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The Boy from Tandale: The Rise of Diamond and his Wasafi Record Label

9 min read.

An in-depth look at Bongo Flava’s most well-known artist, and the talents and business acumen that led to the astronomical success of his record company.

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The Boy from Tandale: The Rise of Diamond and his Wasafi Record Label
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Tandale estate is a solid flood-prone flat pan stacked amidst patterned limestone shacks at the heart of Dar es Salaam, just north of Kwa Mtogole and south of Kijitonyama and 7 kilometres from Dar’s famous Coco Beach. It’s also home to a former clothes vendor, Naseeb Abdul Juma and Raheem Rummy Nanji from Iringa.

Raheem, a budding musician, would alongside Tanzanian youthful celebrity Hakeem 5 earn the Nyamwezi-sounding moniker Vijana Sharobaro from the versatile all-time hit-maker Dully Sykes, who then worked under Dhahabu Records. In christening them Sharobaro in the 2000s, Sykes, then a popular bongo musician, seemed to have infused their budding careers with long-sought street cred just as the industry panned out to new sounds and styles.

The clothes vendor Naseeb was meanwhile stuck in blue-collar trade, first in freelance photography, then as a filling attendant, and also had a stint in gambling, while pursuing the ever-elusive money for studio fees. Meanwhile Raheem, now famously known as Bob Junior, would go on to establish Sharobaro Records, a hole-in-the-wall recording studio built for its time, and weirdly successful for its stature.

Back in Tandale, Naseeb’s dalliance with talent manager Chizo Mapene didn’t yield much professional or economic outcomes despite lots of initial prospects after which Naseeb hooked up with producer Msafiri Peter, aka Papaa Misifa, in 2009. Naseeb linked up again with Raheem of Sharobaro Records from where he recorded his first major hit, Nenda Kamwambie. The year 2010 looked promising, and with this debut album, the young Naseeb was introduced to Tanzanians and the East African region.

The album is mushy, existential, soulful, with heart-tugging reflections. It is borderline whiny, yet relatable and includes songs like Kamwambie, a dedication to his unrequited love, and Nitarejea sung alongside the ailing star Hawa. The latter is about a love that his foray into the city for work won’t quench despite the distance.

With the three hits – Kamwambie, Mbagala and Nitarejea – Naseeb, now known by his stage name Diamond Platnumz, harnessed the supple fluency of the local Kiswahili dialect and the poetic idioms of street slang to hog the limelight and introduce himself to the world.

In a region where the wider creative economy largely apes – and where possible solicits – the stature, money and alliances with global (and mostly American hip hop) for traction, Diamond Platnumz’s success has defied the odds both in style, sound, reach and influence. It’s in his 2017 interview with Forbes magazine where he would credit the traction that enabled him to consistently cash in on his musical talent as the mark that transitioned his music from a passion to a career.

No doubt his ability to craft a cultural Bongo Flava moment owes credence to legends like the 1990s Radio DJ Mike Mhagama. Mhagama coined the term Bongo Flava as a distinctive buzzword for the yet-to-be-defined musical genre that arose after the advent of private radio stations in Tanzania in the mid-1990s. Bongo Flava originated in Dar and is derived from a variety of musical genres, including American hip hop, reggae, R&B, afrobeat, and traditional Swahili musical styles, such as Taraab. The phrase, which was meant to delineate Tanzanian hip hop from American hip hop, anchored itself in the country’s showbiz lexicon as a tell-apart and defining tag for Tanzanian pop.

With the three hits – Kamwambie, Mbagala and Nitarejea – Naseeb, now known by his stage name Diamond Platnumz, harnessed the supple fluency of the local Kiswahili dialect and the poetic idioms of street slang to hog the limelight and introduce himself to the world.

Naseeb’s best contribution to the East African artistic scene is through his WCB Wasafi Records platform, for which the wider public has rewarded the company monetarily and brand-wise due to its astute combination of edgy production, track-for-track hits, balanced quality music, and commercial success. These, coupled with entrepreneurial vision, and unyielding versatility, reminiscent of Bigg’s Roc-a-fella or Irv Gotti’s Murder Inc inevitably centred Wasafi as an East African cultural project.  

The 2012 Lala Salama album shifted the recording company from soulful and heart-felt tunes to a flashier Afropop that saw the label pan its wings and doggedly pursue partnerships with Africa-wide celebrities and global brands such as Ishmael ‘Omarion’, and American hip hop star Rick Ross.

Back in Bongo, the musical fan base and their gladiatorial instincts fuelled supremacy wars akin to the imagined rivalry between Ronaldo-Messi in football, or Dar musicians’ Dudu Baya-Mr. Nice’s tiff. The online infractions saw the Wasafi Records founder Naseeb aka Diamond unwittingly pitted against his fellow star and erstwhile rival Ali Kiba. None seemed too pleased by the fan base warfare, which they’ve repeatedly admitted they are unable to quell or contain.

