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The Boy from Tandale: The Rise of Diamond and his Wasafi Record Label

9 min read.

An in-depth look at Bongo Flava’s most well-known artist, and the talents and business acumen that led to the astronomical success of his record company.

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The Boy from Tandale: The Rise of Diamond and his Wasafi Record Label
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Tandale estate is a solid flood-prone flat pan stacked amidst patterned limestone shacks at the heart of Dar es Salaam, just north of Kwa Mtogole and south of Kijitonyama and 7 kilometres from Dar’s famous Coco Beach. It’s also home to a former clothes vendor, Naseeb Abdul Juma and Raheem Rummy Nanji from Iringa.

Raheem, a budding musician, would alongside Tanzanian youthful celebrity Hakeem 5 earn the Nyamwezi-sounding moniker Vijana Sharobaro from the versatile all-time hit-maker Dully Sykes, who then worked under Dhahabu Records. In christening them Sharobaro in the 2000s, Sykes, then a popular bongo musician, seemed to have infused their budding careers with long-sought street cred just as the industry panned out to new sounds and styles.

The clothes vendor Naseeb was meanwhile stuck in blue-collar trade, first in freelance photography, then as a filling attendant, and also had a stint in gambling, while pursuing the ever-elusive money for studio fees. Meanwhile Raheem, now famously known as Bob Junior, would go on to establish Sharobaro Records, a hole-in-the-wall recording studio built for its time, and weirdly successful for its stature.

Back in Tandale, Naseeb’s dalliance with talent manager Chizo Mapene didn’t yield much professional or economic outcomes despite lots of initial prospects after which Naseeb hooked up with producer Msafiri Peter, aka Papaa Misifa, in 2009. Naseeb linked up again with Raheem of Sharobaro Records from where he recorded his first major hit, Nenda Kamwambie. The year 2010 looked promising, and with this debut album, the young Naseeb was introduced to Tanzanians and the East African region.

The album is mushy, existential, soulful, with heart-tugging reflections. It is borderline whiny, yet relatable and includes songs like Kamwambie, a dedication to his unrequited love, and Nitarejea sung alongside the ailing star Hawa. The latter is about a love that his foray into the city for work won’t quench despite the distance.

With the three hits – Kamwambie, Mbagala and Nitarejea – Naseeb, now known by his stage name Diamond Platnumz, harnessed the supple fluency of the local Kiswahili dialect and the poetic idioms of street slang to hog the limelight and introduce himself to the world.

In a region where the wider creative economy largely apes – and where possible solicits – the stature, money and alliances with global (and mostly American hip hop) for traction, Diamond Platnumz’s success has defied the odds both in style, sound, reach and influence. It’s in his 2017 interview with Forbes magazine where he would credit the traction that enabled him to consistently cash in on his musical talent as the mark that transitioned his music from a passion to a career.

No doubt his ability to craft a cultural Bongo Flava moment owes credence to legends like the 1990s Radio DJ Mike Mhagama. Mhagama coined the term Bongo Flava as a distinctive buzzword for the yet-to-be-defined musical genre that arose after the advent of private radio stations in Tanzania in the mid-1990s. Bongo Flava originated in Dar and is derived from a variety of musical genres, including American hip hop, reggae, R&B, afrobeat, and traditional Swahili musical styles, such as Taraab. The phrase, which was meant to delineate Tanzanian hip hop from American hip hop, anchored itself in the country’s showbiz lexicon as a tell-apart and defining tag for Tanzanian pop.

With the three hits – Kamwambie, Mbagala and Nitarejea – Naseeb, now known by his stage name Diamond Platnumz, harnessed the supple fluency of the local Kiswahili dialect and the poetic idioms of street slang to hog the limelight and introduce himself to the world.

Naseeb’s best contribution to the East African artistic scene is through his WCB Wasafi Records platform, for which the wider public has rewarded the company monetarily and brand-wise due to its astute combination of edgy production, track-for-track hits, balanced quality music, and commercial success. These, coupled with entrepreneurial vision, and unyielding versatility, reminiscent of Bigg’s Roc-a-fella or Irv Gotti’s Murder Inc inevitably centred Wasafi as an East African cultural project.  

The 2012 Lala Salama album shifted the recording company from soulful and heart-felt tunes to a flashier Afropop that saw the label pan its wings and doggedly pursue partnerships with Africa-wide celebrities and global brands such as Ishmael ‘Omarion’, and American hip hop star Rick Ross.

