Connect with us

Culture

Stuck in a Ruck: The Perpetual Crisis of Kenya Sevens’ Rugby

15 min read. Even with the apparent success of the Kenya rugby team, the politics of the Kenya Rugby Union seem over and over again to be an impediment to the flourishing of the sport.

Published

on

Stuck in a Ruck: The Perpetual Crisis of Kenya Sevens’ Rugby
Download PDFPrint Article

On March 12th 2018, Kenya, coached by Innocent Simiyu, trailed USA, led by former Kenya 7s coach, Mike Friday, by 12-19 with 1:46 left in the semi-finals of the Vancouver leg of the HSBC Sevens Circuit. The winner of this match would meet Fiji in the final of the Vancouver Sevens.

Two converted tries by American speedster Perry Baker had given the US a 14-0 lead that was halved by Nelson Oyoo, whose dancing feet hoodwinked the American big man Danny Barrett for five points in the centre. Oyoo went over again, one and a half minutes after the half-time hooter, shrugging off the attention of American speedster 2.0 Carlin Isles and taking advantage of a wonderful interception by Kenyan superstar Collins “Collo” Injera deep in the Kenyan half, to bring the Kenyans within two points of the Americans.

The Americans regained the lead at the start of the second half after Isles, arguably the fastest man in sevens rugby, had put on the afterburners, to score a try. Straight from the restart, Kenya won the ball and moved it swiftly to Andrew Amonde, on as a substitute, who tucked it under his right arm and pumped forward. From the resultant ruck, the ball moved to Jeffrey Oluoch, for a nifty switch that opened space for Collins Injera. Collo blasted through the American defense, and appeared destined for the try zone, only for Perry Baker, to catch up with him. Nevertheless, just as Baker sealed his tackle, Collo had the presence of mind to offload the ball to Willy Ambaka and Ambaka, with his 98th try on the circuit, dove in for a try. Sammy Oliech proceeded to convert to even the scores to 19 all.

One would assume that this is the story of how Kenya 7s found success in Vancouver, and catapulted itself into being a sevens powerhouse. It is not. Instead, it is the story of how the management of Kenya Rugby Union, sabotaged Kenya Sevens or as coach Simiyu phrased it, “They are the same people. They never change. Year in, year out.”

With 24 seconds on the clock, Oliech takes the kick off. The Americans win the restart, and pass the ball, looking for an opening in the Kenyan defense as the hooter buzzes. Danny Barrett, holding the ball, attempts to run through Oyoo, but the Kenyan brings him down. The Americans ruck. The ball pops out to Perry Baker, moves down the line to Martin Losefu and then Bevon Williams who runs into a solid tackle from the Kenyan captain Oscar Ouma. The Americans ruck. The Kenyans who had established a reputation as the best team in the breakdown on the circuit win the ruck as Collins Injera steals the ball. Losefu brings him down as he off-loads to Eden Agero who, in the face of the heavy American charge, pops it to Ouma. It is thirty-five seconds after the hooter and Ouma, holding the ball under his right arm, barrels towards the try-zone to seal the game at 24-19 securing a place for Kenya in the final of the 2018 Vancouver Sevens.

One would assume that this is the story of how Kenya 7s found success in Vancouver, and catapulted itself into being a sevens powerhouse. It is not. Instead, it is the story of how the management of Kenya Rugby Union, sabotaged Kenya Sevens or as coach Simiyu phrased it, “They are the same people. They never change. Year in, year out.”

*

Kenya became a core member of the IRB Sevens circuit in 2004. Unlike the national football, cricket and athletics bodies, Kenya Rugby Football Union (nowadays known as Kenya Rugby Union) did not receive support from the International Rugby Board, impeding investment in a countrywide developmental program, and relied on the school network for their players.

In Shujaa’s (The Kenya National Sevens Team) first season as a core member of the circuit, the star player was Oscar Osir who like Edward Rombo before him was a swashbuckling winger with pace to burn. Osir had developed his talent at Nairobi Secondary, and he, together with other players who had developed their talents in the school system such as Benyamin Ayimba at Maseno School, Dennis ‘Ironman’ Mwanja at Musingu High, Ted Omondi at St. Mary’s Yala, among others— led Kenya into their first season as a core team. Shujaa went through a steep learning curve on the international scene.

It was not until Ayimba’s appointment as coach in 2009 that Kenya shed off its tag as the whipping boy of the circuit. In his first season as coach, Kenya reached the semi-finals seven times out of nine and the final once. Collins Injera became the World Series top try scorer while his brother, Humphrey Kayange was nominated as IRB Sevens player of the year in 2009. The Ayimba-led team reached the semi-finals of the Sevens World Cup at the end of the season.

Ayimba’s next two seasons were not as impressive as the first, and neither was his replacement, Mitch Ocholla’s sole season in 2011-2012. Under pressure from the sponsors, Kenya Airways, and the IRB, KRU took their search for the next Shujaa coach abroad. In came English man Mike Friday. Friday was coach for only a season, but what a season it was. The team finished 5th in the standings. Willy Ambaka was voted into the season dream team, and, at the World Cup, at the end of the season, the team replicated its performances from three years earlier, reaching the semi-finals, with only a last-gap tackle by Englishman Dan Norton preventing Ambaka from netting a try that would have kept them in the tournament.

The next season would see the return of Benjamin Ayimba for a second time, a reign which would culminate in Kenya’s first ever main cup win, at the Singapore Sevens in April 2016. However, Ayimba’s glory did not last, as he found himself at loggerheads with the KRU board allegedly over a move to fight for the players’ rights.

However, Friday left the team at the end of the season, in almost the exact way that Simiyu would five years later. He was controversially fired by KRU and promptly reinstated just before the 2013 World Cup in Moscow. After the World Cup, he walked away completely. A new coach, South African Paul Treu, was hired, leading Shujaa in the 2014/15 season, but he would resign abruptly citing interference by some members of the KRU board. It was during Treu’s tenure that KRU reviewed player salaries leading to the senior players including Injera, Oscar Ouma, Dennis Ombachi and Billy Odhiambo, refusing to play for Kenya. Former Kenyan international Felix Ochieng, who was Treu’s assistant, was promoted to head coach for the remainder of 2014/2015 season.

The next season would see the return of Benjamin Ayimba for a second time, a reign which would culminate in Kenya’s first ever main cup win, at the Singapore Sevens in April 2016. However, Ayimba’s glory did not last, as he found himself at loggerheads with the KRU board allegedly over a move to fight for the players’ rights. Ayimba’s appointment was revoked at the end of the season and KRU was back shopping for a new coach, one who they hoped would not get under their skins as Ayimba had.

On October 17th, 2016, Innocent “Namcos” Simiyu was appointed head coach of the national sevens team. His remit was to ensure that Kenya became a serious contender at the 2020 Tokyo Olympics. Simiyu, a former Kenya 7s and Kenya 15s captain, took to the task with gusto, and he came up with a four-year plan. The first year was supposed to be the foundation year, to focus on the systemic concerns such as issues with player contracts and equipment that had previously affected player performances. In the second year, the team’s performance was projected to rise to the challenge of securing a place in the top six teams alongside a plan to build a Kenya Sevens B-team that would be playing five tournaments per year.

By March 2018, Simiyu’s plan was well and truly on course. The team was performing exceptionally on the circuit, and gaining plaudits for their wonderful displays on the turnover, in which they were by far the best team on the circuit. The improved physicality and tactical awareness of the team was due to the work put in by Simiyu and Geoffrey Kimani, the Strength and Conditioning Coach, combined with sessions with IRB referees that delved into the rule changes in the game. Furthermore, late in March 2018, the B-team, which Simiyu had been advocating for, had won the Victoria Sevens, with Brian Wahinya and Levy Amunga, who had been schoolmates in St. Mary’s, Yala, scoring the tries in the final.

