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Ayub Ogada: The Passing of a Nyatiti Evangelist

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Ayub Ogada remained largely unrecognised and unacknowledged at home – but he will be remembered globally for being a nyatiti prophet.

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Ayub Ogada: The Passing of a Nyatiti Evangelist
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The underlying tone of several online comments in response to the magnificence of Ayub Ogada’s music ruefully note that the man was a proverbial prophet who failed to gain acceptance at home. Home here stretches beyond his birthplace Kenya into the vast African continent. The various comments suggested that he did not receive the level of respect and star recognition and treatment accorded him in Europe where he spent a large part of his creative life.

When he passed away on 1st Feb 2019, messages of condolence, as well as newspaper articles, generally reiterated that Ayub, the nyatiti icon, had been neglected locally. Commentators lamented that his music did not receive sufficient airplay and that he was not featured regularly in the media. Some even suggested that the album he recently released, Kodhi, was all but successful. The narrative from another stream of commiseration minimised his musical genius and production to a single song, Koth Biro. The hauntingly melodious opening, “Aaaayehaye aye aye…aye hayee aye aye” is easily recognised even by those who draw a blank when asked, “Do you know Ayub Ogada?”

Granted, Koth Biro is Ayub Ogada’s most renowned song and signature tune, and has been rendered and re-rendered in countless versions by hundreds of artists all over the globe. However, to reduce him to the Koth Biro one-song wonder, displays a minimalist appreciation that obscures Ayub Ogada’s real contribution to world music and his success in putting Kenya and his adopted instrument – the nyatiti – on the global pedestal. This re-framing of Ayub Ogada’s quest, his narrative, his sojourn in Europe and eventual return to Kenya after almost two decades to settle in his rural home in Nyahera, Kisumu West, and his passion to work with the next generation of musicians paints a fuller picture of the man and his legacy.

***

I first met Job Ouko Seda in the early seventies. He was a teenager with a thick American drawl and along with his brothers, David and Eric, joined Our Lady of Mercy Primary School in Nairobi. Eric, the youngest of the three Seda siblings, was my classmate and later became a good friend. They had just returned to Kenya from Chicago in America where their father had been pursuing his clinical medicine studies. While there, he was accompanied by his wife and the young Job as they gave performances of Luo music to Kenyan and American audiences in college campuses.

Job, who was 6-years-old when they relocated to America, was part of the travelling troupe and ended up getting exposed to multiple performance traditions early. He got immersed in the African American cultural and civil rights scene and recounts meeting and shaking the hand of Cassius Clay (Muhammed Ali) and experiencing the aftermath of American segregation. Job has described how going to America from Mombasa, where he was born, was a big culture shock comparable only to the counter-shock that hit him upon his return to Kenya.

Upon completing his primary schooling at Our Lady of Mercy Primary School, Job joined Lenana High School where he played various musical instruments. He has said in interviews that the legendary Fadhili Williams of Malaika fame taught him how to play the guitar. While still in school he played for a band, Awengele, made up mainly of school mates. They experimented with rock and soul music that was playing on radio then. When he graduated from high school he teamed up with the likes of Gordon Ominde, Jack Otieno (Jack Odongo) and Ali Nassir to form Black Savage Band.   The band drew their influence from psych and folk rock, funk and R&B. They recorded their debut album, Something for Someone. The album is described as having all songs in English with politically and socially aware lyrics.

The band went on to release three more singles, Do you really care/Save the savage and Grassland/Kothbiro and Fire/Rita – a reggae sound. The eclecticism of the music genre they produced points to young men struggling to find a musical identity.   This was the time that the famous Koth Biro was composed. There has been controversy in some circles about the composer of the song. In an interview with John Lawrence published in 2015, Ayub Ogada said:

“There was one afternoon when Mbarak Achieng’ and I were hungry, coming from rehearsals to buy some French fries in town. So, while walking along Waiyaki Way, the melody came, and we wrote Koth Biro.”

The song is a Luo folk song imploring a certain Auma to be cautious because a major downpour is imminent and to hurry home with the herd of cattle. Black Savages went ahead and recorded it, but it was Ayub Ogada who remade the nyatiti version that has assumed iconic status.

When Black Savages fell apart, Job was tasked to form a band by Alan Donovan of African Heritage fame. The band was to accompany Kenya’s African Heritage Festival, which showcased Afrocentric fashion and design pieces. Alan Donovan’s brief to the band was to compose and produce original music, not the inauthentic tunes that were in vogue in Nairobi. This was to mark a turning point in Job Seda’s transformation as a musician, a transition to which he credits Alan Donavan. He has been quoted expressing gratitude saying, “I would be nothing without this man.”

The song is a Luo folk song imploring a certain Auma to be cautious because a major downpour is imminent and to hurry home with the herd of cattle. Black Savages went ahead and recorded it, but it was Ayub Ogada who remade the nyatiti version that has assumed iconic status.

That was 1979. Job rounded up some of his former colleagues, Mbarak Achieng’, Francis Njoroge Noel Sanyanafwa (Drury – an old school mate at Our Lady of Mercy and Lenena School) and Goro Kunii, and a unique musical journey began. Their repertoire included original compositions fusing traditional music with sounds of rock and soul. The band was later joined by Jack Odongo, Ali Mogobeni, Shabaan Onyango, Walter Amalemba, Sammy Eshikaty, Gido Kibukosya and Samite Mulondo from Uganda. They recorded Niko Saikini and Handas. Job’s search for a real identity was still relentless. In between playing music, he was involved in film and is credited for work in The Color Purple and with acting roles in Out of Africa and The Kitchen Toto.

