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Reflections

We Need New Words: A Reflection on the “War on Terror”

6 min read. The “War on Terror” is a disruption, that makes normal, absurd reality, a privation of humanity, a shape-shifting enemy that yearns for innocent lives and souls; the menacing colonial state with new fangs.

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We Need New Words: A Reflection on the “War on Terror”
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7th August 1998.

Friday, 10am: Parents, students and teachers are all seated in the school hall, and prize-giving day is about to begin. I had obtained the highest grade in GHC (Geography, History and Civics) and I was to receive a prize. I was elated, because it was the last day of the school term. At home, good grades were a pass to indulge in activities forbidden during the school term.

At 10.34am: The headmistress walks to the podium to give her opening remarks when we hear a blast in the distance. Moments later, the crowd starts murmuring, and the few pagers in the room start beeping. Parents anxiously take custody of their children and a state of anxiety descends on the gathering. Vehicles begin to speed off and the prize-giving day comes to an abrupt end.

A terrorist attack targeting the US Embassy in downtown Nairobi has just happened. The neighbouring building, Ufundi Co-operative House was reduced to debris. 213 people die and more than 5,000 get injured. At the age of nine in Standard Four, I felt the fear and anxiety.

Before August 7th 1998, Kenya had never witnessed a terror attack of such magnitude. The Al Qaeda terror group led by Osama bin Laden took responsibility for the attack professing it was retaliation for US presence in Saudi Arabia in the aftermath of Iraq’s invasion of Kuwait. The national psyche was bruised. President, Daniel Arap Moi regretted that peaceful Kenya had suffered the tragedy of a geopolitical dispute.

My holidays were never the same again. At home, strict curfews were introduced; my mother would call every other day to check on the whereabouts of my siblings and I. My parents introduced holiday tuition as a means, I suspect, of surveillance to protect and curate our movements. “The fear of the public space” had been cemented in my parents’ minds. From then on, I heard my parents add a new phrase in their lingua: “Terrorism” which after the September 9/11 attacks in the United States morphed into the “The War on Terror”. It sounded like they pronounced it in capital letters to imitate the manner the subject of terrorism was broadcast in the news.

********

Over a decade later, in 2009, my brother and I were walking home from an eatery at the Oil Libya petrol station along Mombasa road on a Thursday at 9:17 pm. We lived in South C, a middle-class suburb in Nairobi that had in the last decade bourgeoned into a cosmopolitan neighbourhood with the influx of nationals from Sudan, Ethiopia and Somalia. South C transformed into a place of refuge for nationals fleeing conflict in their home countries.

On this fateful day, a police patrol unit accosted, threatened us with arrest and threw us into a police vehicle on the suspicion as terror suspects.

Mnaranda randa usiku, kwani nyinyi ni Al Shabaab?” barked a policeman. (Why are you loitering about, are you Al Shabaab?)

Hapana boss, tumetoka kwa duka, tunaelekea nyumbani.” (No sir, we are just headed home from the shops), replied my elder brother,

Unadhani mimi ni mjinga? Wale wa kutoka kwa duka ndiyo hutembea na bomb. Ingia hapa nyuma haraka sana.” (Do you think I’m a fool? In fact those who are ‘just from the shops’ are the ones who walk around with bombs. Get into the back of the vehicle!)

In the patrol vehicle, I noticed that my brother and I were the only suspects who did not bear the physical resemblance of Somali people. The state-led counter-terrorism operations had led to the profiling of Kenyans Muslims, particularly from the Somali community. Members of the community were subjected to police harassment, arrests and human rights violations while publicly scorned as associates of Al Shabaab terrorists.

In the patrol vehicle, one of the police officers remarks that were effectively Al Shabaab terrorists under arrest and our freedom rested on our ability to ‘speak’. This was a new experience for my brother and I. Our fellow “felons” seemed to get the drift and reached into their pockets. Each one parted with a bribe as they alighted from the vehicle and we followed suit. There was little choice to make. The “War on Terror” had robbed us of our moral agency.

*********

I met Leila through a mutual friend. We struck a rapport immediately, and shared many intellectual interests. We would often meet up after class, and walk down from the University of Nairobi, talking as we meandered through the maze of Nairobi’s central business district. She was tall, beautiful. Muslim and Somali. Despite coming from different worlds, religiously, culturally socially and politically, our friendship grew. We created our own little universe where we could share our feelings, ideas, grief, hopes and dreams.