After a stellar performance by Shujaa in the Vancouver leg of the IRB Sevens Circuit, in March 2018, Brand Kenya approached Kenya Rugby Union to appoint the team as brand ambassadors of the country. As part of their deal with the players, Brand Kenya was to pay each of the players a one-time fee of a hundred thousand Kenya shillings, and KRU instructed the players that, rather than having each player deal directly with Brand Kenya, they would take over and make sure the payments reached each individual player. The deal was made public on May 24th, 2018, by Richard Omwela, the Kenya Rugby Union board chairman.

However, by the time the team was playing in the Paris leg of the HSBC Circuit on 9th June, no money had hit the players’ personal accounts. The players, in a desperate attempt to make a point, decided to mask the ‘Make it Kenya’ logo on their national jerseys before their second game against Fiji in Paris. Shujaa beat the sevens heavyweights, winning 22-19, ending the Fijians’ 24-match unbeaten run in the circuit. Despite the win, KRU and Brand Kenya officials were furious, and Omwela promised consequences. Several sources interviewed stated that Brand Kenya had indeed paid out the money to KRU’s accounts before the Paris leg only for the money to be rerouted to take care of some pending overdrafts that KRU had. The board defended its position, stating the delay in the payment to the players had been clearly communicated through the management.

Incensed, Simiyu got embroiled in this saga, and earned the sack as a result, with his assistant, William Webster, mandated to guide the team through the World Cup, six weeks away in San Francisco, USA. Simiyu says that he had been in a meeting with the rest of the coaching staff when he received word of a disciplinary meeting constituted against the players. Simiyu went to the disciplinary meeting, requested to be heard and was told to wait outside. He obliged. According to Citizen TV, Simiyu had stormed a tribunal hearing between Brand Kenya and the Kenya Sevens team, to plead the player’s case following the fiasco in Paris. While Simiyu denies storming the meeting, he does not deny his anger at the injustice of the situation. “We were six weeks to the World Cup, and KRU initiated a disciplinary process on the players without notifying me…I felt that, as head of the program, I had to be involved because I knew the issues.”

Just like Ayimba before him, Simiyu’s tiff with the board was due to his insistence on fighting for the players.“It was more of a kangaroo court,” he says, “because the people who started the problem were the ones disciplining the players, and this did not make sense. Because the issues with regards to Brand Kenya started at the office of the CEO and the DOR (Director of Rugby), and they were solely responsible for what happened, but they are the same ones who are now disciplining the players. It was more of a cover-up so that they can sell a story to the public.”

The sacking of Simiyu, and the subsequent refusal by KRU to renew his contract, is an indicator of a dangerous pattern that has emerged in Kenya Sevens in the last few years. While some would claim that it was an individual disagreement between KRU and Simiyu, it is telling that senior players such as Collins Injera, Oscar Ouma, Oscar Ayodi, and Willy Ambaka and virtually all the players who were contracted by KRU to play for Shujaa last season have refused to play Sevens rugby this season.

Kenyans on social media reacted in anger at the move to fire Simiyu. The players, too, reacted, as they swore not to play in the World Cup as long as Simiyu was not the coach. Rashid Echesa, the former Cabinet Secretary for Sports, intervened, and, after a meeting with the KRU board led by Vice-Chairman, Thomas Opiyo, Simiyu was restored to his post. However, by the time he was reinstated, it was too late for the team. Shujaa had lost four weeks of active preparation time, and it cost them in San Francisco. After two consecutive semi-final appearances at the Sevens world cup, Shujaa failed to qualify for the quarters of the 2018 World Cup, losing their last group stage match 31-26 to Scotland, after having squandered a 28-5 lead. This was to be Simiyu’s last assignment as Kenya Sevens head coach. Despite leading the team to a record points tally of 104 points in the Circuit, KRU decided not to renew his contract, choosing instead to advertise the position. The four-year plan had now been abandoned.

The sacking of Simiyu, and the subsequent refusal by KRU to renew his contract, is an indicator of a dangerous pattern that has emerged in Kenya Sevens in the last few years. While some would claim that it was an individual disagreement between KRU and Simiyu, it is telling that senior players such as Collins Injera, Oscar Ouma, Oscar Ayodi, and Willy Ambaka and virtually all the players who were contracted by KRU to play for Shujaa last season have refused to play Sevens rugby this season. That Geoffrey Kimani also turned down the contract he was offered by KRU and instead took up an appointment as Uganda’s Strength and Conditioning coach points to deeper-lying issues within KRU.

According to Simiyu, the problems in Kenyan rugby are obvious, and one does not need a rocket science degree to point them out. First, he feels that there is a lack of proper governance within Kenyan rugby. The leadership is irrational, has issues with their integrity, and the people at the top have bought their way into the leadership of the game. Furthermore, Simiyu argues that several of the clubs are briefcase clubs (either owned by a company, or run by a few individuals, and, sometimes, just one individual), and the people use their clubs to advance their personal ambitions. “It will be more about sharing resources. That’s what happened with Kenya Sevens. They used the national team as a kitty to share, to secure votes, so that they can get elected.”

This is what had happened in 2014, when the KRU Chairman, Mwangi Muthee, together with KRU directors Godwin Kiruga and Maurice Masiga, quit in a huff (Peninah Wahome, the KRU Director of Development, would soon follow). In his resignation letter, Muthee talked about “serious questions raised by sponsors about some board members’ involvement in issues of conflict of interests in the supplying of kit to the KRU and the fraternity, questionable procurement of airline tickets worth tens of millions of shillings outside established KRU channels, questionable hotel accommodation contracts, and many other inflated bills and cases of unbecoming language to downright insulting language directed at senior management of some of our sponsors.” Muthee’s piledriver hit hard, and the national government promised to clear “the rugby mess.”

Simiyu feels that some of the people on KRU the board, are out to deliberately sabotage Kenya Sevens. “We had put up a plan how we approach the game, even in terms of pre-season, conditioning aspect, health aspect, the management and administration…by the time we were going to the World Cup, all those things were being removed. By the time our contracts were ending, it was not clear whether there would be a pre-season. There was no point basically to apply.”

Ayimba is equally blunt in his assessment of KRU. In his view, “they know where they want us to be, they don’t have a plan, neither to do they support anybody who’s got a radical idea…Right now we just have people who are happy to be in office and to be called KRU directors, as opposed to people who want to make a difference.”

On January 16th, 2019, the Kenya 7s team to the Hamilton and Sydney legs of the 2018-2019 HSBC World Sevens Series did not include any of the players who had represented Kenya at the 7s World Cup six months earlier. The players who had travelled to the World Cup had been expected to form the core of the 2018-2019 team which would challenge for Top Four status, in line with the four-year plan that had been agreed with Innocent Simiyu when he was appointed Head Coach of Kenya Sevens in 2016. That none of the senior players was named in the team for these two legs, and that the team accumulated a grand total of four points from these two legs is a sign of how quickly things have unraveled for Kenya Sevens and at the Kenya Rugby Union. This unraveling is part of an existing pattern, rather than a new event.

