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The Role of the Artist in the Time of Corona

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The creative economy can turn artists into significant cogs that build a nation’s resilience. Research shows that the culture and creative industry is the next frontier for growth, but there is a need for sound investment in the right legal and policy frameworks, financial and human resources, technology, and institutions.

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The Role of the Artist in the Time of Corona
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Criticism of President Uhuru Kenyatta’s announcement of Sh200 million monthly payouts to artists has centred on mistakenly equating the immediate needs of healthcare workers at the front line of the battle to beat the coronavirus with paying royalties for creative work. This announcement came on the back of his order to lock in Nairobi, Mombasa, Kilifi and Kwale counties.

Completely missed in the ensuing furore was the fact that Kenyatta was only reporting progress on an earlier pledge, when he said: “My administration has projected that a total of Sh200 million every month will be paid to musicians through the system and other platforms. This translates to over Sh2 billion going into the pockets of Kenyan artists. These payments will begin this week in line with the pledge that I made in January.”

Should the president have used the same platform announcing measures to address the crisis, such as setting up of a National COVID-19 Emergency Response Fund, getting the seed capital for the Fund from the Exchequer, taxation, and pay cuts to assure the country of continuing entertainment from artistes?

The arts during the HIV/AIDS epidemic

Entertainment is the visible contribution the arts make, but recent local history is replete with examples of how music, performance theatre, literature and visual arts have enabled conversations that built a shared understanding of complex problems to enable the people to find solutions. Song, dance and theatre modelled on the Latin America experience around theatre for development have helped Kenya to confront poorly understood phenomena like the HIV/AIDS pandemic, chipping away at stigma and bringing hundreds of thousands of infected people into care and treatment to blunt its effects on the affected and reduce its impacts on society.

“When one speaks of health communication using art and the role of artists, several creative pieces in different genres come to mind,” Oby Obyerodhyambo, a public health professional and leading author, playwright, actor, noted in an interview. “I think of songs such as Todi by the late Oliver Mutukudzi, Dunia Mbaya by Prince Julie, Attention na SIDA by the late Franco Luambo Makiadi. I am reminded of the images of the late Philly Lutaaya descending the flights of stairs at Entebbe for the last time after he had broken the stigma about HIV in Uganda several years earlier using his music. Music and musicians played a major role in raising awareness about HIV when all that people knew about HIV was the death. Music was not best in terms of providing detailed information about the health continuum from the transmission to treatment but played a huge role in breaking the silence about HIV. The mention of the word UKIMWI was eased by songs like Dunia Mbaya increasing community discourse on HIV was greatly aided by art and artists.”

Awareness of how to deal with HIV/AIDS was not done through music alone. There was theatre that provided more latitude for a detailed description of the virus, its behaviour and its impact on life.

“However, theatre had a terrible history,” Obyerodhyambo pointed out. “The journey started with the horrific play, Tone kwa Tone, that was among the first HIV dramas staged in Kenya. It was grotesque; diabolic images of skulls, blood dripping, coffins and HIV depicted as a devil, coffins and promiscuity and immortality associated with HIV. The typical play showed the Simon Makonde story of infected today and dead in seven days marked by intense suffering. This enhanced stigma to a very high level.”

Awareness of how to deal with HIV/AIDS was not done through music alone. There was theatre that provided more latitude for a detailed description of the virus, its behaviour and its impact on life.

Nonetheless the power of using theatre was clearly noted and was thereafter followed subtler plays on HIV, such as Positive Identity written by Oby Obyerodhyambo using the pseudonym Rangóndi Othuon that also won the Okoth K’Obonyo Playwriting Competition that used to be organised by Theatre Workshop Production.

There were several other plays by JPR Ochieng’Odero taken around the country under AIDSCAP project. This USAID-funded programme morphed into the countrywide Theatre for Development or Magnet Theatre projects under the aegis of PATH and FHI. Thousands of shows were staged by the troupe of artists using a Forum Theatre approach inspired by Paulo Freire and Augusto Boan techniques. Around this time we also had Maisha ya Nuru where radio soaps and radio magazine platforms were used.

“At this point, the main role of art/artists was – raise awareness of the REAL cause of HIV and AIDS, promote preventive behaviour (Abstinence, Reduction of Sexual Partners and Condom use),” said Oby Obyerodhyambo, who was at the centre of it all while working with PATH. “It was used to reduce HIV stigma, promote acceptance of PLWHIV [people living with HIV] and promote community dialogue around HIV and AIDS to de-mythologise HIV and give hope to families of PLWHIV (mainly that avoiding opportunistic infections could prolong lives). At this point there were plays that taught that an infected person should prepare for death – there were the Memory Projects with scrapbooks. This was before the advent on ARV [antiretrovirals]. Theatre promoted testing and many people got to know their HIV status courtesy of Magnet Theatre – the MT that we did at PATH would have a very tight referral for HIV testing.”

Apart from theatre and music, graphic art also played a major part, especially the Talking Walls projects where murals were used to engage the community in dialogues. These murals travelled a long way from the grotesque images. In some places, these images can still be seen. Art provided a stark reminder of the ravages of HIV, but also promoted stigma by negative portraying PLWHIV. There were posters that played the same sort of role.

The International Planned Parenthood Federation (IPPF) trained puppeteers and promoted the use of life-size puppets. These travelling, life-size puppet shows were the firsts attempts to objectify the disease with non-real characters who could discuss HIV and being HIV-positive and who could explore real taboo subjects. Puppets actually were the first ones to bring caricature and humour into the portrayal of HIV and AIDS. Their role has been underplayed. Using puppets, the stigmatisation of PLWIV and the mystery around HIV was reduced.

Similarly, these arts— Theatre for Development/Participatory Education Theatre— unlocked emotive conversations in the long search for a new order, contributing to securing Kenya’s constitution-making as one of the most participatory processes in the world.

