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Algorithms and the New Wave of Kenyan Music

6 min read. The songs don’t have the best beats out there, the artists don’t have makeup or extensive wardrobes nor do the video vixens necessarily appeal to the beauty ideal. They’re just normal people, who are easily relatable. Plus, the meme is the message, as researchers ODIPODEV explore.

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Algorithms and the New Wave of Kenyan Music
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If you are a Kenyan with some form of regular access to the Internet, chances are that you’ve heard the chant “Wamlambez!” and the equally loud response “Wamnyonyez!”. This now-ubiquitous chant is derived from a hit song by a group of five high-spirited youngsters called Sailors.

The music industry in Kenya right now seems to be caught in a philosophical daze about what this new wave of music means to Kenyan culture and musical evolution. Ezekiel Mutua, CEO of the Kenya Film and Classification Board this week forbade the song “Wamlambez”, as well as the song “Tetema” by Tanzanian musicians Diamond Platnumz and Rayvanny, outside of clubs and bars. It is unclear whether this move is in his mandate, a man who is perceived to frequently overstep his boundaries and bestrides Kenya’s entertainment scene as a kind of moral policeman.

It is also unclear whether this forbidding is indeed enforceable, seeing that so much popular music is accessed on personal smartphones. In any case, Kenyan clubs and airwaves have been taken over by a new organic sound and we are all paying attention. Music is very much an anthropological tool, and we see these eccentric hits as a window into culture; more specifically how the music industry in Kenya is changing and how the making of hit songs is being reorganized, both from an artist and audience perspective.

How the Internet has changed audience composition

Despite Internet penetration growing rapidly in Kenya in the early 2010s, it was still not yet a viable platform for mainstream musical success. This is partly because the audience that was considered to be the “mainstream” wasn’t yet accessing the Internet as regularly or as easily. The demographic that was accessing the Internet at this point was the educated, middle to high-income earner and there still existed a lot of privilege for Internet access. As such, we believe a large number of Internet successes around reflected the tastes of this privileged group.

However, at around the halfway point of the decade, smartphone penetration reached a tipping point and Internet access became highly democratized. And herein began the true unspoken shift in power. The beauty of the Internet and the algorithms that operate it, mean that the demand side of the equation has a great influence on what surfaces to the top of search results.

One just needs to take a look at how much YouTube’s Kenya home page has changed over the years. The collective action of the majority tends to push certain pieces of content to the top, hence the word “trending”. As more and more of the mainstream audience began to access the Internet, they changed the entire fabric of what was popular or trending based on their own interests. It is in the midst of all this change that new genres like this so-called ‘Odi pop’ have emerged. The new sound has a very grassroots feel to it that is resonant with a large majority of Kenyans, especially the youth.

The medium is the message

One of the most common sayings in media theory is “The medium is the message”. The basic idea behind this theory is that the medium through which we consume a specific piece of content affects how we receive the message that is presented to us. The medium is the message, the content is only incidental. The evolution of the media landscape in Kenya has definitely affected the Kenyan message across various realms and music is no exception.

Before the advent of the Internet, mainstream media acted as a gatekeeper comprising traditional media owners and editors of radio and TV stations. This small group created all sorts of creative restrictions as to what the audience would and wouldn’t consume. The standard of what was considered acceptable for public consumption was sieved through the lens of these gatekeepers.

For music, this meant that certain genres or lyrics of a certain kind were promoted, while others were frowned upon. With the Internet however, music now has a chance to develop freely with no interference from the corporate or politicized media interests. As a result, this allows for very high depth and width of musical styles to come to the fore. It also means that what becomes a hit can end up being something very different from what we are used to seeing in the mainstream.

If you go down the rabbit hole that is YouTube’s recommendation engine based on Odi pop, an interesting trend begins to emerge. You get a front seat to a certain type of raw authenticity that brings out the real context of the lived experiences Kenyan urban youth. You get to witness a different perception of aspiration, lifestyles, hair and dressing from what you would expect from the mainstream media. Typically, most of these songs and their videos would never make it to radio or TV.

However, when we look at how audiences consume media on the Internet and especially social media and YouTube, it is often the case that grimy production of this kind of music has more appeal than the glitzy, overproduced nature of mainstream TV and radio content, music videos in particular. The amateur aesthetic is definitely important to content creation on the web. The songs don’t have the best beats out there, the artists don’t have makeup or extensive wardrobes nor do the video vixens necessarily appeal to the beauty ideal. They are just normal people, who are easily relatable, and this might be one of the reasons why a lot of these songs are raking in tons of views online. The fact that YouTube is the main medium from which this music has arisen has completely changed the way the message we’re getting is delivered.

The second part of the how the medium has affected this message is something that comes to mind specifically when you observe the two current champions of this sound, the groups Sailors and Ethic. The fact that the rise of the Internet in Kenya has been driven by the smartphone has meant that the power of publishing is not just with the creator but with the creator’s audience as well. Every single person today who consumes content online also has the potential to create something new from the content they’ve just consumed. In the case of ‘Odi pop’, the songs seem to come with a long tail of user-generated content for the artist’s audiences to snack on – that is, commentary, reactions, reviews or simply clipping highlights from the content piece, created by the audience themselves.

The technical term for this kind of audience member is the ‘prosumer’, and they are redefining the dynamics of how we think about popular culture. Their preferred tool of choice is the meme. Memes have been instrumental to the success and accessibility of this genre of music, and have spiked its visibility on Facebook, Instagram and Twitter. Songs like “Wamlambez” can be consumed multiple times a day outside the context of the full song itself. The meme has become a democratized art form that Kenyans in many ways (as with all art) have used to collectively express their traumas and interpret their culture. However, unlike almost everything else in entertainment, they are rarely made for the purpose of making money; they are simply here to make us laugh. They are an authentic intervention in our consumption of culture and we use them to evoke powerful shared moments of our collective cultural identity.