The Jacob Ojee-captained side was led by Paul Murunga Amunavi, the immediate former Homeboyz RFC coach, who had been appointed Simiyu’s successor. Murunga was appointed coach on the back of Homeboyz’ dominant performance in the local sevens circuit, having won four of the six tournaments, and finished second and third in the other two. In an interview with the Daily Nation, Murunga claimed that the aim was “to a build a strong side next season that will reach the medal bracket at the 2020 Tokyo Olympic Games and go on to win the World Cup in 2021.” Speaking separately, Thomas Odundo, the Director of Rugby at KRU, offers thoughts which do not tally with Murunga’s assessment. He says, “I can’t say I can tell you what will be there in two years’ time. For instance, one, we don’t know how the World Series is going to end, I don’t know. It might go either way, we might fail to remain in the World Series”.

On February 2nd, 2019, ten months after the win over the USA in Vancouver, the Kenyans faced the Americans again. The Kenyans had faced USA after Vancouver, drawing 19-19 in the London leg of the circuit. Just over half a year later, the team is no longer the same. Gone are Willy Ambaka, Collins Injera and Nelson Oyoo, the try-getters in the last two USA-Kenya matchups. Gone too are Oscar Ouma, who was in the dream team last season, Sammy Oliech, Andrew Amonde, Billy ‘The Kid’ Odhiambo, Dan Sikuta. Agero, Ayodi, the captain, Jeffrey Oluoch and Brian Tanga. In short, the team that was supposed to compete for the gold in Tokyo in 2020. In their place, instead, are a bunch of players who are, while talented, simply not ready to be playing at the top level. They are, in the words of Odundo, “players who had never played at that level. They were seeing people they see only on TV.” This new team was pummeled by the US, going down 41-0. What this means is that while the US and Kenya were at the same level last season, this season USA is top of the standings, while Kenya is firmly in the relegation battle.

According to the Kenya Rugby Union, lack of money is to blame for most of the challenges facing Kenya 7s, and Kenyan rugby in general. Odundo says, “We had to revise our terms of engagement, based on whatever money was available to us. The Sevens team doesn’t have a sponsor at the moment, so we don’t really have the funds to support the pay they were being given when Sportspesa was there.” On January 1st, 2018, a government tax of 35% took effect. The next day, Ronald Karauri, the Sportpesa CEO, announced the government tax meant that the betting firm could no longer continue supporting sports, and so it was cancelling all its sponsorship arrangements with Kenyan sports teams.

KRU was one of these, and it lost its main financial partner. Four months later, when Sportspesa renewed its sponsorship deals with Gor Mahia, AFC Leopards, and FKF, KRU was left out in the cold. Despite this, Odundo points out, “For all of last year, KRU met all its obligations to the players, despite having no sponsors. But this year we simply had to review that.” Furthermore, all their attempts to get new sponsors have been moot. “It is ongoing, we are always having conversations with sponsors, but we haven’t had any positive response.” But, in the meantime, “…plans change…we’ve got to adjust. There’s always adjustments going on.”

While money is definitely an issue, focusing solely on it absolves KRU of all responsibility for the failures with Kenya Sevens. Critics have argued that it is KRU’s job to get money for the team, and their inability to do so is an indictment of their failure as a body. A general rule with sevens rugby, and with other sports, is that sponsors are attracted to a team that is performing well. Reflecting on this, Ayimba asks, “So, if you get rid of the people who are performing well, what is the end game?” In addition, KRU is heavily in-debt, with indications of debts of up to 100 million.

Sasha Mutai, a former KRU vice-chairman who vied for the chairmanship at the concluded March 20th KRU elections, points out that KRU dug this pit for themselves. The fact that Safari Sevens, which used to be the flagship sporting event in the country, having made losses for five years straight, thus making 2013 the last time the event was profitable. This, coupled with the fact that a KRU director was verbally abusive to Safaricom’s head of marketing, led to the communication behemoth pulling out of sponsoring the tournament, and KRU.

Innocent Simiyu, the most successful coach in the history of Kenya Sevens by virtue of points tally at the end of the season, left his role acrimoniously. So did Ayimba, who guided Kenya to its first ever Cup win in Singapore in 2016 and Mike Friday, who took Kenya to the World Cup semis, and who is currently lighting up the circuit with USA 7s.

Subsequently, corporate Kenya lost its faith with Kenya Rugby Union. Mutai argues that under the tutelage of the Omwela led board, the game has lost credibility completely, and only with a fresh start will the sponsors come back to sponsoring the Sevens team. That the national government, while promising to assist KRU, insisted that it would only do so after the elections, (perhaps waiting to see who will be elected), is a microcosm of the lack of trust that stakeholders in the game have in the KRU board and this includes Corporate Kenya, the players, the coaching staff, fans, both pitch side and online.

Innocent Simiyu, the most successful coach in the history of Kenya Sevens by virtue of points tally at the end of the season, left his role acrimoniously. So did Ayimba, who guided Kenya to its first ever Cup win in Singapore in 2016 and Mike Friday, who took Kenya to the World Cup semis, and who is currently lighting up the circuit with USA 7s. In the first six legs of the new season, Kenya Sevens has not qualified for any of the quarter-finals. There is a feeling in sections of the local rugby circle that current coach Paul Murunga is being set up to fail and that he will be fired and a new coach will be hired by KRU, probably a foreigner.

Simiyu smiles with bitterness at this prospect. “I don’t think it’s rocket science. You don’t need a foreigner to tell you. The challenges are always there. Ayimba said it, he was fired. Friday said it, he was fired. Paul Treu said it, he was fired. I’ve said the same thing, I was fired…It’s the same rat race. So long as they can’t deal with the issues, they attack the people.”

Meanwhile, KRU has shifted its expectations with the realization that this season is bust, with the conditions it has dug Kenya 7s into. While the previous plan was that, Kenya would be fighting to win several legs, this season, Odundo, the Director of Rugby at the KRU is not optimistic “We hope to get to some quarter-finals, and maybe a semi-final, which is achievable.” In addition, Odundo, the man responsible for matters rugby at the Kenya Rugby Union, points out, “I don’t know what failure is. Maybe our expectations of ourselves are too high.”

On 20th March 2019, Oduor Gangla was elected chairman of KRU. Alongside Gangla the former KRU secretary, most of the KRU directors retained their seats. In 2016, when they had been voted into office, Gangla and this crop of directors had declared themselves ‘Team Change’, but now having seen the state of Kenyan rugby during their reign, rugby observers are pessimistic about whether the next three years will be any different from the previous three.

On March 4th 2019, USA won the Las Vegas 7s. With the win, which was coincidentally the fifth consecutive time they were making a main cup final, the team rose to the top of the standings. It is not possible to look at USA’s performances without a tinge of regret, knowing that this was the level which Kenya would very well have been at had Simiyu been allowed to proceed with his plan. While the USA, a team that was at the same level as Kenya less than a year earlier tops the standings with 113 points, Kenya has a measly 18 points, which, while should ostensibly mean that the team is safe from relegation, is a sign of how low, and how fast, the Kenya Rugby Union let the team fall.

On 20th March 2019, Oduor Gangla was elected chairman of KRU. Alongside Gangla the former KRU secretary, most of the KRU directors retained their seats. In 2016, when they had been voted into office, Gangla and this crop of directors had declared themselves ‘Team Change’, but now having seen the state of Kenyan rugby during their reign, rugby observers are pessimistic about whether the next three years will be any different from the previous three.

Avatar
By

Carey Baraka is a becoming writer and philosopher from Kisumu, Kenya.

Continue Reading

Culture

Boobs and Booties: How Hypersexualised Images of Women Impact Society

8 min read. The backlash against the women’s movement has seen a rise in the hypersexualisation and infantilisation of women, especially in music videos, says RASNA WARAH. This has had a negative impact on how women view their own bodies.