In an interview with Rupi Mangat, Job describes his epiphany, and conversion to the nyatiti. He recounts coming face to face with the musical instrument on display at the African Heritage showroom.

It was an instrument from my rural home, but nobody was playing it there any longer. So I bought it for a sum of Kshs 3,000 paying for it in instalments of Kshs 100. Then I found a teacher at the Bomas of Kenya to teach me how to play it. One lesson cost Kshs100. After six lessons, I could not afford the lessons anymore and taught myself. Since nobody played the instrument in Nairobi, I had to connect with the old people in Nyahera to learn more”.

Had Job Seda discovered the nyatiti, or had the nyatiti found him? Here he was, gravitating away from the mix of African Heritage’s afro rock and soul, and returning to learn at the feet of the elders. It was a truly remarkable rediscovery of his Nilotic roots.

In an interview, Job recalls the beginning of his relationship with the nyatiti:

It was love at first sight for the nyatiti and Ogada. I often saw the instrument used by traditional groups or folk musicians. When I strummed the Kamba nane strings, I instantly felt so strongly reconnected with my cultural roots.

There was a metamorphosis happening and Job was giving way to Ayub Ogada. The juogi (spirits) that had been bottled up in him were slowly welling up and consuming Job and giving birth to Ayub Ogada.

In his own words:

Job Seda had done a certain type of music that wasn’t African and I was involved in film industry. So I thought deeply about my life in 1986 and decided that I wanted to turn over a new leaf. When I discovered nyatiti, I went fully African.”

***

The origin of the eight-stringed nyatiti or lyre is shrouded in mysticism. It is noted that communities along the Nile river valley play versions of the instrument all the way from Egypt to the East African lacustrine region. It is more common among the Nilotic Luo and Kalenjin ethnic groups. Among the Bantu-speaking people, only the Abagusii and Bukusu have equivalents: the obokano and litungu, respectively.

Had Job Seda discovered the nyatiti, or had the nyatiti found him? Here he was, gravitating away from the mix of African Heritage’s afro rock and soul, and returning to learn at the feet of the elders. It was a truly remarkable rediscovery of his Nilotic roots.

Speculation that the instrument originated in ancient Egypt, ancient Greece or Babylon is supported by images of the instrument on hieroglyphics in Egypt. The music scholars who have traced the nyatiti along the Nile valley assert that it is only found along the migration route of the Nilotic people. In Uganda, the Acoli – a Luo-speaking people – also have the enanga or adungu that is played by the Jo-Padhola and Ateso. According to Nyamungu Odindo, who was Ayub Ogada’s nyatiti teacher, the nyatiti came from Israel and passed through Libya, which is where Ramogi, the mystical progenitor of the Luo people, got the instrument.

The number of strings of the lyre in every community has symbolic significance. The nyatiti has eight and it is said that this number represents the four days of seclusion observed upon the birth of a male child before he is brought out. (A female child is brought out after three days.) The last four strings represent the four days of vigil observed upon the demise of a man. (It is three days for a woman.) The strings therefore represent the entire life of man, from birth to death.

In this patriarchal worldview, the nyatiti player strums the entire continuum of life and death, in a sense acting as a mediator between the present and the past. In a recent interview, Ayub Ogada paraphrased this philosophy. He said:

Every time I play a song, I give you part of myself. So eventually, I must die because I have given you everything!”

There is more to the strings of the nyatiti. When it is tuned, the fourth and fifth chord from either up or down have the same tune. There is a Dholuo tongue-twister that says, “Nyatiti madiere móchodo chuny Jathum chutho.” This could roughly translate to, ‘The middle cord of the nyatiti that completely breaks the heart of the lyre player.” It suggests that the middle strings are the most important and if they break the musician and his music are as good as dead. It also suggests the spiritual bond or relationship between the musician and his instrument.

In this patriarchal worldview, the nyatiti player strums the entire continuum of life and death, in a sense acting as a mediator between the present and the past.

The nyatiti, unlike other string instruments, is very personal, and the tuning is dependent on the vocal range of and individual player. Researchers who have studied nyatiti players have noted that some players duplicate the tone of the voice while others produce a harmonic structure within which the vocal melody progresses. Nyatiti melodies are distributed to both hands and are played in an interlocking fashion using seven out of the ten fingers. The instrument is sacred in many respects, and it is believed that those who play it are not just musicians, but are possessed by the spirit of the thum nyatiti. The instrument is considered feminine, the prefix nya suggesting daughter of titi, which is onomatopoetic of the sound the middle cords. Nya is also the diminutive and so combined with titi it means “a small titi”. This feminisation of the instrument could be the reason that the nyatiti was traditionally only played by males.

An ethnomusicologist researcher tells us that women were discouraged from playing the nyatiti and that there was a social rule that stated that if a woman as much as touched the instrument she would be compelled to marry the owner. This has recently changed and there are accomplished female players.

The nyatiti was also handed down from father to son and so not everyone could learn and play it; it had to be in your blood. Some studies have shown that the predecessor of the nyatiti – the thum – was slightly bigger, and the beat was maintained by a different player. The nyatiti was made smaller to accommodate the single player who had to combine all the accompaniments in competition with the one-man guitar.

