Log into your member account to listen to this article. Not a member? Join the herd.

In a recent article, I discussed the need to address the information disorder (defined as mis- and disinformation) through collaborative multi-stakeholder collectives such as Fumbua Kenya. In this article, I take the next step of envisioning the ideal composition for such collectives. However, before doing so, I briefly explore other similar collectives with a view to drawing lessons on building collaboration.

A tried and tested concept? 

For several years now, numerous stakeholders have attempted to address the information disorder in different ways such as fact-checking and conducting media literacy trainings. These solutions were often used in isolation. More recently, stakeholders recognized the importance of collaboration in deploying measures to address the information disorder. As a result, there has been a growing trend towards the establishment of multi-stakeholder collaboratives to address the information disorder as it relates to issues such as the pandemic or democratic processes such as elections.

Collaborative efforts have largely been dominated by media practitioners. For example, in Brazil, during the 2018 elections, a collective of journalists drawn from twenty-four different local media companies was established to debunk rumours, fabricated content, and manipulative content aimed at influencing the polls. This collective is known as Comprova. In the same year, a similar collective was established in Mexico with the same mandate. It was known as Verificado. A year later, Uruguay followed suit and established a collective under the same name. However, Uruguay’s iteration of Verificado broke the mould by incorporating academics, universities, and civil society professionals. With the examples of Brazil, Mexico, and Uruguay, Argentina was able to pull together a collective of more than 100 news organizations under the Re-Verso banner. Much like Uruguay, Argentina’s Re-Verso took the collaboration further by including other disciplines such as forensic scientists who were able to assist the journalists in fact-checking audio messages.

With the experiences of these collectives, recent multi-stakeholder collectives have become increasingly diverse in their composition. For example, the BBC recently launched the Trusted News Initiative which brings together journalists, social media platforms and technology companies, and researchers. The mandate of the Trusted News Initiative is to increase media literacy, develop early warning systems, engage in voter education, and provide a platform for stakeholders to share lessons. Similarly, the Credibility Coalition, which is comprised of researchers, journalists, academics, policymakers, and technologists, aims to foster collaboration around developing common standards for information credibility. One of Fumbua’s members—Meedan—is also a member of the Credibility Coalition.

When these collectives were initially established, they were primarily driven by the recognition of the importance of collaborative journalism, and the need to reach broader audiences. As a result, their composition was heavily biased towards the media. However, subsequent iterations recognized the importance of broadening the pool of collaboration to factor in other disciplines. Some have articulated this importance explicitly. For example, Nordis, a consortium of researchers and fact-checkers funded by the EU Commission, explains that the diversity in their composition is aimed at developing new insights, technological solutions, recommendations for journalistic practice and tools educators can use. Perhaps most importantly, they hope to have concrete policy recommendations for legislators.

Extrapolating the basics 

Based on the examples of multi-stakeholder collectives around the world, one can discern common trends. For one, most collectives seem to be centred around journalistic practice and as such are dominated by media organizations. While there has been a recognition of the role played by other stakeholders such as academic researchers and cognitive scientists, their involvement has not been as robust and deliberate. These collectives also often crop up in response to a major socio-political/socio-economic event such as an election, and this influences their composition and activity.

Most collectives seem to be centred around journalistic practice and as such are dominated by media organizations.

Fumbua has largely conformed to these trends, being comprised of a large number of media organizations, and having been established to address the information disorder around the 2022 general election in Kenya. However, Fumbua’s experience is unique in several ways. For one, Fumbua included a pre-bunking initiative which was the first of its kind in Kenya—StopReflectVerify. Fumbua also relied on social media personalities and performing artists to repurpose some of the core messages developed by the journalists within their collectives. The use of multimedia content enabled the collective to engage audiences in ways that align with the nature of information consumption on social media. Perhaps most crucially, Fumbua was able to use its network to engage with policymakers and regulators to attempt to impact public policy.

One size does not fit all

When one considers the experience of the diverse collectives around the world, it is clear that each iteration was significantly influenced by several factors which were unique to each situation. From the social issue the collective was designed to respond to, to the available resources and organizations willing to participate, it is clear that one cannot define, in absolute terms, what these collectives should look like.

However, what remains clear is the importance of such collectives being intentional about defining the scope of collaboration, the role of each member, and how each member’s activities will feed into the larger collective’s work. In building collaboration, such collectives should also be mindful of the information value chain in their ecosystem. For example, in Kenya, one would be remiss to exclude vernacular radio stations which remain a consequential player in the media ecosystem.

The diversity of these collectives should be informed by the unique issues they are responding to. Fumbua for example was able to engage a large cross-section of its audiences in a way that was familiar to them by deliberately including stakeholders at all levels of the media ecosystem and supporting these stakeholders by amplifying their content and helping them repurpose it. However, at a broader level, these collectives should be designed around changing how the populace interacts with and consumes information. It no longer suffices to raise awareness around the existence of the information disorder, or to flag information as false or misleading. For this reason, these collectives ought to be focused on impacting how information systems are designed. This goal, considered in the context of the particular collectives, should then inform their composition.