Songs have a way of capturing the national imagination, reaching moments where you almost can’t seem to escape the song with it playing everywhere and being sang by everyone. Something similar happens on the Internet when things go viral – seeming to follow no rhyme or reason, people are compelled to like, share, retweet or participate in things online. In the case of Sailors, Ethic, the Boondocks Gang, Ochungulo Family, Zzero Sufuri, and the rest, the manner in which their songs have captured the national imagination is telling of how much the audience has changed. The songs are a different kind of entertainment product. They rely on the contagious nature of humor on the Internet and the sense of belonging that challenges such as the #wamlambezchallenge provides. This in many ways is evident when you look at the mentions for the term “Wamlambez” on Twitter, Facebook and Instagram.

Odi pop in some ways isn’t about the mastery of sound, it is a feel good type of music that also pays attention to the intimate ways in which we cultivate communities online. In short, we are enjoying music together in a different way, and our position in the food chain of media has changed. Again, the medium has fundamentally reorganized the way we receive this message. The way songs become hits in Kenya has changed and so has the relationship between the artist and the audience.

Still, the Internet also presents a new set of challenges, particularly with regards to issues of copyright, as Ethic came up against when their song “Figa” was pulled off YouTube and Apple Music for copyright infringement of the beats sampled in their song. The main issue here has to do with sample clearance for beats in Kenya. It is entirely possible that Ethic may have bought the beats for the song without knowledge that the beat was sampling someone else and hence infringing on their copyright.

As Kenyans begin to use more and more global music platforms to try and reach audiences, there will probably be lot more sample clearance issues popping up. Copyright enforcement becomes more and more of a global issue so you can get caught literally anywhere.

Previously Kenyans could get away with such issues, as enforcement was close to impossible when the songs were confined to analogue TV and radio. Who in the US would ever find out that one had a random Diana Ross sample in your song in Kenya?But the digital age means that local producers are not going to be able to do this anymore; the song’s virality on the Internet means that they will effectively run into copyright issues.

In short, the success of the song and the way it travels ends up snitching on you. In this way, the medium is influencing the way hit music is being made because originality of the sound is going to be paramount in how the song becomes a hit, unless artists can afford to pay for the sample.

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Odipodev is a data analytics and research firm operating out of Nairobi.

Culture

The Wildlife Utilization Task Force Report: Is This Land Grab Through Conservation Policy?

11 min read. The members of Wildlife Utilization Task Force have attempted to facilitate the blatant colonization of our lands through wildlife management chicanery. Whether their respective roles were a deliberate conspiracy or unwitting, remains to be seen. However, we will never forget their names. We Kenyans deserve better and should never accept this shame they have visited upon us.

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The Wildlife Utilization Task Force Report: Is This Land Grab Through Conservation Policy?
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In February 2018, following a reorganization of the Kenya Government, the conservation and management of wildlife was moved from the Ministry of Natural Resources (MENR) to the Ministry of Tourism. With that move, the statutory wildlife conservation agency, Kenya Wildlife Service (KWS) became the major line parastatal under this ministry. I have always felt that the pairing of Tourism and Wildlife is a ridiculous supplication of government structure to the aspirations of foreigners in the management of natural heritage. My skepticism was fueled by the fact that the Cabinet Secretary (CS), Mr. Najib Balala is someone with decades of experience in the tourism sector (even prior to joining politics) but none in the wildlife conservation sector.

In a rare display of honesty from a member of the Kenya Cabinet during his maiden visit to KWS headquarters as CS, he stated that he needed time to fully understand the goings-on in the organization and the sector at large. My skepticism at the initial realignment of wildlife under the tourism ministry quickly turned to consternation when after just one month in charge of the wildlife docket, the minister said that we should revert to serving game meat in high-class restaurants in order to improve the foreign tourists’ experience in Kenya. Many of the conservation fraternity in Kenya reacted to this statement with revulsion at the thought of officially sanctioned ‘bushmeat poaching’, while others were bemused that anyone could suggest something so ludicrous.

I was stunned into silence on the 29th March 2018 when the CS appointed a task force to look into the issue and report back to him, not least, because the power of the conservation elite over Kenya’s conservation policy was shamelessly displayed. The catharsis I had felt after John Mbaria and I published the ‘The Big Conservation Lie’ about a year earlier instantly evaporated. Those who have read the book, or closely monitored the conservation sector in Kenya will know that the sector never responds quickly (if ever) to requests or issues raised by indigenous Africans. Nonetheless, I rapidly got my thoughts in order, with the aim of submitting my negative opinions on this scheme as clearly and forcefully as possible. I was ready to do this, until I saw the mandate of the task force –

“… to assess and advise on the modalities of implementing the provisions of the Wildlife Conservation and Management Act, 2013 (WCMA 2013) on sustainable, consumptive wildlife utilization (CWU). CWU within the WCMA 2013 includes deliberate mechanisms by which wildlife resources in Kenya can be used to provide benefits to wildlife, the national economy, and individuals and communities living with wildlife”.

The task therefore, was not to collect any views but to work out ways of implementing a racist and selfish piece of legislation sneaked into place by conservation pirates as a ruse to colonize Kenya’s rangelands. So what’s new or unique about this? Personally, I haven’t in my years experienced any such blatant self-interest pushed through government organs and structures by people who aren’t part of the system. It is important for us to understand that for the past 5 years, Kenya’s conservation sector has been operating within a policy vacuum where conservation decisions and actions are undertaken by KWS based on personal whims of the management, or the personal desires of whoever is funding the process being undertaken.