Traditionally, the nyatiti was played while seated. The player would sit on a small stool (orindi) while wearing on his right big toe a wrought iron ring (onduongó) and a couple of small metallic bells. As he plucked his nyatiti, he kept time striking the neck of the nyatiti with the onduongó causing the bells to jingle as he did so. Thus the single nyatiti player was an entire ensemble, producing the percussive beat, the harmony through the singing, the melody through the nyatiti and the accompanying rattles.

***

It is fascinating and illustrative of the transformation that in interviews detailing how he took up the nyatiti, Job Seda begins to refer to Ogada in the third person.   The new identity associated with the instrument was taking him over. He said:

When you start to play the instrument, you practically get married. She won’t like you to play another instrument. You play and you enter a contract, and you have to be serious. Suits me fine; I’m happily married.

From his experience at the African Heritage, he was completely sold to the idea of developing traditional music made from traditional instruments. His frustration is felt in in this 1993 quote: “I lived a lot in the city and found it very difficult to have access to traditional music.”

The Kenyan music scene during this period was under the siege of Congolese rhumba, soul and R&B, jazz, Latin pop and even country and western. For groups like African Heritage that were trying to be original, there was a shortage of role models. Further afield, it was the period when African artistes like Fela Kuti released global hits such as Lady and Shakara. Osibisa, a British Afro-pop band, was releasing hit after hit – Woyaya, We are Going, Happy Children. Artistes like Manu Dibango had released Soul Makosa. There is no doubt that these musicians influenced Ayub Ogada’s thinking and creative direction. Many parallels can be drawn to Ayub Ogada’s transformation to artists like Fela Kuti who abandoned his birth name, Olufela Olusegun Oludotun Ransome-Kuti, and the high life type of music and adopted Afro-beat. Ayub Ogada however, never became as overtly political as Fela was, though he was a social commentator.

Job’s restlessness persisted, and after a highly creative stint with African Heritage, he parted ways with the other members, including Gido Kibukosya, Wally Amalemba, Sam Eshikaty, and Jack Odongo, due to aesthetic and ideological differences. He decided to take the band in a different direction. He is quoted saying:

They wanted to get into more Afro-fusion (read Westernised) sounds while I wanted to stick with strengthening the indigenous African sounds of my music, so we had to go our separate ways.

He was conflicted because he felt that he was not growing musically. So in 1986 he set off to the UK in search of kindred spirits. He stated in an interview that he needed to meet and interact with musicians making similar music away from the copy-cat scene in Nairobi and Kenya. He was by then an accomplished nyatiti player. At this point, it would be apt to paraphrase the famous quote by Neil Armstrong when he walked on the moon and state that this was one small step for the man Ayub Ogada and one giant leap for the nyatiti.

Ayub Ogada’s sojourn in Europe is only comparable to what Lamine Konte of Senegal and Foday Musa Suso of Gambia did for the kora. These artistes brought the kora to Europe to dialogue with musical trends alien to the Mandinka tradition that had produced it. Lamine Konte mixed the kora with Casamance traditional melodies and harmonised it with Afro Cuban rhythms while Foday Musa Suso crossed the kora with jazz instruments. Artist like Toumane Diabete improvised and infused the kora with other types of music and gave birth to a revival of the griot tradition and the contemporisation of the instrument and its performance.

No one before Ayub Ogada had done this for the nyatiti. His was a deliberate decision and sacrifice. In a 2016 interview after his Koth Biro was played in his absence at the opening of the Summer Olympics, he reminisced about the visa-obtaining shenanigans that had made it impossible for him to travel to Rio. He poignantly stated:

I know most probably our traditional instruments such as nyatiti are not taken with the seriousness like others. I am sure if it were some people carrying pianos, guitars, and other contemporary instruments, the treatment would have been different.

The story of Ayub Ogada, roughing it out in the London Underground while playing his nyatiti, has been told and retold hundreds of times, but the point that is missing is the realisation of the nature of the sacrifice that led to the global recognition of the nyatiti and its distinct sound. Ayub Ogada and the nyatiti strode onto the global stage when he was invited to play at WOMAD in 1988. He was scheduled to play for ten minutes, but at the last minute a Mozambican band failed to turn up and he was asked if he could play. He describes that serendipitous moment in an interview with Francis Gooding in 2016:

I said, no problem. I went into this great, big concert hall. The place was empty. I set myself up, plugged myself in, and did my concert. Normally, I close my eyes when I perform, and when I finished, the concert hall was packed, over capacity, and the applause just nearly blew me over. I nearly fell off my stool. As I came off stage, Peter Gabriel came and escorted me and that’s really how I began with WOMAD and Real World.”

As the saying goes, the rest is history. Peter Gabriel invited him to take part in one of the recording weeks and the rise of Ayub Ogada and nyatiti had begun. He went on to record En Mana Kuoyo (It is Just Sand). 

Ayub Ogada’s sojourn in Europe is only comparable to what Lamine Konte of Senegal and Foday Musa Suso of Gambia did for the kora. These artistes brought the kora to Europe to dialogue with musical trends alien to the Mandinka tradition that had produced it. 

Ayub Ogada and his nyatiti have shared the stage with various types of musicians and choirs. Koth Biro, in particular, has been rendered in uncountable forms with different instrumentation and even vocalisation of the nyatiti riff. The Luo lyrics of Koth Biro have been sung by hundreds of artists, with some renditions sounding totally ridiculous to the Luo ear. I am prepared to lay a bet that there is no other Kenyan song that has been as globally rendered as Koth Biro has. When I watched a perfect cello remaking of the nyatiti, it spoke of the length that Ayub Ogada’s sojourn had taken the nyatiti.