Back in Bongo, the musical fan base and their gladiatorial instincts fuelled supremacy wars akin to the imagined rivalry between Ronaldo-Messi in football, or Dar musicians’ Dudu Baya-Mr. Nice’s tiff. The online infractions saw the Wasafi Records founder Naseeb aka Diamond unwittingly pitted against his fellow star and erstwhile rival Ali Kiba. None seemed too pleased by the fan base warfare, which they’ve repeatedly admitted they are unable to quell or contain.

Lizzer Era

Diamond’s 2013 performance in Burundi not only linked the Wasafi founder to Burundian star Lolilo, but also led to a chance encounter with the then Burundi-based influential producer, Kigoma, born Siraj Khamees and stage-named Lizzer Classic.

When Diamond started Wasafi around 2014 – the origins of which came in the midst of a fast-rising career – the Tanzanian music scene had hit a lull after the heydays of Matonya, Mr. Nice and Ray C. His creative and business acumen seems to have chanced upon the realisation that the market yearned for a new sound and style.

From the get-go, reservations arose regarding Lizzer’s sampling of Burundian sounds into Tanzania’s Bongo Flava music. Lizzer, who had fled the 2010 state-sponsored electoral clashes in Bujumbura to Kigoma, was unrelenting and convinced there was place in the Tanzanian market for an updated version of Bongo Flava. He would take his first shot with Rayvanny’s Kwetu, a mushy-tinged serenade whose popularity gave legitimacy to Lizzer’s cross-border musical style.

In the working partnership between Lizzer and Diamond, a rising star met international experience; a mercurial duo akin to the then young Shawn Carter’s co-directorship with the steely Kareem “Biggs” Burke, and the colourful Damon Dash back in 1995.

Wasafi’s rise, like any other cultural moment, exists at the confluence of historical accidents, chance encounters, demand for new sounds, and huge individual effort just at the point where Dar’s audio-visual culture boomed, primarily on YouTube and Vimeo. As Odipodev clarified, the combination of local relatable content, proliferation of smartphones, and YouTube algorithms often helps generate a self-perpetuating model of proliferation and popularity onto what the viewers have already deemed to be superior content.

Lizzer, in his interviews with Bernard Mpangala at the WCB Wasafi offices, modestly remarked that their outsized commercial and cultural success wasn’t anywhere near monopoly, given that lots of their musical stars still work with other producers besides them in producing their albums.

Even then, he’d opine that at least 50 per cent of the album would be produced by Wasafi. Lizzer attributes his updating of Bongo Flava music from its widely varied days in the 2000s to the influence of Korean and Chinese music, of which he is an ardent fan.

The Korean influence on the updated Bongo Flava sounds can no doubt be gleaned from the storylines, the colourful Oriental dressing, and the unsynchronised dance moves of the Korean pop crew BTS in their hit song DNA. The same can be seen in the Chinese pop hits in the strain of NGirl’s Goddess choo choo choo and the Chinese songstress Feng Timo’s sleek improvisations and animated dramatisations, with their parallels in Salome, Zigo, or Mwanza Nyegezi.

Wasafi’s rise, like any other cultural moment, exists at the confluence of historical accidents, chance encounters, demand for new sounds, and huge individual effort just at the point where Dar’s audio-visual culture boomed, primarily on YouTube and Vimeo.

Lizzers’ signature tune Ayo Lizzer is a drop by Diamond edited to obscure his easily recognisable voice. Lizzer claims the tune allows the production team to dissuade artistes from mentioning him in the lyrics while still acknowledging his creative contribution.

Lizzer’s career’s steep ascend in late 2000s in Burundi drove him up the ranks and roped in big regional artistes like Sat B, Big Fizzo, Lolilo, Rally Joe and Emery Sun. Even then, it’s Rayvanny’s Kwetu that earned Lizzer acceptance in Tanzania, and the updated rendition of Saida Karoli’s Salome that set him up as a new sound in East African production.

Let’s make money

The Wasafi ecosystem hit its golden age from 2015, with Rajab ‘Harmonize’ Kahali, their newest signee chugging hit after hit with dizzying commercial success. Then came Mwanajuma ‘Queen Darleen’ and Raymond Shaban ‘Rayvanny’ in 2016, and Richard Martin ‘Rich Mavoko’, Juma Idd ‘Lava lava’ and Yusuph Kilungi ‘Mbosso’’s hits in 2017. Wasafi became a Foxconn of music in which insane work schedules blended with keen and demanding producers, and ever inventive back stage casts.