“The conscientisation of Kenyans towards a new public awareness and education came to the fore in the early 90s with the advent of political pluralism,” Kawive Wambua, an artists and governance expert noted in a seminal paper, “The Artists as the Managers of the Political Transition in Kenya”, presented at the Kenya Oral Literature Association (KOLA) Conference on East African Oral Literature in Kisumu in 2005. “CSOs [civil society organisations] such as Kenya Human Rights Commission (KHRC), Citizens Coalition for Constitutional Change (4CS), Legal Resource Foundation (LRF), Centre for Governance and Democracy (CGD) and CLARION commissioned plays to be written and engaged artists to go around the country popularising such ‘taboo’ issues as human rights, good governance and rule of law.”

Wambua noted:

Plays that were significant in the 1990s, were such as Professor Kivutha Kibwana’s Kanzala, Wakanyote Njuguna’s Kabla ya Dhoruba, Kithaka wa Mberia’s Kifo Kisimani, Wahome Mutahi’s Mugaathe Mubogothi, Makaririra Kioro, and Mugathe Ndotono among others. Though these plays lack specific merit as Participatory Education Theatre (PET) or even as Interactive Participatory Community Education Theatre (IPCET) texts, they were unconventional (some even compromising style for messagism) and they interrogated difference and diffidence in community leadership. These writers as well were prominent figures in the intellectual and human rights movements and hence had a lot of influence in the course of action on the educational theatre scene. Their plays, among others, were the precursors of the underground NGO movement that came up with the IPCET play. The individual and really forceful activities of civil society organisations like 4Cs, CGD, LRF and a plethora of other organisations suffered the same fate of being but information points for the community. Information, we should note at this point, empowers, but it is only communication that liberates. And this key issue was never sufficiently addressed. Art was severally massacred at the behest of militant advocacy.

“I would like to isolate the 4Cs and say that they started off as a loosely structured lobby group for constitutional reform,” Kawive Wambua added during an interview. “For three years, its single programme was theatre. The theatre group used the rich history of oppression in the country to create a play “Five Centuries”, later to become the name of the group. The play was an interrogation of the suffering and pain the people of Kenya have gone through in the hands of selfish leaders, the fact of an independence that never was, and the need for this century to be a century of nation reconstruction and a new constitutional order. This trend has survived across the years, at times faltering at the intersection of artistic expressionism and political advocacy.”

He noted: “It is clear that theatre mobilised citizens and led to the groundswell that bore the Change-the-Constitution movement of the late 90s. I have argued elsewhere that the change of government in 2002 was midwifed by artists – literally. Aforementioned groups and others such as 5Cs Theatre were instrumental in cultivating the language of rights and self-liberation by citizens from the government and by women from the clutches of patriarchy. In the mid and late 90s also Theatre for Development (TfD), Participatory Education Theatre (PET) was being used for reproductive health education and HIV and AIDs awareness. CARE-Kenya and other non-profit outfits were big on theatre as a primary methodology of Behaviour Change Communication (BCC). This was to continue in 2003 onwards with Magnet Theatre projects all over Kenya.

“It is clear that theatre mobilised citizens and led to the groundswell that bore the Change-the-Constitution movement of the late 90s. I have argued elsewhere that the change of government in 2002 was midwifed by artists – literally…”

In the run-up to the 2002 election, Gidi Gidi, Maji Maji’s popular song We Are Unbwogable became the rallying call for the nation’s new heroes Those people who had been frustrated by the regime and its machinations came together and sought artists to ignite the fire that would stamp them with confidence and endear them to the electorate. Another song, Yote ya Wezekana, a popular gospel tune, was used to appropriate the political mood and to whip up the mood and empathy of the people from the apparent defeatism and lethargic complacency that had enveloped them after three subsequent defeat upon defeat of those that seemed to be conscientious leaders faced by the misuse of state machinery and resources.

From disease comes great art

“Art has a way of objectifying reality and therefore making difficult topics discussable. This was clearly the case with HIV because of the preponderance of sexual transmission,” Oby Obyerodhyambo pointed out. “Art very effectively made it possible to discuss the issues around HIV and suggest the steps that could be taken to cope. Objectivity through depiction in art and film such as the iconic movie Philadelphia where Tom Hanks and Denzel Washington dealt with the issues of human rights and stigma associated with HIV. Art and artists worked through their creative expression to raise awareness of HIV; build knowledge about the disease – its transmission, diagnosis, management and prevention strategies and removing myths that fuelled stigma and discrimination; created a more receptive environment by famous musicians coming out as Lutaaya did; then there were those who drew crowds by their fame and did edutainment shows – Prince Jully, Ochieng’ Kabaselle, (many in local languages) and big names like Franco Luambo Makiadi with Attention na SIDA.”

“The spectre of disease, pandemic, and death have been with us since life emerged on this rock. And once we got around to discovering music, homo sapiens (and perhaps Neanderthals, whose numbers were probably drastically culled by disease), began reacting to these periods of widespread sickness with stories, art, and song,” writes Allan Cross, a broadcaster and a commentator for Global News.

Utilitarian art that responds to the crisis of the moment certainly has its uses, but when the crisis of the coronavirus is behind us, it is to the songs, the theatre and the stories from this epoch that Kenyans will look for a reflective history of their experience.

“The first recorded pandemic hit the people of Athens between 429 and 426 BC,” Cross writes. “No one knew why, other than the gods must have been displeased with mankind. We still don’t know what caused the death of up to 100,000 — Typhus? Typhoid Fever? Some sort of viral hemorrhagic disease? — but it left an unusual mark on the city. Those were the peak years of Greek tragedy, a form of theatre that had tremendous influence on both ancient Rome in a few centuries and the Renaissance more than a thousand years in the future. From disease came great art.”

Science is moving at great speed to educate us about the coronavirus, how it spreads and ways to contain it, which require changes that cannot be enforced by official diktat alone. “The Black Death killed majority of the population in Florence in 1348 (and maybe as much as 60 per cent of all of Europe between 1331 and 1353) yet Florence rallied, becoming a flashpoint of intellectual and artistic evolution that was felt for centuries,” Cross adds. “London was plagued through much of the 16th century and King Henry VIII was forced to self-isolate during the Sweating Sickness of 1529, much in the way we are today and saw a spike in fatalities in the early 1600s. But as England slowly recovered, Shakespeare was somehow inspired to write King Lear, Macbeth, and Antony and Cleopatra, all in 1606.”