In light of this, a good place to start the interrogation of this process is to examine and unpack the composition of the task force Itself:

Dr. David Western, Dr. John Waithaka  (Chairman), Dr. Benson Okita-Ouma, Ms. Caroline Kariuki, Ms. Gladys Warigia, Dr. Holly Dublin, Ms. Munira Bashir, Dr. Shadrack Ngene, Mr. Stephen Manegene, and Mr. Solomon Kyalo.

To do this, first we must first exclude Dr. Ngene and Mr. Kyalo who are both KWS staff and Mr. Manegene, the Director of Wildlife Conservation in the Ministry of Tourism and Wildlife. As I stated earlier, there was no policy decision to be made by this committee, and these gentlemen simply comprise the ‘facade of government’. Whether or not they knew about the nature of their role, is a story for another day. Next, we have Ms Caroline Kariuki, the CEO of Kenya Private Sector Alliance (KEPSA). Kenya currently suffers from a case of what education scholar Wandia Njoya refers to as managerialism- that senseless belief that anyone with a knowledge of management and business administration can fit into any position, hence the rampant appointment of business people to provide leadership in any sector, and the feigned surprise at the spectacular failures that ensue.

The task therefore, was not to collect any views but to work out ways of implementing a racist and selfish piece of legislation sneaked into place by conservation pirates as a ruse to colonize Kenya’s rangelands.

A case in point was the appointment and unsuccessful tenure of the banker Kitili Mbathi as Director-General of KWS. Ms. Kariuki presence gives the whole wildlife decimation scheme a ‘business face’, conferring a certain human, yet dispassionate commercial cachet that can be used to portray any opposition to it as ‘emotional’ or ‘unreasonable’. Apart from that, there is nothing in her background that suggests that she could competently discuss the impacts of this decision on our natural heritage. Dr. David Western is a highly experienced wildlife ecologist and a former director of Kenya Wildlife Service. His KWS tenure was curtailed by a bitter war between the old primitive wildlife colonial project, and the new, sophisticated wildlife colonial project, which lost that particular battle, but is now in ascendancy. The wildlife colonial project in Africa is simply the use of wildlife conservation and wildlife-related recreation as a tool to exercise control over the lands inhabited by wildlife. This ‘tool’ is especially effective in the annexation of rangelands shared by wildlife and pastoralist livestock producers. In recent years, Kenyans have become pretty erudite in matters conservation and tourism, so the primitive old project that rode on personalities like George Adamson, Richard Leakey, and other white people with ‘bush experience’ (as opposed to academic qualifications) has become obsolete. The colonial project had to go on, and Dr. Western with his strong academic credentials, Caucasian extraction and Kenyan citizenship fit the bill for this particular assignment.

He was appointed Chairman when the task force was initially constituted, and of all the members, is the one most likely to have mooted the idea to the minister. He immediately opted out of the Chair for unknown reasons. We can only speculate that voicing the arguments would have betrayed his personal role and that of the colonial project in the whole scheme. His next best option was Dr. John Waithaka, a former KWS scientist who Dr. Western had mentored in the past, but had since made his name, working with distinction as a senior biologist at Parks Canada. Many in the know felt reassured that a man of Waithaka’s stature would see the hole in this scheme and advise against it. In light of this, it felt fortuitous, if not deliberate that after a few weeks, he got appointed Chairman of the KWS board, effectively removing him from the position, which was taken over by Dr. Ben Okita, the head of monitoring at Save the Elephants. With Dr. Waithaka’s exit, everyone left in the committee, apart from the ‘government people’ represented the aspirations of different players in conservation colonial project.

…. Kenyans have become pretty erudite in matters conservation and tourism, so the primitive old project that rode on personalities like George Adamson, Richard Leakey, and other white people with ‘bush experience’ (as opposed to academic qualifications) has become obsolete.

Dr. Okita’s role as the third-choice chair of the group does not imply any expectations amongst the powers-that-be that he will do anything other than toe the set line. Dr. Holly Dublin is a representative of the conservation colonial project, working for an amorphous group of international capitalists called the “B-Team” www.bteam.org. Keen observers will notice that the ‘B-Team also included the late Bob Collymore, immediate former CEO of Safaricom, a major “investor” in conservation through various conservancies and NGOs in Kenya. Dr. Dublin works as the B-Team’s ‘sustainability expert’ which basically means she advises on how this capitalist group can commodify natural resources, invest in management structures and exploit it in the long term for their own benefit. She chaired the African Elephant Specialist Group of the IUCN for 25 years and was instrumental in getting Dr. Okita into that position in the same year (2018) that he assumed the chair of the task force. It is important to note that she is a special advisor to the Zeitz Foundation, founded by Mr. Jochen Zeitz, the German millionaire investor, and former CEO of Puma sportswear. Zeitz was also appointed to the KWS board of trustees. A puzzling appointment, until one understands how Kenya’s wildlife is the tool through which global capital has chosen to colonize our lands.

Mr. Peter Hetz is the director of Laikipia Wildlife Forum, which was a grassroots conservation NGO, but now functions as a lobby group for the (white) large scale land owners in Laikipia, Kenya. A prominent member of this group is one Jochen Zeitz, owner of the 55,000-acre Segera Ranch and member of the KWS board of trustees. Next, we have Ms. Munira Bashir, the country director for The Nature Conservancy (TNC), probably the world’s prime example of conservation capitalism. Last but not least, there is Ms. Gladys Warigia, a lawyer and joint secretary of the task force. She works for the Kenya Wildlife Conservancies Association (KWCA), one of TNC’s proxies in Kenya that is helping them take over and exercise their hold over rangelands through the ‘community conservancy’ model. Through the latter two, TNC will have a finger on the deliberations and the legal ‘pulse’ of the task force and its deliberations in real time.