Published

on

Boobs and Booties: How Hypersexualised Images of Women Impact Society
Download PDFPrint Article

I do not normally agree with self-appointed media censor Ezekial Mutua, who gained notoriety recently for banning the film Rafiki because of its homosexual content, but I think we should not dismiss his claims that some Kenyan music videos are so crude and offensive that they should not be viewed by the public, especially the youth.

Mutua says that videos showing explicit sexual acts promote immorality in society. It is clear that the CEO of the Kenya Film Classification Board is approaching immorality from a purely sexual – dare I say Christian? – perspective. As Christine Mungai argued in a recent article, Kenyan society is immoral at so many levels that confining immorality to sexuality obscures the many ills that bedevil the country. “If we steady our gaze on the nihilism and purposelessness that our young people have been forced – by the older generation – to inhabit, then their lewd chants and booty-shaking becomes less an indictment on their morals and more on our own,” she wrote.

However, if we shift the debate from morality to women’s rights, Mutua’s concerns could be valid. His views might be based on his warped sense of what is moral and immoral in society, but by calling for the ban, he inadvertently became a champion for women’s rights. Let me explain why.

I have stopped watching music videos of Kenyan, Congolese and black American hip hop and rap artists because I find them offensive to women. As a woman who has spent a lifetime fighting the notion that women should be judged by the size of their breasts or buttocks, I find the hypersexualisation of women and girls in many of these videos to be an assault on womanhood. The skimpy outfits, the suggestive gyrating of the extraordinarily large buttocks, the focus on women’s surgically enhanced breasts are all meant to show that women are first and foremost sex objects.

In the majority of these music videos, the men are fully clothed; I have yet to see a man dangling his penis in front of the camera, yet women are expected not just to dangle but to wiggle their nude or semi-nude private parts. These videos are a slap in the face of all those women who fought for women’s rights and who continue to advocate against pornography, which they view as a form of women’s oppression.

As a woman who has spent a lifetime fighting the notion that women should be judged by the size of their breasts or buttocks, I find the hypersexualisation of women and girls in many of these videos to be an assault on womanhood.

Many people believe that the anti-pornography movement denies men and women the right to freedom of expression and has prudish and out-dated views on sex and sexuality. What they don’t recognise is that most anti-pornography activists, such as the inimitable Andrea Dworkin, identify themselves as feminists. They are not against women and men having sex; they are against the debasement of the sexual act and the degradation of women in most porn films.

A former porn star who has started a campaign against the porn industry recently told the BBC’s Stephen Sackur that the sex shown in porn movies promotes unhealthy sexual relations between men and women. Some studies have also shown that men and boys who watch a lot of pornography become desensitised to violent sexual acts committed against women; they see women as purely sexual commodities whose main function is to please men.

The branding of women’s bodies

Unfortunately, the commodification and hypersexualisation of women and girls has gained a new impetus in this today’s money-worshipping world. Memories of slavery and female subjugation have been erased by advertisers, the music industry and the media in general, who use women’s bodies – especially black women’s bodies – to sell everything from cars to watches.

The sexualisation and sexual exploitation of black bodies is nothing new. Myths about black/African men and women’s extraordinary sexual prowess was one reason for the enforcement of strict segregation laws in the United States, South Africa and Kenya. White men feared that white women would not be able resist black/African men, or that black/African men were unable to control their sexual urges (unlike white men who were considered to be more cerebral) and so would be tempted to rape white women. (Yet, black/African slave women were routinely raped by their white owners.) There was even a belief that black women’s bodies were made differently from white women’s bodies and that they could endure more pain. It is therefore sad to see black male musicians perpetuate similar myths in their videos.

The sexualisation of women is not confined to music videos. In Kenya, some female news anchors and TV hosts act as if they are on a catwalk, with each competing with the other to show off their cleavages and legs. This sexing-up and dumbing down of presenters had turned the 9 o’clock news into an indecent show. Radio has not been spared either. Morning shows on some FM stations in Kenya would even make porn queens blush.

As Oyunga Pala noted in an article titled “Slay Queens, Socialites and Sponsors: Sexual Violence in Kenyan Society”, this commodification of women can result in sexual or other forms of violence, including murder. It also reinforces the notion that the only thing women have to sell in today’s market is their bodies. “The message young people hear and see is that eroticism is an investment in itself. To raise one’s sexual potency is a privilege and a currency that can be translated into real material benefits,” he wrote.

The idea that women’s bodies can be used to make money for the women themselves has gained more currency in this age of “social influencers”, who, thanks to the Internet and social media, particularly Instagram and YouTube, compete with each other to gain the most followers. Young women are now “brands” who market themselves. The more hits, likes, shares or followers you get, the more money you make from the platform and the company whose products you display. Social influencing is now considered a respectable career choice, thanks to women like Kim Kardashian whose empire is built entirely on this concept.

An article titled “How to Monetise Yourself Starting Now” published in a recent edition of the Saturday Nation shows you how one can become a rich social influencer. Among the author’s recommendations to become a successful social influencer are: “Be the talk of the town”, which includes being “photographed with the right people”; “Break the Internet”, which includes posting a daring or provocative photo of yourself on social media; and “Bring on the drama”, which means “never being too far from the rumour mill” and being “witnessed by the biggest gossip in town”.

The idea that women’s bodies can be used to make money for the women themselves has gained more currency in this age of “social influencers”, who, thanks to the Internet and social media, compete with each other to gain the most followers. Young women are now “brands” who market their bodies.

All these attention-seeking behaviours are then supposed to translate into money in the bank. Some Kenyan politicians have also bought into the notion that scandals will earn them notoriety, as illustrated by the sex videos posted by politicians or their sexual partners. The current president of the United States, Donald Trump, has not lost his job for his “pussy-grabbing” and making pejorative remarks about women, the disabled and minorities. That is how crude politics in today’s world has become.

Modern-day Hottentot Venuses

Dede Hunt, an African-American woman, recently put out a video that decried the “Baartmanisation” of black women in music videos and on the Internet. She wondered why African-American rappers constantly referred to black women as “whores” and “bitches” and why they used titillating images of black women’s breasts and buttocks in their videos. Is this what slavery had done to a people, she wondered, where former slaves humiliate their own, all in the name of record sales?

Hunt was referring to Saartjie Baartman, also known as the Hottentot Venus, who was a South African woman whose naked body was put on display for four years in London, where she was caged, mocked and leered at by Europeans. Baartman’s unusually large buttocks became the object of much scientific curiosity, amusement and voyeuristic stares. She was even taken to Paris, where an anatomist further examined her body at the Museum of Natural History. Her miserable life was cut short in 1815 when she died of an illness at the age of 25.

However, even death did not spare her the humiliation she had suffered while alive. Her skeleton, genitals and brain were preserved and exhibited at the museum in Paris for the next 150 years; the exhibit was only removed from public view in 1974.

Many would argue that dancing provocatively for a music video or posting nude pictures of yourself on social media is a woman’s right – a type of freedom brought on by the sexual revolution of the 60s and 70s. These women see themselves as modern, successful professionals who turned their natural physical assets into money-making enterprises.

But I would argue that while the sexual revolution (brought on partly by the invention of the contraceptive pill) did benefit women in many ways – for instance, by removing the stigma associated with “losing one’s virginity” before marriage – it also did them harm. Men viewed the sexual revolution as a licence to have sex irresponsibly – if a woman got pregnant as a result of a sexual liaison, it was both her fault and her responsibility. It also gained men access to more sexual partners, which they didn’t have before; in a sense, it allowed them to have sex for “free” because neither did they have to pay for it, nor did they have to marry the woman. This resulted in a significant rise in sexually transmitted diseases among both men and women.