Utilitarian art that responds to the crisis of the moment certainly has its uses, but when the crisis of the coronavirus is behind us, it is to the songs, the theatre and the stories from this epoch that Kenyans will look for a reflective history of their experience.

Exploring these tragedies, the deprivations they visit upon society and the adaptations that are required to survive is a matter of emotional persuasion as it is of logic. “The artist provides society with emotions, colour, and texture. Scientists think up of ways to make life easier, builders and technicians turn those scientific ideas into tangible objects. These things help us – they blend our foods, put roofs over our heads, make mowing the lawn easier – but they never add real emotion. Artists come in to play on our emotions and subconscious thoughts,” notes Andre Deherrera, a creator/artist for AndreDDesign.

Aziza Atta, founder of Ozoza Lifestyle in Abuja, notes: “Art is the natural way in which we create relationships in the world and also where we build life experiences. Being an artist is to express one’s soul. The responsibility of the artist is to consciously bring about an internal change within us. We cannot bring to the world what we have not ourselves internally absorbed, digested and assimilated. It all starts in the heart and in the mind. Through its emotional outreach, art can affect these transformations. It is a powerful force.”

Besides artists being direct taxpayers, they are also consumers. In a streamlined and transparent system, paying artists the over Sh2 billion (about $20 million) owed to them each year can take away a great deal of pressure on the state to provide relief.

The culture and creative industry

Tapping into the potential of the creative economy can turn artists into significant cogs that build a nation’s resilience, beyond just contributing to the national gross domestic product. There is no doubt that this president the others before him have not given the culture and creative industry (CCI) the attention it deserves. However, Uhuru Kenyatta and his team have suddenly woken up to what the CCI stakeholders have been taking about. Gains about the CCI are well documented in reports such as the “Ubunifu Report on the Status of the Creative Economy in East Africa”, the Pricewaterhouse Coopers (PwC)ianalysis report on the trends shaping the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana and Tanzania, dubbed “Getting Personal: Putting the Me in Entertainment & Media: Insights from the Entertainment & Media Outlook: 2019–2023 An African Perspective, and many other related industry reports.

Champions for CCI have included none other than Hon. Dr Mukhisa Kituyi, the Secretary- General of the United Nations Conference on Trade and Development (UNCTAD), through numerous reports and recommendations and conferences, such as the one that led to UNCTAD’s Nairobi Maafikiano 2016.

In its report, UNCTAD observes: “Trends show the ‘creative economy’ can cultivate meaningful work, make money and help deliver prosperity for all. The creative economy, in some ways, defies definition almost by definition. But its significant 3% contribution to global gross domestic product (GDP) makes it a powerful emerging economic sector that is being strengthened by a surge in digitisation and services.”

Since 2004, UNCTAD has analysed creative industries, providing important insights into its global dimensions. UNCTAD’s Creative Economy Programme, whose focus is on trade in the creative industries, has placed the arts on the world economic and development agenda by imagining a role for them in the growth of developing economies. Its data on trade in creative goods and services provide important insights for understanding the creative economy at a time when many emerging and developing economies are seeking to diversify.

“The creative economy and its industries are strategic sectors that if nurtured can boost competitiveness, productivity, sustainable growth, employment and exports potential,” notes Pamela Coke-Hamilton, UNCTAD’s international trade and commodities director.

The creative economy leverages creativity, technology, culture and innovation in fostering inclusive and sustained economic growth and development. Creative economy sectors include arts and craft, books, films, paintings, festivals, songs, designs, digital animation and video games. They generate income through trade (exports) and intellectual property rights, and create new jobs in higher occupational skills, particularly for small and medium-sized enterprises.

UNCTAD’s second report, Creative Economy Outlook and Country Profile Report 2018, notes that the “size of the global market for creative goods expanded substantially more than doubling in size from $208 billion in 2002 to $509 billion in 2015.”

In this report, it was noted that the “creative goods exports from Kenya stood at $40.9 million (Sh4.3 billion) and imports at $195 million (Sh20.6 billion) in 2013, the last year for which data was available. Besides the performing arts, visual arts and cultural heritage, Kenyans produce films, videos, television and radio shows, video games, music and books. There is important work being undertaken in the graphic design, fashion and advertising subsectors. These creative activities need to be anchored in political and governmental commitment and concrete support.”

Government commitment and concrete support through the streamlining of the Kenya Copyright Board (KECOBO) and Collective Management Organisations (CMOs) by streamlining the sector can deliver benefits for artists but can also open a new revenue stream for government. In January this year, President Kenyatta directed that KECOBO license digital platforms run by telecommunication firms and media companies to channel payments of royalties to the three CMOs “in order to ensure compensation for all generators of the works”.

In this report, it was noted that the “creative goods exports from Kenya stood at $40.9 million (Sh4.3 billion) and imports at $195 million (Sh20.6 billion) in 2013, the last year for which data was available.

“Content Service Providers who work with digital platforms such as Skiza and Viusasa, will be eliminated because they sit outside the CMOs,” President Uhuru said. “My practical direction on this is to have all rights holders register on the National Rights Registry.”

Additional funds totalling Sh100m from the Ministry of Sports, Culture and Heritage are also to be made available from the Sports Fund during the period of the COVID-19 pandemic.

“These new measures will see the rise of tariffs collected and will create immense savings on the processes of collecting royalties,” he added. “It is estimated that the new system will see an increase in collections from a previous Sh200 million per year to an estimated Sh2 billion per year, a tenfold increase.”

The ministry’s perennial underfunding over the years and its general poor performance mean that they need to be watched closely to turn the order into reality. The coronavirus crisis also presents an opportunity. President Kenyatta has ordered KECOBO to gazette new tariffs within 30 days and ensure that public service vehicles, the hospitality industry, and broadcasters apply them.