Lizzer Era

Diamond’s 2013 performance in Burundi not only linked the Wasafi founder to Burundian star Lolilo, but also led to a chance encounter with the then Burundi-based influential producer, Kigoma, born Siraj Khamees and stage-named Lizzer Classic.

When Diamond started Wasafi around 2014 – the origins of which came in the midst of a fast-rising career – the Tanzanian music scene had hit a lull after the heydays of Matonya, Mr. Nice and Ray C. His creative and business acumen seems to have chanced upon the realisation that the market yearned for a new sound and style.

From the get-go, reservations arose regarding Lizzer’s sampling of Burundian sounds into Tanzania’s Bongo Flava music. Lizzer, who had fled the 2010 state-sponsored electoral clashes in Bujumbura to Kigoma, was unrelenting and convinced there was place in the Tanzanian market for an updated version of Bongo Flava. He would take his first shot with Rayvanny’s Kwetu, a mushy-tinged serenade whose popularity gave legitimacy to Lizzer’s cross-border musical style.

In the working partnership between Lizzer and Diamond, a rising star met international experience; a mercurial duo akin to the then young Shawn Carter’s co-directorship with the steely Kareem “Biggs” Burke, and the colourful Damon Dash back in 1995.

Wasafi’s rise, like any other cultural moment, exists at the confluence of historical accidents, chance encounters, demand for new sounds, and huge individual effort just at the point where Dar’s audio-visual culture boomed, primarily on YouTube and Vimeo. As Odipodev clarified, the combination of local relatable content, proliferation of smartphones, and YouTube algorithms often helps generate a self-perpetuating model of proliferation and popularity onto what the viewers have already deemed to be superior content.

Lizzer, in his interviews with Bernard Mpangala at the WCB Wasafi offices, modestly remarked that their outsized commercial and cultural success wasn’t anywhere near monopoly, given that lots of their musical stars still work with other producers besides them in producing their albums.

Even then, he’d opine that at least 50 per cent of the album would be produced by Wasafi. Lizzer attributes his updating of Bongo Flava music from its widely varied days in the 2000s to the influence of Korean and Chinese music, of which he is an ardent fan.

The Korean influence on the updated Bongo Flava sounds can no doubt be gleaned from the storylines, the colourful Oriental dressing, and the unsynchronised dance moves of the Korean pop crew BTS in their hit song DNA. The same can be seen in the Chinese pop hits in the strain of NGirl’s Goddess choo choo choo and the Chinese songstress Feng Timo’s sleek improvisations and animated dramatisations, with their parallels in Salome, Zigo, or Mwanza Nyegezi.

Wasafi’s rise, like any other cultural moment, exists at the confluence of historical accidents, chance encounters, demand for new sounds, and huge individual effort just at the point where Dar’s audio-visual culture boomed, primarily on YouTube and Vimeo.

Lizzers’ signature tune Ayo Lizzer is a drop by Diamond edited to obscure his easily recognisable voice. Lizzer claims the tune allows the production team to dissuade artistes from mentioning him in the lyrics while still acknowledging his creative contribution.

Lizzer’s career’s steep ascend in late 2000s in Burundi drove him up the ranks and roped in big regional artistes like Sat B, Big Fizzo, Lolilo, Rally Joe and Emery Sun. Even then, it’s Rayvanny’s Kwetu that earned Lizzer acceptance in Tanzania, and the updated rendition of Saida Karoli’s Salome that set him up as a new sound in East African production.

Let’s make money

The Wasafi ecosystem hit its golden age from 2015, with Rajab ‘Harmonize’ Kahali, their newest signee chugging hit after hit with dizzying commercial success. Then came Mwanajuma ‘Queen Darleen’ and Raymond Shaban ‘Rayvanny’ in 2016, and Richard Martin ‘Rich Mavoko’, Juma Idd ‘Lava lava’ and Yusuph Kilungi ‘Mbosso’’s hits in 2017. Wasafi became a Foxconn of music in which insane work schedules blended with keen and demanding producers, and ever inventive back stage casts.

Director Diamond, as well as managers Babu Tale, Sallam SK, Said Fella, Joseph King, and producers Lizzer and Tuddy Thomas capitalised on the new sounds to feed a frenzied and ever-expanding fan base, while revitalising production wherever their music was heard. The rising popularity, combined with commercial astuteness and a growing band of talented artistes, saw the label dabble in top-selling ringtones, pricey and sold-out concerts, Wasafi Festival tours, royalties, product lines, club and TV appearances, and brand deals.

The Tanzanian record label pursued a multimedia model with the music streaming service wasafi.com launched first, while Wasafi TV and Wasafi FM further widened their reach and offering. This Wasafi ecosystem’s unprecedented savviness also earned them brand endorsements from Vodacom, Red Gold, DSTV, and Coca Cola.

The litany of commercial streams rewarded their work ethic and ingenuity. And while Wasafi’s market capitalisation is fuzzy and its transactional records remain inaccessible, Diamond’s estimated $4.5 million net worth is astronomical by any measure.