The nyatiti is not only inspiring new creations, but is getting incorporated into global beats, thanks to Ayub Ogada. He was by no means a traditional nyatiti player; he improvised and changed the playing position of the lyre. He cradled the nyatiti on his lap – a style that has now become more acceptable and probably allows the players more face-time with the audience. This playing position is also easier for female players of nyatiti to adopt. Working with varied instrumentalists, he created space for more and more instruments to accompany his nyatiti and he used the gara and onduon’go less and less. He incorporated djembe drums, thus adding a more powerful pulsating beat to his tunes, and welcomed the West African drums into the nyatiti’s space.

Ayub Ogada might as well be credited with the upright nyatiti playing position that democratised the instrument by making it gender neutral.

In 2007 Ayub Ogada, the pilgrim and his nyatiti, returned home. He said:

Many people have forgotten traditional music. I feel a responsibility to re-introduce it. I learnt from here and I want to give back.”

Like an evangelist, Ayub Ogada had converted the world to appreciate this unique instrument that has a history of over 5,000 years. He had put Kenya on the map with Koth Biro, the tune that had featured in sound tracks of international films, and more recently in Kanye West’s music. The remaining task for the nyatiti proselyte was to re-ground traditional music and instruments back to the source.

Ayub Ogada returned home to set up a studio where he could work with younger artists and provide the direction that he felt he lacked as a young man. Returning to one’s roots – dala – is an imploring message in Koth Biro: Auma keluru dhok e dala (Auma, bring the cattle back home). The family’s wealth, the cattle, finally returned to the homestead.

Upon his death, there were many, like the singer Suzanne Owiyo, who eulogised him as the inspiration that led them to taking up the nyatiti. Ayub Ogada’s prodigy, Martin Murimi, who goes by the name Papillion, is taking the nyatiti to the next level. He has designed an instrument called Anywal-Abel, a combination of a harp, percussion and thumb piano. Papillion attributes his success to his mentor, for whom he composed a song, Ayubu. In the song he praises Ayub Ogada as the quintessential teacher and mentor in whose debt he will forever be. He met Ayub Ogada in 2013 at a workshop and Ayub went ahead and invited him to the African Heritage and mentored him. He has since grown as an artist performer and designer of his own instruments. He is hailed as the only one in Africa. He said, “I felt the need to thank Ayub for the impact he has put in me and so I did it with my first song.”

Ayub Ogada returned home to set up a studio where he could work with younger artists and provide the direction that he felt he lacked as a young man. Returning to one’s roots – dala – is an imploring message in Koth Biro: Auma keluru dhok e dala (Auma, bring the cattle back home). The family’s wealth, the cattle, finally returned to the homestead.

Unfortunately, Ayub Ogada remained largely unrecognised and unacknowledged at home – but he will be remembered globally for being a nyatiti prophet.

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Oby Obyerodhyambo is a strategic communications scholar and cultural activist. He is also an award winning playwright and social commentator. He has been involved in various struggles for social and political reform.

Culture

The Remarkable Revival of Ugandan Football

Uganda has never qualified for the World Cup, but at a continental level it is making a comeback. So is its club football.

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The Remarkable Revival of Ugandan Football
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As the prospect of the FIFA ban on Kenyan football being lifted improves, it might be a good time to look at the example of neighboring Uganda, and how the football sector in that country managed to pull itself out of a deep crisis. A decade ago, the state of Ugandan football looked highly discouraging: after years of internal wrangles and conflicts between the Federation of Uganda Football Associations (FUFA) and some of the country’s powerful clubs, as well as match manipulation, and financial accountability problems, many fans and sponsors turned their backs on the sector. The public image of both FUFA and club football was poor, and public trust and confidence were low. Meanwhile,  the popularity of the English Premier League (EPL) among Ugandan football enthusiasts was on a steady rise.

In 2022, however, Ugandan football is thriving, and it is increasingly successful internationally: The U20 male national team qualified for the 2023 Africa U-20 Cup of Nations; the winner of the last season’s Uganda Premier League (UPL), Vipers SC, reached the group phase of the CAF Champions League—only the second club in the country’s history (after Kampala Capital City Authority FC, KCCA) to achieve this milestone; the senior women’s national team won Council for East and Central Africa Football Associations (CECAFA) competition and thus qualified for the Africa Women’s Cup of Nations 2022 in Morocco (where the team went out in the group stages); the winner of the FUFA Women Super League (FWSL) 2022, She Corporate, made it into the final at the CAF Women Champions League Zonal Qualifiers (where they lost to Simba Queens from Tanzania); and Ugandan coach Charles Ayiekoh Lukula (who was in charge of She Corporate at that tournament) was hired as head coach by Simba Queens and led the club to the semi-final of the CAF Women’s Champions League in Morocco, the first time a CECAFA team reached that stage and the first time a Ugandan coached a team at this tournament.

Image credit Jörg Wiegratz ©.

In domestic competitions, there are many positive dynamics as well. The UPL is broadcast on live TV by Chinese multinational StarTimes, as part of a 10-year contract. There is also a revival of football in the various regions of the country outside the traditional football area of greater Kampala. The UPL clubs based in the north-western city of Arua and Jinja in the east did well last season and some of these teams have been competing for top UPL spots. Jinja-based BUL FC (thanks also to strong management and sponsorship) is atop the UPL table currently, and won the Stanbic Uganda Cup last season (against Vipers SC).

