub-Saharan Africa. For the small amounts of energy these populations use — in the form of kerosene, dry cells and cell phone chargers — they thus pay a disproportionately high portion of their incomes.

Secondly, the massive funds to roll out rural grid investments for un-electrified populations are neither available to African governments nor the multilateral groups that support grid electricity development. Conservatively estimating grid connection at $500 per household, it would cost in the order of $50 billion dollars to distribute grid electricity to the continent’s unconnected rural population. And this does not include the generation and transmission infrastructure.

Because of these costs, and the lowered costs and technological improvements made in off-grid solar over the past decade, the World Bank, investors, donor partners and the private sector agree that off-grid solar energy is the best way to quickly cover a large portion of un-connected dispersed African populations. Nevertheless, governments still focus their budgetary outlays on grid-based electrification. Their spending has largely ignored the viability of off-grid solar power for rural electrification.

Conservatively estimating grid connection at $500 per household, it would cost in the order of $50 billion dollars to distribute grid electricity to the continent’s unconnected rural population.

Finally, as more and more investors line up to finance the solar electrification of off-grid Africa, all players agree that it is the private sector that has done and will continue to do the heavy lifting to provide solar electricity to rural consumers.

It is here that the story diverges. Who should be given the credit for the widespread use of rural solar in Africa? And, more importantly, how should future investments be made in the sector? The answer depends on who you ask.

The African Pioneers

Off-grid systems were a critical part of worldwide solar sales early on and many ended up in Sub Saharan Africa.

But these days, this remarkable story of the early players is not often told.

In the 1970s, though still expensive, solar became cost-effective for terrestrial applications (as opposed to NASA satellites). In Africa, national telecoms and international development players began using solar to power off-grid applications such as repeater stations, WHO vaccine refrigerators, communication radios in refugee camps and later, lighting in off-grid projects. Solar panels and batteries replaced generators — and the need to expensively truck fuel to remote sites. Because of this demand, traders in cities such as Nairobi began to stock and sell solar systems for these specialized high-end clients.

In the 1970s… on the back of pioneer demand, a lucrative market opened up when television signals spread across cash-crop growing regions of East Africa.

On the back of pioneer demand, a much more lucrative market opened up when television signals spread across cash-crop growing regions of East Africa. Rural people with coffee and tea incomes realized that they could power black-and-white “Great Wall” TVs with lead acid car batteries. Especially in Kenya, traders selling DC TVs quickly realized that car batteries could be charged with solar panels. Since they already had strong rural distribution networks, they added solar to their rural lines and a new industry selling, solar systems, TVs, lights and music systems was born. In the 1990s, East Africa’s off-grid solar market was a small but important slice of global solar demand.

After 1995, when Nairobi traders such as Animatics, NAPS, Telesales, Chloride Solar and Latema Road shops introduced lower cost 10-watt modules and 12-volt lights to the market, demand increased exponentially. Hundreds of technicians were selling systems to rural farmers and teachers. By the turn of the century, this market pioneered by African traders was selling — and even financing — tens of thousands of single panel solar systems per year in off-grid areas of Kenya, Tanzania and Uganda.

These established businesses exploded with the emergence of cell phone markets in the mid-2000s. Suddenly, millions of rural cell phone owners needed a cheap, convenient way to charge their phones. Distribution chains, with over-the-counter sales of solar electric systems already in place, simply added the required kit for charging phones to the wares they offered. Cell phone charging, a business worth tens of millions of dollars per year, tied into the groundwork laid by small retail indigenous companies and businesses. By 2005, enterprises had sprung up in rural areas all over East Africa that were selling these systems — and village SMEs were charging cell phones, video-cinemas and kiosk refrigerators with solar.

Business exploded with the emergence of cell phone markets in the mid-2000s.

Difficulties arose as demand grew. Competition brought poor quality and counterfeit products. Dodgy traders, a lack of skilled technicians and insufficient consumer awareness began to spoil the market. Without standards or regulatory systems in place to police the industry, the reputation of off-grid solar suffered. In those early days, uneducated consumers bought poorly-designed systems and were discouraged. The reputation of solar, especially among policy makers whose energy priorities lay elsewhere, was badly tarnished.

Enter the international development community

Recognizing a market of over 600 million off-grid people, multilateral and national aid agencies (World Bank, DFID, GIZ) realized the potential of solar to support energy access. They saw that rapid changes in technology were making off-grid solar more viable. Prices of solar modules were falling. Super-efficient LED lights were becoming available. Solid state-of-the-art electronic controls, inverters, dc appliances, lithium-ion batteries and well-designed products were coming into the market. These changes, together with rising awareness, did much to improve the choices of consumers.

In 2008, the World Bank and its investment arm, the International Finance Corporation, set up Lighting Africa to support the development of off-grid solar. Lighting Africa raised awareness of solar among African policy makers, developed quality standards and laid the groundwork for corporate investment in solar companies. It stimulated a transition of the sector from NGO/donor domination to foreign investor-based models. By developing a platform that recognized the enormous opportunities for solar businesses, Lighting Africa helped roll out standards for the sector, grew in-country awareness and stimulated investment in a new generation of off-grid solar companies that designed truly innovative products. It also helped set up a trade group — the Amsterdam-based Global Off-Grid Lighting Association, GOGLA — for companies selling approved solar products.

In 2008, the World Bank and the IFC, set up Lighting Africa to support the development of off-grid solar. Lighting Africa raised awareness of solar among African policy makers, developed quality standards and laid the groundwork for corporate investment in solar companies. It stimulated a transition…from NGO/donor to investor-based models…and stimulated investment in a new generation of off-grid solar companies that designed truly innovative products.