My mother was impressed when she met Leila. By her poise, respect for elders (important for my mother), her confidence and emotional intelligence. In spite of all these good attributes, my mother harboured some cultural prejudices towards Leila. A few days later, she sat me down and told me: “You are now in fourth year and about to finish university and start life. As your mother, I want you to get a good Christian wife and succeed in life.”

I didn’t have a response. It was one of those things that parents ostensibly say with love but cut you deeply. We never talked about the incident again but I was affected by her words even as I tried to understand my mother’s prejudice. I finished campus a few months later and my friendship with Leila drifted apart. We soon lost touch.

After the 1998 terror attack, the bombings in New York during 911 and the emergence of Al Shabaab, it seemed that my mother, like many, needed an image to embody the angst, fear and anger that “terror” had brought into her life. Perhaps the need to put a face to the enemy influenced her prejudice and denied Leila her individual autonomy and humanity.

I partly understood it. This was her way of defending herself, a coping mechanism. The “War on Terror” had erased her ability to recognise the humanity of Leila and her story. It simplified her view to labels: brown, Somali, Muslim and danger.

********

4:10 pm: #DusitAttack is trending on my Twitter feed.

4:12 pm: I check my Twitter news feed for a reliable source. I find one, Africa Uncensored’s Twitter handle: “Terrorist attack at DusitD2 hotel, 14 Riverside underway”

4:15 pm: I call my wife. “Babe, are you okay?” “Yes, I am” she responds. “Okay, I’m leaving the office now. Be safe.” I hung up.

4:20 pm: I send out a generic message, “I’m safe,” to my WhatsApp groups to calm my friends and family.

4:28 pm: I packed my bags and I leave the office.

On the afternoon of Tuesday, 15 January 2019, armed gunmen stormed into 14 Riverside, an office complex in Westlands, Nairobi that hosts offices of various organisations, a restaurant and a hotel, DusitD2. The attack began at 2:30pm and was concluded a few minutes before 10:00am the following day. Initial reports were of gunfire and two explosions at the hotel. The attackers, estimated to number between four and six arrived in two vehicles. One of the attackers went in discreetly and blew himself up next to the Secret Garden restaurant. After the blast, the remaining terrorists fired on the guards at the gates of 14 Riverside Drive and lobbed grenades setting some vehicles parked in the parking bay ablaze. The attack left more than 20 people dead.

On my way home, I scribble on my notebook the words. DUSIT ATTACK AND WHAT IT MEANS FOR THE WAR ON TERROR! This is an opening line to an editorial brief I think of writing so that I can commission a few think pieces to shed light on this issue. I would spend the next couple of days thinking about this, until it dawned on me that I had only viewed the Dusit attack as a function of my job: A story to be written, an analysis to be done and a conversation to be had. Not what it really was: pain, death, trauma and dysfunction.

As far as terror goes, I had been alienated from my humanity and myself.

*******

Political vernaculars, writes Keguro Macharia, “are the words and phrases that assemble something experienced as the political and gather different groups around something marked as the political. They create attachments to the political, and they also distance us from something known as the political. They create possibilities for different ways of coming together—from short-lived experiments to long-term institution building—and they also impede how we form ourselves as we from formations, across the past, the present, the future, and all the in-between times marked by slow violence and prolonged dying. Vernaculars are ways of claiming and shaping space.”

Keguro goes on to say that vernaculars are a discipline producing habits, dispositions, behaviour, feeling and thinking. Most of Kenya’s official political vernaculars—corruption, impunity, national security, for instance—are disciplinary. They name real issues, but they also manage how those issues are handled. They shape the possibilities for what is thinkable. They flatten thinking into habits, repetitions, and negations…they create frames on how we see each other, the world and what possibilities we can conceive.

The “War on Terror” is one of Kenya’s political vernaculars. It is the go-to word to arouse fear, anger, racism and religious hatred; to justify bombing, invasion and illegal detentions; to call for major new investments in military capabilities; to justify dependency on the western nations and to muzzle and curtail freedoms.

The implications for African governments governed by despots, warlords or even democrats is an incentive for tyrannical rule. The War on Terror serves the interests of retaining political power and justifies terrorizing of disenfranchised citizens. To the citizens, the word represents disruption, a normalising of an absurd reality, a privation of humanity, a shape-shifting enemy that yearns for innocent lives and souls; the menacing colonial state with new fangs.

We are in need of another lexicon to explain us to ourselves, to frame our sensibilities, our histories and our humanity, in the mists of absurd political vernaculars. We need words that can help us imagine what kind of world we want to build together.