Curiously, the Wasafi ecosystem’s numerous rags to riches stories within its ranks is easily traceable to a policy of working with talents from poor backgrounds, something the directors admit to be true and deliberate. The ecosystem’s big acts, Konde boy Harmonize, Chibu Dangote Diamond, and Vannyboy have morphed from bootstrapping a half a decade ago to commanding fees in excess of $10,000 to $70,000 per show and earning upwards of $25,000 from streaming apps monthly.

This outsized influence has come with its own fair share of challenges. For instance, Baraza la Sanaa Tanzania (BASATA) took a moralisng stance against the artistes’ song Mwanza over what it dubbed explicit content. In 2018 BASATA put a leash on two of the label’s defiant big stars, RayVanny and Diamond, who in the end called for a truce owing to the risk of commercial losses that came with the ban.

Mr Kayanda, the agency’s interim executive secretary, brought down the full force of regulatory coercion, which elicited the age-old question of who deems what is explicit and triggered a moral debate in artistic expression. BASATA’s move amounted to predictable flexing, given President Magufuli’s wider crackdown on dissent, including clamping down on media personalities and political dissidents.

The litany of commercial streams rewarded their work ethic and ingenuity. And while Wasafi’s market capitalisation is fuzzy and its transactional records remain inaccessible, Diamond’s estimated $4.5 million net worth is astronomical by any measure.

Despite lacking a clear social cause, the Wasafi ecosystem has latched onto Dar es Salaam’s goal of providing 100,000 additional desks in its primary school classes as part of plugging the 1.4 million desks deficit. Their overall social cause and focus has, however, not been noteworthy outside of scouting for talent among the lowest socio-economic strata. The politically-conscious musician Roma Mkatoliki of the Rostam crew, who is a former teacher, and a dozen other artistes have also jumped onto the donation bandwagon.

The waning years

WCB Wasafi’s ecosystem has managed to inspire a cultural moment, and an ardent fan base, and has surpassed the mere tag of a label or a brand. However, for this ecosystem, achieving collective success has been the easy part while handling individual flaws, infighting, substantial talents, and an ever-growing team and fame has proved to be a challenge.

Rommy Jones, the founder’s kin, who is also Wasafi’s DJ, reckons that the artistes’ love lives and their relations with the female fan base are the main source of trouble for the organisation. In recent months, Diamond publicly fell out with his partner Zari Hassan and hooked up with video vixen Hamisa Mobetto, and then moved on to Tanasha Donna, while Rayvanny has a long talked-about dalliance with a Kenyan socialite.

Meanwhile, Harmonize dumped his lover after an alleged romp with a Caucasian female acquaintance. Rommy faced sexual assault allegations during Diamond’s April 2016 tour of Sweden, which led to Diamond cutting short his performances.

Besides trouble with the national arts council (BASATA), artistes’ exit from the recording firm could either be viewed as them having grown too big for one platform, or as the road to the demise of what’s still the most popular and competitive recording company in the region.

The record company first sign-up, Harmonize, has exited the label while the prodigious Richard Rayvanny is allegedly also on his way back to his former Tip Top Records, citing dissatisfaction with his contract. Mbosso’s manager, Ms. Sandra Brown, checked out, and so did Mr. Joel Vicent Joseph, who complained of poor pay and workplace harassment from one of the big name singers.

In a move reminiscent to Roc A Fella’s 2002 fallout in which Shawn ‘Jay Z’ Carter and co-director Damon Dash, while enjoying huge creative success, were grappling with behind-the-scenes squabbles, Rayvanny felt relegated to third place as Harmonize took second spot.

Mtwara-born Harmonize, it is said, was unhappy with Chibu’s public revelations of his personal matters. He was also displeased with regards to his contractual obligations, which eventually led him to exit and form the Konde Gang label.

WCB Wasafi’s ecosystem has managed to inspire a cultural moment and an ardent fan base, and has surpassed the mere tag of a label or a brand. However, for this ecosystem, achieving collective success has been the easy part while handling individual flaws, infighting, substantial talents, and an ever-growing team and fame has proved to be a challenge.

Because it is still patronised by great talent managers Babu Tale and Tudd Thomas, and producer Lizzer’s innovative knack, as well as a huge financial chest, and street smarts, the Wasafi ecosystem may survive much longer than the naysayers imagine. Through this ecosystem, Naseeb, the boy from Tandale, has managed to morph local music into likable and popular music, earning it both regional appeal and international stature.

The record label’s rise though has put it at crosshairs with Clouds Entertainment, who though coming in later into the Tanzanian arts scene after DJ Mhagama had launched Bongo Flava, views itself as the bona fide curator of Tanzania’s youthful cultural revolution. The late Ruge Muhataba and Joe Kusaga seemed unamused by the rise of a new media ecosystem outside of their patronage and capacity. This worsened after the altercation between a Wasafi staffer and two journalists from Clouds Media in February 2018 after which Cloud banned all Wasafi music and arts from their platforms.