Lighting Africa did much to bring on board local policy makers, to help improve equipment quality and to increase market size. With the involvement of the donor partners, investment flooded in and new players, predominantly Western, entered the market. Companies such as D.Light, Greenlight Planet (owner of the Sun King brand), Solar Now, Bright Life, fosera, Mobisol and Solar Kiosk brought innovative high-quality products and services. The new generation of companies revolutionized consumer choice by using professional product designers, manufactured in China and elsewhere in South East Asia, sophisticated business models and Silicon Valley investment to roll out. An industry that had largely been indigenous and self-financed had become an opportunity for big money international investors.

The disruptions accompanying the arrival of Lighting Africa were felt almost immediately. Newly agreed quality standards mostly worked for manufacturing companies with deep pockets. Companies located further down the supply pyramid — the ones near the consumers, and which had built the markets — were by and large shut out as the big money began to flow in. As far as the donors and impact investors were concerned, there were two categories of players; their money would target the first, the international manufacturers. These were the established disruptors, represented by GOGLA members and led by savvy expat social entrepreneurs from Europe and the USA.

The other category, which GOGLA now described as the “grey market”, is composed of “thousands of small businesses and technicians in Africa”: local traders, rural wholesale dukas, small-scale integrators, technicians, import-exporters, ambitious lone wolf entrepreneurs. This group, grappling with the day-to-day of basic survival and incapable of preparing grant proposals for donors or business plans for impact investors, is largely unrepresented in the international conversation. It was this group, rightly or wrongly, that was held responsible for market quality problems that, according to the new narrative, the GOGLA members would solve.

The disruptions accompanying the arrival of Lighting Africa were felt almost immediately. Newly agreed quality standards mostly worked for manufacturing companies with deep pockets. Companies located further down the supply pyramid — the ones near the consumers, and which had built the markets — were shut out as the big money began to flow in.

If the positive product and marketing innovations of Lighting Africa and GOGLA members demonstrably benefitted millions of rural consumers, their market disruption also affected the ‘grey market’ players. In donor-supported conferences, convened mostly in the West, where energy access is discussed, the narrative is that the African solar industry passed from locals to international social entrepreneurs. Even if the international social entrepreneurs had the best intentions of serving African consumers, they were also strategically positioning themselves to win the hundreds of millions of dollars of grant and impact investment finance that was coming to the sector. And everything changed with Pay As You Go.

The Birth of PAYG

Pay As You Go (PAYG) was developed on the back of mobile money. Simply put, PAYG systems are small off-grid solar systems with embedded SIM cards that enable companies to remotely collect incremental payments from consumers. The embedded SIM card can accept payments, monitor the solar system and switch it off if payments are not made. The spending history of each PAYG customer can also be tracked online, much in the same way that credit card customers are tracked.

This group, faced with day-to-day survival and incapable of preparing grant proposals for donors or business plans for impact investors, is largely unrepresented in the international conversation.

When Nick Hughes, one of the developers of M-Pesa for Vodacom, Safaricom’s UK parent company, looked to the future he saw how mobile credit among poor consumers would enable them to access a variety of products. He recognised that solar electricity for phone charging, TV and lighting would be the most sought after rural product. With Jesse Moore, he established M-Kopa Solar. Once they tested their product, M-Kopa launched outlets in Kenya, Tanzania and Uganda, where solar demand was already well-developed.

The difference between PAYG and over-the-counter sales is that PAYG can reach a lower strata of customers and, importantly, the business can be scaled. PAYG enables companies to collect payments from thousands of Base of the Pyramid (BoP) customers — and it enables consumers in turn to finance systems over much longer time periods.

When Nick Hughes, one of the developers of M-Pesa for Vodacom, Safaricom’s UK parent company, looked to the future he saw how mobile credit among poor consumers would enable them to access a variety of products.

Before PAYG, virtually all transactions in solar were cash over the counter. The PAYG business model had the potential to disrupt the old model in the way that cell phones invalidated landlines. Payments could be tracked on-line in real time. Once PAYG technology was in place and investible models established, hundreds of millions of dollars of investment flowed into off-grid companies.

Donors had funded the pilot experiences and multilaterals had established the financial and policy framework for off-grid energy access. Now international patent capital could be enthusiastically invested in PAYG solar. Indeed, since 2015, on the order of a billion dollars of impact investment has been placed in PAYG companies in Africa. M-Kopa Solar alone has attracted well over $100M in venture capital and grant money. They are not alone. Others include Off-Grid Electric (now Zola, in Tanzania, Rwanda, Ghana and Ivory Coast), Fenix (Uganda, Zambia), Mobisol (Tanzania, Rwanda, Kenya), Azuri and others.

The PAYG business model had the potential to disrupt the old model in the way that cell phones invalidated landlines.

Taken together, these PAYG companies have connected millions of customers and brought much needed resources to the energy access sector. The point of this article is not to belittle their accomplishments. In fact, building PAYG companies can only be done with deep pockets, good planning and strong teams. To succeed, companies must build market share quickly and raise multiple rounds of investment. Though PAYG players start as technology and marketing companies, they quickly become finance providers. Snowballing cash demands force PAYG companies to pass through what some call a financial “Valley of Death”. Before they have enough revenue to support a viable business, they have to spend millions on equipment and sales staff to expand their base. It is a risky, high-roller business.