The arts and COVID-19

The State House Choir has already showed that artists are going to be significant cogs in the fight against COVID-19. Like in the past, artists in various genres will need to come on board to help deal with numerous issues around COVID 19.

“I suggest that art could be used to respond to the misinformation or disinformation about COVID-19 and coronavirus,” Oby Obyerodhyambo pointed out. “To present the facts in a very easy and understandable way that our grandmothers and children under 5 can understand – unlike HIV that was so stigmatising because it involved sex among others this one is less inhibiting. However, it goes to the very core of our cultural practices so we need to explain why we need to social distance, stay at home and be careful about what we touch – to demystify the preventive procedures including donning of masks.”

He added: “We are social animals and greet and hug a lot. We are a ‘touchy’ culture so the idea that we cannot touch – shake hands – is harder than avoiding sex. Basically we are telling people to dehumanise themselves. We can use the art of humour to do this and create a way that we can laugh at this again because it is not as difficult as abandoning sexual partners. Over that we need art to explain the logic of doing what we are doing.”

Through art, we will explain the lockdown so that the punitiveness of it is explained. The idea of curtailing freedom to move and interact is difficult to explain unless some counter-narrative is spun. We must explain to the man or woman who cannot go to the farm or market or visit his relatives how this is for his or her own good.

“Again, there is a need to reduce the fiat that the administration is adopting,” Obyerodhyambo added during the interview. “The ‘or else’ approach is counter-intuitive. How do you explain to me that going out to fetch food for my hungry children is for their own good? Artists need to rally the public around ownership of the response to corona. The way that the globe was galvanised around the movements like ‘Africa for Africans’ where funds were donated to support the victims of famine must be the approach. The arts must tug at the heartstrings of the population, we must show empathy and concern for one another.”

The role of the artist in the world after corona

No one best captures the hopes and aspirations of artists and the art world better than Dalen O’Connell, a theatre artist from Minnesota, USA, when the coronavirus chaos is finally contained. In a Facebook post, Dalen noted that in theatre “we have a tradition – whenever the theatre is empty, we are always sure to leave one light on. Typically on a stand in the center of the stage, this light is known as the ghost light. There are many stories about its origin- but it’s meaning is unmistakable. It means though the theatre is empty, WE WILL RETURN. So here’s to us. The actors, the technicians, the directors, the carpenters, the designers, the dancers, the teachers, the students, the freelancers, those on tour, those at sea, the electricians, the stitchers, the makers, the stage managers — THE ARTISTS. Many of us have taken big hits during this virus. Financial and emotional weights have come crashing down as our entire industry is reduced to nothing but a bunch of ghost lights. But those ghost lights are temporary place holders. They are a sign. We might be down now- but our passion, our creativity, our drive is still center stage. We will be unplugging those ghost lights in no time. Until then- here’s a ghost light – to let the world know we will be back.” (There was an accompanying picture of the ghost light).

Obyerodhyambo notes that there are hideous songs that have been produced by so-called artists telling people to wash their hands, sanitise, and keep social distance. Most of them are very hurriedly done and lack any artistic flair. After COVID they will remain uninspiring and irrelevant.

He notes: “There is no artistic rendition carrying the questions that society is grappling with such as: Where is the money donated by all manner of people going? Why are our facilities so decrepit and our health care professionals unprotected? Why is COVID weaponised so that the police are killing Kenyans in enforcing the Public Health Act and the curfew? Why is the donated testing costing 10,000 shillings and why are people being charged for being quarantined in places they did not choose? Why are police officers corruptly landing people in quarantine? And why are come counties giving masks and why are politicians branding donated hand sanitisers and getting away scot-free?”

“The role of artists DURING the crisis should be of interest because if they are the moral compass and mirror they should be asking these difficult questions,” Oby added during the interview. “Artists should be questioning why Kenyans still do not wear masks and are not physically distancing? Why are people sneaking in and out of the locked-down cities? There should be messages of self-reflection and introspection. Do the artists actually understand the public health issues at play? Can they be allowed to pass on the message they do not understand?”

Like the proverbial Phoenix, artists believe the industry will rise once again and take its place in society – as entertainers, educators and tax payers.

Obyerodhyambo notes that there are hideous songs that have been produced by so-called artists telling people to wash their hands, sanitise, and keep social distance. Most of them are very hurriedly done and lack any artistic flair. After COVID they will remain uninspiring and irrelevant.

“I believe, like Okot p’Bitek, the artist is the ruler,” Kawive Wambua pointed out in a conversation when this article was being written. “Artists have already unravelled the coronavirus and are crooning from YouTube on what the pandemic means for us. They interpret it and entertain at the same time. In the post-corona period, they will puck the husks of our lives and relive our lives on stage, talking about love gone and death visiting but unwanted. They will create for us a log of memory as they help us reflect and recreate a new world – where wealth and power are demystified and life glorified. They will help us imagine a new world.”

In Kenya, the Building Bridges Initiative (BBI) envisages artists and cultural workers playing a key role in re-engineering our society. It envisages the resourcing and revitalisation of the Ministry of Culture, Arts and Sports to take lead in the rebuilding process. Advocacy and education work using art that will even entail coming to terms with the post-COVID realities will be critical.

The government will need to move beyond talking and tokenism in its effort to strengthen the culture and creative industry. Research shows that this is the next frontier for growth, but there is need for sound investment in the right legal and policy frameworks, financial and human resources, technology, strengthening institutions and associations, among others.

“Double-digit growth is anticipated for Kenya,” the PwC-backed Insights from the Entertainment & Media Outlook: 2019–2023 An African Perspective notes. “Kenya’s E&M market is set to see growth at a 10.3% Compound Annual Growth Rate (CAGR) over the next five years, reaching nearly US$3.0 billion in 2023. In 2018 the market rose by 13.0% year-on-year to make US$1.8 billion.”

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Msanii Kimani wa Wanjiru is an Arts Journalist with Kymsnet Media Network.