We need new words untethered to the state that can help us imagine how we want to live with each other. Now, more than ever we need the strength to love and dream.

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The author is an analyst based in Nairobi, Kenya.

Reflections

A Diary of a Young African Man

6 min read. To be young is to have hope. So all these hinderances did not deter Kagwa from pursuing his interests. He was a keen member of the very local soccer league, replete with its own legends, and of their occasional jogging gang. He also knew where to buy the most lethal strains of moonshine, which was to be his undoing.

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A Diary of a Young African Man
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The details are getting hazy now, much to my annoyance. I know I have them somewhere in my many notebooks. But even then, I wrote them down unwillingly, as it meant beginning that process of converting a person I knew into a mere story, or statistic. As any writer will tell you, it is an alienating experience, the last thing you want to do when remembering someone after their death.

My August trip to Ethiopia was marred by the sudden death of one Kagwa. Within the details of the life of someone not yet twenty-five years old, was the story of the crisis of the upper end of Uganda’s youth population bulge, of what also happens when a government abandons its people to the ravages of an economy over which it long lost command.

The actual circumstances seemed clear enough: he was one of the many—estimated to be perhaps three hundred to four hundred thousand—mainly young, mainly male motorcycle taxi operators that have come to wholly dominate the road transportation spaces of Uganda, as in many other African cities.

They have very bad PR: they are seen as lawless, unscrupulous, and often chaotic, especially should one have the misfortune of a traffic entanglement with them. The expected modus operandi is for every other passing rider to stop and engage the motorist in a rapidly escalating war of violent words, and physical threats, usually ending in some type of extortion in which even those that arrived last, and certainly did not witness the accident leave with some form of “compensatory” payment. The issue of who was actually in the wrong is often irrelevant.

Kagwa was as similar to, and as different from, all the others, which is a normal thing with a stereotype—you would be hard-pressed to find any person who wholly conforms to one.

What I certainly do remember is that, like many of his colleagues, Kagwa was not as he wished to be seen. He was in fact a plumber by training, who had found little employment in his chosen trade. Much like the cliché of the restaurants of Los Angeles being staffed by waiting staff who see themselves as actors, many of these gentlemen seem to be at a remove from themselves.

Of the five or six I use regularly, one is also a land broker, another an electrician, there is a lawn cutter and even a police informant. Two others—brothers, no less—are also both grass cutters, and yet another two are chauffeurs who do the school run using the parents’ cars before joining their fellow bikers at the “stage”.

Like with all trades, their skills have deteriorated through lack of frequent use (the electrician once made some positively hazardous “repairs” for me), and so the skill that paid them was ferrying people through the grinding traffic to which they are a contributing factor.

As is to be expected with such a system, the oversupply has created a crisis.

On the one hand, the formal economy has simply not trickled down. There is little formal employment, skilled or otherwise, into which these youth can be absorbed. On the other, two decades of a government policy of dismantling the public institutions—such as cooperatives and agricultural banks—that facilitated a viable interface between traditional agriculture and the modern food commodities market, has progressively collapsed the informal economy, principally rural agriculture.

This has broken a previously frugal but stable rural family-based employment system, and left the youth streaming into urban spaces, or even just urbanising rural spaces in search of new occupations. Often, they have bought a one-way ticket out of the extended family network, cashing in their birthright to make a down payment on their first bike.

This essentially lumpenised economy is the pool into which the human resource from all the other failing sectors drains. It survives because it must.

Having said that, incidents of boda boda riders being killed or suffering serious, often permanent injuries are legion. These young men are heavily over-represented in the orthopaedic wards. Kagwa was in fact the second fatality in our neighbourhood in the space of a few months after one Jjemba was flung helmetless over the bonnet of an SUV that had made a sudden turn, never regaining consciousness after his unprotected head hit the tarmac. The driver—a Chinese expatriate—was forced by a small mob to drive the man to a nearby hospital, but he refused to pay for the cost of a head scan despite having a substantial amount of cash on him, as was later found out at the police station he was then dragged to. The cash may have been more useful to him there, as he was later released without charge after a couple of days’ detention.

And so boda boda riders have acquired a reputation as violent and quarrelsome, a reputation complicated by the interests that then latch onto their predicament, like the constant inducements to work as informers while, ironically, being robbed by thugs pretending to be customers.

To be young is to have hope. So all these hinderances did not deter Kagwa from pursuing his interests. He was a keen member of the very local soccer league, replete with its own legends, and of their occasional jogging gang. He also knew where to buy the most lethal strains of moonshine, which was to be his undoing.