Competition is stiff. Many consumers are unwilling to pay the extra costs of branded PAYG products and will regularly privilege price over international standards. In fact, most products being bought in Africa are not from GOGLA members. Shops operating in “Buy-em-Sell-em” trading streets stock a large array of equipment, much of it substandard. Moreover, PAYG companies that finance Base of Pyramid customers can lose them at any time. Drought, political disturbance or economic downturn will shut down income streams. When there is no money in the economy, vulnerable populations simply stop paying bills for solar gadgets.

Since 2015, on the order of a billion dollars of impact investment has been placed in PAYG companies in Africa.

A further problem faced by PAYG companies is that their products provide electricity services unsuited to the elastic needs of rural families. A typical PAYG solar kit comes in a neat box with a 20W module, a few lights, a charger and a battery. A consumer might be happy with such basic light and cellphone charging service initially, but consumer needs and aspirations evolve quickly. A consumer that wants a 20W system one month might desire a system twice that size six months later. The boxed set units sold by PAYG companies struggle to grow with the aspirations and needs of much of their customer base.

Today, despite the potential of the PAYG model to scale, many of the first generation of companies are in trouble, languishing in the face of ruthless competition and the challenges described earlier. In 2017, Off Grid Electric, a company that pledged to electrify one million Tanzanians, virtually pulled out of their foundation country and rebranded to attract more rounds of desperately needed finance. In Kenya, M-Kopa had to downsize and restructure its business in late 2017. Smaller companies in less lucrative markets also struggle to scale. Fenix, the largest player in Uganda, was able to avoid financial issues by selling majority shares to the global utility company Engie.

Few if any investors are making financial returns on their investments.

Despite the potential of the PAYG model to scale, many of the first generation of companies are in trouble…

In a way, the PAYG players want to have their cake and eat it too. They claim that they offer quality products and they like to say that their data-based business model is best able to deploy resources to the 600 million ‘base of the pyramid’ consumers unserved by the mainstream energy market. Their complaints, mostly to do with quality, are directed at the ‘grey market’. But they are the first in line for Western grant money and super easy-term financing to grow their companies. At international conferences, almost exclusively convened in the West, it is their polite, white faces that own the conversation.

African Traders in the Over the Counter Market Still Dominate

PAYG entrepreneurs do not acknowledge a self-evident truth: the so-called “grey market” is the market. In Africa, for bicycles, sofas, consumer electronics, dishware and roofing tiles, there has always been a range of products for consumers to choose from. Providing consumers with choice is what drives capitalism — those companies that provide the best choices for consumers at the best prices win out. The market for off-grid products was never being ruined by poor quality products any more than the market for cell phones was. Consumers learn, traders improve their product offering and manufacturers innovate.

PAYG entrepreneurs do not acknowledge a harsh truth: the so-called “grey market” is the market.

Today, the same local traders that built the supply chains in the 1980s and `90s still dominate the consumer off-grid solar market. But they do not feature in the international solar discussion. Their sales are invisible to consultants and undercounted in global reports (The GOGLA annual report, now the sectors’ bible, does not count the “grey market” and off-handedly considers it a threat to the “quality” market).

Rural people buy most of their solar from grey market traders. I’ve followed markets and conducted field research in Africa for 20 years and have the data to back it up. In Tanzania, a 2016 national census indicated that over 25 percent of the rural population own some type of solar device – this is more than a million PV systems installed almost exclusively by “grey market” traders. Recently, when conducting demand surveys in Uganda’s Lake Victoria islands, I found that 80 percent of the island populations had purchased solar systems from over-the-counter traders — virtually none had PAYG systems. In Zambia, I conducted surveys of 20 off-grid villages and found that upwards of 60% of households had grey market solar systems. In Kenya, Somalia and Ethiopia, the story is the same.

Of course, Chinese solar modules and batteries dominate over-the-counter trade. But local manufacturing also plays a major role. Kenyan battery manufacturer Chloride sells on the order of 100,000 lead acid batteries per year to the off-grid market. Its partner Solinc, which manufactures 6MW of solar modules per year in Naivasha, provides its modules to Kenyan, Ugandan, Tanzanian and Rwandan over-the-counter players in the region. This commerce, of course, is driven by hundreds of traders and solar technicians.

The driving force for the success of local traders is rural consumers. Rather than being “manipulated” by unsavoury traders, consumers have absorbed lessons; they have become more shrewd. Over decades, they have learnt about solar products and, in true do-it-yourself fashion, they have become better able to put solar systems together. They value price and short-term functionality over quality. They understand that when they want larger systems, over-the-counter players are more responsive to their needs than PAYG sellers. OTC traders can provide larger systems for growing households at a lower cost. In short, rural retailers and their largely Chinese suppliers are still more responsive to consumer needs than PAYG companies. And they are lighter on their feet.

In 2019, solar is holding its own against grid-based rural electrification. Off-grid solar is growing because the technology has numerous advantages over grid extension. If governments have been slow to invest in solar for rural households, rural consumers are voting with their pocketbooks. Solar systems work, there is an infrastructure to supply and rural consumers understand the technology.

Expat social entrepreneurs, using impact investment and international aid assistance, advanced the international agenda for off-grid solar, raised financing, developed new technology and innovated new business models. But despite hundreds of millions of dollars of investment and grant aid, PAYG companies are still losing to local players. Why? Rural traders move more product because they inhabit the markets they work in.

In a market of 600 million consumers, there is plenty of room for different business models and players across the supply chain. But the untold story of local solar traders raises a number of questions about how we should build the coming solar industry.