The ultimate test for the five-year-old Wasafi platform will be managing Harmonize’s transition from the ecosystem since he co-owned Zoom Production Inc with Diamond. Zoom is one of the biggest cogs in the ecosystem and in charge of most of its video productions.

As they straddle between sizeable successes, an insatiable fan base and internal fallouts, the Wasafi ecosystem, ironically, risks getting cannibalised by a cultural moment that it was instrumental in creating.

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Darius Okolla is a researcher based in Nairobi.

Culture

The Remarkable Revival of Ugandan Football

Uganda has never qualified for the World Cup, but at a continental level it is making a comeback. So is its club football.

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The Remarkable Revival of Ugandan Football
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As the prospect of the FIFA ban on Kenyan football being lifted improves, it might be a good time to look at the example of neighboring Uganda, and how the football sector in that country managed to pull itself out of a deep crisis. A decade ago, the state of Ugandan football looked highly discouraging: after years of internal wrangles and conflicts between the Federation of Uganda Football Associations (FUFA) and some of the country’s powerful clubs, as well as match manipulation, and financial accountability problems, many fans and sponsors turned their backs on the sector. The public image of both FUFA and club football was poor, and public trust and confidence were low. Meanwhile,  the popularity of the English Premier League (EPL) among Ugandan football enthusiasts was on a steady rise.

In 2022, however, Ugandan football is thriving, and it is increasingly successful internationally: The U20 male national team qualified for the 2023 Africa U-20 Cup of Nations; the winner of the last season’s Uganda Premier League (UPL), Vipers SC, reached the group phase of the CAF Champions League—only the second club in the country’s history (after Kampala Capital City Authority FC, KCCA) to achieve this milestone; the senior women’s national team won Council for East and Central Africa Football Associations (CECAFA) competition and thus qualified for the Africa Women’s Cup of Nations 2022 in Morocco (where the team went out in the group stages); the winner of the FUFA Women Super League (FWSL) 2022, She Corporate, made it into the final at the CAF Women Champions League Zonal Qualifiers (where they lost to Simba Queens from Tanzania); and Ugandan coach Charles Ayiekoh Lukula (who was in charge of She Corporate at that tournament) was hired as head coach by Simba Queens and led the club to the semi-final of the CAF Women’s Champions League in Morocco, the first time a CECAFA team reached that stage and the first time a Ugandan coached a team at this tournament.

Image credit Jörg Wiegratz ©.

In domestic competitions, there are many positive dynamics as well. The UPL is broadcast on live TV by Chinese multinational StarTimes, as part of a 10-year contract. There is also a revival of football in the various regions of the country outside the traditional football area of greater Kampala. The UPL clubs based in the north-western city of Arua and Jinja in the east did well last season and some of these teams have been competing for top UPL spots. Jinja-based BUL FC (thanks also to strong management and sponsorship) is atop the UPL table currently, and won the Stanbic Uganda Cup last season (against Vipers SC).

The fan base is growing and vibrant in a number of clubs and there are many examples of improved relationships between fans and club management. Many clubs manage to sign deals with sponsors, including those in the lower divisions and outside the UPL. Currently, more than 40 sponsors are engaged in the UPL.

The KCCA FC, which plays in the capital, just announced that it would start floodlit night games in the second half of the UPL season, thanks to the support of the club’s newly signed jersey sponsor, Chinese multinational CHINT Electric Uganda, an energy solutions company. FUFA started its own TV channel in 2022 and is broadcasting live games from various competitions (women and men; senior to school level), press conferences, and various other activities. The social media presence of FUFA, clubs, players, fans, journalists, and pundits is extensive, innovative, and captivating.There is a range of very strong and popular amateur competitions, especially in Kampala, usually played over the weekend. Artificial turf grounds have been constructed, and this supports the football of amateur teams, competition organizers, schools, academies, and communities. Arua Hill SC is building a stadium that is integrated into a larger shopping mall complex, which also has plenty of office space and hotel facilities. The club offers fans and other members of the public a real estate product—a plot and house in Kongolo Sports City. Clubs such as Vipers and KCCA made some good money from players’ sales in recent years and this helped  cover the club running costs and development initiatives, such as improvements to stadium infrastructures. Finally, football competitions at secondary school and university levels are popular with students and fans and attract significant media attention.

One could go on at length about the various current problems in Ugandan football—the issue of players’ welfare for example, but there is value in exploring what is behind the regained popularity and positive trends in the game in Uganda? How was the turn-around achieved?  I have explored these questions as part of a research project into the effects of the commercialization of football in Uganda and Kenya.

Image credit Jörg Wiegratz ©.