Among those hopes was Kagwa’s desire to become a grown man by starting his own family. This is where the youth crisis bites: at that point of attempted transition into full adulthood, or some semblance of it, through the struggle to secure three things: a permanent home, a family, and a steady income.

Looking back, I can see now that that was the point at which all the situations in Kagwa’s life—born of the crisis in our city and economy-—became unsustainable, and may have indirectly led to his death.

After over a year of knowing him, Kagwa proudly showed me the logbook to his bike. He had finally paid off the last outstanding installments of the loan he had taken out to acquire the bike, which then died the very next morning.

The credit regime is quite burdensome. On taking the loan, one must pay a monthly installment which includes interest and administrative fees. Defaulting makes one vulnerable to repossession, no matter how long you have been making repayments, and then one has to pay off the defaulted amount, the equivalent of two months going forward, as well as a penalty fine to get their ride back.

With some companies, I am told, repayment terms are enforced by means of a hidden tracking device. I am not sure if one had been planted on Kagwa, as his usual ruse of parking the bike in the nearby churchyard and then skulking nearby until the heat was off, usually worked. I learned this from the occasions when Kagwa had apologetically declined to pick me up because he was in hiding from the loan company enforcers.

Once, to my surprise, less than a month after he had fixed his bike, he collected me on a brand new motorcycle, of which he was very proud. I became curious because it was me that had gifted him the money to get his old one back on the road.

I asked him what had happened: was he hiring out the old one (as some operators owning more than one would)? He said no and told me that he had sold it off. I asked him whether he had used the money from the sale to make a down payment on this new one. No. I asked if he had saved the money somewhere. Again no, he had had to spend it. I asked him what he had used to buy his new bike, and he told me that he had taken out another loan, from another company.

This was a life of pressure.

I do recall late one night before Christmas receiving a phone call from Kagwa. He was in desperate search of a chicken, but could not afford the seasonal prices. His wife had made it clear that she expected there to be chicken for dinner, and was not interested in excuses. He knew that I raised hens in the backyard because I often hired him to deliver the chickenfeed.

Kagwa’s wife later left him. Her replacement came with other demands, foremost amongst which was that he begin formalising their union starting with a first customary visit to her parents. This is where the money from the sale of his original fully paid for motorbike went.

Then came the demands for an actual wedding ceremony. All this left him deeply in debt and under such pressure that, according to his colleagues at the stage, it led to him drinking heavily and then riding ever longer hours with hardly a break.

Part of me is left wondering just how much of an accident his crash was. We shall never know. Some witnesses report that he seemed to head straight into the path of the large oncoming car. His chest was crushed and he died on his way to hospital.

Kagwa’s burial took place deep in the countryside, on a piece of land so recently acquired by his estranged father, that his was the first grave in it. The stories that emerged from his colleagues, framed by his modest wake through to his internment, painted a picture of pressure and crisis. And it is from them that I pieced together this picture of an unfolding crisis of unrealisable and imposed expectations.

On my return from Addis, I thought to pay the customary visit to Kagwa’s home, but was discouraged by his resentful workmates, angry with the lady now technically his widow, with whom he had one child to add to the one he had had with his previous wife who had already taken up with another man.

And there we have it: hope and youthful energy preyed on from afar and at very close quarters. A life that begun already foreclosed.

And him nowhere near thirty.

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Reflections

How to Write About Northern Kenya

6 min read. In your article, talk about the vastness of the landscapes. Say that it looks like a forgotten country, but don’t ask why that is so. Talk about the empty terrain you have to cover, the harshness of the abandoned lands. Mention that the land has been abandoned because of banditry.

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Always use the word ‘Rustler’ or ‘War’ or ‘Wilderness’ in your title. Subtitles may include the words ‘Somali’, ‘Bandit’, ‘Shifta’, ‘Survival’, ‘Ahmed the Elephant’, ‘Drought’, ‘Resilience’, ‘Sky’, ‘Shadow’, ‘Spear’, ‘Sun’ or ‘Rudimentary’. Also useful are words such as ‘Warlord’, ‘Timeless’, ‘Primordial’ and ‘Tribal’. Note that ‘Bandit’ and ‘Shifta’ are both words that can be used to mean person from Northern Kenya.

Never have a picture of a well-adjusted person on the cover of your article or in it, unless that person has won the Nobel Prize. An AK-47, prominent ribs, two AK-47s, a child holding three AK-47s: use these. If you must include a person from the area, make sure you get one holding four, or better still, five AK-47s.