The fan base is growing and vibrant in a number of clubs and there are many examples of improved relationships between fans and club management. Many clubs manage to sign deals with sponsors, including those in the lower divisions and outside the UPL. Currently, more than 40 sponsors are engaged in the UPL.

The KCCA FC, which plays in the capital, just announced that it would start floodlit night games in the second half of the UPL season, thanks to the support of the club’s newly signed jersey sponsor, Chinese multinational CHINT Electric Uganda, an energy solutions company. FUFA started its own TV channel in 2022 and is broadcasting live games from various competitions (women and men; senior to school level), press conferences, and various other activities. The social media presence of FUFA, clubs, players, fans, journalists, and pundits is extensive, innovative, and captivating.There is a range of very strong and popular amateur competitions, especially in Kampala, usually played over the weekend. Artificial turf grounds have been constructed, and this supports the football of amateur teams, competition organizers, schools, academies, and communities. Arua Hill SC is building a stadium that is integrated into a larger shopping mall complex, which also has plenty of office space and hotel facilities. The club offers fans and other members of the public a real estate product—a plot and house in Kongolo Sports City. Clubs such as Vipers and KCCA made some good money from players’ sales in recent years and this helped  cover the club running costs and development initiatives, such as improvements to stadium infrastructures. Finally, football competitions at secondary school and university levels are popular with students and fans and attract significant media attention.

One could go on at length about the various current problems in Ugandan football—the issue of players’ welfare for example, but there is value in exploring what is behind the regained popularity and positive trends in the game in Uganda? How was the turn-around achieved?  I have explored these questions as part of a research project into the effects of the commercialization of football in Uganda and Kenya.

Image credit Jörg Wiegratz ©.

The leadership of the current national football association president, Moses Magogo (in power since 2013), marked the beginning of the revival of both FUFA and the sector. This was a very gradual process that had shortcomings, limitations, and setbacks. However, judging by the situation in late 2022, it was remarkably successful. Key components of this revival included FUFA being more open and responsive to external criticism; a strengthened media team; a focus on professionalization of the sector via significant capacity-building (running various training programs for clubs, coaches, sponsors, media and other professional groups that operate in the sector); a more inclusive sharing of the benefits of these programs across regions; an enlarged set of well-organized competitions (including beach soccer and the like); a boosting of women’s football; promoting commercialization efforts; successes in attracting sponsorship; and an improvement in the relationship with government.

This trend is particularly evident in the strengthening of media/PR units in many clubs (that was accelerated during the COVID-19 lockdown months when clubs had to find a way to reach and stay in touch with fans at home, for instance via the launch of club TV). Social media handlers are the norm now and the work of these committed, skilled and enthusiastic, young handlers ensures that teams provide updated, detailed, and slick mix of texts, pictures and videos about the latest happenings in their clubs, on all sorts of platforms: from Tik Tok to Twitter. Other parts of club operations, such as accounting, marketing, fan affairs, talent recruitment & development, or players’ transfers have been professionalized too.

There is “more balance and better coexistence”—as one marketing professional put it—between EPL and UPL and Ugandan football generally. Dedicated fans now prefer to go to live matches rather than watch EPL games on TV. There is a significant and increasing sense of fan culture (in terms of identity, pride, rituals and off-pitch activities), self-organization, and desired engagement with the club management. Fans reportedly buy and increasingly wear the shirts of their local club also thanks to the “wear your local jersey” initiative, and other promotional activities. For example, one club gives free access to home games this season to all undergraduate university students who show up wearing the club’s 2022/23 jersey, while another club offers free access for women and students. Fans also spend money more readily on merchandise. There is also increasing demand for easily accessible and detailed information, statistics, data and updates. The drive for, interest in, and use of statistics and data (by fans, coaches, pundits, journalists, scouts and agents) is a major feature of the sector’s development. This is also due to the influence of betting that relies on people having access to stats.

Image credit Jörg Wiegratz ©.

Ugandan football is remarkably broad-based and linked to various values and aspirations: love and passion for the game; pride in one’s city, region, country and culture; professional opportunities, jobs, business, incomes, and profits; uniting communities and strengthening identities; showcasing, supporting and celebrating talent ; inspiring youth through being a role model in one’s home community; and putting all regions on the map of national attention.

Finally, many sponsors are joining the football sector, and/or renewing their engagements with it. Sponsors are varied and include firms from across the economic spectrum. Major sponsorships from multiple large brands are seen as crucial to inject money, vitality, and confidence into the game and the future trajectory of football in the country. There is no overreliance on betting firms in terms of sponsorships.

Uganda is not an outlier in the region given positive developments too in TanzaniaRwanda, and Burundi for example. Second, in Uganda it is not just football that is on a significant upward trend but the sports sector as a whole, including in netballbasketballrugbyboxing and athletics. Multimedia company Next Media just launched NBS Sport, a 24-hour sports-dedicated channel, to extensively broadcast local sports including live-action and talk shows. Joseph Kigozi, Next Media’s Deputy Group CEO and NBS Sport General Manager reportedly noted: “We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content … Sport can be a source of income for all stakeholders … We look forward to working with all involved to make this a success.”

The platforms are here now, the work on expanding and stabilizing the content provision of local sports is well underway.

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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Culture

Masculinity in Kenya: The Pressure to Provide and Perform

Heterosexual Kenyan men are unhappy and they are desperately looking for explanations for the impasses they find themselves in financially, socially, and with regard to their relationships with women.