Peter Hetz is also on the board of KWCA, so this committee that looks diverse to the lay person is actually a complete convergence of the interests of the conservation colonial project, accompanied by a few ‘window dressers’ who have no say in its machinations, but are content to enjoy the largesse that comes with membership of such committees in Kenya. Another perceived advantage is that if the conservation colonial project gains power in Kenya, they will be in pole position for the plum ‘gun-bearer’ jobs as these avaricious foreign elite pillage our natural heritage. I have long lamented the intellectual vacuity that resides in the leadership of our statutory authority, Kenya Wildlife Service. However still, this didn’t mitigate my consternation at seeing its officers willingly participate in a process that is leading their institution to the gallows.

The report itself is a startling collection of contradictions, obfuscations and reference to privileges that are only available to the “conservation 1%”. This is the sector of our society that have own large tracts of land in wildlife habitats, are plugged into international tourism markets, are licensed to hold high-velocity firearms, hold current licenses to capture, kill, or otherwise handle wildlife and lastly, overwhelmingly white.

Environmental journalist and co-author of ‘The Big Conservation Lie’ author Gatu Mbaria says that in Kenya, the truth about conservation (and many other things) lies within what isn’t said or written. A very powerful and dishonest message lies in the photos in the report, starting from the cover, where the collage includes bamboo and aloe, betraying a startling level of hubris and underestimation of Kenyans’ intelligence. The second (dishonest and pretty insulting) picture message is on the title page where there is a headline “Consumptive Wildlife Utilization” and a photo of a Maasai man holding a spear while watching a herd of wildebeest. This is the most important page to the capitalists who will be expected to fund this plan – “Give us money to take ownership of this wildlife and use it before the black savages eat it all”. Forget the fact that the Maasai frown on consumption of meat from wild animals, and are among the best custodians of wildlife in Kenya.

The insults to Kenyans’ collective intelligence begin right from the preamble;

“…. the Task Force’s terms of reference emphasized that trophy hunting in Kenya remained banned and that there are no intentions of re-opening it. Therefore, its further consideration was not taken up by the Task Force”.

Trophy hunting is not defined by regulators, but by the intellectual circumstance of the killing. If I kill a rat, it is the individual, NOT the government that decides whether I am doing pest control, trophy hunting, or consumptive use.  The killer is the one who decides whether to throw it out, eat it or mount its head on the wall.

As an instructor, a part of my teaching method has always been to ask students to read and analyze all literature in detail, but this report requires a change of tact, for two reasons; Firstly, one needs to ignore the nonsensical details therein, which are designed to obscure, rather than illuminate the true objectives. Secondly, one needs to pick up on the subtle details which reveal the truth.

The conservation 1% sector own large tracts of land in wildlife habitats, are plugged into international tourism markets, are licensed to hold high-velocity firearms, hold current licenses to capture, kill, or otherwise handle wildlife and lastly, overwhelmingly white.

Here is an example of the latter; The ‘all options considered’ chart purports to propose a framework through which authorities will govern the way we use our wild plants! Is KWS now seeking to even police the way in which we harvest managu (African nightshade) as a vegetable, eat wild fruits, and gather medicines and mushrooms from our environment? This spurious notion is not designed to convey any meaning but as a distraction to the reader. These are some of the sections to ignore. Another part of the flowchart claims that this ‘consumptive wildlife utilization’ will increase “cultural and religious benefits” of living with wildlife, implying the presence of some savage cultural and traditional religious beliefs that demand the killing of wildlife. Racial prejudice has always been par for the course in African conservation practice, but it is seldom expressed so pointedly in official government documents. Racial slurs, however painful it is to black or brown people around the world, should never be ignored in conservation, because it is a reminder of the conservation colonial project’s Achilles heel -hubris.

These distracting details are too many enumerate, so it is more efficient to look at the telling ones. Firstly, there is the oft-quoted research from Dr. Joseph Ogutu (a biostatistician, not a biologist) at the University of Hohenheim which is always a favourite of proponents of sport hunting wanting to hide the ‘whiteness’ of their aspirations behind statistical gymnastics, educational qualifications and an African name.

Quoting from the report:

Ogutu et al.’s (2016) report shows that the numbers of mammals with an average body weight greater than 3 kg have declined by 68%. More recent data suggest that this trend is continuing and that population growth, habitat loss, bushmeat poaching for subsistence and commercial purposes, inadequate institutional and technical capacities, institutionalized governance challenges, insufficient regulations to devolve user rights to landowners with wildlife, the absence of benefits and incentives for landowners to maintain wildlife, and the general absence of awareness and knowledge of mechanisms and benefits of CWU undermine the potential of CWU in the country”.

Crudely translated, this means ‘There are too much pressure exerted on wildlife from black people. Also note that ‘bushmeat’ is something only eaten by black people -when white people eat wildlife, it is ‘game meat’ or ‘venison’. Secondly, that KWS is useless and unable to fulfill its mandates. Consequently, the only way we can conserve wildlife outside parks is to create instruments that can confer stronger ownership to the white people, so the blacks can conserve it in the service of white people.

This is the much-vaunted ‘job creation’ we are told will accrue from the slaughter of our wildlife. Game scouts, trackers, skinners, meat inspectors, and the like. This is what is seen as a fair exchange in return for our natural heritage. Probably the most insidious recommendation is hidden under the innocuous-sounding sub-title “Innovations”. It states that KWCA should be given the mandate for the following aspects of consumptive wildlife utilization; management planning services, business planning services,  Wildlife and biodiversity monitoring efforts and audits for conservancies employing non-consumptive and consumptive wildlife uses.

The hubris raises its ugly head again when the authors disingenuously added the statement “This could complement government efforts in CWU implementation and management”.

This doesn’t complement KWS efforts -This is the total replacement of KWS by The Nature Conservancy through proxy.

Racial slurs, however painful it is to black or brown people around the world, should never be ignored in conservation, because it is a reminder of the conservation colonial project’s Achilles heel -hubris.