Everyone is a bandit. The carjacker is a bandit. The fast-talking man who cons you out of your money is a bandit. The mathe at the market who refuses to bargain is a bandit. The people chilling in the barbershops are bandits. The old man lounging in the sun in his shuka is a bandit. The child playing football at the corner and glancing at you warily is a bandit. Even the newly-born baby is a bandit, given a gun as soon as it can hold its neck up.

In your text, treat Northern Kenya as if it is one unified whole. Wajir, Laisamis, Loiyangalani, Garissa, none of these places exist in themselves; it’s all Northern Kenya. It is hot and dusty with kilometre after kilometre of desert and huge herds of camels and tall, thin people who are starving, but for the sticks of khat they chew. Or it is hot and dry with people who are war-torn. Don’t get bogged down with precise descriptions. Northern Kenya is big: too many counties, and too many people who are too busy starving and dying and being bandits to read your article. The region is full of deserts, mountains, lakes, highlands, savannahs and many other things, but your reader doesn’t care about all that, so keep your descriptions wild and evocative and violent and unparticular.

Be vague about where Northern Kenya is. Northern Kenya might be Marsabit or Wajir or Sudan or Somalia. It might be Turkana or Baringo or Meru or Tana River. We are beyond boundaries. A better guide of where Northern Kenya is to follow where the bandits are. A bandit is in Northern Kenya, automatically. In your report, list the places in Northern Kenya where bandits have raided in 2019. Northern Kenya is Baringo North, and West Pokot and Samburu. Bandit area. Northern Kenya is South Gem in Siaya, and Bahati in Nakuru and Meru, where bandits have been banditing. Sometimes, make these suspected bandits, because the only way one is not a bandit is if one is a suspected bandit. Good synonyms here are ‘rustler’ and ‘Al-Shabaab’ and ‘secessionist group.’ But bandit works best. List them all, the bandits. In Lodwar and in Pokot Central and in Nyandarua. Northern Kenya. To bandit is to Northern Kenya. For ease of vividity, the bandits, have them spray bullets.

Make sure you mention that, despite it all, people are showing resilience in the face of it all. Wake up, survive bandit attack, be resilient, sleep. Mention Lake Paradise, and Ewaso Ng’iro and all the other oases in this den of banditry. Mention Ahmed. Ahmed the elephant with his mighty tusks. Ahmed who was protected only by the good graces of our dear founding father, God bless him, the first president. Don’t forget Koobi Fora. The cradle of mankind. And the oil underneath the ground that will bring development to this godforsaken region.

Taboo subjects: ordinary domestic scenes, love between the people (unless a death from banditry is involved), references to writers or musicians or intellectuals from the area, mention of school-going children who are not suffering from banditry or famine or having to be bandits or forced early marriages or female genital mutilation.

Throughout the article, adopt a sotto voice, in conspiracy with the reader, and a sad I-expected-so-much tone. Establish early on that your liberalism is impeccable, and mention near the beginning how much you love Northern Kenya, how you fell in love with the place and can’t live without her. Northern Kenya is the only part of Kenya you can love—take advantage of this. If you are a man, thrust yourself into her beautiful sun duned landscapes forests. If you are a woman, treat Northern Kenya as a man with huge tusks and disappears off into the sunset. Northern Kenya is to be pitied, worshipped or gifted with development. Whichever angle you take, be sure to leave the strong impression that without your intervention and your important article, Northern Kenya is doomed.

In your memoir, write about the Somali man, the waria. Describe them, these waria, with their “…strange scripts in Arabic, or wrong bottles in the wrong box, or a slightly off-kilter brand name. Porchi. Poisone. Sold by thin thin men from Somalia. Dominos of nations tumble around Kenya and Somali work about, overstimulated, and thrust their faces into yours, dribbling chewed khat, eyes bleary, jacket open and say…Kssss, Kssss…Rolexxx…Xss…xxxsss…Seyko.” Don’t forget to mention that they walk around with their shirts untucked, these waria. After all, you wrote the satirical guide ‘How To Write About Africa’ and so you must be as accurate as possible.

Names are interchangeable, remember that. When you have to name a local politician, don’t be bothered by accuracy and such mundane concerns as truth. Bonaya Godana is Bonaya Godana, but he can also be Boyana Godana or Boyana Gonada or Bonaya Gonada or Bonada Goyana or Bonana Godaya or Boyada Gonana or Bodaye Gonaria or Bodana Gonaya or Bodana Goyana or Bonada Gonaya or Bonaiia Goyada. Bonavecture Godana is acceptable too, as is Abdi Godana. Everybody in Northern Kenya is called Abdi, after all.