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Women are the reason why men have changed because women are hard on men. […] The expectations they come with into a relationship, and generally how they have been brought up, or the life they live, that is what gives some men stress. […] When someone is living with a woman in the house, you find that issues are many because money is little.

Wellington Ochieng, 36-year old labour migrant from western Kenya

During almost three years of ethnographic fieldwork among male migrants in Pipeline, an over-populated high-rise estate in Nairobi’s chronically marginalised east, I heard complaints like Wellington’s almost daily. Migrant men, in my case predominantly Luo men from western Kenya who came to Nairobi with high expectations of a better future, bemoaned a life full of pressure caused by the romantic, sexual, and economic expectations of their girlfriends, wives, and rural kin. The blame often lay on “city girls” who were portrayed as materialistic “slay queens” who “finish” men by leaving them bankrupt only to suck away the next sponsor’s wealth after grabbing him with their “Beelzebub nails”, as Wellington called the colourful nails sported by many Nairobi women. Soon, so a fear repeatedly expressed by my interlocutors, most men would no longer be needed at all and Kenya’s economy would be ruled by economically powerful women who raise chaotic boys brought up without an authoritative father figure. Such fears of male expendability also manifested in imaginations about a future in which more and more men and women would live in homosexual relationships or “contract marriages” that replace trust and love with contractual agreements. Once, on his way back to our shared apartment, my flatmate Samuel—a student of economics who is divorced from the mother of his baby son—passed a neighbour’s house where a group of women were celebrating a birthday. He shook his head and sighed: “We live like animals in the jungle. Women and men separately. We only meet for mating and making babies. Maybe that’s where we’re heading to.”

Overwhelmed by their wives’ and girlfriends’ expectations, many migrant men who spoke to me in Pipeline had decided to spend as little time as possible in their marital houses. Instead, they evaded pressure by lifting weights in gyms, stockpiling digital loans and informal credits, placing bets in gambling shops, gulping down a cold beer in a Wines & Spirits, playing FIFA videogames, or catcalling “brown-skinned” Kamba women on the roads. Some men who could no longer cope took even more drastic measures involving murder and suicide. One man cut his girlfriend’s throat and tried to kill himself, while another tried to poison himself, later quoting his wife’s actions and character as the reason for his attempted suicide. Anything appeared better than spending time with the “daughters of Jezebel” who were waiting for them in the cramped houses of Pipeline, sometimes demanding that they engage in romantic and sexual practices they were unfamiliar with, as expounded upon by Wellington:

“When you come to Nairobi, our girls want that you hold her hand when you are going to buy chips, you hug her when you are going to the house, I hear there is something called cuddling, she wants that you cuddle, at what time will you cuddle and tomorrow you want to go to work early? […] you don’t go to meet your friends so that you show her you love her, you just sleep on the sofa and caress her hair. To me this is nonsense because that is not romantic love. I think that romantic love, so long as I provide the things I provide, and we sire children, I think that’s enough romance. […] Another girl told me to lick her, and I asked her ‘Why do you want me to lick you?’ She said that she wanted me to lick her private parts. Are those places licked? […] Those things are things that people see on TV, let us leave them to the people on TV.”

The burden of economic and sexual performance was not only felt by poorer migrant men, however. Rather, as shown by articles in Kenyan newspapers (see, for example, here and here), it is a nationwide pandemic affecting men from different classes. On a two-day-long men’s meeting on the slopes of Mt. Kenya in mid-2022 which I attended and which was organized by Chomba Njoka and the self-help book authors and masculinity consultants Silas Nyanchwani and Jacob Aliet, for instance, a male lawyer, a psychologist, and a land surveyor, among others, lamented about similar issues. Sitting around a bonfire drinking cold beer in the damp cold of Mt. Kenya, one man after another told a story about a girlfriend who cheated with a financially better-off man, a wife who emptied the marital home of all valuables and left with the children, or young women who come to Nairobi to be seduced by the city’s material promises and men in suits with “deep pockets” who flock the bars of places like Pipeline looking for teenage girls with dreams of big cars, shiny clothes, and expensive hair pieces. Initially the stories were told hesitantly; one could feel that the men telling them were afraid to be blamed. Was I not man enough to provide for a family? Was I responsible for my wife leaving me? But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life. Maybe, we began to think, it was not our fault. But whose fault was it then?

“Nairobian girls, man, acha tu (Kiswahili, “just leave it”)! If some hapless guy with disposable income and sensible behaviour shows some interest, the girl will put her acting mask on, and can easily fool the man proper. Nothing wrong with that, as life is a game. You play. They play. We play each other”, writes Nyanchwani in his book 50 Memos to Men, a collection of his Facebook posts on gender relations in contemporary Nairobi. When I first met Silas in a café in Nairobi’s central business district,  a calm and soft-spoken guy over six feet tall and father of a girl, he told me that men had been left behind in Kenya’s economic and cultural development of the last two decades, perpetuating local discourses about the “neglect of the boychild”. Most development aid interventions were targeting the girlchild, and women were increasingly empowered economically. Who, however, was there to tell men what to do, to give men a voice and guidance? Aliet, an imposing man with an authoritative appearance, shared Nyanchwani’s sentiments. Known as a writer of Sci-Fi novels, Aliet decided to write his book Unplugged: Things our fathers did not tell us after many of his male friends had shared stories with him about the pressure to provide, the burden of performance, women’s ungratefulness, and men’s inability to know how to respond to what women and society demands of them. If the raving reviews by both men and women on the homepage of the Nuria bookstore are anything to go by, the book has helped many male readers to find relief and new hope by receiving guidance on what it means to be a man in contemporary Kenya.