Unlike Baartman, who was forced to strip and entertain people against her will, modern-day exhibitionists are willingly degrading themselves in front of cameras. They are not the victims of pimps or slave owners; they are the products of a modern world where misogyny has become the norm, and where the backlash against women’s liberation has seen a rise in the hypersexualisation and infantilisation of women.

The undeclared war against women

The advent of neoliberalism in the 1980s and 1990s – with its push towards open market economies and societies where money is worshipped more than gods and goddesses – unleashed regressive, conservative forces that cancelled all the gains achieved by the women’s movement. It was the beginning of an era that elevated pornographers like Hugh Hefner, who, instead of being vilified for objectifying women in his Playboy magazine, got his own reality TV show where naked women young enough to be his granddaughters frolicked with the aging sex maniac in full view of cameras. Meanwhile, conservative religious forces decided what women could or could not do, including use contraception or have an abortion.

The beauty industry, on its part, popularised the “baby doll” look that infantilised women, who were never expected to age gracefully. In her book Backlash, Susan Faludi chronicles the demise of the feminist movement and how the beauty industry helped fuel what she calls “the undeclared war against women”.

In the late 1980s, when Reaganomics and Thatcherism were at their peak, the beauty industry, alarmed by the decline in the use of its products by women who no longer cared for make-up and skin-hugging and revealing clothes, embarked on campaigns to lure women back into the sexist fold. The backlash was not so much a conspiracy against women as it was a calculated business decision to improve sales of cosmetics, plastic surgeries, skin-lightening creams, and other potentially harmful products, whose sales were plummeting.

The beauty industry, on its part, popularised the “baby doll” look that infantilised women, who were never expected to age gracefully. In her book Backlash, Susan Faludi chronicles the demise of the feminist movement and how the beauty industry helped fuel what she calls “the undeclared war against women”.

In societies where women are valued mainly for their bodies, women will go to extraordinary lengths to make their bodies attractive to the men who decide what is attractive and what is not. This has spawned entire industries where women will self-mutilate, through, for example, skin-bleaching creams, tummy tucks and vaginal tightening procedures, in order to achieve a standard of beauty prescribed by the male-dominated culture. This, says Faludi, has had a devastating impact on women’s health and self-esteem. Women and young girls with low self-esteem become easy prey for predators. The impact on their physical health can be deadly: anti-wrinkle creams expose users to cancer-causing agents; silicone breast implants leave painful deformities; liposuction causes infections; and harmful eating disorders among girls and young women escalate.

“Feminist” in this post-feminist world has also become a dirty word, and women who led the women’s movement are now relegated to the pages of history. Some, like Donald Trump and his ilk, have even suggested that such women become feminists either because they are ugly (and so have a grudge against beautiful women) or because they are lesbians (and so do not like men). Meanwhile the rape of women and girls has reached epidemic proportions around the world, with “date rape” being cited as the most common form of sexual violence among college students in the United States.

In other countries, such as India, the Bollywood movie industry has stopped producing serious films on women’s issues; instead films are rated for their sex appeal. “Item numbers” – song-and-dance routines focused on titillating male audiences – are now de rigueur in Bollywood blockbusters. Meanwhile, incidences of rape have increased in cities such as New Delhi, which has been dubbed the rape capital of India.

The backlash against women has entered a critical stage. Women must fight back and remain vigilant.

Continue Reading

Culture

The Man Who Brought Marxism Back to Kenya

10 min read. Ali Zaidi and I parachuted into Kenya when it was easier to form relationships and friendships based on shared interests and common humanity. We arrived as outsiders and Kenya became the reality wreck that forced us to co-evolve.

Published

on

The Man Who Brought Marxism Back to Kenya
Download PDFPrint Article

Jubilee supporters invoke the “colonial mentality” trope to defend the government against critics of Kenya’s spiraling debt burden. Kenya’s inequitable land legacy resurfaces in attacks on the white owners of wildlife conservancies. A chief rapes a minor in the Rift Valley; a social media influencer tweets that the blame lies with colonialism. A commentary on Kenya’s Failed Independence in these pages detours to take aim at “the hare-brained ideas and visions peddled by middle-aged white men,” enroute to calling for a new narrative based on the African experience.

I could not agree more. But the current backlash against the colonial intervention and its post-colonial aftermath points to the decades-wide gap in the conceptualisation of this new narrative. Problems of land, inequality, citizenship rights, and Kenya’s fossilised elitism have not gone away. Several decades after the political economy debate that predicted the failure of the independence project in the first place, the discontent signifies a deeper malaise.

I expected to find this kind of racially-tinged anti-colonial fervour in full swing when I first came to Kenya in 1974. Instead I found pipe-smoking civil servants in knee-length socks, district commissioners in pith helmets, and a near-ubiquitous Anglophilia. The iconic Mau Mau were barely keeping body and soul together. I came in search of the ecstatic poly-rhythmic antecedents of avant-garde jazz only to discover Kenyan hipsters listening to Jim Reeves, Skeeter Davis, and Roger Whitaker.

The conservatism of cosmopolitan Kenyans clashed with the progressive critique dominating the civil rights movement and the robust Third World studies of that era. To be sure, the debate over neocolonialism and capitalism was raging among the university crowd. No one disagreed on the need for some form of colonial detoxification. Secondary students shared frayed paperback copies of How Europe Underdeveloped Africa. The rhetoric tallied with many of my own assumptions after growing up in America’s Deep South.

I expected to find this kind of racially-tinged anti-colonial fervour in full swing when I first came to Kenya in 1974. Instead I found pipe-smoking civil servants in knee-length socks, district commissioners in pith helmets, and a near-ubiquitous Anglophilia.

But in the countryside and the towns hosting most of Kenya’s population, the post-uhuru betrayal articulated in English-language polemics like Odinga Odinga’s Not Yet Uhuru occupied a narrow band in the public imagination.

Not yet decolonisation

Theory predicted a population receptive to the Marxist arguments of those days but the empirical reality of independent Kenya got in the way. Agrarian commercialisation generated multi-sectoral economic growth while preserving the role of estate agriculture and foreign investment. The transfer of land through the Million Acre scheme cooled anti-colonial passions even though the land problem remained. Kenya’s early post-independence success and stability augured for a continuation of the same.

The Kenya model provided a pragmatic counterpoint to the socialism being championed by Algeria, Mali, Mozambique, Guinea, and post-Haile Selassie Ethiopia. Support for anti-colonial policies nevertheless continued to exert a strong ideological and political influence across the continent. The radical critique advanced by African scholars and writers at home and in the diaspora enjoyed the advantage of authenticity that the liberators who turned conservative once in power could muster little intellectual ammunition to counter.

They did not have to. The Kenyan government conjured up its own version of “African Socialism” in Sessional Paper No. 10. We all know how that played out. The new elites were not content with harvesting the low hanging fruits of uhuru. Anyone standing in their way became enemies of the state. Kenya’s stability bought international support.

In his coloruful memoir, The Reds and the Blacks, the anti-communist US ambassador William Atwood dismissed the post-uhuru angst of Odinga & Co. by explaining that the contest for the political soul of Kenya was really about superpower patronage and ethnicity. The neo-capitalism versus socialism debate was a red herring. The assassination of Tom Mboya two years after the book’s publication suggested he was right.

When Julius Nyerere castigated Kenya as a man-eat-man society during the foreplay that led to the break-up of the East African Community, Charles Njonjo replied that Tanzania was a man-eat-nothing society. The jibe became a political meme. J.M. Kariuki’s comment that the country was becoming a land of “ten millionaires and ten million beggars” arguably came closer to how many citizens felt. The disappearance and death of the outspoken politician in March 1975 triggered the government’s first serious crisis. The crowd heckled Jomo Kenyatta when he addressed the public at Uhuru Park. The president mobilised the military, jets buzzed over Nairobi.