Director Diamond, as well as managers Babu Tale, Sallam SK, Said Fella, Joseph King, and producers Lizzer and Tuddy Thomas capitalised on the new sounds to feed a frenzied and ever-expanding fan base, while revitalising production wherever their music was heard. The rising popularity, combined with commercial astuteness and a growing band of talented artistes, saw the label dabble in top-selling ringtones, pricey and sold-out concerts, Wasafi Festival tours, royalties, product lines, club and TV appearances, and brand deals.

The Tanzanian record label pursued a multimedia model with the music streaming service wasafi.com launched first, while Wasafi TV and Wasafi FM further widened their reach and offering. This Wasafi ecosystem’s unprecedented savviness also earned them brand endorsements from Vodacom, Red Gold, DSTV, and Coca Cola.

The litany of commercial streams rewarded their work ethic and ingenuity. And while Wasafi’s market capitalisation is fuzzy and its transactional records remain inaccessible, Diamond’s estimated $4.5 million net worth is astronomical by any measure.

Curiously, the Wasafi ecosystem’s numerous rags to riches stories within its ranks is easily traceable to a policy of working with talents from poor backgrounds, something the directors admit to be true and deliberate. The ecosystem’s big acts, Konde boy Harmonize, Chibu Dangote Diamond, and Vannyboy have morphed from bootstrapping a half a decade ago to commanding fees in excess of $10,000 to $70,000 per show and earning upwards of $25,000 from streaming apps monthly.

This outsized influence has come with its own fair share of challenges. For instance, Baraza la Sanaa Tanzania (BASATA) took a moralisng stance against the artistes’ song Mwanza over what it dubbed explicit content. In 2018 BASATA put a leash on two of the label’s defiant big stars, RayVanny and Diamond, who in the end called for a truce owing to the risk of commercial losses that came with the ban.

Mr Kayanda, the agency’s interim executive secretary, brought down the full force of regulatory coercion, which elicited the age-old question of who deems what is explicit and triggered a moral debate in artistic expression. BASATA’s move amounted to predictable flexing, given President Magufuli’s wider crackdown on dissent, including clamping down on media personalities and political dissidents.

The litany of commercial streams rewarded their work ethic and ingenuity. And while Wasafi’s market capitalisation is fuzzy and its transactional records remain inaccessible, Diamond’s estimated $4.5 million net worth is astronomical by any measure.

Despite lacking a clear social cause, the Wasafi ecosystem has latched onto Dar es Salaam’s goal of providing 100,000 additional desks in its primary school classes as part of plugging the 1.4 million desks deficit. Their overall social cause and focus has, however, not been noteworthy outside of scouting for talent among the lowest socio-economic strata. The politically-conscious musician Roma Mkatoliki of the Rostam crew, who is a former teacher, and a dozen other artistes have also jumped onto the donation bandwagon.

The waning years

WCB Wasafi’s ecosystem has managed to inspire a cultural moment, and an ardent fan base, and has surpassed the mere tag of a label or a brand. However, for this ecosystem, achieving collective success has been the easy part while handling individual flaws, infighting, substantial talents, and an ever-growing team and fame has proved to be a challenge.

Rommy Jones, the founder’s kin, who is also Wasafi’s DJ, reckons that the artistes’ love lives and their relations with the female fan base are the main source of trouble for the organisation. In recent months, Diamond publicly fell out with his partner Zari Hassan and hooked up with video vixen Hamisa Mobetto, and then moved on to Tanasha Donna, while Rayvanny has a long talked-about dalliance with a Kenyan socialite.

Meanwhile, Harmonize dumped his lover after an alleged romp with a Caucasian female acquaintance. Rommy faced sexual assault allegations during Diamond’s April 2016 tour of Sweden, which led to Diamond cutting short his performances.

Besides trouble with the national arts council (BASATA), artistes’ exit from the recording firm could either be viewed as them having grown too big for one platform, or as the road to the demise of what’s still the most popular and competitive recording company in the region.

The record company first sign-up, Harmonize, has exited the label while the prodigious Richard Rayvanny is allegedly also on his way back to his former Tip Top Records, citing dissatisfaction with his contract. Mbosso’s manager, Ms. Sandra Brown, checked out, and so did Mr. Joel Vicent Joseph, who complained of poor pay and workplace harassment from one of the big name singers.

In a move reminiscent to Roc A Fella’s 2002 fallout in which Shawn ‘Jay Z’ Carter and co-director Damon Dash, while enjoying huge creative success, were grappling with behind-the-scenes squabbles, Rayvanny felt relegated to third place as Harmonize took second spot.

Mtwara-born Harmonize, it is said, was unhappy with Chibu’s public revelations of his personal matters. He was also displeased with regards to his contractual obligations, which eventually led him to exit and form the Konde Gang label.