The leadership of the current national football association president, Moses Magogo (in power since 2013), marked the beginning of the revival of both FUFA and the sector. This was a very gradual process that had shortcomings, limitations, and setbacks. However, judging by the situation in late 2022, it was remarkably successful. Key components of this revival included FUFA being more open and responsive to external criticism; a strengthened media team; a focus on professionalization of the sector via significant capacity-building (running various training programs for clubs, coaches, sponsors, media and other professional groups that operate in the sector); a more inclusive sharing of the benefits of these programs across regions; an enlarged set of well-organized competitions (including beach soccer and the like); a boosting of women’s football; promoting commercialization efforts; successes in attracting sponsorship; and an improvement in the relationship with government.

This trend is particularly evident in the strengthening of media/PR units in many clubs (that was accelerated during the COVID-19 lockdown months when clubs had to find a way to reach and stay in touch with fans at home, for instance via the launch of club TV). Social media handlers are the norm now and the work of these committed, skilled and enthusiastic, young handlers ensures that teams provide updated, detailed, and slick mix of texts, pictures and videos about the latest happenings in their clubs, on all sorts of platforms: from Tik Tok to Twitter. Other parts of club operations, such as accounting, marketing, fan affairs, talent recruitment & development, or players’ transfers have been professionalized too.

There is “more balance and better coexistence”—as one marketing professional put it—between EPL and UPL and Ugandan football generally. Dedicated fans now prefer to go to live matches rather than watch EPL games on TV. There is a significant and increasing sense of fan culture (in terms of identity, pride, rituals and off-pitch activities), self-organization, and desired engagement with the club management. Fans reportedly buy and increasingly wear the shirts of their local club also thanks to the “wear your local jersey” initiative, and other promotional activities. For example, one club gives free access to home games this season to all undergraduate university students who show up wearing the club’s 2022/23 jersey, while another club offers free access for women and students. Fans also spend money more readily on merchandise. There is also increasing demand for easily accessible and detailed information, statistics, data and updates. The drive for, interest in, and use of statistics and data (by fans, coaches, pundits, journalists, scouts and agents) is a major feature of the sector’s development. This is also due to the influence of betting that relies on people having access to stats.

Image credit Jörg Wiegratz ©.

Ugandan football is remarkably broad-based and linked to various values and aspirations: love and passion for the game; pride in one’s city, region, country and culture; professional opportunities, jobs, business, incomes, and profits; uniting communities and strengthening identities; showcasing, supporting and celebrating talent ; inspiring youth through being a role model in one’s home community; and putting all regions on the map of national attention.

Finally, many sponsors are joining the football sector, and/or renewing their engagements with it. Sponsors are varied and include firms from across the economic spectrum. Major sponsorships from multiple large brands are seen as crucial to inject money, vitality, and confidence into the game and the future trajectory of football in the country. There is no overreliance on betting firms in terms of sponsorships.

Uganda is not an outlier in the region given positive developments too in TanzaniaRwanda, and Burundi for example. Second, in Uganda it is not just football that is on a significant upward trend but the sports sector as a whole, including in netballbasketballrugbyboxing and athletics. Multimedia company Next Media just launched NBS Sport, a 24-hour sports-dedicated channel, to extensively broadcast local sports including live-action and talk shows. Joseph Kigozi, Next Media’s Deputy Group CEO and NBS Sport General Manager reportedly noted: “We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content … Sport can be a source of income for all stakeholders … We look forward to working with all involved to make this a success.”

The platforms are here now, the work on expanding and stabilizing the content provision of local sports is well underway.

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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Culture

Masculinity in Kenya: The Pressure to Provide and Perform

Heterosexual Kenyan men are unhappy and they are desperately looking for explanations for the impasses they find themselves in financially, socially, and with regard to their relationships with women.

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Women are the reason why men have changed because women are hard on men. […] The expectations they come with into a relationship, and generally how they have been brought up, or the life they live, that is what gives some men stress. […] When someone is living with a woman in the house, you find that issues are many because money is little.

Wellington Ochieng, 36-year old labour migrant from western Kenya

During almost three years of ethnographic fieldwork among male migrants in Pipeline, an over-populated high-rise estate in Nairobi’s chronically marginalised east, I heard complaints like Wellington’s almost daily. Migrant men, in my case predominantly Luo men from western Kenya who came to Nairobi with high expectations of a better future, bemoaned a life full of pressure caused by the romantic, sexual, and economic expectations of their girlfriends, wives, and rural kin. The blame often lay on “city girls” who were portrayed as materialistic “slay queens” who “finish” men by leaving them bankrupt only to suck away the next sponsor’s wealth after grabbing him with their “Beelzebub nails”, as Wellington called the colourful nails sported by many Nairobi women. Soon, so a fear repeatedly expressed by my interlocutors, most men would no longer be needed at all and Kenya’s economy would be ruled by economically powerful women who raise chaotic boys brought up without an authoritative father figure. Such fears of male expendability also manifested in imaginations about a future in which more and more men and women would live in homosexual relationships or “contract marriages” that replace trust and love with contractual agreements. Once, on his way back to our shared apartment, my flatmate Samuel—a student of economics who is divorced from the mother of his baby son—passed a neighbour’s house where a group of women were celebrating a birthday. He shook his head and sighed: “We live like animals in the jungle. Women and men separately. We only meet for mating and making babies. Maybe that’s where we’re heading to.”