Back on the cooperative farm hosting my field studies programme, our Swahili teachers told us they were going to take up arms. Most of us were sympathetic, although a few of our fellow students did not tune in. Nothing happened, but the martyrdom of J.M. did refocus attention on Kenya’s capitalist problem, at least for a while.

The experience that preceded my arrival in Kenya contributed to my eclectic and nuanced view of developments in Kenya. I participated in the April 31 and May Day anti-Vietnam war protests in Washington D.C., but I was not pro-Ho Chi Minh. I immersed myself in the feed-your-head radicalism of the university environment, but I found the student Marxists pedantic, arrogant, and overbearing.

I took off and spent nine months in Central America, where the time spent in Maya Indian villages converted me to the cause of peasants and indigenous peoples. Like many of my generation radicalised by the war and Anglo-American racism, it was perfectly logical to lionise Che Guevara while rejecting Fidel Castro.

I resonated with the radical anti-colonial analyses of Walter Rodney, Samir Amin, and Franz Fanon before travelling to Africa, but was ambivalent when it came to the record of the continent’s socialist leaders. Once in Kenya, I found my Marxist peers at the University of Nairobi to be even more over-the-top than Gringos. I headed to the lightly colonised periphery where I found that “the idiocy of rural life” provided rich insights into Africans’ creative tradition of adapting to their distinctive environmental and social conditions.

In any case, life in the shags offered a more useful pathway to personal decolonisation, an objective that tempered one’s perceptions of Kenyan politics. Moreover, Kenya’s high profile as an exemplar of capitalist development in Africa actually cut both ways. Ideological opposition to the government contributed to the country’s vibrant intellectual milieu, which in turn translated back-handed support for the status quo. The contradiction manifested in the detention of Ngũgĩ wa Thiong’o for staging his vernacular play Ngahika Ndeenda in 1977, while his English-language books remained on the national secondary school syllabus.

The role of Marxism in the region’s political discourse was, however, already diminishing at this juncture; the detention of several other Marxist critics of the state signaled that in Kenya the party was over. The dominance of the Dependency school, and the mess created by the neo-Marxist shortcuts implemented by its African adherents – as I was to realise many years later – hastened its decline elsewhere across the continent.

I resonated with the radical anti-colonial analyses of Walter Rodney, Samir Amin, and Franz Fanon before travelling to Africa, but was ambivalent when it came to the record of the continent’s socialist leaders. Once in Kenya, I found my Marxist peers at the University of Nairobi to be even more over-the-top than Gringos.

The activism inspired by the radical Marxist narrative returned for a swan song several months after Daniel arap Moi became president in 1978. Nairobi University students registered their dissatisfaction with his government by staging a protest on behalf of striking doctors. A boisterous crowd marched down River Road chanting and carrying placards with the usual slogans: A Lucha Continua, Arise Ye Wretched of the Earth, and Not Yet Uhuru in Kenya.

I watched the impending collision from a box seat on the balcony of the New Kenya Lodge. The General Service Unit ambushed the students when they reached the corner of Latema Road. The ringleader was wearing a red cap. He and several of his mates melted into the crowds of unsuspecting pedestrians. “No maize in Kenya!” they shouted as they weaved their way to safety.

It turned out to be the last time I witnessed Kenyans rallying around Marxist slogans.

The Moi dialectic

The Marxist bogey had returned in the guise of the MwaKenya movement after Moi assumed power, but it did little to slow down the long slog of his “passing cloud” presidency. The failed military coup that almost did on August 1, 1982 had dispensed with the anti-capital clichés. Its inebriated leaders exhorted the gathering mob to loot by shouting “Power!”; the traditional “to the people” refrain was conspicuously absent.

Our friend Ali Zaidi arrived in Kenya from Delhi a year later. Economist by education and journalist by profession, he was a dedicated follower of the writings of Karl Marx, the middle-aged white man who wrote Das Kapital and several other of the modern world’s most influential texts.

Not that Marxism mattered anymore in the febrile narratives of the next twenty years—the direct link between the Air Force coup-makers and the Odinga family had dissipated any political legitimacy the formerly Marxian opposition once enjoyed.

A friend from Harvard once told me that Marxism was the last stage of Christianity. It is an interesting hypothesis. Like Christianity, the Marxian Gospel gave rise to many denominations and interpretations: the epistemological Marxism of the professors, the mobilising ideology of the freedom fighters, the liberation theology of Latin American priests, the Animal Farm Marxism of Lenin’s revolutionary vanguard school, and the magic of the French Structural Marxists who employed class analysis to account for inequality in pre-capitalist societies, to name a few.

The last stage of Christianity metaphor, however, was not about the religiosity behind the draconian purification of Mao’s Cultural Revolution and the Khmer Rouge. Rather, he was referring to the Hegelian thesis-antithesis-synthesis dialectic’s similarities with the cosmology of the Christian Trinity.

Our friend Ali Zaidi arrived in Kenya from Delhi a year later. Economist by education and journalist by profession, he was a dedicated follower of the writings of Karl Marx, the middle-aged white man who wrote Das Kapital and several other of the modern world’s most influential texts.

Unlike Ali, I was not a member of that club. I had been initiated into the “consciousness-raising” cult of Marxist theory; I never drank the Kool-Aid. The religious Marxist discourse that had put me off during my youth had much in common with today’s Islamist narrative and the praxis of true believer movements like ISIS, Al Shabaab, and Boko Haram.

The radical influences that shaped both of us while coming of age steered us towards different compass points. Ali Zaidi believed in Hegelian progress towards the universal spirit as it unfolds through the resolution of capitalism’s contradictions. My quest was the more Fanonian salvation to be found in non-capitalist cultural systems.

The years had melted away since we embarked on the respective paths that had brought us both to Kenya. The twenty-eight year Moi interlude had in fact advanced Kenya’s dialectical process in a manner not anticipated by the middle-aged white, brown, and black men entrusted with charting the neoliberal’s pursuit of the end of history.

Moi was the forest fire that clears the way for new growth, the flood that forced the river to change its course. The largely donor-driven phase of the developmental cycle that unfolded in his wake had bulldozed the once vigorous ecology of ideas and concepts, and left a stagnant swamp of buzzwords, negative ethnicity, and flavour of the day policy analysis in its place. It was bad.

We were all trying to get by and to find a way through the degraded collective mindset when I met Ali Zaidi in 1995.

Commodity fetishism revisited

We had come from different sides of the world, and we were both products of the eclectic countercultural milieu of the 1960s and early 1970s. We shared many of the same interests in music, literature, and international affairs, but with some important differences. He was an urbanite; I have always straddled town and country. I was a baseball person and he was a cricket guy; I was a fan of the Marx Brothers, Ali a dedicated follower of Karl Marx.

Ali underwent a catharsis after the events of 1989 that he described in an essay published in the Executive ten years later. Until his death this month, he retained the belief that Marx was still relevant to the fact that the world deserves better than the mess that was unfolding on all sides. The latter problem became the focus of many long conversations that gravitated towards the former’s work.

I was sceptical in the beginning but came to a new appreciation of the clarity Marx offered under Ali’s tutelage. Like many of the zealous Marxists trading in his ideas, I had actually read only a limited sample of the Prophet’s own writing. I owned up: although Marxist analysis had produced much of the best work in my field, I found Marx’s writing too dense.