But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life.

Yet neither Nyanchwani nor Aliet rule over Nairobi’s booming masculinity consultancy scene where one can find controversial figures such as former radio host Andrew Kibe among more moderate voices such as Pastor Simon Mbevi who counsels men and couples or Onyango Otieno who openly talks about his experience as a male rape victim and advises men to allow themselves to be vulnerable. The most famous personality, however, is Amerix, a medical doctor from western Kenya who gives advice to Kenyan men on Twitter and through other social media channels. Although Aliet, Nyanchwani—the former writer of The Retrosexual column in The Nairobian that is now written by Brian Guserwa—and Amerix align with the global red pill movement, part of a global backlash against feminism or some of feminism’s social consequences, they do so to different degrees. While they all agree that the world has become “femicentric” and that men need to swallow the red pill to be “unplugged” from the false truths of feminism, Amerix has a more radical take on Kenya’s gender relations and not only offers answers that aim to change the totality of his adepts’ daily lives but also openly admires Paul Kagame’s autocratic style of leadership and dreams of a world where strong “Afrikan” men subdue obedient women. In his chat groups, young Kenyans are not allowed to write using “effeminate” emojis or incorrect English while dreaming about a reinstated patriarchal order and implementing Amerix’ advice by practicing semen retention to accumulate testosterone, fasting for days, lifting weights, and avoiding processed food as well as the imperial ideology spread in NGOs and churches by white men and women. Being pressured to perform economically and sexually, young men all over Nairobi beg Amerix to “continue to mislead” them by warning against get-rich-quick schemes and by ridiculing women’s expectations of large penises and pornographic sexual performances.

It would be easy to ridicule the absurdity of some of the advice given by Amerix or to call out Aliet and Nyanchwani as toxic men. Yet, over one million people are following Amerix on Twitter, and both Aliet and Nyanchwani are typical Kenyan men who, despite harbouring patriarchal inclinations, care about their children and their spouses. None of the men I met on the slopes of Mt. Kenya dreamt of enslaving women, and all agreed that a return to their fathers’ world was not desirable. However, after three years of fieldwork, I can count on the fingers of one hand those men who confided to me that they are in happy relationships or marriages. Heterosexual Kenyan men, in other words, are unhappy, and, as attested by Amerix’ fame, they are desperately looking for explanations for their experience of economic, romantic, and sexual pressure and the impasses they find themselves in financially, socially, and with regard to their relationships with women more generally. Many Kenyan men feel side-lined and, despite their willingness and attempts to provide, are unable to meet what they imagine to be—or what sometimes indeed are—the unrealistic expectations of women, which compels them to look for advice from fellow Kenyan men who seem to be the only voices resonating with the problems they face “on the ground”. Mark, an unemployed Luo migrant with a degree in physics who survived by writing essays for Chinese students with substandard English skills, responded to my question about the role of Amerix in his life with excitement:

“Amerix is talking about why shouldn’t we be us? Why do you have to be dictated by a woman? Let the woman decide whatever you have to do? Be away from friends she does not want? Do whatever she wants? You see that? So, we were like, give us this shit. […] From the first day, we were all into Amerix’ thing. […] There are some people who argue that Amerix is misleading the men, but then if you understand what Amerix is talking about, it is the real thing, the real situation on the ground.”

In such an impasse, Western journalists, social scientists, and development aid practitioners should ask themselves what social, economic, and conceptual benefits for both men and women could be generated from working with more moderate masculinity consultants such as Nyanchwani. Although they neither agree to notions of the social construction of gender nor share beliefs in the necessity to dismantle all patriarchal gender roles, they have access to the minds and hearts of Kenyan men such as Wellington, Mark, or Samuel. While I disagree with the red pill movement’s evolutionary naturalization of gender roles and its simplistic use of biological assumptions—such as female hypergamy—to explain human social relations and strongly believe that a more political-economic approach would allow men and women to attack some of the common enemies that deprive them of economic development, I also think that honest debates that include the voices of various masculinity consultants could open a conceptual space beyond, on the one hand, the capitalistic and colonial notion of the male breadwinner and provider that necessarily produces pressured men who desperately want but cannot provide for their loved ones due to the structural conditions of Kenya’s capitalistic economy, and, on the other hand, the largely still unacceptable notions of men as vulnerable and dependent that only resonate with a few middle-class Kenyans. Such progressive, open-minded, and creative debates might help to repair what appears to be a social constellation characterized by mutual misunderstanding and heightened mistrust between men and women.

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TRUST: The Power of Storytelling to Explain the Utility of Technology

Chief Nyamweya and Anne Connelly’s graphic novel and motion comic imagines an alternative African future using storytelling and blockchain technology.

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TRUST: The Power of Storytelling to Explain the Utility of Technology
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Last month, Freehand Studios, an African digital arts and social impact studio based in Nairobi, released a graphic novel and motion comic whose story aims to inspire young Africans to imagine and build an alternative African future using blockchain technology.

Set in a fictitious African republic, TRUST tells the story of Moraa, a young female activist who, together with a group of techies called the Sankofa Collective, use the power of blockchain technology to stand up to Max—a land-grabbing oligarch whose greed threatens their communal land, their culture and the entire pastoral community.