One of the key lessons from this entire caper is that the conservation colonial project is very calculating, and nothing, even the most minute detail that happens around the wildlife sector in Kenya is random. As is apparent from the composition of the task force, the substantive members all share a connection to capital interest in conservation, and that’s where the danger to our societies lies. The wildlife in question here does not fly in the air, but lives in lands shared by rural indigenous Kenyan communities. If any of this is implemented, they will lose their land, for the simple safety reason that it won’t be possible to graze your animals or go about your livelihoods in the same place where this avaricious global elites will be indulging their bloodlust. It is worth noting that this plan didn’t begin in 2018, it began nearly a decade earlier, and how it was thwarted by the former President Mwai Kibaki is a story for another day.

The lesson here is that the conservation colonial project is committed. They are relentless and well-endowed with resources. That is why for the last few years the office of director-general of KWS has been so thoroughly protected from being occupied by anyone who can intellectually participate in this discourse and fully understand the goings on in the sector.

The late historian Patrick Wolfe wrote in 2006 that settler colonialism is “the process in which the exogenous settlers displace Indigenous peoples for access to their lands and resources”. This is such an elegant definition of the conservation colonial project that he may as well have been writing about the miasma that is Kenya’s conservation sector. The most important part of Wolfe’s findings is that settler colonialism is a structure with ongoing effects rather than a single or past series of events. In this manner, the Wildlife Utilization Task Force Report is simply a proposed structure for conservation colonialism in Kenya.

The members of Wildlife Utilization Task Force have attempted to facilitate the blatant colonization of our lands through wildlife management chicanery. Whether their respective roles were deliberate conspiracy, or unwitting, remains to be seen. However, we will never forget their names. We Kenyans deserve better and should never accept this shame they have visited upon us. Neither intellectual vacuity nor dishonesty are acceptable in the stewardship of our natural heritage. Whatever opprobrium accrues now and in the future to everyone involved in this is richly deserved.

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How Kenyan Gospel Pop Birthed the Odi-Pop Craze

8 min read. DAN ACEDA explores the new wave of contemporary pop music as one marked by urban, ahistorical, and accessible philosophy and idiom, and one that ironically, gospel music may have paved the way for – which is only possible because Kenyan gospel pop was only faintly related to religious or church music proper.

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How Kenyan Gospel Pop Birthed the Odi-Pop Craze
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The current wave of Kenyan urban music, and by extension, youth culture, has left observers scratching their heads. Where did it come from, how did it travel so quickly, and how has it so completely taken over the airwaves? Researchers Odipo Dev have already given us part of the answer — that the Internet has been very significant in boosting this new genre which is being referred to as Odi-pop or Gengetone. Specifically, it is a question of how online algorithms work to push what is already popular.

As a musician and scholar of music, my own observation of the trends leads me to another conclusion that would enrich Odipo Dev’s findings. In my view, it has been the huge popularity of what I am calling ‘gospel pop’ that cracked the door and held it open for Odi-pop to come through. In fact, the urban gospel scene in the second half of the 2000s was itself already a nascent version of this new sound.

This may seem bit ironical — that gospel music may have paved the way for a genre whose aesthetic that can fairly be described as ratchet. But in my view, this was possible because Kenyan gospel pop of the early 2000s was only faintly related to religious or church music proper. Kenyan gospel pop is popular because it cuts across class, regional, ethnic and especially generational lines. It is loved equally by a four-year-old as it is by her 60-year-old grandmother, which is important to consider when pop music is usually so strictly demarcated along generational lines. With this generation of gospel pop, the message was stripped down almost to its bones. It was simply music anyone could dance to. I see the new wave of ratchet Odi-pop as an extension of that philosophy of living one’s best life as loudly as possible and wearing your politics/religion with pride.

For the sake of definitional simplicity, I am proposing the collective term “Odi-pop” to refer to all the sub styles of this new sound. I am aware of each group having named their style separately e.g Gengetone, Dabonge style and so on and my definition is not trying to replace that. For me this musical style is basically pop but with a common sound (hip-hop rap influence blended with Carribean phrase and rhyme schemes, all constructed on an African rhythm base and performed in sing-along rap with heavy Kiswahili/Sheng inflections). My naming structure is borrowed from K-Pop.

Music or any kind of art, really, travels on a nonlinear path. This is why the conventional strategy for music marketers has been simple: spam the audience until they like it. It also means that the person with the loudest microphone controls content discovery as a whole. This is the reason why record labels would even go as far as to lock down distribution rights that were defined by geography, in effect controlling what an entire region would hear, and therefore effectively grow and maintain a market.

The Internet brought a disruption to this model, as Odipo Dev’s article illuminated, and broke down the power of traditional gatekeepers. And in the Kenyan context the traditional gatekeepers have been: media, politicians and the church — pop culture’s own axis of evil, you might say. The media with its own interests and relationships has for the longest time dictated what could be played, when it could be played. But these days there is so much Kenyan music on Youtube and Soundcloud for anyone who is looking for a different kind of sound.

Then there are the political elite. Politicians have always been alive to the power of music and have gone to great lengths to use it in their battle for hearts and minds. There’s also an uncanny relationship between dictatorships and thriving musicians. It isn’t always censorship — very often dictators encourage praise music, or at least uncontroversial music, frequently throwing money at anything that they believe will entrench love and adulation for them.

And finally the church, which was where these other two amplified their formal and informal censorship.

And so this explains the list of pop songs that did well in Kenya prior to the year 2000. They were all driven by a heavy dose of “message’’ and “meaning”, and Kenya’s politicians had managed, through the single broadcaster, to effectively limit the music to a specific list of themes. They replaced any local material that espoused other themes with foreign content. This explains why even today a song about sex written and performed by a Kenyan will struggle for airplay but one of the same theme by a foreigner will get tons of airplay with no questions asked.