Ali, who had actually read the full canon of Marx’s works, disagreed vehemently. I remember one discussion in particular that captured the quality of our discourse. It grew out of my misuse of Marx’s commodity fetishism: I had always assumed the concept was bound up with the anthropological definition of fetishism i.e. the practice of investing inanimate objects with power or some mystical agency.

We had come from different sides of the world, and we were both products of the eclectic countercultural milieu of the 1960s and early 1970s. We shared many of the same interests in music, literature, and international affairs, but with some important differences.

Wrong. “Commodity fetishism is not about personal identification with products and brands,” Ali told me. “It’s about the difference between the use value of an object and the exchange value of the same in the market.”

He went on to explain this difference. “For example, if you catch a fish and we eat it on the table I made, we are sharing in the use-value generated by our labour. But when conditions induce us to sell these products of our time and labour, the end result is the valuation of everything and everyone in monetary terms. Commodity fetishism dehumanises the relationships between people and communities by reducing them to factors of class, wealth, and status.”

No one had connected these dots in a way that brought this basic insight home. The invisible hand of this commodity fetishism is driving the transactional forces reconfiguring the global economy. You can observe it at work in the tribalism, polarisation, and racism exploited by the architects of Brexit and the alt-right. The Kenyan version of this fetish has transformed the struggle for democracy into a violent game of votes, no end in sight.

Ali’s Marxism was not about quasi-religious abstractions; it resurfaced in the decategorised approach Ali personified through his highly interactive lifestyle. Everyone counted. He shared and communicated without pretention, and he was a positive influence on the ever-widening circle of those who came into contact with him.

We are all colonised. We go through life as vehicles for our identities and histories and cultural preferences. It is hard to escape, but the received influences defining our personas can be mitigated by our accumulated experiences. The tendency to categorise people by the language they speak, their clothing, appearance, age, complexion, possessions, and signs of origin was always there, but it has grown stronger as Kenya transits into the kind of atomised capitalist society Marx predicted.

No one had connected these dots in a way that brought this basic insight home. The invisible hand of this commodity fetishism is driving the transactional forces reconfiguring the global economy…The Kenyan version of this fetish has transformed the struggle for democracy into a violent game of votes, no end in sight.

Perhaps we were lucky. Ali and I parachuted in when it was easier to form relationships and friendships based on our shared interests and common humanity. We arrived as outsiders and Kenya became the reality wreck that forced us to co-evolve.

This brings us to the dilemma of the younger Kenyans who are now the majority in Decolony Keenya. They are discovering that when you are born is just as important as where you are born, and they think it is not fair. But as Fanon predicted, “For many years to come we shall be bandaging the countless and sometimes indelible wounds inflicted on our people by the colonialist onslaught.”

Yakubaliwa. Millennials, more than the post-independence generations preceding them, are the real victims of colonial rule. And a dose of Ali Zaidi-style political theory might help them fill the gap in their existential critiques.

Nothing is sacred – even the idea of decolonisation should be decolonised.

Continue Reading

Culture

One (Private) Ring to Rule Them All: A Case Study of One Acre Fund

9 min read. CHRISTINE MUNGAI travelled to western Kenya to meet farmers who had only good things to say about One Acre Fund’s activities in their communities, as the organization fills a gap created by the abandonment of smallholder farmers by government authorities. But more questions arise on how exactly the organization is able to circumvent the cartels that have gripped the sector, and on the structural inequalities that the company exploits and even exacerbates.

Published

on

One (Private) Ring to Rule Them All: A Case Study of One Acre Fund
Download PDFPrint Article

In Yala, Siaya County, Friday is market day. Wares of all kinds – farm produce, household goods, plastic knick-knacks and second-hand clothing – are lain out, the place is buzzing with activity. We arrive on Friday around 1pm, with the sun high in the sky and just as Friday prayers are concluding at Yala mosque. But just around the corner from the mosque and the market is Yala’s NCPB (National Cereal and Produce Board) depot. The place is still and eerie, the warehouses seem deserted, a railway track that runs through the depot has long rusted.

The only sign of life here is at one warehouse, which has been hired by One Acre Fund, a non-profit organization that supplies smallholder farmers with assets including seeds and fertilizer on credit, which are then paid back at the end of the season. One Acre Fund says it works with 400,000 farmers in Kenya – the majority in western Kenya, though it is now venturing further afield into other regions — providing not just financing for the critical assets, but also agricultural extension, training, support and crop insurance. Its loan repayment rates, going by its own data, are at 98% — extremely solid for any financial service provider, and especially one that directly serves rural, smallholder farmers, a constituency that is considered risky or otherwise unattractive to investors.

I first heard about One Acre Fund six years ago, when a book was delivered to my desk for review while I was a reporter at The East African newspaper. The book was titled The Last Hunger Season, written by American journalist Roger Thurow who spent a year in western Kenya chronicling the lives and seasons of four Kenyan farmers who had signed up to One Acre Fund.

The book was a beautiful piece of non-fiction: quite soon into the narrative, one gets invested in the stories of these four farmers, and far from merely being a glowing puff piece for the organization, Thurow handled the story with nuance and particularly brought out the risks and uncertainties that rural smallholders are constantly grappling with. Because of low prices of maize at harvest time, and a lack of proper storage, most maize farmers end up selling their maize at almost throwaway prices at harvest time, only to become net buyers of maize through the course of the year. In fact, as Thurow notes, the maize farmers in his story were actually food insecure and battled hunger at certain times of the year.

This, combined with the vagaries of nature and various unexpected costs, such as an illness in the family or an unforeseen expenditure at a child’s school, means that whatever benefit they received from One Acre Fund’s activities were ultimately tenuous: there were just too many moving pieces in their lives to contend with.

Still, during my recent visit to the western region at least, the positive testimonies of One Acre Fund’s activities in the region are many. In Bungoma, Kakamega and Vihiga, nearly all the farmers we spoke to had heard of One Acre Fund, and many gave us effusive accounts of how since signing up to organization’s programs, land that was producing measly yields or had even been abandoned altogether quickly started turning around.

Because of low prices of maize at harvest time, and a lack of proper storage, most maize farmers end up selling their maize at almost throwaway prices at harvest time, only to become net buyers of maize through the course of the year.

Winnifred Akiso, a communications officer at One Acre Fund, tells me that to join the program, farmers must be part of a group of about 16 farmers, and pay Ksh500 ($5). With that payment, they get a loan equivalent of about KSh8,000 ($80) worth of certified seed, fertilizer, pesticide and crop insurance; the company provides extension services such as soil testing and planting advice, drawn from a treasure trove of crop, weather and soil data. The organization has now expanded to Rwanda, Tanzania, Burundi and Ethiopia.

I meet Benson Manyonyi, who runs One Acre Fund’s duka in Bungoma town, a repurposed 40-ft container that serves as a shop where farmers can come and buy all kinds of inputs – not just seed and fertilizer, but also chicken feeders, pesticide backpack sprayers and even the humble panga. Although not a farmer himself, Benson tells us of the travails at his parents’ two-acre piece of land, not far from the town centre.

“They had totally given up on farming,” he tells me. “On that two-acre piece of land, they would till half an acre, and the most they could get was a mere two bags of maize.”

“My parents would buy inputs from local agrovet shops, but the seed would either yield very little, or even not germinate altogether. Fertilizer was often adulterated with gravel and sand, and there was really nothing they could do. They might complain to the shop owner, but then they didn’t really have options. It was very discouraging, and I told myself I would never be a farmer if this is what it meant – constantly throwing money away.”

He tells me that since joining One Acre Fund’s program, his parents harvested 37 bags on two acres at the end of last season. “It’s really unbelievable that it’s the very same land that I saw causing them so much pain.”