First, is the issue of ownership and funding opportunities. Many here are uncomfortable with the idea of an industry predominantly owned and controlled by foreigners, even if they are well-intentioned social entrepreneurs. For each successful expat social entrepreneur, there are 20 local entrepreneurs equally capable but lacking support to finance even a modest start-up. Much more can be done to level the playing field for local start-ups if these budding players are given the opportunities that have been handed to PAYG pioneers.

Second is business size. Decentralized and off-grid power is exciting because it democratizes opportunity and lowers entry costs for small players. East Africa is a region where small and medium sized entrepreneurs create the biggest opportunities and drive dynamic economies. Investor interest in scalable businesses worth hundreds of millions of dollars is driven by greed, not by common sense. Smaller players would make for a more exciting and lively solar sector. There is no reason why scores of million-dollar companies shouldn’t be supported in a healthy sector, instead of one or two behemoths.

Finally, planners should reconsider the policy focus which has thus far trained the solar market on poverty alleviation and energy access. Base of the Pyramid off-grid electrification is a race to the bottom. Unless the same subsidies that underwrite most grid-based rural electrification is made available, off-grid BoP solar will remain too risky for real finance. In Africa people are moving into cities and looking for urban-based opportunities. Many who are concerned about climate change know that getting solar on-grid and into urban energy planning will do far more to fight climate change than off-grid solar. These small-scale on-grid opportunities are where the real long-term future for solar is in Africa.


Mark Hankins is a writer, consultant and green energy engineer based in Nairobi Kenya.


Why Physical Distancing Should Not Become the New (Ab)Normal

Working from home (WFH) certainly has its advantages, but studies have shown that prolonged isolation can have dire mental health consequences. As societies change their behaviour to adjust to COVID-19, they must take into consideration the innate human need for physical interaction.



Why Physical Distancing Should Not Become the New (Ab)Normal
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Many office workers are celebrating working from home (WFH), which has become the “new normal” in the age of coronavirus and lockdowns. Introverts who hate the prospect of making small talk with colleagues they secretly loathe have welcomed the idea of working remotely from home in their pajamas and setting their own work schedules. Those whose working experience was considerably diminished by office politics find that it is much easier to ignore these politics on Zoom.

WFH certainly has its advantages. Time spent commuting to work (which in Nairobi can be as long as two hours due to the city’s horrific traffic jams) can now be spent working. This is good for the environment, which is already choking from vehicular fumes, and for productivity. I have worked from home for several years and find that I am more productive at home because I spend less time getting dressed for work, travelling to work, and conducting idle chitchat with colleagues, time that is essentially wasted. Twitter has already told its employees that they can work from home for the rest of their working life at the company if they choose to do so.

With the advent of WFH, it has also become evident that showing up at work is not the same as working. Many of us have worked in places where it is not clear what work people actually do or why they were hired. Their output appears negligible or insignificant, but because they show up at work, it is assumed that they are working. With WFH, managers might be more diligent about monitoring “deliverables” (NGO-ese for outputs) by employees. After all, if you say you are working from home, and cannot show what you did, then it becomes clear that you are not actually working.

However, before we throw out our office suits and slip permanently into our comfortable bedroom slippers, we might consider this: the majority of essential workers in this world still have to go to work and make physical contact with human beings to earn a living. Doctors, nurses, retail store managers, food vendors, hawkers, need to physically interact with the people they serve. No WFH for them.

For those of us who were already working from home before the pandemic and lockdowns started, the new normal might appear like the old normal, but it is not for one simple reason – this lockdown is enforced; it is not voluntary. People working from home can decide when to go out and socialise to recharge their batteries or to make human contact; now that option no longer exists or is restricted.

Studies have also shown that while many women prefer the flexibility of working from home, a majority find that leaving the house to go to work is actually therapeutic. A survey by Gallup, for instance, found that two-thirds of working women liked the “social aspect” of their jobs. Working from home alone doesn’t provide the social contact and camaraderie that an office can provide.

There are other disadvantages of WFH and using online platforms to communicate with colleagues. As Jennifer Senior wrote in the New York Times recently, “Remote work leaves a terrible feedback vacuum. Communication with colleagues is no longer casual but effortful; no matter how hard you try, you’re going to have less contact – particularly of the casual variety – and with fewer people”.

Senior says that it would also be a mistake to assume that toxic office politics will not find its way into the WFH space. “They [office politics] are much easier to navigate if you can actually see your colleagues – and therefore discern where the power resides, how business gets done and who the kind people are”, she wrote.

When the home becomes a battlefield

The lockdowns around the globe are also testing marriages and giving rise to mental health problems that are breaking up families and leading to increased domestic violence. As the war against the coronavirus pandemic accelerates, another kind of pandemic is raging across the world. Reports indicate that violence against women has increased since lockdowns have been enforced in various countries, and that women are bearing a disproportionate burden of taking care of their families.

United Nations Secretary-General, Antonio Guterres, raised the alarm recently when he stated: “Over the past weeks as economic and social pressures and fear have grown, we have seen a horrifying global surge in domestic violence”. He noted that “violence is not confined to the battlefield”.

According to a recent UNWomen report, “COVID-19 and Ending Violence against Women”, in France reports of domestic violence increased by 30 per cent since the lockdown on 17 March. In Argentina, emergency calls on domestic violence cases increased by 25 per cent after the lockdown on 20 March. In Cyprus and Singapore, helplines registered an increase in calls by 30 per cent and 33 per cent, respectively. Demands for emergency shelter for domestic violence victims have also been reported in Canada, Germany, Spain, the United Kingdom and the United States.