It also fuels my claim about the effect of church music on Kenya’s pop scene. You see the only popular music that was exempt from the informal censorship from above was church music. In church, musicians could basically do whatever they wanted provided that they had the support of their pastor. However, outside of Kenya, the pop industries were not shackled in this way and so were growing in diverse ways. The result was that there was a huge demand for pop culture in Kenya that was raw and sincere. This demand was first met by the revolutionary Ogopa deejays and stars who made hit songs that were not carrying any cultural messaging. It was music for the sake of music. It was pure pop. Tumekuja kuwashika!

Pop music is a lot more anthropological than people like to give credit for. And the effect of the Ogopa Deejays was jarring to the sociopolitical system not because it was new but because it was visible. In the preceding decades, the despotic nature of the state, the arrests, detentions and summons to State House during the period between the late 60s and early 90s had effectively killed multiple waves of pop music. It also materially altered the expression of pop music by determining what would end up on radio.

Critically, it also effectively created multiple markets in the running of the broadcast industry. “Authorised” pop culture would rule the airwaves while “restricted” pop culture was confined to stage performances. This is what led to what we have now: two separate pop worlds. One visible one (with chart toppers) and other with popular live performers whose exploits are largely off the record and invisible.

And so what was achieved by Gidi Gidi Maji Maji and their lexicon-altering smash hit Unbwogable in 2002, which in turn was being amplified in the mainstream by Ogopa deejays and FM radio stations, was effectively a cultural earthquake. For the first time, politicians and the church had lost control of pop culture and it was now running wild. The opinion of a guy called Nameless became a factor in households that were previously relying on the cultural reality provided by the likes of Archbishop Ndingi Mwana a’Nzeki. Radio presenters of the era, Caroline Mutoko, Eve D’ Souza and Tina Ogal were now defining a new feminism and urban identity. Atoti ( Wicky Mosh featuring GidiGidi Majimaji) was now a term of endearment. Newspapers introduced urban pop culture magazine pullouts and this new wave captured the attention of the whole country. It was deliberately visible and extremely loud.

In the mid-2000s the system fought back vigorously. In a bid to take back some control, the corporate budgets were opened for what was defined at the time as “family and wholesome” content and closed for any other content. Any music not categorized as “Christian” was shunned. All major events were headlined by gospel music stars, and they hoarded media coverage.

Non-Christian ( secular) music almost disappeared from view. It was a silent put down. You may not have been aware of it, but at this time there was a very deliberate push to replace Kenyan urban pop music with foreign content. Nigerians, Tanzanians, Ugandans, Namibians, anybody but Kenyans. Nonini and Calif records were villains where P-square from Nigeria and Mr Nice from Tanzania were darlings. The playlists were altered and the videos removed.

However, in an interesting twist of fate, the aftershocks of Ogopa’s cultural earthquake were beginning to be felt in the gospel scene. The gospel stars were unwittingly amplifying the effect of the Ogopa Revolution. These band of artistes were more cool than they were Christian. Their themes were less theological and more existential. There was much less “come to Jesus” and a lot more “live happy and be free” – but within the confines of church. Importantly, this was the same area that non-Christian pop music had been focused on: the idea of gratification and happiness for today. And for me, it’s a very short hop from the secular musician DNA:

“Tunaweka shida zetu chini tunaweka mikono juu, banjuka tu”

(We put down our problems and raise our hands, let loose)

To gospel musician Daddy Owen:

“Mi napenda watoto, Mi napenda kuimba, Mi napenda kuenda church na kuomba, Mimi nitakata kata, Maboko likolo.”

I love children, I love to sing, I love going to church and prayer, I will dance, Maboko likolo.

In my mind, these two songs are almost identical philosophically. They are both pop songs but for different audiences, espousing a centrist view which made them accessible to both conservative and liberal audiences.

This is, in my view, the beginning of the sound that I have collectively called Odi-pop. It is a contemporary genre that is marked by urban, ahistorical, and accessible philosophy and idiom. It is a sound that is fundamentally localised hip hop, but draws from reggae and Caribbean music to build on its African rhythm base. The music is here to make you feel good. Right here right now. It rides on the language of now. It is very Michael Jackson-esque. These pop stars have more stage names and fewer actual names. They go out of their way to brand themselves as having no tribe, no politics and no history. It was just E-Sir. Or Nameless. And Now it’s Willy Paul, Bahati, Miracle Baby, and Reckless.

In this way there isn’t an ownership that could be linked to just one tribe, language or culture. For the first time in Kenya’s pop culture we can, all of us, own a pop star in the exact same way. Ethic is for all of us. So is Khaligraph and so is the idea of Wamlambez. Even the meaning is open to interpretation. You are allowed to translate it however you please. It can be a warm greeting, a chant at a sports event or it can be vulgar depending on your own politics.

The culture, as a product, is accessible to anyone. Any Kenyan could love Timeless Noel, Konkodi, Bruz Newton, or P-Unit because, after all, they represent an imaginary aspirational Kenyan that is free to love without encumbrance and in a language everybody can speak.

However, the most important part of the Odi-pop sound for me is that for the first time in my lifetime at least the pop scene is not referencing another context. It’s 100% trying to create its own identity. The new guys are not trying to recreate or localize anymore. They are not interested in that. They are interested in making something new. They are as sincere as they could be. It’s unapologetic.

To be honest I don’t know how long the current acts will stay relevant. That’s up to them and how they invest in the next few years. What I know is that the sound, Odi-pop and its philosophy has already endured a decade and there is no turning back. If we mark Banjuka by DNA as maybe the first track of this new philosophy and Figa by Ethic as the most recent then we can for the first time map a line between the pop releases across a decade. Figa is amplifying the wave created by Vimbada by Moji shortbabaa and Jabidii which amplified Bazokizo by Collo Majale which amplified the wave created by Odi Dance which amplified Kamua leo by Kidis, which amplified You Guy( P-Unit), which amplified Toklezea (Abbas) which amplified Tichi (Kenrazy)which amplified Banjuka (DNA). The artists are different. Their spaces are different but the philosophy is the same and their work is, for the first time in Kenya’s history, all on record.