Wilbroda Wangila is another farmer in Bungoma, who owns half an acre on which she grows maize, beans and groundnuts (njugu). Until a few years ago she had given up on farming too – it was taking too much of her time, energy and money – she was earning an income by working on other people’s land as a casual day labourer, or kibarua. On that half-acre, it would be a good season if she got two bags of maize on it; often it was less, one-and-a-half or even just one bag of maize.

“I signed on to One Acre Fund in 2010, and today I’m harvesting seven bags of maize on that same piece of land,” she tells me. “Two bags are usually enough to feed my family through the season, so last year I sold five bags of maize. I bought mabati (iron sheets) and finally finished building this permanent house,” she says as she proudly shows off her living room, pouring us copious amounts of tea and insisting we eat more njugu.

Stories like these abound in the homes we visited, and most farmers complained angrily about faceless, shadowy “cartels” that had ensnared the supply chains for seed, fertilizer and inputs of all kinds. The land in western Kenya is fertile but underperforming, they tell me, because of the poor quality inputs and the agrovet cartels that they believed were politically protected.

“How can someone supply fake seed and fertilizer year after year, you report them to the police and the local chief and nothing happens?” Benson says. “They always walked around here like there was nothing you could do to them. And that’s what most people believe – they are untouchable. And you know rural people are sometimes a little docile and they learn to live with such situations. People like my parents don’t want to stir up trouble.”

But even as the upbeat stories abound on the ground in western Kenya, among a more urban, middle-class constituency things are different. One Acre Fund’s headquarters is in Kakamega, a purpose-built facility which ticks all the right boxes for eco-features (its internal walls are made of maize stalks!), and hosts over 500 office staff – including agronomists, soil scientists, and weather specialists, and even in-house artists and graphic designers. The organization has more than 3,000 employees in total, the majority being field staff, extension officers and supply chain/ logistics managers. The staff roll has been expanding rapidly, and the company frequently posts job vacancies on various online platforms.

Stories like these abound in the homes we visited, and most farmers complained angrily about faceless, shadowy “cartels” that had ensnared the supply chains for seed, fertilizer and inputs of all kinds.

However, every now and then complaints bubble up on social media, especially Twitter, of the company seemingly re-advertising the same jobs over and over again, and taking applicants through a rigorous process that includes answering extensive case studies and test scenarios. Some suspect that the company is harvesting data and extracting labour from prospective job applicants as a form of “free” market research. There are also recurring complaints of huge pay gaps between local and expatriate staff, a grievance replicated in many organizations in Nairobi, a city whose reputation of opportunity – “Silicon Savannah” – has attracted investors and expatriates from far and wide, but has also ended up rapidly gentrifying certain parts of the city and deepening resentment among qualified locals who sense their value, labour and expertise is diminished simply because they are not expatriates.

One Acre Fund responded to these complaints – including a #SomeoneTellOneAcreFund hashtag – with a blog post published by the company’s co-founder and executive director Andrew Youn saying that their hiring process is “fairly unique” and that they are working on making the hiring process shorter and putting out better feedback, but iterating they “never reuse candidate exercises or share them beyond the hiring committee.”

I speak to Maurice Otieno, general manager of Mettā, a members’ club that supports entrepreneurs, connecting them with investors and creating spaces to collaborate. He highlights more structural challenges that have led to companies like One Acre Fund – and a handful of others in the tech space including Twiga Foods, Tala, Branch and a few more – taking up the bulk start-up and investment funds. For its part, One Acre Fund has received numerous grants, including $100,000 from the John Deere Foundation, $300,000 from the Draper Richards Kaplan Foundation, $765,000 from the Skoll Foundation, $10.5 million from the Perishing Square Foundation, and more in partnerships with the MasterCard Foundation ($10 million), the Bill & Melinda Gates Foundation ($11.6 million) and others.

“The reality is if you are dealing with foreign investors, they really want to hear the ‘we-are-saving-Africa’ story. As a local entrepreneur you are entering a space with certain narratives firmly in place,” he tells me.

“It’s understandable we are angry [about the apparent racism in the space] but the question is, how do we navigate these realities? Local individuals and companies have the money, but we have found it to be a real struggle to get them to invest in great local ideas. Most of it goes into real estate. Perhaps it has to do with how many of these people made their money – if it is through unorthodox means, then they hold on tighter to it.”

Maurice adds: “This might be unpopular to say, but I think there’s also some reluctance by local investors to invest in sectors that most foreign money is going to – such as AgriTech, EdTech and HealthTech. Local investors tend to want to put their money in the shiny, glamorous, business-to-business solutions, especially FinTech which is the hot new thing today,” he tells me.

Some suspect that the company is harvesting data and extracting labour from prospective job applicants as a form of “free” market research. There are also recurring complaints of huge pay gaps between local and expatriate staff.

But Phares Kariuki, CEO of Node Africa, an information management firm, strongly disagrees with this view. “This is a very problematic statement,” he says. “First of all, new innovations struggle to find capital in all economies. Tech companies took a while to become an attractive sector for investment, even in the US.”

Phares adds that secondly, local Kenyan investors have been putting their money in ‘boring’ businesses that folks haven’t heard of; it’s literally the foreigners going into the shiny spaces.

“It was local investors, knowledge, developers and government policy that made Kenya one of the most connected countries in Africa and made it the attractive place it is now for immigrants and expats. And about not wanting to serve the poor — look at companies like Equity Bank that brought banking services down to the villages, where people had long been overlooked. Safaricom’s ‘Please Call Me’ and Sambaza features, were all ways of servicing the needs of the poor. It is not only foreigners that want to help poor people – they just monopolize the narratives and make it seem like they are the only ones doing so; they are good at storytelling.”

I see the gaps even more starkly on the ground in western Kenya. When you consider that a whole swathe of smallholder farmers were basically abandoned to their own devices by Kenyan authorities, left to contend with substandard seed and fertilizer and lack of credit, to the point where they had given up on farming, then entities such as One Acre Fund can come in and fill a gap that has been allowed to fester. The silent NCPB depot in Yala is proof of this — One Acre Fund is able to find warehouses to rent because NCPB is not working the way it used to. And the reason for this is, to some extent, neoliberal policies in the agricultural sector that diverted government investment away from places like western Kenya.

It didn’t have to be this way – with private (neoliberal, foreign-funded) solutions to public problems. And the gaps are so stark, and the bar so low, that even small interventions – only reliable seed, for example – can have such a huge impact.

The question though, is how One Acre Fund is managing to make such big gains in a bandit economy, as former Chief Justice Willy Mutunga described Kenya. How is the organization able to circumvent the cartels? Is it just a case of swapping one cartel out for the other?

“I no longer believe that the people who caused this structural inequality through colonialism, racial segregation, exploitation and more, are the ones who can resolve it,” Phares concludes. “Author Anand Giridharadas speaks about this phenomenon in his book Winners Take All. In Kenya, people who have privilege in the largest economy in the world – the US – come to Africa and many times capitalise on the very structural problems that they claim to be solving. These companies are, in fact, exploitative – they exploit local talent and labour, as well as taking advantage of the ‘white saviour’ narratives.”

But I obviously couldn’t say this to Wilbroda that day. She was just really happy about her new house and the progress she has made in her life. “You know, I only went to school until Standard 8,” she tells me. “Lakini sasa ninaheshimika, kama mtu anafanya kazi ya mshahara.” I’m respected in the community, like someone with a salaried job. That strikes me in a way that I can’t quite explain, and I keep sipping my tea.

 

Written and published with the support of the Route to Food Initiative (RTFI) (www.routetofood.org). Views expressed in the article are not necessarily those of the RTFI.

Continue Reading

Trending