Culture

The Remarkable Revival of Ugandan Football

Uganda has never qualified for the World Cup, but at a continental level it is making a comeback. So is its club football.

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The Remarkable Revival of Ugandan Football
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As the prospect of the FIFA ban on Kenyan football being lifted improves, it might be a good time to look at the example of neighboring Uganda, and how the football sector in that country managed to pull itself out of a deep crisis. A decade ago, the state of Ugandan football looked highly discouraging: after years of internal wrangles and conflicts between the Federation of Uganda Football Associations (FUFA) and some of the country’s powerful clubs, as well as match manipulation, and financial accountability problems, many fans and sponsors turned their backs on the sector. The public image of both FUFA and club football was poor, and public trust and confidence were low. Meanwhile,  the popularity of the English Premier League (EPL) among Ugandan football enthusiasts was on a steady rise.

In 2022, however, Ugandan football is thriving, and it is increasingly successful internationally: The U20 male national team qualified for the 2023 Africa U-20 Cup of Nations; the winner of the last season’s Uganda Premier League (UPL), Vipers SC, reached the group phase of the CAF Champions League—only the second club in the country’s history (after Kampala Capital City Authority FC, KCCA) to achieve this milestone; the senior women’s national team won Council for East and Central Africa Football Associations (CECAFA) competition and thus qualified for the Africa Women’s Cup of Nations 2022 in Morocco (where the team went out in the group stages); the winner of the FUFA Women Super League (FWSL) 2022, She Corporate, made it into the final at the CAF Women Champions League Zonal Qualifiers (where they lost to Simba Queens from Tanzania); and Ugandan coach Charles Ayiekoh Lukula (who was in charge of She Corporate at that tournament) was hired as head coach by Simba Queens and led the club to the semi-final of the CAF Women’s Champions League in Morocco, the first time a CECAFA team reached that stage and the first time a Ugandan coached a team at this tournament.

Image credit Jörg Wiegratz ©.

In domestic competitions, there are many positive dynamics as well. The UPL is broadcast on live TV by Chinese multinational StarTimes, as part of a 10-year contract. There is also a revival of football in the various regions of the country outside the traditional football area of greater Kampala. The UPL clubs based in the north-western city of Arua and Jinja in the east did well last season and some of these teams have been competing for top UPL spots. Jinja-based BUL FC (thanks also to strong management and sponsorship) is atop the UPL table currently, and won the Stanbic Uganda Cup last season (against Vipers SC).

The fan base is growing and vibrant in a number of clubs and there are many examples of improved relationships between fans and club management. Many clubs manage to sign deals with sponsors, including those in the lower divisions and outside the UPL. Currently, more than 40 sponsors are engaged in the UPL.

The KCCA FC, which plays in the capital, just announced that it would start floodlit night games in the second half of the UPL season, thanks to the support of the club’s newly signed jersey sponsor, Chinese multinational CHINT Electric Uganda, an energy solutions company. FUFA started its own TV channel in 2022 and is broadcasting live games from various competitions (women and men; senior to school level), press conferences, and various other activities. The social media presence of FUFA, clubs, players, fans, journalists, and pundits is extensive, innovative, and captivating.There is a range of very strong and popular amateur competitions, especially in Kampala, usually played over the weekend. Artificial turf grounds have been constructed, and this supports the football of amateur teams, competition organizers, schools, academies, and communities. Arua Hill SC is building a stadium that is integrated into a larger shopping mall complex, which also has plenty of office space and hotel facilities. The club offers fans and other members of the public a real estate product—a plot and house in Kongolo Sports City. Clubs such as Vipers and KCCA made some good money from players’ sales in recent years and this helped  cover the club running costs and development initiatives, such as improvements to stadium infrastructures. Finally, football competitions at secondary school and university levels are popular with students and fans and attract significant media attention.

One could go on at length about the various current problems in Ugandan football—the issue of players’ welfare for example, but there is value in exploring what is behind the regained popularity and positive trends in the game in Uganda? How was the turn-around achieved?  I have explored these questions as part of a research project into the effects of the commercialization of football in Uganda and Kenya.

Image credit Jörg Wiegratz ©.

The leadership of the current national football association president, Moses Magogo (in power since 2013), marked the beginning of the revival of both FUFA and the sector. This was a very gradual process that had shortcomings, limitations, and setbacks. However, judging by the situation in late 2022, it was remarkably successful. Key components of this revival included FUFA being more open and responsive to external criticism; a strengthened media team; a focus on professionalization of the sector via significant capacity-building (running various training programs for clubs, coaches, sponsors, media and other professional groups that operate in the sector); a more inclusive sharing of the benefits of these programs across regions; an enlarged set of well-organized competitions (including beach soccer and the like); a boosting of women’s football; promoting commercialization efforts; successes in attracting sponsorship; and an improvement in the relationship with government.

This trend is particularly evident in the strengthening of media/PR units in many clubs (that was accelerated during the COVID-19 lockdown months when clubs had to find a way to reach and stay in touch with fans at home, for instance via the launch of club TV). Social media handlers are the norm now and the work of these committed, skilled and enthusiastic, young handlers ensures that teams provide updated, detailed, and slick mix of texts, pictures and videos about the latest happenings in their clubs, on all sorts of platforms: from Tik Tok to Twitter. Other parts of club operations, such as accounting, marketing, fan affairs, talent recruitment & development, or players’ transfers have been professionalized too.

There is “more balance and better coexistence”—as one marketing professional put it—between EPL and UPL and Ugandan football generally. Dedicated fans now prefer to go to live matches rather than watch EPL games on TV. There is a significant and increasing sense of fan culture (in terms of identity, pride, rituals and off-pitch activities), self-organization, and desired engagement with the club management. Fans reportedly buy and increasingly wear the shirts of their local club also thanks to the “wear your local jersey” initiative, and other promotional activities. For example, one club gives free access to home games this season to all undergraduate university students who show up wearing the club’s 2022/23 jersey, while another club offers free access for women and students. Fans also spend money more readily on merchandise. There is also increasing demand for easily accessible and detailed information, statistics, data and updates. The drive for, interest in, and use of statistics and data (by fans, coaches, pundits, journalists, scouts and agents) is a major feature of the sector’s development. This is also due to the influence of betting that relies on people having access to stats.