And this is important. Because what the Odi-pop has done, by amplifying each other, is they are slowly bringing the scene back to the path that leads to freedom. And if you add the influence of the Internet and how content discovery is happening today, then you can see another important effect of this cultural moment. The big microphone is now being held by the pop stars. It’s the kind of dictatorship that thrust Bob Marley and reggae into world domination. It is a special kind of big voice that centers makers and doers, and people who imagine themselves to be more than they are, and who try to declare that as loudly as possible. Without apology.

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Legacies of Othering in Kibra and Chinatown

7 min read. There is familiarity in veminization of marginalised people in cities, in places like Kibra in colonial Kenya and the first Chinatowns in North America that existed around the turn of the 20th century that continue to endure to date.

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Legacies of Othering in Kibra and Chinatown
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Before the chang’aa fields of Mathare, you would get your “kill me quick” in Kibra. Distilled under the cover of night by sugarcane-lined banks of the river, Nubian ginarak in Kinubi—would gain strength in underground pipas, or hidden inside someone’s home. It would travel, hidden beneath women’s clothes, around the young city of Nairobi, where it would be sold to drinkers or wholesalers. Or it would stay right there in Kibra, poured out only for a man who approached the door and signaled with a finger slicing across his throat.

All of this was illegal. In 1897, before Nairobi was even formally a city, the British colonial administration prohibited “natives” from drinking any form of distilled liquor, let alone brew it. It happened nonetheless in Kibra. Originally a 4,000-acre swath of land that stretched from present-day Lang’ata to Golf Course, Kibra was given to Nubian ex-soldiers of the King’s Army Rifles as pension for their military service. Before Kibra—which means “forest” in Kinubi—eventually swelled into the densely populated slum we know today as Kibera, it was home to these Nubian ex-soldiers and their families, as well as the city’s first “migrant” workers.

Although Nubians enjoyed considerable privileges over other Africans—not least land, at a time when “natives” were not even allowed to enter Nairobi without documents showing that they were at work—Kibra was in at least some sense the first “black settlement” in Nairobi. The first true black settlement was Pumwani, established in 1922. Others, like Kileleshwa, were destroyed and its African residents evicted. Kibra survived, through military patronage—and the administration’s failure to resettle the Nubian community elsewhere—and was “tolerated.” It became home to many African men who migrated to the city looking for wage labor and created a unique environment of transience and dislocation for the city’s “ethnics.”

As an Asian-American, I was struck with a sense of familiarity when reading about Kibra’s early days, particularly the language of administrators and how differently these places were governed. To me, Kibra sounded a lot like the first Chinatowns in North America. (I’m referring specifically to the first Chinatowns to exist around the turn of the 20th century, and not “Chinatown” as shorthand used today for commercial-residential clusters of Chinese diaspora throughout the world.)

Like Kibra, Chinatowns were enclaves of racial Others at the frontiers of Othering, designed into cities that were young and growing, having just been established by white European settlers. Chinatowns were seen as “vice-towns,” diametrically opposed to other parts of the “good city,” which were clean, orderly, white, and Christian. The problematic conditions of these districts were ascribed, through essentialist ideas, to the race of their residents. What this means is that, while a certain street or block can be home to members of the Chinese diaspora, what makes a Chinatown a Chinatown—to paraphrase K.J. Anderson—is a story about the place that tells us more about the Insiders who make the rules than the Outsiders who live there.

Of course, the verminization of marginalized people in cities—whether sex workers, ethnic Others, or the poor—is hardly the exception and more often the rule. Ghettoes have always been governed differently. If you cannot keep “undesirables” out of the city, because you need cheap labor, then make sure they are concentrated and unable to move freely. Nairobi’s high-rent, poorly serviced slums are the extension of a colonial policy that demanded cheap labor but wanted to keep the laborers at a distance. This is, unfortunately, nothing new.

But one aspect that Chinatowns and Kibra share is that they both formed in “new” cities where the influx, movement, and distribution of ethnic Others was an immediate design challenge for early urban planners. Vancouver and San Francisco had barely been cities for a few years when Chinatowns were formed; most Chinese migrants to Vancouver, for example, flooded in as “coolies” for the Pacific Railway. Nairobi, originally a supply depot along the railway route from Mombasa to Kampala, was established in 1899 and, in 1906, made the capital of British East Africa. The city was racially segregated from the very beginning, and until 1922, Africans were not permitted to build or live within city limits, only to pass through to work. They were required to wear a kipande, an identity document worn in a metal box around the neck, that allowed them access only to sites and times of employment. Thus, whether as migrants from another continent or indigenous people made strangers in their own land through coercion and the rupture of the existing economy, both Africans and Chinese found themselves unwelcome in a nascent city created by and for Europeans.

There are two narratives about Chinatown that we can use to understand the similarities between Kibra and Chinatowns in North America. The first is sanitation, and the second is morality.

The linking of sanitation and race is hardly unique to either Nairobi or early North American Chinatowns; “verminizing” language is commonly used to, first, explain significant differences between the races, and second, justify policies that separate them or account for unequal conditions. Put another way, depending on who you are and where people like you sit in hierarchy, “public health” is either a service or a weapon wielded against you. K. Scott Wong writes that images of the Chinese in Chinatown often played a role in a “larger racial and political agenda of promoting segregation and exclusion,” citing the 1876 Senate Hearings on Chinese immigration, in which John Durkee, the San Francisco Fire Marshal, lamented that property adjacent to Chinese was constantly depreciating in value because “houses occupied by Chinese are not fit for white occupation, because of the filth and stench.”