WCB Wasafi’s ecosystem has managed to inspire a cultural moment and an ardent fan base, and has surpassed the mere tag of a label or a brand. However, for this ecosystem, achieving collective success has been the easy part while handling individual flaws, infighting, substantial talents, and an ever-growing team and fame has proved to be a challenge.

Because it is still patronised by great talent managers Babu Tale and Tudd Thomas, and producer Lizzer’s innovative knack, as well as a huge financial chest, and street smarts, the Wasafi ecosystem may survive much longer than the naysayers imagine. Through this ecosystem, Naseeb, the boy from Tandale, has managed to morph local music into likable and popular music, earning it both regional appeal and international stature.

The record label’s rise though has put it at crosshairs with Clouds Entertainment, who though coming in later into the Tanzanian arts scene after DJ Mhagama had launched Bongo Flava, views itself as the bona fide curator of Tanzania’s youthful cultural revolution. The late Ruge Muhataba and Joe Kusaga seemed unamused by the rise of a new media ecosystem outside of their patronage and capacity. This worsened after the altercation between a Wasafi staffer and two journalists from Clouds Media in February 2018 after which Cloud banned all Wasafi music and arts from their platforms.

The ultimate test for the five-year-old Wasafi platform will be managing Harmonize’s transition from the ecosystem since he co-owned Zoom Production Inc with Diamond. Zoom is one of the biggest cogs in the ecosystem and in charge of most of its video productions.

As they straddle between sizeable successes, an insatiable fan base and internal fallouts, the Wasafi ecosystem, ironically, risks getting cannibalised by a cultural moment that it was instrumental in creating.

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Darius Okolla is a researcher based in Nairobi.

Culture

The Colston Four and the Lawful Excuse: Toppling Imperialist History

Peaceful social change starts with landmark actions that receive international attention and change public perceptions.

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The Colston Four and the Lawful Excuse: Toppling Imperialist History
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The so-called Colston Four, young white British activists who were prosecuted for vandalising the statue of seventeenth century slave trader Edward Colston and throwing it into a harbour in Bristol, England, in 2020 have been acquitted of the charges in a landmark case.

The accused were charged with criminal damage. They did not deny toppling the statue, but argued (among other things) that their actions were justified on the grounds that Colston’s crimes were so horrific the continued presence of his effigy on our streets was offensive, abusive and distressing. Its presence was a hate crime; by removing it, they were preventing a more serious crime. To widespread surprise, the jury accepted “lawful excuse” as a defence.

The verdict has prompted uproar among Tory voters, Tory MPs and the right-wing media, outraged (as they see it) that this is a victory for so-called “wokery”, the Left, and mob rule. Prime Minister Boris Johnson even waded in to say that people should not “go around seeking retrospectively to change our history”.

On the Left, the verdict has been hailed as a triumph for morality, people’s justice, and a partial payback for historical crimes.

Millions of British have learned more about their nation’s dark history and heritage in a few days than they ever learned in years at school. The very fact that the issue has sparked furious public debate is a significant step on the road towards decolonization. Media that would not normally cover history and heritage has devoted pages, and hours of airtime, to discussion of the toppling and subsequent case. Predictably, some say the verdict has “ignited culture wars”. In fact, these were pre-existing – fomented by Johnson’s government, which even has a culture wars unit within the No. 10 policy unit (ironically led by a former communist), and stoked incessantly by right-wing newspapers like the Daily Telegraph, whose online comment threads went into meltdown after the verdict.

I will describe the initial event before going on to discuss the trial and its wider significance.

The toppling of the statue 

At a Black Lives Matter (BLM) demonstration in Bristol on 7 June 2020, following the murder of George Floyd, the bronze statue of Colston was ripped from its plinth and thrown into the River Avon. Colston was a shareholder in, and (for a while) deputy governor of, the Royal African Company, responsible for enslaving and shipping to the Americas an estimated 84,000 Africans, of whom some 19,000 died en route. He was also a philanthropist who used his tainted wealth to benefit Bristol, and this was why the statue was erected in his honour in 1895. Schools, hospitals, churches and other buildings bore his name. All have since been renamed.

For years the people of Bristol had complained about the statue, and asked the council to remove it. When all appeals failed, some decided to take matters into their own hands and pull it down. The effigy found a fitting resting place in the harbour from which Colston’s slave ships had sailed. The council, led by black mayor Marvin Rees (who, incidentally, supported the prosecution), arranged for it to be dredged up, and the red paint-spattered statue ended up on its side in a local museum, alongside educational materials explaining the wider historical context, and BLM placards from the protest. In response to those on the right who angrily called this “an attack on history” and the attempted “erasure” of history, Bristol-based British-Nigerian historian and broadcaster David Olusoga declared, “This toppling is not an attack on history. It is history.” Olusoga was called as an expert witness for the defence at the trial.