“As stay-at-home orders expand to contain the spread of the virus, women with violent partners increasingly find themselves isolated from the people and resources that can help them”, says the report. “The surge in COVID-19 cases is straining even the most advanced and best-resourced health systems to the breaking point, including those at the front line in violence response”.

“It’s a perfect storm”, said the CEO of one British charity. “Lockdowns will lead to a surge in domestic abuse, but also severely limit the ability of services to help”.

In many countries where there are few services for victims of domestic violence, or where reporting physical abuse, especially by an intimate partner, is difficult, women are trapped in a vicious cycle. In situations where healthcare services are already over-stretched, women victims of domestic violence are also less likely to seek medical attention.

The closure of schools has also placed enormous pressure on women, who tend to be the main caregivers in families. For women who are poor, and who live in cramped housing, the pressures can be overwhelming. With stay-at-home children and a spouse who has either been let go at work, or who cannot work because of the lockdown, the home can become a pressure cooker ready to explode. Men who feel more insecure due to their unemployment status are likely to take out their frustrations on their wives. Sometimes this can result in physical violence, even murder, as has been reported in Kenya, where there appears to be a surge in intimate partner violence, sometimes resulting in death.

The looming mental health crisis

In my view, the idea that self-isolation and working remotely from home should be accepted as the new normal is terribly misplaced for one simple reason: human beings are wired to be social animals, and depriving them of social contact has dire psychological consequences. WFH advocates fail to consider that humans have an innate need to physically interact with other humans.

There is a famous experiment conducted by the American psychologist Harry Harlow that is often cited to underscore the above point. Harlow’s work with primates, particularly infant rhesus monkeys, showed why isolation can be detrimental to human development. His experiments showed that when baby monkeys are taken away from their mothers and raised in a laboratory setting, they start engaging in disturbing behaviour, including self-mutilation. It didn’t matter how well fed the monkeys were, their need for maternal comfort and love proved more critical to their development than their need for sustenance. The infant monkeys placed in cages did not thrive; some held in prolonged captivity even died. The experiment highlighted the importance of maternal care and touch in infant development. Those who believe that hugs, cuddles and handshakes are gestures that will no longer be tolerated in a post-COVID world might want to refer to Harlow’s groundbreaking work.

Johann Hari also highlights the importance of social contact in his book, Lost Connections: Why You’re Depressed and How to Find Hope. Hari, a journalist who had been on anti-depressants for years (without much success) embarked on a journey to find out why depressed people remained depressed even after years of taking drugs or undergoing therapy.

He found that depression is not so much a clinical condition that can managed with the right medicine, but essentially a social disorder whose cure lies in connecting with other like-minded people. He found that depressed people are not only more likely to feel lonely, but also tend to feel insecure. They have few friends and little social interaction.

Despite the proliferation of social media and the billions of “friends” on Facebook, an alarming number of people around the world are reporting being both lonely and depressed. Hari found that social media cannot compensate for the psychological loss of social life. He quotes the biologist E.O Wilson, who said that “people must belong to a tribe” to thrive. People must feel a sense of community and have friends they can count on. This involves physical interaction.

Unfortunately, our modern world has made connection and a sense of community harder to achieve. Social media has replaced physical contact; online shopping has replaced the pleasure of physically touching an object before buying it; the neoliberal capitalist world order has made it much harder for people to form relationships that have nothing to do with money. This has severely impacted the mental health of societies.

The social cost of rising inequality

The world has also become far more unequal, with a handful of people and corporations owning most of the world’s wealth, and a large majority eking out a living from paycheck to paycheck, and with few prospects of owning a home. An Oxfam report released last year showed that in 2018, the 26 richest people in the world had the same net worth as the poorest half of the world’s population, or 3.8 billion people. In addition, the wealth of 2,200 billionaires increased by 12 per cent in 2018 while the wealth of the poorest half decreased by 11 per cent.

Studies have found that millennials are less likely to own their own homes during their lifetime than their parents and grandparents. This is partly the result of the “gig economy”, which has become the new normal, with young people taking on short-term contractual jobs rather than more secure long-term employment that can provide things like health insurance and pension schemes. While the gig economy has been lauded by some for offering people more flexibility and variety in the kinds of jobs they do, it also has several disadvantages, the primary one being lack of financial security, which has led to mounting uncertainty, particularly among people approaching middle age.

The COVID-19 pandemic and subsequent global recession is likely to increase inequality in an already highly unequal world. With more people losing their jobs or earning less, the gap between rich and poor is likely to widen. This has mental health and social consequences.

In their groundbreaking book on inequality, The Spirit Level: Why Greater Equality Makes Societies Stronger, Richard Wilkinson and Kate Picket show a strong relationship between inequality and mental illness. The researchers found that highly unequal societies tend to have a higher incidence of depression, obesity, drug addiction, and violent crime than societies that are more equal. One reason for this is that in societies that place a high value on having money and possessions, people who judge themselves through this value system are more at risk of depression and anxiety.

Highly unequal societies also tend to value competition more than cooperation. They tend to be individualistic and materialistic. Hence, they tend not to take care of the “public good”, and so are less likely to invest in good quality and affordable healthcare and education, or in things that have no commercial value, but which are essential for the well-being of societies, such as public parks and social security systems. This affects the overall mental health of people living in these societies.

Human beings need other human beings to survive and thrive. They need to cooperate and make physical contact with others. WFH and self-isolation are already impacting the mental health of people. If physical distancing and self-isolation become the norm in the long term, then hospitals might reduce the number of coronavirus patients, but mental asylums and counselling services will become overwhelmed. In poor countries, where psychological counselling is a luxury, expect more violent crime, suicides and drug and alcohol addiction. The new normal will, in fact, become the new abnormal.