Don’t forget to talk about the wild animals too. Ahmed the Elephant, first, but also the lions and the giraffes and the lions and hippopotami. The animals are complex characters. They whisper (or grunt while tossing their manes proudly) and have names, dreams and flights of intellectualism. Elephants are caring, and are good feminists or dignified patriarchs. Hippos are dignified proud gentlemen. Never, ever say anything negative about an elephant or a Hippo. Big cats drink wine with their caviar. Hyenas are fair game and talk like warias. Give a shout out to the people doing the labour of saving the animals from all the banditry around them. Mention them, these conservancies. The conservancies are great because they are remote and away from civilisation. Mention them, these heroes who fell in love with the terrains of Africa and are now there to save them. Mention them, the heroes with the OBEs given to them by Her Majesty the Queen of the Colony for “services to conservation and security to communities in Kenya.” Decry the bandits who dare to enact violence upon the private landowners fighting to save the animals. Remember, conservation is good, and pastoralist, which is just another word for uncivilised bandit, is bad.

Don’t forget the camel. The camel is noble and patient, decking it out with all the banditry around it. Each of the bandits in this bandit-infested area owns a camel, or several, and they probably chew khat with their camels too. Make the camel a metaphor. Maybe a metaphor for the resistance of the soul. Maybe a metaphor for persistence in the face of hardship. It doesn’t matter, as long as it is a metaphor.

In your article, talk about the vastness of the landscapes. Say that it looks like a forgotten country, but don’t ask why that is so. Talk about the empty terrain you have to cover, the harshness of the abandoned lands. Mention that the land has been abandoned because of banditry. Don’t forget to add that here, even stray dogs look out of place. Announce to your readers the good news, that development is underway. The oil rigs, the mines, the wind power projects, the development that is coming to Northern Kenya. All the years of the residents failing to utilise their high-potential lands because their attentions are occupied by banditry is at an end: Development is here to save them.

Broad brushstrokes throughout are good. Avoid having the bandits laugh, or struggle to educate their kids, or just make do in mundane circumstances. Have them illuminate something about survival in the badlands of Northern Kenya. Mention that the land is chaotic and fractured, and that the bandits walk proudly with their guns, as one would with a pen in civilised Kenya. Make powerful statements with vague generalized statistics to the effect of everyone having guns, good numbers of livestock being carried away by the bandits, and most of the children being bandits on the sly. The guns, of course, are nothing more than rudimentary firearms. The bandits should be colourful, exotic, larger than life—but empty inside, with no dialogue, no conflicts or resolutions in their stories, no depth or quirks to confuse the cause. Remember, at the heart of it all, these people are bandits. Six or seven AK-47s on the cover of your article is an excellent choice.

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Reflections

Eliud Kipchoge and the Transcendent Power of Sports

7 min read. Eliud Kipchoge has eloquently shown the world once more how transcendent sports can be in the lives of people without regard to their circumstances. His marathon achievement on 12th October 2019 displayed the unifying power of sports across the world as millions of watching fans cheered his triumph as their own victory.

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Eliud Kipchoge and the Transcendent Power of Sports
Photo: Flickr/Colm Linehan
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Once every few decades comes a sports hero, a legend, who transforms and ignites their discipline far beyond its traditional boundaries to inspire millions of people who would otherwise have little interest in that sport.

In football, we had the remarkable Edson Arantes do Nascimento, also known as Pele, and the mercurial Diego Maradona. In boxing, we had the poetic Muhammad Ali and the rage of “Iron” Mike Tyson. In basketball, we had the versatile Michael Jordan. In athletics, we had the exciting sprinter Usain Bolt. In golf, the resilient Tiger Woods. In tennis, the dominant sisters Venus and Serena Williams. In the marathon, we now have the philosophical Eliud Kipchoge.

12th October 2019. The time is 8am, the temperature is 9 degrees centigrade at the Reichsbrücke (German for Imperial Bridge) in Vienna, Austria. Eliud and seven members of his elite team of pacemakers jog up and down a 50-meter stretch behind the starting point of the INEOS 1:59 Challenge Race on the gentle slope of the bridge. To their left, the 119-year old St. Francis of Assisi Church can barely be seen through the mist lifting slowly from Europe’s second-longest river, the Danube.