The trial

The accused chose trial by jury in order to have their day in court. The alternative was to appear before a lower magistrates court, as some of their fellow protesters had done. (They were found guilty and lightly sentenced to community service.) As is usual in jury trials, a presiding judge can direct the jury to come to a particular decision, and give guidance on points of law. The judge told jurors they must decide the case on the basis of the evidence before them. He expressed concerns that undue pressure was being placed on them by defence barristers.

The defendants argued that they were acting to prevent the more serious crime of public indecency. Their lawyers claimed that the council’s failure to remove the statue, despite 30 years of petitions and other pleas, amounted to misconduct in public office. Throughout the proceedings, observers say it felt as if Colston and the council were the ones on trial. The defendants also argued that the citizens of Bristol were the owners of the statue (since their forebears had erected it in the first place), and that the majority of citizens would support their actions. Their third main argument was that they had lawful excuse; a conviction would mean that their freedom of expression and assembly under Articles 10 and 11 of the European Convention on Human Rights had been interfered with.

The effigy found a fitting resting place in the harbour from which Colston’s slave ships had sailed.

One of the defendants, Sage Willoughby, told the court: “Imagine having a Hitler statue in front of a Holocaust survivor – I believe they are similar. Having a statue of someone of that calibre in the middle of the city I believe is an insult…” Outside court, after the verdict, Willoughby took the knee.

Attorney General Suella Braverman has said she is considering referring the case to the Court of Appeal because the verdict is “confusing”. But it cannot be changed. Braverman has been accused of political meddling. If the case does go to appeal, the judges will not rule on whether the jury’s decision was correct, only on whether there was an error in law in the directions given to the jury.

In press coverage and responses to it, Professor Olusoga (who has won numerous awards for his work) has been the target of highly personalised attacks on his integrity and alleged “bias”. One Telegraph reader, for example, wrote online, “From what I have read his evidence amounted to a diatribe denouncing Edward Colston as a mass murderer. I think his contempt for our history is evident.”

The wider significance

The protest was part of the international BLM protests following the murder of George Floyd. The statue toppling was even mentioned at his funeral.

Some critics have mocked the Four for being white and having posh names that suggest they are middle class and therefore privileged (Rhian, Milo, Sage and Jake). “They should be patriotic to their race!” declared one Daily Telegraph reader, enraged at what he saw as class and race traitors. “None of the defendants were black. Rather, as you can tell from their names (including Milo Ponsford and Sage Willoughby) they were almost comically typical of a certain rah, right-on Bristol type,” wrote Telegraph columnist Douglas Murray. But protesters at the rally that day included many whites, as well as people of colour and mixed heritage, reflecting the city’s multicultural population. The same applied to other BLM rallies, in the UK and US, following the death of Mr Floyd. A rainbow crowd was also seen at protests in Oxford, by members of the Rhodes Must Fall movement, calling for the removal of the statue of Cecil Rhodes from the façade of Oriel College. The whiteness of the Colston Four can be seen as a positive – indicating that people of all ethnic backgrounds are uniting to call out racism, colonialism and historical injustice.

The trend towards multiracial protest is positive for the entire decolonization process. (Not that past protests, such as those that took place during the American civil rights movement, were not also multiracial.) For one of the most insidious and long-lasting impacts of colonialism was to create binary opposites rooted in race and (notional) racial difference. Both black and white are still locked into this binary opposition, to the detriment of everyone. It is part of the right-wing racist narrative to keep black and white in separate boxes, and to oppose multiculturalism and miscegenation. This was very evident in the media coverage and other right-wing reaction to this verdict.

The defendants argued that they were acting to prevent the more serious crime of public indecency.

This outcome, and the toppling that preceded it, are part of an irreversible global move to decolonise. This includes action to decolonise the curriculum in schools and higher education; the work of the National Trust in Britain to educate visitors about the tainted wealth, often derived from slavery, upon which many stately homes were built (moves much hated by the right, which has tried to sabotage the Trust’s management); and the increasing trend towards the repatriation of stolen artefacts held in British museums. Controversy still rages over the question of returning the Elgin Marbles to Greece.