While there is no doubt that social behaviour will be impacted by the pandemic in the short term, it would be a tragedy if human beings shut themselves off permanently from other human beings in the long term. As I have tried to show, long-term self-isolation is neither healthy nor desirable. The emotional and social costs are simply too high.

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My Black Is (Not) Beautiful: The Complex History of Skin Lighteners in Africa

As in other parts of the world colonised by European powers, the politics of skin colour in South Africa have been importantly shaped by the history of white supremacy and institutions of racial slavery, colonialism, and segregation.



My Black Is (Not) Beautiful: The Complex History of Skin Lighteners in Africa
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Somali-American activists recently scored a victory against Amazon and against colorism, which is prejudice based on preference for people with lighter skin tones. Members of the non-profit The Beautywell Project teamed up with the Sierra Club to convince the online retail giant to stop selling skin lightening products that contain mercury.

After more than a year of protests, this coalition of anti-racism, health, and environmental activists persuaded Amazon to remove some 15 products containing toxic levels of mercury from its website. This puts a small but noteworthy dent in the global trade in skin lighteners, estimated to reach US$31.2 billion by 2024.

What are the roots of this sizeable trade? And how might its most toxic elements be curtailed?

The online sale of skin lighteners is relatively new, but the in-person traffic is very old. My book Beneath the Surface: A Transnational History of Skin Lighteners explores this layered history from the vantage point of South Africa.

As in other parts of the world colonized by European powers, the politics of skin color in South Africa have been significantly shaped by the history of white supremacy and institutions of racial slavery, colonialism, and segregation. My book examines that history.

Yet, racism alone cannot explain skin lightening practices. My book also attends to intersecting dynamics of class and gender, changing beauty ideals and the expansion of consumer capitalism.

A deep history of skin whitening and skin lightening

For centuries and even millennia, elites in some parts of the world used paints and powders to create smoother, paler appearances, unblemished by illness and the sun’s darkening and roughening effects.

Cosmetic users in ancient Mesopotamia, Egypt, Greece, and Rome created dramatic appearances by pairing skin whiteners containing lead or chalk with black eye makeup and red lip colorants. In China and Japan too, elite women and some men used white lead preparations and rice powder to achieve complexions resembling white jade or fresh lychee.

Melanin is the biochemical compound that makes skin colorful. It serves as the body’s natural sunscreen. Skin lighteners generate a less painted look than skin whiteners by removing rather than concealing blemished or melanin-rich skin.

Active ingredients in skin lighteners have ranged from acidic compounds like lemon juice and milk to harsher chemicals like sulfur, arsenic, and mercury. In parts of precolonial Southern Africa, some people used mineral and botanical preparations to brighten—rather than whiten or lighten—their hair and skin.

During the era of the trans-Atlantic slave trade, skin color and associated physical differences were used to distinguish enslaved people from the free, and to justify the former’s oppression. Colonizers paired pale skin color with beauty, intelligence, and power while casting melanin-rich hues as the embodiment of ugliness and inferiority. Within this racist political order, where small differences carried great significance, some people sought to whiten and lighten their complexions.

By the twentieth century, mass-produced skin lightening creams ranked among the world’s most popular cosmetics. Consumers of commercial skin lighteners included white, black, and brown women.

In the 1920s and 1930s, many white consumers swapped skin lighteners for tanning lotions as time spent sunbathing and playing outdoors became a sign of a healthy and leisured lifestyle. Seasonal tanning embodied new forms of white privilege.

Skin lighteners became cosmetics primarily associated with people of color. For black and brown consumers, living in places like the United States and South Africa where racism and colorism have flourished, even slight differences in skin color could have substantial social and political consequences.

The mercury effect

Skin lighteners can be physically harmful. Mercury, one of the most common active ingredients, lightens skin in two ways. It inhibits the formation of melanin by rendering inactive the enzyme tyrosinase; and it exfoliates the tanned, outer layers of the skin through the production of hydrochloric acid.

By the early twentieth century, pharmaceutical and medical textbooks recommended mercury—usually in the form of ammoniated mercury—for treating skin infections and dark spots while often warning of its harmful effects. Cosmetic manufacturers marketed creams containing ammoniated mercury as “freckle removers” or “skin bleaches.”

When the US Congress passed the Food, Drug and Cosmetics Act in 1938, such creams were among the first to be regulated.

After World War II, the negative environmental and health consequences of mercury became more apparent. The devastating case of mercury poisoning caused by industrial wastewater in Minamata, Japan prompted the Food and Drug Administration to take a closer look at mercury’s toxicity, including in cosmetics. Here was a visceral instance of what environmentalist Rachel Carson meant about small, domestic choices making the world uninhabitable.

In 1973, the FDA banned all but trace amounts of mercury from cosmetics. Other countries followed suit. South Africa banned mercurial cosmetics in 1975, the European Economic Union in 1976, and Nigeria in 1982. The trade in skin lighteners, nonetheless, continued as other active ingredients—most notably hydroquinone—replaced ammoniated mercury.

Meanwhile in South Africa

In apartheid South Africa, the trade was especially robust. Skin lighteners ranked among the most commonly used personal products in black urban households. During the 1980s, activists inspired by Black Consciousness and the “Black is Beautiful” sentiment teamed up to make opposition to skin lighteners a part of the anti-apartheid movement.

In the early 1990s, activists convinced the government to ban all cosmetic skin lighteners containing known depigmenting agents—and to prohibit cosmetic advertisements from making any claims to “bleach,” “lighten” or “whiten” the skin. This prohibition was the first of its kind and the regulations immediately shuttered the in-country manufacture of skin lighteners.

