It was a Friday afternoon and Abi was desperate for a ticket. The Boyz II Men concert was happening the following day and tickets had sold out two weeks prior. Someone was selling a regular ticket for US$100 on the Kenyan Twitter timeline. Just weeks before, the same ticket was selling at US$57.
With just hours to one of the year’s most anticipated and most hyped live music concerts, Abi frantically worked her contacts until she found someone who had bought a regular ticket but could not attend. It was going for US$61. She didn’t think twice. These were desperate times.
All she needed to do now was show up at Uhuru Gardens for the time of her life singing along as one of the boy bands of her youth serenaded her with On Bended Knees, Four Seasons and One Sweet Day.
The excitement that had been building for months was palpable, especially for Twitter A & B, the hoi oligoi of Kenyan Twitter. Even as Twitter C & D, the hoi polloi aka watuz made fun of the A & B set – often referred to as “NSSF Twitter” folk (those who joined Twitter circa 2000) and how they would need to carry leg warmers, tea flasks and duvets for a nap between performances – little else was capturing the collective imagination of Kenyans online.
Organised by Stanbic Kenya in partnership with Radio Africa Group and dubbed Stanbic Yetu Festival, the concert was advertised by Sauti Sol, one of Africa’s top boy bands, and by famous media personalities and social media influencers.
Tickets cost up to US$215 for VVIPs and US$108 for VIPs. Within 72 hours of tickets going on sale, all 600 VVIP tickets had sold out. In six days, the 1,200 VIP tickets were gone. Two weeks to the event, the remaining 4,200 regular tickets selling for US$57 also sold out.
Guests who bought tickets were promised luxury and opulence. The event was being curated for affluent high-net-worth individuals and the organisers wanted to give them a once-in-a-lifetime experience.
In spite of many feeling that the tickets were overpriced, Kenyans were willing to spend that much for the experience of a lifetime.
The makings of a Fyre Festival
Instead, those who had bought regular tickets showed up to an event that had all the makings of a Fyre Festival. There were no seats for them, not enough tents – umbrellas went up against the downpour that fell halfway into the concert – and the few mobile toilets provided were not lit, leaving revellers at the mercy of pickpockets in classic Nairobbery style, and later would not flash. Worse, they could only watch the concert on a single screen that kept malfunctioning, prompting intermittent shouts of “Fix the Screen” from the crowd.
For Abi and the other 4,199 revellers who bought regular tickets, the Boyz II Men Kenyan concert was a disaster, an appalling experience of poor sound quality, shoddy event organising and botched logistics.
For the 1,800 VVIP and VIP ticket holders, it’s like they were at a completely separate event. Looking at how demarcated their seating was from shared photos of the layout of the venue, it’s easy to understand their bewilderment at the online bashing that was going on on Twitter days after the event. The VIPs and VVIPs were placed right next to the stage, in front of the media, sound and DJ desk that were also stationed in front of the area reserved for regular ticket holders.
Those who had bought regular tickets showed up to an event that had all the makings of a Fyre Festival.
For the VIPs and the VVIPs, the sound was perfect. They had couches. They had a buffet complete with bottle service. They had all the amenities. They could stretch out and touch Wanya Morris’ feet as he handed them red roses. As far as they are concerned, it was the best damn concert ever!
As for Abi, she could hardly wait to get home. On the night of the event at 2:44 a.m. she tweeted, “I have too much to say about Boyz II Men.” It was the first of a series of tweets in a thread that would go on to capture many of the sentiments shared by those who attended the concert.
Whitney Wanderi, a communications consultant in Nairobi was also in attendance. When she woke up at 12:31 p.m. the following day, she hoped that “that shitshow” by Stanbic and Radio Africa events had been “just a bad dream”. Just like Abi’s, Wanderi’s Twitter rant goes on to describe the hot mess that the concert turned out to be.
For weeks now, the bashing of the event organisers on social media by both those who attended and those who didn’t but are happy to join in the mob lynching has been unrelenting despite statements from both partners and an apology from Radio Africa Events.
Kenyan revellers have seen worse
From insecurity to stampedes to horrible sound to flooded grounds, Kenya has had its fair share of disastrous concerts. “There have been worse concerts in the past in Kenya,” says Dickson Ngunjiri, Director at Dent Group & FOMOTV, a media and event production company. One particularly stands out: In 2004, three young revellers were killed and scores injured in a stampede at the much-publicised Smirnoff Experience party at the Carnivore Gardens.
In 2018, American rapper Desiigner was robbed of his sneakers and undressed by a frantic female fan who pulled down his trousers as he tried to mingle with fans during a concert in Nairobi.
From insecurity to stampedes to horrible sound to flooded grounds, Kenya has had its fair share of disastrous concerts.
In 2019, Jamaican Chris Martin’s event in Nairobi was marred by violence and theft as several intoxicated fans tried to fight their way to the stage to “meet” the artist. The same year, organisers of the HYPE Fest concert that featured Jamaican dancehall star Konshens failed to control the over 10,000 revealers leading to a stampede and runaway theft.
In 2021, Nigerian Adekunle Gold’s concert was tainted by reports of rowdy attendees, theft, sexual violence and claims of harassment and rape.
But it wasn’t always this bad.
The ‘80s and ‘90s were the golden age of live concerts in Kenya. The country was the first stop of any international act’s African tour. Musicians such as Coolio, Lost Boyz, Barry White, and Shabba Ranks all held concerts in Nairobi while at the peak of their careers.