The Labour Mayor of London, Sadiq Khan, has set up a Commission for Diversity to work to improve diversity in the capital’s public realm and increase public understanding of existing statues, street names, building names and memorials. It was not created, as some right-wing critics claim, to decide upon the removal of statues. The BBC has recently dropped the acronym BAME (black, Asian and minority ethnic) because it is “problematic” and could cause “serious insult” to people who may feel they are being referred to as a homogeneous group. After Floyd’s murder, footballers, black and white, chose to kneel before games as an anti-racism gesture, out of respect for BLM and Mr Floyd. White England manager Gareth Southgate supported his players in this, and led them in kneeling before Euro2020 matches. Players from Scotland, Wales, Belgium, Portugal and Switzerland also chose to kneel. A poll of football fans in nine European countries found majority support for “taking the knee”, with opposition coming only from a vocal minority. Racing driver Lewis Hamilton, who has increasingly “come out” as an anti-racist and BLM supporter, has set up a mission to empower underrepresented groups, and persuaded Formula One to become more diverse as a sport. Sportsmen and women have a proud history of using their high profiles to forge political change and raise awareness of racial inequality, from athlete Jesse Owens at the 1936 (Nazi) Olympics, to Muhammed Ali to American National Football League star Colin Kaepernick.

In Britain, all these moves are predictably slammed by many Tories as “cultural Marxism” and “wokery”, which they believe is a US import along with BLM – a familiar trope that blames foreigners (especially non-whites) for all social ills and unwelcome social change. (A surprise abstainer is George Osborne, former Tory Chancellor, now chairman of the British Museum, who hailed the Colston verdict as “brilliant”.) Although we have a very right-wing government, disaffected Tory and Brexit voters constantly call on Johnson – who some voters laughably regard as a socialist – to push back against “wokery”, defund the BBC, and root out “woke Lefties” who are believed to have “infested” higher education, the BBC, quangos and many of our public institutions. Despite his blustering rhetoric, even Johnson is unlikely to do any of this.

One of the most insidious and long-lasting impacts of colonialism was to create binary opposites rooted in race and racial difference.

These moves towards decolonisation may seem piecemeal and minor. But peaceful social change starts with landmark actions that receive international attention and change public perceptions – often via shock tactics. Changing the public narrative can eventually forge real change in attitudes and behaviour. As for the role of historians in forging change, it is our job to repeat as many times as necessary: history is being made, remade, unmade, reassessed, re-analysed and re-written all the time. It is not untouchable and unchangeable, as many on the right would argue. As David Olusoga wrote after the toppling of the Colston statue: “It was one of those rare historical moments whose arrival means things can never go back to how they were.”

Meanwhile, the value of the Colston statue has reportedly increased fifty times. As prosecution witness Jon Finch, head of culture and creative industries at Bristol City Council, says: the statue has greater cultural value than ever before, in that it now speaks to Bristol’s “past, present and future”.

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Culture

The Politics of Street Names

Street names are political weapons. They produce memories, attachment and intimacy—all while often sneakily distorting history.

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The Politics of Street Names
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June 18, 1940 is well known throughout Francophonie: it is the date of Charles de Gaulle’s famous speech calling for resistance against France’s occupation by Nazi Germany and its ally, the Vichy regime. The then-governor of Chad, Felix Eboué, was one of the first political leaders to support de Gaulle; he proclaimed his support from Brazzaville, the capital of “Free France” between 1940 and 1943. To this day, in Dakar and Bamako, as in all the metropole’s cities, at least one street name references the event. On the other hand, who remembers Lamine Senghor’s scathing indictment of French colonialism—which he urged to “destroy and replace by the union of free peoples”—before the League Against Imperialism in Brussels on February 11, 1927? Two public addresses calling for resistance to servitude: one proudly displayed around the empire, the other pushed into oblivion.

Recent movements like Rhodes Must FallFaidherbe Must Fall, and Black Lives Matter have forced us all to face the political nature of odonyms (identifying names given to public communication routes or edifices), carriers of a selected and selective memory. If a street, a square, a bridge, a train station, or a university proudly carries a name, it is because someone decided it would. In Senegal, historian Khadim Ndiaye insists that “it was when the power of the gunboats defeated all the resistance fighters that Faidherbe’s statue was erected in the middle of Saint-Louis as a sign of rejoicing.” “Lat Dior was assassinated in 1886,” he adds, “and the statue was inaugurated on March 20, 1887 . . . to show the greatness of the metropole.”