South Africa’s regulations testify to the broader anti-racist political movement from which they emerged. Thirty years on, South Africa again possesses a robust—if now illicit—trade in skin lighteners. An especially disturbing element of the trade is the resurgence of mercurial products.

South African researchers have found that over 40 percent of skin lighteners sold in Durban and Cape Town contain mercury. Mercurial skin lighteners tend to surface in places where regulations are lax and consumers are poor.

The activists’ recent victory against Amazon suggests one way forward. They took out a full-page ad in a local newspaper denouncing Amazon’s sale of mercurial skin lighteners as “dangerous, racist, and illegal.” A petition with 23,000 signatures was hand-delivered to the company’s Minnesota office.

By combining anti-racist, health, and environmentalist arguments, activists held one of the world’s most powerful companies accountable. They also brought the toxic presence of mercurial skin lighteners to public awareness and made them more difficult to purchase.

This post is from a new partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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Not Yet Uhuru: Why Postcolonialism Doesn’t Exist in France

It is no longer shocking to witness the prejudice among French institutions and intelligentsia against Africa and Africans.



Not Yet Uhuru: Why Postcolonialism Doesn’t Exist in France
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Racism and exclusion have always been at the heart of France’s neocolonial project in Africa. What is new, however, is the pervasive and active discursive process of making invisible, and therefore containment, of the violent reality of France’s policies and its devastating consequences for France’s racialised citizens as well as the African populations on the other side of the Mediterranean. Today it is important to consider what France has become: to slightly stretch the words of philosopher Herbert Marcuse, a one-dimensional society where repressive and exploitative forces of domination and injustice that have been at the heart of France’s national consciousness challenge any possibility of a genuine vision of change.

It is no longer shocking to witness the prejudice among French institutions and intelligentsia against Africa and Africans. The state, the media, and the academy in France actively embody the role of new agents of state neocolonialism to reject any resistance against racism and Islamophobia through complex methods of containment and abstraction.

Race blindness for instance becomes an effective tool to safeguard the neocolonialist foundation of France’s state apparatus and contain any possible threats to its national consciousness. As writer Lauren Collins observes, “There is a common belief that there cannot be racism in France because in France there is, officially, no such thing as race. The state, operating under a policy of “absolute equality,” does not collect any statistics on race or ethnicity.” By doing so, the state apparatus in France ignores its racialised and ethnic citizens and represses their rights to be fully acknowledged.

State neocolonialism in France has been impregnated in its national consciousness to the extent that its networks of domination and dehumanization have blurred the traditional distinctions that are made on the basis of colour and between racialised and ethnic citizens emigrating from Africa. In France, to draw upon Fanon’s analysis that racism is fundamental to the economic structures of capitalism, the political infrastructure is also a superstructure: you are French because you embody France’s state neocolonialism, you embody France’s state neocolonialism because you are French. The French state no longer presupposes certain racial and aesthetic characteristics of the ideal citizen: Black African intellectuals and brown Maghrebi media pundits can also be incorporated as new agents of state neocolonialism. In contemporary France, Africans are not othered and excluded on the basis of race, ethnicity, or colour, but rather on the basis of their politics, culture, and religion.

When Emmanuel Macron, the French president, decided in October 2019 to share his views on immigration and Islamophobia, he chose the far-right magazine Valeurs Actuellesdeclaring that “the failure of our (economic) model coincides with the crisis of Islam” and adding that this crisis leads to the emergence of more radical forms of political Islam. Macron criticized a demonstration in support of the right to wear veils as “non-aligned Third-Worldism with Marxist tendencies” (he used the word “relents,” which can be translated to hint or trace, but also to stink or stench). This interview was published a few days after a mosque shooting in Bayonne, in south-west France. No terrorism offenses were brought by the French government against the white shooter.

The media’s complicity overwhelms any possibility of a meaningful public debate. At its basic form, the process of invisibilisation in a one-dimensional society involves the dispersal of productive energies through diversion and abstraction so to ensure that a revolutionary momentum is as unattainable as the end of capitalism itself.

This complicit relationship between the media and the state in France is carefully exposed in Serge Halimi’s Les Nouveaux Chiens de Garde (translated to The New Watch Dogs, 1997-2005). Halimi, the chief editor of Le Monde Diplomatique, lays down a seething critique of a “capitalist” press and media in France that are heavily influenced by the elite interests of politicians and powerful corporations and likely to manufacture propaganda to serve their agenda.

This is exemplified by the controversial debate in France around returning works of African art, stolen during colonial times, to the continent after the publication of the report by the French historian Bénédicte Savoy and the Senegalese economist and writer Felwine Sarr, and commissioned by Macron, which recommends to cancel the project of long-term loan of items to African museums and to support the full and unconditional restitution of the looted heritage back to Africa. The glaring discrepancies in reporting the ambivalent position of the French Minister of Culture, Franck Riester, a right wing politician, regarding the return of the stolen artifacts to Africa highlight the dangerous complicity between state institutions and the media in France. There were two opposing reports of this event: on the one hand, major French media outlets celebrated the efforts of the French government to return 26 works of art to Benin. Radio France International, for example, chose the title: “Restitution of works of art in Benin: France goes a step further” while Libération opted for: “Restitution of works in Benin: Paris says it works for a quick return.” But once we dive into these articles, we are faced with the many approximations and “possible scenarios” under which France will actually return the art. The conditional supplants the affirmative, and what remains is the strong belief that much has been left unsaid.