Overwhelmed by their wives’ and girlfriends’ expectations, many migrant men who spoke to me in Pipeline had decided to spend as little time as possible in their marital houses. Instead, they evaded pressure by lifting weights in gyms, stockpiling digital loans and informal credits, placing bets in gambling shops, gulping down a cold beer in a Wines & Spirits, playing FIFA videogames, or catcalling “brown-skinned” Kamba women on the roads. Some men who could no longer cope took even more drastic measures involving murder and suicide. One man cut his girlfriend’s throat and tried to kill himself, while another tried to poison himself, later quoting his wife’s actions and character as the reason for his attempted suicide. Anything appeared better than spending time with the “daughters of Jezebel” who were waiting for them in the cramped houses of Pipeline, sometimes demanding that they engage in romantic and sexual practices they were unfamiliar with, as expounded upon by Wellington:

“When you come to Nairobi, our girls want that you hold her hand when you are going to buy chips, you hug her when you are going to the house, I hear there is something called cuddling, she wants that you cuddle, at what time will you cuddle and tomorrow you want to go to work early? […] you don’t go to meet your friends so that you show her you love her, you just sleep on the sofa and caress her hair. To me this is nonsense because that is not romantic love. I think that romantic love, so long as I provide the things I provide, and we sire children, I think that’s enough romance. […] Another girl told me to lick her, and I asked her ‘Why do you want me to lick you?’ She said that she wanted me to lick her private parts. Are those places licked? […] Those things are things that people see on TV, let us leave them to the people on TV.”

The burden of economic and sexual performance was not only felt by poorer migrant men, however. Rather, as shown by articles in Kenyan newspapers (see, for example, here and here), it is a nationwide pandemic affecting men from different classes. On a two-day-long men’s meeting on the slopes of Mt. Kenya in mid-2022 which I attended and which was organized by Chomba Njoka and the self-help book authors and masculinity consultants Silas Nyanchwani and Jacob Aliet, for instance, a male lawyer, a psychologist, and a land surveyor, among others, lamented about similar issues. Sitting around a bonfire drinking cold beer in the damp cold of Mt. Kenya, one man after another told a story about a girlfriend who cheated with a financially better-off man, a wife who emptied the marital home of all valuables and left with the children, or young women who come to Nairobi to be seduced by the city’s material promises and men in suits with “deep pockets” who flock the bars of places like Pipeline looking for teenage girls with dreams of big cars, shiny clothes, and expensive hair pieces. Initially the stories were told hesitantly; one could feel that the men telling them were afraid to be blamed. Was I not man enough to provide for a family? Was I responsible for my wife leaving me? But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life. Maybe, we began to think, it was not our fault. But whose fault was it then?

“Nairobian girls, man, acha tu (Kiswahili, “just leave it”)! If some hapless guy with disposable income and sensible behaviour shows some interest, the girl will put her acting mask on, and can easily fool the man proper. Nothing wrong with that, as life is a game. You play. They play. We play each other”, writes Nyanchwani in his book 50 Memos to Men, a collection of his Facebook posts on gender relations in contemporary Nairobi. When I first met Silas in a café in Nairobi’s central business district,  a calm and soft-spoken guy over six feet tall and father of a girl, he told me that men had been left behind in Kenya’s economic and cultural development of the last two decades, perpetuating local discourses about the “neglect of the boychild”. Most development aid interventions were targeting the girlchild, and women were increasingly empowered economically. Who, however, was there to tell men what to do, to give men a voice and guidance? Aliet, an imposing man with an authoritative appearance, shared Nyanchwani’s sentiments. Known as a writer of Sci-Fi novels, Aliet decided to write his book Unplugged: Things our fathers did not tell us after many of his male friends had shared stories with him about the pressure to provide, the burden of performance, women’s ungratefulness, and men’s inability to know how to respond to what women and society demands of them. If the raving reviews by both men and women on the homepage of the Nuria bookstore are anything to go by, the book has helped many male readers to find relief and new hope by receiving guidance on what it means to be a man in contemporary Kenya.

But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life.