To live on Edward Colston Street, Léopold II Avenue, or Jean-Baptiste Colbert Boulevard is to adopt, through time, a geographical identity based on that given name. One starts becoming accustomed to its sound, as it takes a life of its own; generating scenes of endless discussions around tea, of traffic jams on the way home from work, of bargaining with the local shopkeeper. Everything from the bakery, pharmacy, and police station to the hotel, ATM, and gas station bear its shadow. A name that produces memories, attachment, intimacy—all while sneakily erasing its backstory. Rhodes? Ah, my college years! Pike? Good times we had around that statue! Columbus? What a lovely park that square had!

Odonyms have the power of not only negating history but also distorting memory. May 8, 1945 is synonymous with both liberation and carnage. In Europe, the date marks the surrender of Germany and the victory of the Allied powers. In Algeria, for having dared to demand their liberation from the colonial yoke during the parade celebrating the end of the war, thousands (probably tens of thousands) of Algerians were killed in the cities of Sétif, Guelma, and Kherrata. Two memories face each other between the May 8, 1945 bus stop in Paris or the May 8, 1945 square in Lyon on the one hand, and the May 8, 1945 airport in Sétif or the May 8, 1945 university in Guelma on the other. Moreover, the “liberation” commemorated through the avenue running alongside Dakar’s port celebrates that of France in 1944–1945, not Senegal’s. This “liberation” occurred when the country was still a colony, its children subject to the Code de l’indigénat (Native Code), and its soldiers—at the Thiaroye camp, on December 1, 1944—coldly executed in the hundreds for demanding their compensation for fighting in the French army.

As sociologist Alioune Sall Paloma argues, “naming is an act of power.” Odonyms can thus equally be used by officials to seize historical legitimacy over a popular figure or event. Despite being attacked throughout his life, everyone in Senegal now seems to erect multifaceted thinker Cheikh Anta Diop as an unquestionable reference. How is it, then, that the country’s largest university—that happens to bear his name, on an avenue named after him, which now also hosts a statue of him—does not teach his groundbreaking work? Or that, in February 2020, five high schools in the country were renamed after authors Aminata Sow Fall and Cheikh Hamidou Kane, filmmaker Ousmane Sembène, sculptor Ousmane Sow, and revolutionary leader Amath Dansokho, all while artists barely manage to survive from their work and the political principles these namesakes stood by are today systematically scorned?

There is also a lot to say about many heads of states’ obsession with “going down in history.” In Cameroon, the largest football stadium in the country, built for the 2021 African Cup of Nations, honors current lifetime president Paul Biya. In Côte d’Ivoire, after only two years in office, Alassane Ouattara gave his name to the university of Bouaké. In Senegal, under the impetus of his brother—also involved in politics and at the center of a 2019 multibillion-dollar oil scandal—President Macky Sall now has a high school named after him in the capital’s suburb.

Decolonization—a term increasingly abused and gutted of its meaning—supposes the conservation and promotion of Africa’s multidimensional heritage. Material heritage is decolonized through, in particular, the rehabilitation of emblematic sites and buildings and the restitution of its cultural heritage trapped in Western museums. Decolonizing immaterial heritage requires the repatriation of audiovisual archives seized by foreign funds and a thorough refoundation of odonyms. Finally, human heritage is decolonized by concrete support to artists and young creative souls, so that no one can claim, when it will be too late: “They did their best, despite the obstacles. If only we had uplifted them during their lifetime.”

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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The Case for Reparations and Revisiting Colonial Atrocities

The mass atrocities of the 1899 French invasion of what is Niger today are finally being treated with the gravity and consequence they deserve in Western popular histories.

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The Case for Reparations and Revisiting Colonial Atrocities
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In the spring of 1979, Moussa Ali, now 85, was plowing his parched field on the edge of a two-house hamlet in the Sahel of Niger. Suddenly, his hoe rang with the sound of metal. Intrigued, he dug down and found a cache of ancient bullets and spent cartridges. “Then I knew that the story our grandparents told us must be true,” Moussa recalls.

The story Moussa heard as a child was the story of the Battle of Koran Kalgo. In July 1899, his ancestors’ village was attacked by a well-armed French invasion force. If Moussa had had access to the French colonial archives in Aix-en-Provence, he would have read the terse French dispatch from that day: “Enemy held their ground despite a murderous battery. A small village of 600. Storming it cost us 2 dead, 14 wounded. All inhabitants killed, village set on fire.”

He also might have gone on to read the diary of the French officer sent to find this murderous force after rumors of its atrocities had reached Paris. “Towards midday we arrived at what used to be the village of Koran Kalgo. Now it was just smouldering ruins. An old man sitting in the ashes told us the invasion force had passed through four days ago. Two little girls, about 10 years old, were hanging from a tree at the village entrance. Everywhere I saw dead bodies of men in their prime, their great shields lay alongside. Some had had time before dying to find the shade of a spindly bush.”