On the other hand, The Art Newspaper, a leading global art magazine, commented differently on the same event: “France retreats from report recommending automatic restitutions of looted African artefacts” ran the article. Here, what is emphasized is the strong opposition of France’s powerful gallery owners and art collectors against any form of permanent restitution and the pressure they put to change the “restoration without delay” decision into a “temporary return.” The new scenario, according to the minister’s comments, refers now to a temporary “exhibition dedicated to the diversity, complexity and aesthetic richness of these works” that will be held, not in Africa, but across France this summer as part of Macron’s highly publicized event entitled “Africa 2020.”

While most news outlets in France continue to briefly comment on the ongoing debate between supporters and critics of Savoy-Sarr report on the restitution of African art, The Art Newspaper insisted that “the report made international headlines, recommending the restitution of African artifacts in French museums, but the country has not returned a single item to Africa.” A year after the publication of Savoy-Sarr recommendations and Macron’s promise for a quick return, “neither the 26 pieces from Benin nor indeed the 90,000 other Sub-Saharan artifacts in French museums” have been returned to Africa.

What is often dismissed from the debate on the restitution of African heritage is the capacity of the French president to secure political and economic gains while asserting the hegemonic power of France over its neo-colonies. Macron accepted to temporarily return El Hadj Omar Tall’s sword to Senegal for a period of five years during another highly publicized ceremony, and at the same time he persuaded Macky Sall, the Senegalese President, to sign a new, multi-hundred million euro contract “for the construction of three offshore patrol vessels for the Senegalese Navy.” Again, there is nothing new here: as Sally Price reports, “[R]estitution is part of a two-way interaction, based on inequality and demanding something in return.” However, Macron successfully manages to obscure this inequality through a highly-calculated, affective, and Africa-friendly communicative strategy.

In France, as the old world is dying and the new is waiting to be born again, a specific breed of pseudo-intellectuals highjacks the public discourse to further promote a republicanism of inequality and exclusion. Among white French intellectuals, the complexity of the postcolonial field is often reduced to a corrupt discursive technology of deceptive arguments, false readings, and deliberate confusion. It is unconceivable to think of a public debate about, say, the case for reparations.

Whenever I am faced with the abysmal state of postcolonialism in France, I remember how Carina Ray, associate professor at Brandeis University, at a panel on the racial politics of knowledge production in November 2018, described the state of African studies in Europe: There are still issues that are “so 1940s and 1950s.” “White Europeness” has made it difficult to bring new perspectives on the postcolonial question. As she put it blatantly: it is a disaster.

The dangerous pseudo-intellectualism of Bernard-Henri Lévy, Alain Finkielkraut, Éric Zemmour, Raphaël Enthoven, Michel Houellebecq, Renaud Camus, Robert Ménard, and others – the list is absurdly long – has caused a permanent damage to any possibility of a qualitative change. There is no pause here: these figures have always been central to France’s neocolonial project of domination and exploitation.

As Marcuse writes, “The most effective and enduring form of warfare against liberation is the implanting of material and intellectual needs that perpetuate obsolete forms of the struggle for existence.” The omnipresence of Lévy, Finkielkraut, and Zemmour in public discourse in France is meant to turn meaningful propositions of liberation into obsolete forms of insignificant punditry.

In an infamous manifesto signed by 80 figures of the French intelligentsia such as the reactionary Alain Finkielkraut and published in 2018 postcolonialism was deemed “a hegemonic strategy” that attacks the ideals of republican universalism, and it involves “the use of methods of intellectual terrorism reminiscent and far exceeds what Stalinism once did to European intellectuals.”

What is often recurring in these incendiary attacks on postcolonialism among the white French elite is this amalgam of postcolonialism with the North American scholarship. There is the tendency to believe that postcolonial studies, an interdisciplinary field of inquiry and activism, is due above all to the contributions of the American and Anglo-Saxon schools to the developments of its theories and practices. When the existing tensions between France (and Europe) and the United States on issues of knowledge production and cultural superiority is taken into consideration, one is inclined to consider that their attacks against postcolonialism are a deep and irrational fear of hegemonic American interventionism.

The view of postcolonial thought as a universal, progressive praxis that has been forged by the struggles of the peoples of the South is dismissed. The fundamental thrust of postcolonialism as moving beyond racial and identity issues to rethink also political, cultural, and utopian ideals is attacked. While the Americans and others have grasped that, in a world in flux, we cannot afford not to be postcolonial, France’s established networks of neocolonial power continue to dismiss postcolonialism as unpatriotic and as a homogeneous threat.

Faced with Finkielkraut’s racist and misogynist attacks during a televised debate, Maboula Soumahoro, the activist and chair of the Black History Month in France, was succinct in her reply: “Your world is ending! You can be panic struck as long as you want, it’s over!”

Meanwhile, the complicity between the political, media and cultural institutions in France continues to silently enforce the state neocolonialism against the African diaspora. The death of Zineb Redouane, the islamophobic attack against a French Muslim women by a white far-right politician during a school trip with her son and other children to the regional parliament in eastern France, the outrageous and ignorant falsehoods made-up by a white French writer about slavery, the racist mural of Hervé Di Rosa in the National Assembly, the decision of the French government to backtrack on the full and permanent restitution of stolen works of African art, and France’s murky role in Libya’s ongoing civil war are all visible signs of a pervasive state of neocolonialism that dictates the violent relationship between France and Africa.

This post is from a new partnership between the African website Africa Is a Country and The Elephant. We will be publishing a series of posts from their site every week.
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