Image credit Jörg Wiegratz ©.

Ugandan football is remarkably broad-based and linked to various values and aspirations: love and passion for the game; pride in one’s city, region, country and culture; professional opportunities, jobs, business, incomes, and profits; uniting communities and strengthening identities; showcasing, supporting and celebrating talent ; inspiring youth through being a role model in one’s home community; and putting all regions on the map of national attention.

Finally, many sponsors are joining the football sector, and/or renewing their engagements with it. Sponsors are varied and include firms from across the economic spectrum. Major sponsorships from multiple large brands are seen as crucial to inject money, vitality, and confidence into the game and the future trajectory of football in the country. There is no overreliance on betting firms in terms of sponsorships.

Uganda is not an outlier in the region given positive developments too in TanzaniaRwanda, and Burundi for example. Second, in Uganda it is not just football that is on a significant upward trend but the sports sector as a whole, including in netballbasketballrugbyboxing and athletics. Multimedia company Next Media just launched NBS Sport, a 24-hour sports-dedicated channel, to extensively broadcast local sports including live-action and talk shows. Joseph Kigozi, Next Media’s Deputy Group CEO and NBS Sport General Manager reportedly noted: “We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content … Sport can be a source of income for all stakeholders … We look forward to working with all involved to make this a success.”

The platforms are here now, the work on expanding and stabilizing the content provision of local sports is well underway.

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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Masculinity in Kenya: The Pressure to Provide and Perform

Heterosexual Kenyan men are unhappy and they are desperately looking for explanations for the impasses they find themselves in financially, socially, and with regard to their relationships with women.

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Masculinity in Kenya: The Pressure to Provide and Perform
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Women are the reason why men have changed because women are hard on men. […] The expectations they come with into a relationship, and generally how they have been brought up, or the life they live, that is what gives some men stress. […] When someone is living with a woman in the house, you find that issues are many because money is little.

Wellington Ochieng, 36-year old labour migrant from western Kenya

During almost three years of ethnographic fieldwork among male migrants in Pipeline, an over-populated high-rise estate in Nairobi’s chronically marginalised east, I heard complaints like Wellington’s almost daily. Migrant men, in my case predominantly Luo men from western Kenya who came to Nairobi with high expectations of a better future, bemoaned a life full of pressure caused by the romantic, sexual, and economic expectations of their girlfriends, wives, and rural kin. The blame often lay on “city girls” who were portrayed as materialistic “slay queens” who “finish” men by leaving them bankrupt only to suck away the next sponsor’s wealth after grabbing him with their “Beelzebub nails”, as Wellington called the colourful nails sported by many Nairobi women. Soon, so a fear repeatedly expressed by my interlocutors, most men would no longer be needed at all and Kenya’s economy would be ruled by economically powerful women who raise chaotic boys brought up without an authoritative father figure. Such fears of male expendability also manifested in imaginations about a future in which more and more men and women would live in homosexual relationships or “contract marriages” that replace trust and love with contractual agreements. Once, on his way back to our shared apartment, my flatmate Samuel—a student of economics who is divorced from the mother of his baby son—passed a neighbour’s house where a group of women were celebrating a birthday. He shook his head and sighed: “We live like animals in the jungle. Women and men separately. We only meet for mating and making babies. Maybe that’s where we’re heading to.”

Overwhelmed by their wives’ and girlfriends’ expectations, many migrant men who spoke to me in Pipeline had decided to spend as little time as possible in their marital houses. Instead, they evaded pressure by lifting weights in gyms, stockpiling digital loans and informal credits, placing bets in gambling shops, gulping down a cold beer in a Wines & Spirits, playing FIFA videogames, or catcalling “brown-skinned” Kamba women on the roads. Some men who could no longer cope took even more drastic measures involving murder and suicide. One man cut his girlfriend’s throat and tried to kill himself, while another tried to poison himself, later quoting his wife’s actions and character as the reason for his attempted suicide. Anything appeared better than spending time with the “daughters of Jezebel” who were waiting for them in the cramped houses of Pipeline, sometimes demanding that they engage in romantic and sexual practices they were unfamiliar with, as expounded upon by Wellington:

“When you come to Nairobi, our girls want that you hold her hand when you are going to buy chips, you hug her when you are going to the house, I hear there is something called cuddling, she wants that you cuddle, at what time will you cuddle and tomorrow you want to go to work early? […] you don’t go to meet your friends so that you show her you love her, you just sleep on the sofa and caress her hair. To me this is nonsense because that is not romantic love. I think that romantic love, so long as I provide the things I provide, and we sire children, I think that’s enough romance. […] Another girl told me to lick her, and I asked her ‘Why do you want me to lick you?’ She said that she wanted me to lick her private parts. Are those places licked? […] Those things are things that people see on TV, let us leave them to the people on TV.”

The burden of economic and sexual performance was not only felt by poorer migrant men, however. Rather, as shown by articles in Kenyan newspapers (see, for example, here and here), it is a nationwide pandemic affecting men from different classes. On a two-day-long men’s meeting on the slopes of Mt. Kenya in mid-2022 which I attended and which was organized by Chomba Njoka and the self-help book authors and masculinity consultants Silas Nyanchwani and Jacob Aliet, for instance, a male lawyer, a psychologist, and a land surveyor, among others, lamented about similar issues. Sitting around a bonfire drinking cold beer in the damp cold of Mt. Kenya, one man after another told a story about a girlfriend who cheated with a financially better-off man, a wife who emptied the marital home of all valuables and left with the children, or young women who come to Nairobi to be seduced by the city’s material promises and men in suits with “deep pockets” who flock the bars of places like Pipeline looking for teenage girls with dreams of big cars, shiny clothes, and expensive hair pieces. Initially the stories were told hesitantly; one could feel that the men telling them were afraid to be blamed. Was I not man enough to provide for a family? Was I responsible for my wife leaving me? But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life. Maybe, we began to think, it was not our fault. But whose fault was it then?