Crowd on a hill © LemKino Pictures.

Crowd on a hill © LemKino Pictures.

Moussa had kept the bullets for over 40 years, wanting to preserve the evidence of this monstrous history. We were the first people outside his village to ever come asking about the massacre. We were in Niger to make a BBC documentary, African Apocalypse, on the murderous invasion of 1899 and its continuing impact on people today.

We sent a photo of one of the bullets to a historical munitions expert, Curtis Steinhauer of Cartridge Corner. Its markings were clear, and we received this remarkable reply: “‘4-85’ means the bullet was made in April 1885. ‘ART’ indicates it was made for the artillery division. ‘D’ signifies the manufacturer, Société Électromécanique of Dives in Normandy. And ‘EG’ is the company that supplied the casing’s metal, Eschger, Ghesquière & Cie of Biache St Vaast, near Calais.”

This bullet is just one testament to a more brutal history. Paul Voulet, the French commander in 1899, is believed to have killed tens of thousands of Nigeriens as he sought to take control of Lake Chad for France before the British got there. Niger’s main highway follows the exact route of his massacres. In fact, it created the colonial and still-current border with Nigeria.

Last month in New York, Fabian Salvioli—the United Nations Special Rapporteur for the Promotion of Truth, Justice, Reparation and Guarantees of Non-Recurrence—presented a report entitled “Transitional justice and addressing the legacy of gross violations of human rights and international humanitarian law committed in colonial contexts.” Unrestricted access to official archives in the search for truth is one of his many recommendations.

Transitional justice might seem a strange concept in the context of century-old abuse, but, as Salvioli points out, “the colonial transfer of wealth and racist oppression have created a legacy of social, economic and cultural exclusion whose effects have been felt for generations.”

Old man in doorway © LemKino Pictures.

Old man in doorway © LemKino Pictures.

Moussa Ali has lived that legacy. In the 1980s, he traveled to France, looking for work. He was unable to access a visa and, when discovered, he was instantly deported back to Niger. “They can come here,” he says, “but we’re not allowed to go there. It’s shameful!” For 40 years, he has had little choice but to eke out a living in his deserted village, five kilometers from the nearest water well.

At every village along the road, we met communities who feel that the day Voulet arrived marked the first day of their impossible present. According to the UN Human Development Index, Niger is the least developed country in the world. France granted Niger independence in 1960, but only if they entered into a defense treaty which required that Niger prioritize French national security interests. Today, although a third of France’s electricity is reportedly generated by Nigerien uranium, less than 20% of the country’s 25 million people have access to electric power. As Ta-Nehisi Coates puts it in “The Case for Reparations,” “plunder in the past made plunder in the present efficient.”

© LemKino Pictures.

© LemKino Pictures.

In our film, the Sultan of Birnin Konni states that Voulet and his men killed between 7,000 and 15,000 people over three days of rampage. “He found us rich and left us poor,” he adds. In fact, the sultan believes that Voulet’s actions constitute a crime against humanity. “If they occurred today,” he says, “Voulet would be taken before the International Criminal Court at The Hague.”

Salvioli’s report acknowledges the obvious fact that given the time elapsed, prosecution of colonial perpetrators is most often no longer an option. “Given this limitation,” he writes, “it is even more important that other components of transitional justice are properly developed.”

Also last month, representatives of the affected Nigerien communities (with whom we worked on our film) spoke alongside Salvioli at “Racial Violence and Colonial Accountabilities,” a global webinar at the New School of New York. These advocates are demanding a public apology from France accompanied by a full investigation of the truth of what happened—something neither France nor Niger has ever done. They also demand a process of memorialization with full community participation. There are monuments across Niger to French officers who died in the colonial conquest; Voulet’s grave is still preserved in the village where his African troops, sickened by his excesses, finally mutinied and killed him. But there is not a single memorial to those who died resisting the bloody invasion. As Hosseini Tahirou Amadou, a history teacher and one of the Nigerien community representatives, says, “It’s as if all the Africans who died were not actually human beings.”

It’s not just Niger, either. Also at the webinar, Professor Ousseina Alidou, a Nigerien specialist in postcolonial gender studies at Rutgers University, remarked that years later, Africa still remains “marked by coloniality and its afterlife.”

The time since George Floyd’s murder have shown us the urgent need for global humanity to transition out of an unjust world forged in the fires of colonialism. The communities of Niger, silenced for so long, are now beginning to play their part in making that transition a real possibility.

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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