Outside of the crypto bubble, most people—even the smartest and most sophisticated—don’t understand what blockchain and cryptocurrencies such as Bitcoin are, or what their utility is in everyday life.

By writing the graphic novel, co-authors Chief Nyamweya and Anne Connelly have used the power of storytelling to focus more on the utility of the technology and less on the intricacies of how it works, while creatively exploring the themes of corruption, cultural and ecological preservation,  historical injustices, communal trust, and land ownership.

In the novel, Moraa, the story’s protagonist, is an activist who has never heard of technologies such as DAOs (Decentralized Autonomous Organisations), Bitcoin and blockchain. However, when she meets Akinyi and the Sankofa Collective, she is taught about these technologies and how they work using relatable analogies. Later on in the story, we learn why they built the Wahenga DAO and why they were fundraising using bitcoins.

Kenya has the highest digital currency adoption rate in Africa

Three years ago, If you had walked up to a random stranger on the streets of Nairobi, Lagos or Johannesburg, woman or man, young or old, and asked them if they knew what crypto or blockchain technologies are, let alone if they had ever used them, you would most likely have been met with blank stares.

That has since changed.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Out of a population of 53.7 million Kenyans, 4.25 million individuals possess digital currencies, the highest adoption rate in Africa according to a United Nations research report.

Nigeria has the world’s highest share of active crypto traders, a report published this year by global research firm Morning Consult found. With more than 50 per cent of monthly active adult crypto traders, Nigeria topped the list of countries with the highest share of adults that trade crypto once a month.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Despite the directive of the Central Bank of Nigeria (CBN) banning crypto transactions in 2021 and the subsequent fining of three banks for allegedly facilitating cryptocurrency transactions the same year, Nigerians went on to trade at least N77.75bn ($185m) worth of Bitcoin in the first three months of the year. About 33.4 million Nigerians still trade or own crypto assets.

In 2021, Nigeria was reported by Google trends as the country with the highest number of bitcoin searches globally, revealing the widespread adoption of cryptocurrency in the country.

Four million South Africans own cryptocurrencies according to Finder’s Cryptocurrency Adoption Index which ranked the country 18th out of 26 countries for crypto adoption.

Despite a widespread ban on cryptocurrency in some countries and tough regulations in others, crypto, which has so far been one of blockchain’s biggest use cases, keeps growing.

But more needs to happen.

Blockchain and crypto technologies have a storytelling problem

Blockchain has a storytelling problem.

Emily Parker, the co-founder of Longhash, presented an essay on the Unchained Podcast titled Blockchain Tech’s Storytelling Problem and How to Solve it. In the episode, she explains,

“I have had countless versions of this same interaction. Step outside of the crypto bubble and say the word ‘blockchain’, and you will often hear smart and sophisticated people say things like, “I tried to understand it . . . but then I gave up.” This mental block, so to speak, has real implications for an industry whose success largely depends on network effects and public participation.”

This is a larger industry problem that continues to plague one of the most complex mass market technologies in history. As Parker further notes, the lack of a clear storyline may not have mattered during the 2017 crypto boom. However, a lot has changed since then and for a technology whose growth and future are dependent on having as many people as possible use it, it’s doing a poor job at onboarding or even creating goodwill among the public.

Some of these problems are legitimately hard to solve. But at the same time, the cryptocurrency industry is not helping itself. Instead of trying to communicate a larger vision, many are consumed by petty infighting about which tokens are best, Parker notes.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault. In offering some solutions on how the blockchain industry can remedy these seemingly insurmountable challenges Parker notes,

“Some of the most important work may lie with entrepreneurs and developers. For blockchain technology to truly touch ground, it needs to be applied to products that people actually use. If a start-up can’t concisely describe its product and the problem that it is attempting to solve, then does the world really need that product?”

Her solution lies at the very heart of why Nyamweya and Connelly wrote the TRUST graphic novel.

The blockchain industry continues to be white and male-dominated. This is a problem that could threaten the technology’s global adoption. It is a status quo that enthusiasts such as Connelly who have seen the industry grow since its inception are hell-bent on challenging.

TRUST — A story rooted in young Africans’ hunger for a decentralized African future

Connelly, who teaches Blockchain for Social Impact at Boston University’s Questrom School of Business, first suggested the idea of writing a graphic novel to Nyamweya when the two met at Singularity University.

Nyamweya — a Kenyan writer and illustrator best known for his masterfully ink-illustrated graphic novels that address history, science and most recently, the future of education — did not understand what blockchain was before meeting Connelly. However, it did not take him long to appreciate its potential and what this power, placed in the hands of young Africans, could help them do in building their future.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault.

“Young Africans are hungry for a vision of an African future rooted in trust, sustainability and freedom from unaccountable state power. It is the desire to satisfy this hunger with a story of a practicable grassroots alternative that led us to create this transmedia project called ‘TRUST’. We wanted to use the power of storytelling to speak to readers and viewers about blockchain technology, inspiring them to see a decentralized future rooted in justice and ecological sustainability.” remarked Chief while speaking at the book’s launch.

Emerging three years later is a story beautifully told in black and white illustrations that are relatable to any African familiar with the frustrations of living in a capitalistic society and dealing with centralized power.

Connelly and Nyamweya’s vision for TRUST is that millions of young Africans will have access to inspiring and culturally relevant stories that allow them to reimagine their own futures. The two believe that with new technologies such as blockchain, young Africans can build that future by claiming their seat at the table.

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