“Nairobian girls, man, acha tu (Kiswahili, “just leave it”)! If some hapless guy with disposable income and sensible behaviour shows some interest, the girl will put her acting mask on, and can easily fool the man proper. Nothing wrong with that, as life is a game. You play. They play. We play each other”, writes Nyanchwani in his book 50 Memos to Men, a collection of his Facebook posts on gender relations in contemporary Nairobi. When I first met Silas in a café in Nairobi’s central business district,  a calm and soft-spoken guy over six feet tall and father of a girl, he told me that men had been left behind in Kenya’s economic and cultural development of the last two decades, perpetuating local discourses about the “neglect of the boychild”. Most development aid interventions were targeting the girlchild, and women were increasingly empowered economically. Who, however, was there to tell men what to do, to give men a voice and guidance? Aliet, an imposing man with an authoritative appearance, shared Nyanchwani’s sentiments. Known as a writer of Sci-Fi novels, Aliet decided to write his book Unplugged: Things our fathers did not tell us after many of his male friends had shared stories with him about the pressure to provide, the burden of performance, women’s ungratefulness, and men’s inability to know how to respond to what women and society demands of them. If the raving reviews by both men and women on the homepage of the Nuria bookstore are anything to go by, the book has helped many male readers to find relief and new hope by receiving guidance on what it means to be a man in contemporary Kenya.

But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life.

Yet neither Nyanchwani nor Aliet rule over Nairobi’s booming masculinity consultancy scene where one can find controversial figures such as former radio host Andrew Kibe among more moderate voices such as Pastor Simon Mbevi who counsels men and couples or Onyango Otieno who openly talks about his experience as a male rape victim and advises men to allow themselves to be vulnerable. The most famous personality, however, is Amerix, a medical doctor from western Kenya who gives advice to Kenyan men on Twitter and through other social media channels. Although Aliet, Nyanchwani—the former writer of The Retrosexual column in The Nairobian that is now written by Brian Guserwa—and Amerix align with the global red pill movement, part of a global backlash against feminism or some of feminism’s social consequences, they do so to different degrees. While they all agree that the world has become “femicentric” and that men need to swallow the red pill to be “unplugged” from the false truths of feminism, Amerix has a more radical take on Kenya’s gender relations and not only offers answers that aim to change the totality of his adepts’ daily lives but also openly admires Paul Kagame’s autocratic style of leadership and dreams of a world where strong “Afrikan” men subdue obedient women. In his chat groups, young Kenyans are not allowed to write using “effeminate” emojis or incorrect English while dreaming about a reinstated patriarchal order and implementing Amerix’ advice by practicing semen retention to accumulate testosterone, fasting for days, lifting weights, and avoiding processed food as well as the imperial ideology spread in NGOs and churches by white men and women. Being pressured to perform economically and sexually, young men all over Nairobi beg Amerix to “continue to mislead” them by warning against get-rich-quick schemes and by ridiculing women’s expectations of large penises and pornographic sexual performances.

It would be easy to ridicule the absurdity of some of the advice given by Amerix or to call out Aliet and Nyanchwani as toxic men. Yet, over one million people are following Amerix on Twitter, and both Aliet and Nyanchwani are typical Kenyan men who, despite harbouring patriarchal inclinations, care about their children and their spouses. None of the men I met on the slopes of Mt. Kenya dreamt of enslaving women, and all agreed that a return to their fathers’ world was not desirable. However, after three years of fieldwork, I can count on the fingers of one hand those men who confided to me that they are in happy relationships or marriages. Heterosexual Kenyan men, in other words, are unhappy, and, as attested by Amerix’ fame, they are desperately looking for explanations for their experience of economic, romantic, and sexual pressure and the impasses they find themselves in financially, socially, and with regard to their relationships with women more generally. Many Kenyan men feel side-lined and, despite their willingness and attempts to provide, are unable to meet what they imagine to be—or what sometimes indeed are—the unrealistic expectations of women, which compels them to look for advice from fellow Kenyan men who seem to be the only voices resonating with the problems they face “on the ground”. Mark, an unemployed Luo migrant with a degree in physics who survived by writing essays for Chinese students with substandard English skills, responded to my question about the role of Amerix in his life with excitement:

“Amerix is talking about why shouldn’t we be us? Why do you have to be dictated by a woman? Let the woman decide whatever you have to do? Be away from friends she does not want? Do whatever she wants? You see that? So, we were like, give us this shit. […] From the first day, we were all into Amerix’ thing. […] There are some people who argue that Amerix is misleading the men, but then if you understand what Amerix is talking about, it is the real thing, the real situation on the ground.”

In such an impasse, Western journalists, social scientists, and development aid practitioners should ask themselves what social, economic, and conceptual benefits for both men and women could be generated from working with more moderate masculinity consultants such as Nyanchwani. Although they neither agree to notions of the social construction of gender nor share beliefs in the necessity to dismantle all patriarchal gender roles, they have access to the minds and hearts of Kenyan men such as Wellington, Mark, or Samuel. While I disagree with the red pill movement’s evolutionary naturalization of gender roles and its simplistic use of biological assumptions—such as female hypergamy—to explain human social relations and strongly believe that a more political-economic approach would allow men and women to attack some of the common enemies that deprive them of economic development, I also think that honest debates that include the voices of various masculinity consultants could open a conceptual space beyond, on the one hand, the capitalistic and colonial notion of the male breadwinner and provider that necessarily produces pressured men who desperately want but cannot provide for their loved ones due to the structural conditions of Kenya’s capitalistic economy, and, on the other hand, the largely still unacceptable notions of men as vulnerable and dependent that only resonate with a few middle-class Kenyans. Such progressive, open-minded, and creative debates might help to repair what appears to be a social constellation characterized by mutual misunderstanding and heightened mistrust between men and women.