Yet neither Nyanchwani nor Aliet rule over Nairobi’s booming masculinity consultancy scene where one can find controversial figures such as former radio host Andrew Kibe among more moderate voices such as Pastor Simon Mbevi who counsels men and couples or Onyango Otieno who openly talks about his experience as a male rape victim and advises men to allow themselves to be vulnerable. The most famous personality, however, is Amerix, a medical doctor from western Kenya who gives advice to Kenyan men on Twitter and through other social media channels. Although Aliet, Nyanchwani—the former writer of The Retrosexual column in The Nairobian that is now written by Brian Guserwa—and Amerix align with the global red pill movement, part of a global backlash against feminism or some of feminism’s social consequences, they do so to different degrees. While they all agree that the world has become “femicentric” and that men need to swallow the red pill to be “unplugged” from the false truths of feminism, Amerix has a more radical take on Kenya’s gender relations and not only offers answers that aim to change the totality of his adepts’ daily lives but also openly admires Paul Kagame’s autocratic style of leadership and dreams of a world where strong “Afrikan” men subdue obedient women. In his chat groups, young Kenyans are not allowed to write using “effeminate” emojis or incorrect English while dreaming about a reinstated patriarchal order and implementing Amerix’ advice by practicing semen retention to accumulate testosterone, fasting for days, lifting weights, and avoiding processed food as well as the imperial ideology spread in NGOs and churches by white men and women. Being pressured to perform economically and sexually, young men all over Nairobi beg Amerix to “continue to mislead” them by warning against get-rich-quick schemes and by ridiculing women’s expectations of large penises and pornographic sexual performances.

It would be easy to ridicule the absurdity of some of the advice given by Amerix or to call out Aliet and Nyanchwani as toxic men. Yet, over one million people are following Amerix on Twitter, and both Aliet and Nyanchwani are typical Kenyan men who, despite harbouring patriarchal inclinations, care about their children and their spouses. None of the men I met on the slopes of Mt. Kenya dreamt of enslaving women, and all agreed that a return to their fathers’ world was not desirable. However, after three years of fieldwork, I can count on the fingers of one hand those men who confided to me that they are in happy relationships or marriages. Heterosexual Kenyan men, in other words, are unhappy, and, as attested by Amerix’ fame, they are desperately looking for explanations for their experience of economic, romantic, and sexual pressure and the impasses they find themselves in financially, socially, and with regard to their relationships with women more generally. Many Kenyan men feel side-lined and, despite their willingness and attempts to provide, are unable to meet what they imagine to be—or what sometimes indeed are—the unrealistic expectations of women, which compels them to look for advice from fellow Kenyan men who seem to be the only voices resonating with the problems they face “on the ground”. Mark, an unemployed Luo migrant with a degree in physics who survived by writing essays for Chinese students with substandard English skills, responded to my question about the role of Amerix in his life with excitement:

“Amerix is talking about why shouldn’t we be us? Why do you have to be dictated by a woman? Let the woman decide whatever you have to do? Be away from friends she does not want? Do whatever she wants? You see that? So, we were like, give us this shit. […] From the first day, we were all into Amerix’ thing. […] There are some people who argue that Amerix is misleading the men, but then if you understand what Amerix is talking about, it is the real thing, the real situation on the ground.”

In such an impasse, Western journalists, social scientists, and development aid practitioners should ask themselves what social, economic, and conceptual benefits for both men and women could be generated from working with more moderate masculinity consultants such as Nyanchwani. Although they neither agree to notions of the social construction of gender nor share beliefs in the necessity to dismantle all patriarchal gender roles, they have access to the minds and hearts of Kenyan men such as Wellington, Mark, or Samuel. While I disagree with the red pill movement’s evolutionary naturalization of gender roles and its simplistic use of biological assumptions—such as female hypergamy—to explain human social relations and strongly believe that a more political-economic approach would allow men and women to attack some of the common enemies that deprive them of economic development, I also think that honest debates that include the voices of various masculinity consultants could open a conceptual space beyond, on the one hand, the capitalistic and colonial notion of the male breadwinner and provider that necessarily produces pressured men who desperately want but cannot provide for their loved ones due to the structural conditions of Kenya’s capitalistic economy, and, on the other hand, the largely still unacceptable notions of men as vulnerable and dependent that only resonate with a few middle-class Kenyans. Such progressive, open-minded, and creative debates might help to repair what appears to be a social constellation characterized by mutual misunderstanding and heightened mistrust between men and women.

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TRUST: The Power of Storytelling to Explain the Utility of Technology

Chief Nyamweya and Anne Connelly’s graphic novel and motion comic imagines an alternative African future using storytelling and blockchain technology.

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TRUST: The Power of Storytelling to Explain the Utility of Technology
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Last month, Freehand Studios, an African digital arts and social impact studio based in Nairobi, released a graphic novel and motion comic whose story aims to inspire young Africans to imagine and build an alternative African future using blockchain technology.

Set in a fictitious African republic, TRUST tells the story of Moraa, a young female activist who, together with a group of techies called the Sankofa Collective, use the power of blockchain technology to stand up to Max—a land-grabbing oligarch whose greed threatens their communal land, their culture and the entire pastoral community.

Outside of the crypto bubble, most people—even the smartest and most sophisticated—don’t understand what blockchain and cryptocurrencies such as Bitcoin are, or what their utility is in everyday life.

By writing the graphic novel, co-authors Chief Nyamweya and Anne Connelly have used the power of storytelling to focus more on the utility of the technology and less on the intricacies of how it works, while creatively exploring the themes of corruption, cultural and ecological preservation,  historical injustices, communal trust, and land ownership.