Hundreds of excited fans make their way through the grey chilly morning to the bridge. Thousands more line up the race route on both sides of the iconic Hauptallee in the Prater park, known to local runners as “the green lung of Vienna” due to the fresh air from the trees along the 4.3 km straight avenue. The anticipation among the fans is palpable as they seek vantage positions before the start of the race.

Many are convinced that they are on the verge of witnessing a once in a lifetime sporting spectacle. Among them are scores of Kenyans who have travelled from neighboring countries and others all the way from Kenya, eager to cheer their national legend.

Eliud Kipchoge, the world marathon record holder is once more set to make athletic history. At precisely 15 minutes past 8am, the announcer counts down the clock by 15 seconds. The crowds cheer, and the race is on.

One hour, 59 minutes and 40 seconds later, Eliud spectacularly sprints through the finish line at the Prater park becoming the first man in history to run a marathon in under two hours. The watching world collectively bursts out in celebration peppered with a sense of relief. Athletics’ last great barrier has been shattered, paving the way into a new frontier no one can quite define.

For several months, the event organizers have rallied behind Eliud’s personal philosophy that “no human is limited” to galvanize the world around a profound idea, an experiment in stretching the capabilities of the human body. The one thing that was never in doubt among supporters and cynics was that if there was anyone capable of running a marathon in under two hours, it had to be Eliud Kipchoge.

Sir Jim Ratcliffe, Britain’s richest man and founder of INEOS, expressed his confidence and trust in Eliud’s ability to run a sub-two marathon right from the announcement of the 1:59 Challenge Race in May 2019.

“Eliud is the best marathoner there’s ever been, and he’s still getting better. He’s the only man currently who can break the 2-hour barrier,” Sir Ratcliffe said.

During the same occasion, Eliud had no hesitation in saying that he was equal to the task. “My mind is saying that I’m going to do it. So my heart and mind is on 1:59. The secret is believing and trusting in my capabilities that I can do it,” he explained.

In writing himself into the history books, Eliud ran an average speed of two minutes and fifty seconds every kilometer across the entire 42-kilometer course. That this feat that would commence at the Reichsbrücke was even more fascinating for someone described by sports commentators as the greatest marathoner of all time.

On 1st October 1976 shortly before five in the morning, the imposing bridge, one of the most trafficked in Vienna, unexpectedly collapsed into the river Danube killing one person. The main reason given for the collapse was structural failure in the bearings, which was not spotted during inspection due to the massive granite mantle that surrounded them. A new bridge was re-designed and formally opened on 8th November, 1980. It remains an impressive structure used by 50,000 vehicles each day with six lanes of traffic, U-Bahn tracks, two footpaths, two-cycle paths and two utility tunnels.

Eliud’s stellar athletic career faced a near collapse in 2012, when he incredibly failed to qualify for the London Olympics as an accomplished 5,000-meter runner. In a radical decision that would prove to be a game-changer, he switched to road running that same year starting out in the half marathon before winning the 2013 Hamburg Marathon in a course record time. From that win, Eliud’s marathon career took off into the stratospheres.

He has won 10 of the 11 marathons that he has participated in. In 2016 he took the Olympic gold in Rio de Janeiro in a race where he was seemingly under no threat from the competition. He currently holds the official world record of 2:01:39, set at the 2018 Berlin Marathon.

In contemplating Eliud’s extraordinary triumphs over the last six years, it’s clear that the world of sports has once more produced an iconic figure, transcending cultures, race and languages to redefine the boundaries of human achievements and inspire billions across the globe. Only a few personalities come to mind when one reflects on the scale of what this means. We may even have to look outside the arena of sports to find such inspiring individuals.

The world of music carries a comparable transcendent power to sports, and it therefore provides a notable personality we can briefly examine to comprehend Eliud’s influence on millions across the globe. The late pop-musician Michael Jackson immediately stands out.

His musical talent and genius were undeniable, enriching the global music industry for decades during his lifetime. Through his music, Michael Jackson managed to transcend racial barriers to inspire millions of adoring fans across different cultures and different generations. Shortly after his death in June 2009, American evangelist Al Sharpton described him as a truly historic figure.

It may be too early to make lofty comparisons between Eliud Kipchoge and the late King of pop, but the greatest marathoner in modern times does provide some profound and inspiring insights from his athletic achievements. To truly understand the driving force behind this fascinating man, we need to go back and examine a few of his past philosophical thoughts and musings.