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TRUST: The Power of Storytelling to Explain the Utility of Technology

Chief Nyamweya and Anne Connelly’s graphic novel and motion comic imagines an alternative African future using storytelling and blockchain technology.

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Last month, Freehand Studios, an African digital arts and social impact studio based in Nairobi, released a graphic novel and motion comic whose story aims to inspire young Africans to imagine and build an alternative African future using blockchain technology.

Set in a fictitious African republic, TRUST tells the story of Moraa, a young female activist who, together with a group of techies called the Sankofa Collective, use the power of blockchain technology to stand up to Max—a land-grabbing oligarch whose greed threatens their communal land, their culture and the entire pastoral community.

Outside of the crypto bubble, most people—even the smartest and most sophisticated—don’t understand what blockchain and cryptocurrencies such as Bitcoin are, or what their utility is in everyday life.

By writing the graphic novel, co-authors Chief Nyamweya and Anne Connelly have used the power of storytelling to focus more on the utility of the technology and less on the intricacies of how it works, while creatively exploring the themes of corruption, cultural and ecological preservation,  historical injustices, communal trust, and land ownership.

In the novel, Moraa, the story’s protagonist, is an activist who has never heard of technologies such as DAOs (Decentralized Autonomous Organisations), Bitcoin and blockchain. However, when she meets Akinyi and the Sankofa Collective, she is taught about these technologies and how they work using relatable analogies. Later on in the story, we learn why they built the Wahenga DAO and why they were fundraising using bitcoins.

Kenya has the highest digital currency adoption rate in Africa

Three years ago, If you had walked up to a random stranger on the streets of Nairobi, Lagos or Johannesburg, woman or man, young or old, and asked them if they knew what crypto or blockchain technologies are, let alone if they had ever used them, you would most likely have been met with blank stares.

That has since changed.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Out of a population of 53.7 million Kenyans, 4.25 million individuals possess digital currencies, the highest adoption rate in Africa according to a United Nations research report.

Nigeria has the world’s highest share of active crypto traders, a report published this year by global research firm Morning Consult found. With more than 50 per cent of monthly active adult crypto traders, Nigeria topped the list of countries with the highest share of adults that trade crypto once a month.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Despite the directive of the Central Bank of Nigeria (CBN) banning crypto transactions in 2021 and the subsequent fining of three banks for allegedly facilitating cryptocurrency transactions the same year, Nigerians went on to trade at least N77.75bn ($185m) worth of Bitcoin in the first three months of the year. About 33.4 million Nigerians still trade or own crypto assets.

In 2021, Nigeria was reported by Google trends as the country with the highest number of bitcoin searches globally, revealing the widespread adoption of cryptocurrency in the country.

Four million South Africans own cryptocurrencies according to Finder’s Cryptocurrency Adoption Index which ranked the country 18th out of 26 countries for crypto adoption.

Despite a widespread ban on cryptocurrency in some countries and tough regulations in others, crypto, which has so far been one of blockchain’s biggest use cases, keeps growing.

But more needs to happen.

Blockchain and crypto technologies have a storytelling problem

Blockchain has a storytelling problem.

Emily Parker, the co-founder of Longhash, presented an essay on the Unchained Podcast titled Blockchain Tech’s Storytelling Problem and How to Solve it. In the episode, she explains,

“I have had countless versions of this same interaction. Step outside of the crypto bubble and say the word ‘blockchain’, and you will often hear smart and sophisticated people say things like, “I tried to understand it . . . but then I gave up.” This mental block, so to speak, has real implications for an industry whose success largely depends on network effects and public participation.”

This is a larger industry problem that continues to plague one of the most complex mass market technologies in history. As Parker further notes, the lack of a clear storyline may not have mattered during the 2017 crypto boom. However, a lot has changed since then and for a technology whose growth and future are dependent on having as many people as possible use it, it’s doing a poor job at onboarding or even creating goodwill among the public.

Some of these problems are legitimately hard to solve. But at the same time, the cryptocurrency industry is not helping itself. Instead of trying to communicate a larger vision, many are consumed by petty infighting about which tokens are best, Parker notes.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault. In offering some solutions on how the blockchain industry can remedy these seemingly insurmountable challenges Parker notes,

“Some of the most important work may lie with entrepreneurs and developers. For blockchain technology to truly touch ground, it needs to be applied to products that people actually use. If a start-up can’t concisely describe its product and the problem that it is attempting to solve, then does the world really need that product?”

Her solution lies at the very heart of why Nyamweya and Connelly wrote the TRUST graphic novel.

The blockchain industry continues to be white and male-dominated. This is a problem that could threaten the technology’s global adoption. It is a status quo that enthusiasts such as Connelly who have seen the industry grow since its inception are hell-bent on challenging.

TRUST — A story rooted in young Africans’ hunger for a decentralized African future

Connelly, who teaches Blockchain for Social Impact at Boston University’s Questrom School of Business, first suggested the idea of writing a graphic novel to Nyamweya when the two met at Singularity University.

Nyamweya — a Kenyan writer and illustrator best known for his masterfully ink-illustrated graphic novels that address history, science and most recently, the future of education — did not understand what blockchain was before meeting Connelly. However, it did not take him long to appreciate its potential and what this power, placed in the hands of young Africans, could help them do in building their future.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault.

“Young Africans are hungry for a vision of an African future rooted in trust, sustainability and freedom from unaccountable state power. It is the desire to satisfy this hunger with a story of a practicable grassroots alternative that led us to create this transmedia project called ‘TRUST’. We wanted to use the power of storytelling to speak to readers and viewers about blockchain technology, inspiring them to see a decentralized future rooted in justice and ecological sustainability.” remarked Chief while speaking at the book’s launch.

Emerging three years later is a story beautifully told in black and white illustrations that are relatable to any African familiar with the frustrations of living in a capitalistic society and dealing with centralized power.

Connelly and Nyamweya’s vision for TRUST is that millions of young Africans will have access to inspiring and culturally relevant stories that allow them to reimagine their own futures. The two believe that with new technologies such as blockchain, young Africans can build that future by claiming their seat at the table.

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