In the novel, Moraa, the story’s protagonist, is an activist who has never heard of technologies such as DAOs (Decentralized Autonomous Organisations), Bitcoin and blockchain. However, when she meets Akinyi and the Sankofa Collective, she is taught about these technologies and how they work using relatable analogies. Later on in the story, we learn why they built the Wahenga DAO and why they were fundraising using bitcoins.

Kenya has the highest digital currency adoption rate in Africa

Three years ago, If you had walked up to a random stranger on the streets of Nairobi, Lagos or Johannesburg, woman or man, young or old, and asked them if they knew what crypto or blockchain technologies are, let alone if they had ever used them, you would most likely have been met with blank stares.

That has since changed.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Out of a population of 53.7 million Kenyans, 4.25 million individuals possess digital currencies, the highest adoption rate in Africa according to a United Nations research report.

Nigeria has the world’s highest share of active crypto traders, a report published this year by global research firm Morning Consult found. With more than 50 per cent of monthly active adult crypto traders, Nigeria topped the list of countries with the highest share of adults that trade crypto once a month.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Despite the directive of the Central Bank of Nigeria (CBN) banning crypto transactions in 2021 and the subsequent fining of three banks for allegedly facilitating cryptocurrency transactions the same year, Nigerians went on to trade at least N77.75bn ($185m) worth of Bitcoin in the first three months of the year. About 33.4 million Nigerians still trade or own crypto assets.

In 2021, Nigeria was reported by Google trends as the country with the highest number of bitcoin searches globally, revealing the widespread adoption of cryptocurrency in the country.

Four million South Africans own cryptocurrencies according to Finder’s Cryptocurrency Adoption Index which ranked the country 18th out of 26 countries for crypto adoption.

Despite a widespread ban on cryptocurrency in some countries and tough regulations in others, crypto, which has so far been one of blockchain’s biggest use cases, keeps growing.

But more needs to happen.

Blockchain and crypto technologies have a storytelling problem

Blockchain has a storytelling problem.

Emily Parker, the co-founder of Longhash, presented an essay on the Unchained Podcast titled Blockchain Tech’s Storytelling Problem and How to Solve it. In the episode, she explains,

“I have had countless versions of this same interaction. Step outside of the crypto bubble and say the word ‘blockchain’, and you will often hear smart and sophisticated people say things like, “I tried to understand it . . . but then I gave up.” This mental block, so to speak, has real implications for an industry whose success largely depends on network effects and public participation.”

This is a larger industry problem that continues to plague one of the most complex mass market technologies in history. As Parker further notes, the lack of a clear storyline may not have mattered during the 2017 crypto boom. However, a lot has changed since then and for a technology whose growth and future are dependent on having as many people as possible use it, it’s doing a poor job at onboarding or even creating goodwill among the public.

Some of these problems are legitimately hard to solve. But at the same time, the cryptocurrency industry is not helping itself. Instead of trying to communicate a larger vision, many are consumed by petty infighting about which tokens are best, Parker notes.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault. In offering some solutions on how the blockchain industry can remedy these seemingly insurmountable challenges Parker notes,

“Some of the most important work may lie with entrepreneurs and developers. For blockchain technology to truly touch ground, it needs to be applied to products that people actually use. If a start-up can’t concisely describe its product and the problem that it is attempting to solve, then does the world really need that product?”

Her solution lies at the very heart of why Nyamweya and Connelly wrote the TRUST graphic novel.

The blockchain industry continues to be white and male-dominated. This is a problem that could threaten the technology’s global adoption. It is a status quo that enthusiasts such as Connelly who have seen the industry grow since its inception are hell-bent on challenging.

TRUST — A story rooted in young Africans’ hunger for a decentralized African future

Connelly, who teaches Blockchain for Social Impact at Boston University’s Questrom School of Business, first suggested the idea of writing a graphic novel to Nyamweya when the two met at Singularity University.

Nyamweya — a Kenyan writer and illustrator best known for his masterfully ink-illustrated graphic novels that address history, science and most recently, the future of education — did not understand what blockchain was before meeting Connelly. However, it did not take him long to appreciate its potential and what this power, placed in the hands of young Africans, could help them do in building their future.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault.

“Young Africans are hungry for a vision of an African future rooted in trust, sustainability and freedom from unaccountable state power. It is the desire to satisfy this hunger with a story of a practicable grassroots alternative that led us to create this transmedia project called ‘TRUST’. We wanted to use the power of storytelling to speak to readers and viewers about blockchain technology, inspiring them to see a decentralized future rooted in justice and ecological sustainability.” remarked Chief while speaking at the book’s launch.

Emerging three years later is a story beautifully told in black and white illustrations that are relatable to any African familiar with the frustrations of living in a capitalistic society and dealing with centralized power.

Connelly and Nyamweya’s vision for TRUST is that millions of young Africans will have access to inspiring and culturally relevant stories that allow them to reimagine their own futures. The two believe that with new technologies such as blockchain, young Africans can build that future by claiming their seat at the table.

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