We need to appreciate the motivations that compelled him to take on the challenge of running a marathon in under two hours, succeeding on the second attempt two years after the Nike Breaking2 project where he fell short by just 25 seconds. Immediately following that pioneering event of May 2017, the philosopher king of the marathon simply quipped: “The world is just 26 seconds away.”

At a press briefing hosted by his local sponsors Isuzu East Africa on 4th September, 2019 in Nairobi, Eliud powerfully explained why he was going to Vienna to make athletic history.

“I am going to Vienna to inspire a whole generation. I am going to Vienna to sell the idea that no human is limited. I am going to Vienna to inspire the human family. I want to inspire that journalist, lawyer, engineer, teacher, driver that when they wake up they can do more. It’s not about setting a world record but it’s about making history and inspiring the human race.”

The world of business can certainly learn a great deal from this excellent athlete’s training methodology, personal discipline and winning mindset. Take for instance his radical decision to switch from his favorite track event the 5,000M to the marathon. Jim Collins in his best-selling book Good to Great, Why Some Companies Make The Leap, provides two compelling approaches practiced by these successful companies that one can discern in Eliud’s career.

First, Jim Collins asserts that companies that made the shift from being good to later become great institutions, started by developing within their organizations the ability to confront the ‘brutal facts’. They created a climate or environment where employees were consistently encouraged to speak up and share truth in their day to day operations, no matter how unpalatable it was to their leaders.

Secondly, in that bold process, these companies came to the realization that if their core business did not propel them to be the best in their sectors, then they needed to change to what they could be best at, not what they were competent to do. Finally, the companies needed to build an absolute belief in their ranks that they could become the very best in their business. They nurtured an unfailing faith, an iron-willed self-belief that they could achieve their goals no matter how ambitious, insurmountable or wild they at first appeared to be.

In failing to qualify for the 2012 London Olympics, Eliud had to confront the brutal reality that he was not the best in the 5,000M track discipline. While he was competent in the event, having won Olympic medals and a world championship in his career, he was yet to realize his full athletic potential. He had to make a choice between continuing in an event where he would likely not rise to dominance, or courageously try out something new where he had a chance of truly excelling. The switch to the marathon resulted in a stunning change of fortunes for Eliud which culminated in the enthralling sub two-hour performance in Vienna.

In the lead up to this memorable event, Eliud once more clarified his intentions for taking on an epic race challenge that he well knew would not be recognized as an official marathon record.

“I want to be able to show the world that when you focus on your goal, when you work hard, and when you believe in yourself, anything is possible,” he said.

The element of self-belief came out consistently in Eliud’s statements when confronted with the epic 1:59 Challenge Race. From the moment he announced to the world his intention to mirror what British athlete Roger Banister had achieved in 1954 running the mile in under four minutes, Eliud’s simple conviction regarding what a human being could achieve with the right mindset was amazing.

“Any human being can go beyond their thoughts, but self-belief is crucial. I totally believe in myself, and in my team-mates and my training,” he said.

Indeed, no other human endeavor demonstrates the power and benefits of teamwork as well as sports does. One of Eliud’s most cherished training principles is anchored around his team-mates and what they have enabled him to achieve.

“You cannot train alone and expect to run a fast time. 100 per cent of me is nothing compared to one percent of the team,” he often asserts.

Eliud Kipchoge has eloquently shown the world once more how transcendent sports can be in the lives of people without regard to their circumstances. His marathon achievement on 12th October 2019 displayed the unifying power of sports across the world as millions of watching fans cheered his triumph as their own victory.

In Kenya, Eldoret was the epicenter of excitement with ripples of celebration going right across the country. For one tantalizing day, we forgot our petty differences as we applauded our gallant son for making history and swelling our hearts with national pride.

It would be no exaggeration to suggest that Eliud’s achievement that Saturday morning inspired the thrilling performances of Lawrence Cherono and Brigid Kosgei the following day at the Chicago Marathon. They were the male and female winners of the race with Brigid winning in a world record time of 2:14:04, shattering Paula Radcliffe’s 16-year old record of 2:15:25.

Without a doubt, there is no better case for increasing our national sports budgets, county budgets and corporate sponsorships to deliberately invest in our rich sporting talents across the country. Building on the lessons from our successful track athletes, we have in recent times also seen the immense potential in our football, rugby sevens and women’s volleyball teams. We stand to gain immeasurably as a nation from this untapped goldmine that can radically transform the fortunes of our young people. As Eliud has shown us, there are no limits to what we can achieve as Kenyans if we set our minds to this noble undertaking.

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