From the 2000s, however, the quality of concerts featuring international acts was on the decline. In an interview with the Nation in 2006, renowned Kenyan promoter DS Njoroge who brought nearly all the big names during the golden years revealed that unprofessional players in the business who “had not even promoted a birthday party” were soiling the reputation of the industry.
Although all these past botched concerts pale in comparison with the Smirnoff Experience which still takes the prize for the most disastrous Kenyan music concert ever, they continue to give the country a bad reputation as a concert destination, with many global music stars shunning Kenya for South Africa, Nigeria, Ghana and Ethiopia.
So why did the vicious bashing of the recent Yetu Festival continue unabated?
“The only reason for the backlash with this recent concert is the fact that the ticket price, which was unprecedented, superseded the value that was delivered. If you tell people to pay X shillings and make promises about the kind of experience they should expect, then you ought to give them the value and experience that matches that. I think the move by the organisers to charge that much coupled with their failure to deliver on their promise is what drew the ire of many,” Dickson explains. “If they had paid less, few would have complained.” He explained that two weeks before the Boyz II Men concert, Jamaican Reggae singer Richie Spice had also held a concert in Nairobi. The quality of the sound at the Richie Spice concert was just as bad yet it did not elicit the same complaints online, he notes.
Dickson has been in the industry for over 23 years now, having started out as the Director of True Blaq Entertainment Group, a company that was founded by the late Kevin Ombajo (Big Kev), and he too has had his fair share of concert disasters.
Kenyans are willing to pay for quality concerts
“It’s just unfortunate what happened,” says Kavutha Mwanzia, a Jazz vocalist and events, entertainment and production consultant. “Nobody sets out to do a bad gig. I genuinely believe that,” she said.
Kavutha was at the helm of MoSound – the force behind the production and organising of the Safaricom International Jazz Festival, an annual event featuring international acts that ran successfully for seven years and that included Jimmy Dludlu, Jonathan Butler, Dianne Reeves, Kirk Whalum and Norman Brown, among others. She, however, declined to give any further comment on the Boyz II Men concert or her own experience running the jazz festival.
Dickson shares Kavutha’s sentiments, “While it is standard practice to always have a production checklist – your bible so to speak – when it rains, it pours.” He was not just speaking figuratively. In 2019, his company was a CapitalFM partner for the 28th Koroga Festival edition held at the Bomas of Kenya grounds. A heavy downpour turned the event into a mudfest on the first day of the two-day event, forcing the organisers to move the Sunday programme to the auditorium.
I also reached out to June Gachui, an IP lawyer and Radio host, musician, MC, event organiser and show producer, seeking to understand the major factors that determine the success or failure of a live music concert.
June has produced events such as Motown in Nairobi, The Heng and The Tribute series among others. She was also one of the curtain raisers for the inaugural Stanbic Yetu Festival in 2022 featuring American Soul RnB artist Anthony Hamilton.
“While it is standard practice to always have a production checklist – your bible so to speak – when it rains, it pours.”
“Think of a concert as an experience. What kind of an experience do you want to give your target audience? That then helps you get the location right, the facilities, e.g. what kind of tents? Do they change the sound of the music?” says June.
As she explains, experience has taught her to always go for partners as opposed taking on service providers. “Have event organisers as partners, that way, they become as accountable and invested in delivering the same experience as you. Cash is king but it’s not everything. I have also learnt that contractual obligations are not enough. However, when your partners’ logos are on that ticket and the audience knows who is providing what, there is more at stake for them as well,” explains June.
Dearth of security and seasoned sound engineers
Security at live music concerts in Kenya has become a mirage; the brightly coloured, luminous yellow jackets are everywhere present. However, when the literal push comes to shove either at the entrance as crowds become impatient, or on the grounds as they surge forward to the main stage, those brightly coloured luminous yellow jackets are nowhere to be seen and the event degenerates into mayhem, runaway theft and stampedes.
Can event organisers ensure safety and security at events? In a 2019 interview with Nation Media Group, George Chege, founder of Blem Entertainment – a Nairobi-based alternative music booking agency – spoke on the need for organisers to invest in adequate security both at entry points and within the crowd. He also emphasised the importance of booking venues that have multiple entry points, that enable organisers to coordinate and to put in place effective crowd control mechanisms, and that have emergency services.
But as June said, at the end of the day, it all boils down to: “Are you working with partners or just some guys you have hired? More often than not, this makes all the difference.” But it often feels like the concertgoer has to choose a struggle: insecurity, lack of standard amenities or bad sound.
A few DJs I spoke to on condition of anonymity said that it had become common practice for some sound production companies and event promoters to just buy gear and hire DJs for all manner of gigs instead of taking on properly qualified sound engineers.
“It’s not enough to just put speakers in front of people at an event,” explains June when I ask about what affects sound quality. “From experience, I have learnt that plastic A-frame tents keep people warm and they are ideal for weddings. However, they are not good for a music concert where you need sound. Understanding the science behind sound and how it moves is the work of a sound engineer.”
Despite the mishaps that have left a bad taste in the mouths of the regular ticket holders who attended the Boyz II Men concert, June and Dickson both agree that it has set a precedent. “Kenyans can and are willing to pay for quality performances,” says June. “When I first heard how much VVIP tickets were going for, I thought, well, maybe about 150 people will show up. Imagine my shock when I saw all 6,000 tickets going for not less than $60 selling out! This event has set a new precedent and we as event organisers are all the happier for it.”
Both Dickson and June believe that despite the uproar, Kenyans will attend the next live music concert featuring an international act. They do, however, agree that organisers can and should do better.