Durkee goes on to say that “the only way I can account for our not having a great fire in the Chinese quarter is that the wood is too filthy and too moist from nastiness to burn.” In Vancouver, a separate health and safety category was set aside for Chinatown, with its own inspectors, alongside other categories like sewage, pigsties, infectious disease, and slaughterhouses.It is clear that the goals of the fire marshal and his agency, or with health inspectors who covered Chinatown, were less maintaining safety for all residents than cordoning off of problematic people into their own quarters.

This “evidence” of the dirtiness of Chinese was cited in a hearing discussing the future of Chinese immigration to the United States. The logic—of using the conditions of physical quarters where Chinese live to inform a decision about other Chinese who may potentially immigrate—is that something inherently unsanitary or uncouth is embedded in essential race characteristics. That this race, and cultural behaviors associated with it, are total, immutable realities that cannot be influenced by policy (or connected more with, say, poverty).

Early Nairobi planners, which included South Africans who drew from urban planning practices implemented in southern Africa at the time, also separated Europeans, Indians (“Asiatics”), and “natives” to keep diseases that were prevalent in poor, working-class districts from spreading to areas inhabited by Europeans. Fears of non-European districts as an “unsanitary and as a serious public health menace” were exacerbated after bubonic plague outbreaks in Nairobi’s lower-class railway housing and the Indian Bazaar in 1900, 1902, and 1904. In the eyes of the administration, this epidemiological problem had an ethnicized solution: enforcing strict racial residential segregation. The legacy of colonial, racially segregated urban design in Nairobi still lives on.

The strictures placed around these “migrants” were meant not only to keep the city clean in terms of public health but also morally. Kibra and Chinatowns were seen as breeding grounds for prostitution, theft, and other crimes (and sins) that, if not contained or eliminated, would contaminate other parts of the city. By 1897, the Native Liquor Ordinance criminalized the consumption of distilled alcohol by Africans, an effort meant to curb “disruptive drunken behavior.” In 1921, the Nairobi Municipal Council established a “native brewery,” which served a beer that was “pure and of low alcoholic content” to African men over the age of eighteen. Of course, men still drank; they were just getting it in Kibra.

At a time when Africans’ wages ranged from 50 to 500 shillings per month, Nubian women were making 6,000-20,000 shillings per month. Police often raided Kibra and even arrested distillers, but even after paying bribes and bail, the profit margins were comfortable. At the peak of these police raids and patrols, gin production was driven underground—quite literally, as some distilling pipas were dug into the ground. In 1936, a special police post was established in Kibra to focus specifically on “suppressing drunkenness and crime.”

Chinatowns also were associated with prostitution, a vice (or tolerance thereof) attributed to cultural differences. Although in Vancouver, sex work was hardly limited to Chinatown, its presence Chinatown drew the ire of Europeans, who criticized the practice in terms of women’s welfare: “The Chinese are the most persistent criminals against the person of any woman of any class in this country.” Perhaps the substance that came to be associated most with “Chinamen” was opium. According to Anderson, by the 1920s in Vancouver, when racist narratives were being used in British Columbia, “the old opium image fed and was assimilated into an image of Chinatown as a narcotics base and ‘Chinese’as dangerous distributors.”

“Oriental” proclivities towards these vices—whether sex, opium, gambling—were rendered not only as “un-Christian” but also polluting, with the potential to travel and surpass the necessary boundaries, threatening white neighborhoods with their proximity. As with Kibra, from the perspectives of municipalities, managing these vices was a matter of separating away “amoral” elements and preventing spillover to “decent” districts, which was achieved through regular campaigns of raids.

As mentioned earlier, there is nothing novel about certain quarters of a city being governed differently to others. In fact, this was a natural solution for a colonial city that faced the dilemma of needing laborers, not wanting to raise wages and quality of living, and also not wanting the laborers (and their “problems”) to sit too close for comfort. Comparing Kibra and Chinatowns, though perhaps at the cost of being too neat, does reveal basic similarities in how this problem was “solved.”

For some Chinatowns, even though discriminatory, racist practices and, more recently, gentrification form a looming threat. For the most part, they have survived and remained important cultural centers and symbolic spaces for diverse Asian immigrant communities in North America—especially when “multi-culturalism” became cool, and cities realized they could capitalize on “culture” for tourism. On the other hand, Kibera today still plays a similar role as a hub for the poorest of the working class in the city. The process by which Kibra turned into the Kibera we know it to be today, during which Nubians were pushed into shrinking corners of their land (and into statelessness), uses similar mechanisms to those in the colonial era.

Going into the archives and studying the way in which bureaucrats regarded and crafted policies for certain groups of people can help us understand some of the legacies of this type of urban design today. It can help us identify what has not changed at all, and understanding root problems, in turn, can help us develop better solutions, which is all useful.

However, there is one very significant thing this cannot do. Examining policies and discourse from the perspective of those in power through documents, as I have, is fundamentally incomplete because it excludes the voices of any of those who ever lived there. If Chinatown is a story that tells us more about the Insiders who make the rules than the Outsiders who live there, then it is certainly also true that it is not the only story—or even the most important one.

Though they fade from memory with each generation, the complicated, mundane, diverse experiences of the people who lived in these districts of exclusion should form the centre of any inquiry into oppression. Some of these stories will, of course, refer to or react to the structures that constrained their existence—how Nubian women changed their brewing practices to avoid arrest, for example. But others will have had nothing to do with their oppressors;they are stories of people who lived in a certain place at a certain time, who chose to do it in their way. The sounds, sights, patterns, and ways of living that only they could know. Which, for people living in a place for which everything seems ascribed to a single and questionable aspect of their humanity—race—is a most supreme form of resistance.

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