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The #ToxicBusiness campaign commenced in August 2019, bringing the public’s attention to a white paper published by the Route to Food Initiative (RTFI) titled, Pesticides in Kenya: Why our health, environment and food security are at stake. The findings highlight that 33% of the pesticide active ingredients registered for use in Kenya are withdrawn from the European market. It also highlights that there are products on the Kenyan market that are clearly classified as carcinogenic (45 products), mutagenic (31 products), endocrine disrupting (51) and neurotoxic (175) and many that show effects on reproduction (360).