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Stuck in a Ruck: The Perpetual Crisis of Kenya Sevens’ Rugby

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Even with the apparent success of the Kenya rugby team, the politics of the Kenya Rugby Union seem over and over again to be an impediment to the flourishing of the sport.

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Stuck in a Ruck: The Perpetual Crisis of Kenya Sevens’ Rugby
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On March 12th 2018, Kenya, coached by Innocent Simiyu, trailed USA, led by former Kenya 7s coach, Mike Friday, by 12-19 with 1:46 left in the semi-finals of the Vancouver leg of the HSBC Sevens Circuit. The winner of this match would meet Fiji in the final of the Vancouver Sevens.

Two converted tries by American speedster Perry Baker had given the US a 14-0 lead that was halved by Nelson Oyoo, whose dancing feet hoodwinked the American big man Danny Barrett for five points in the centre. Oyoo went over again, one and a half minutes after the half-time hooter, shrugging off the attention of American speedster 2.0 Carlin Isles and taking advantage of a wonderful interception by Kenyan superstar Collins “Collo” Injera deep in the Kenyan half, to bring the Kenyans within two points of the Americans.

The Americans regained the lead at the start of the second half after Isles, arguably the fastest man in sevens rugby, had put on the afterburners, to score a try. Straight from the restart, Kenya won the ball and moved it swiftly to Andrew Amonde, on as a substitute, who tucked it under his right arm and pumped forward. From the resultant ruck, the ball moved to Jeffrey Oluoch, for a nifty switch that opened space for Collins Injera. Collo blasted through the American defense, and appeared destined for the try zone, only for Perry Baker, to catch up with him. Nevertheless, just as Baker sealed his tackle, Collo had the presence of mind to offload the ball to Willy Ambaka and Ambaka, with his 98th try on the circuit, dove in for a try. Sammy Oliech proceeded to convert to even the scores to 19 all.

One would assume that this is the story of how Kenya 7s found success in Vancouver, and catapulted itself into being a sevens powerhouse. It is not. Instead, it is the story of how the management of Kenya Rugby Union, sabotaged Kenya Sevens or as coach Simiyu phrased it, “They are the same people. They never change. Year in, year out.”

With 24 seconds on the clock, Oliech takes the kick off. The Americans win the restart, and pass the ball, looking for an opening in the Kenyan defense as the hooter buzzes. Danny Barrett, holding the ball, attempts to run through Oyoo, but the Kenyan brings him down. The Americans ruck. The ball pops out to Perry Baker, moves down the line to Martin Losefu and then Bevon Williams who runs into a solid tackle from the Kenyan captain Oscar Ouma. The Americans ruck. The Kenyans who had established a reputation as the best team in the breakdown on the circuit win the ruck as Collins Injera steals the ball. Losefu brings him down as he off-loads to Eden Agero who, in the face of the heavy American charge, pops it to Ouma. It is thirty-five seconds after the hooter and Ouma, holding the ball under his right arm, barrels towards the try-zone to seal the game at 24-19 securing a place for Kenya in the final of the 2018 Vancouver Sevens.

One would assume that this is the story of how Kenya 7s found success in Vancouver, and catapulted itself into being a sevens powerhouse. It is not. Instead, it is the story of how the management of Kenya Rugby Union, sabotaged Kenya Sevens or as coach Simiyu phrased it, “They are the same people. They never change. Year in, year out.”

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Kenya became a core member of the IRB Sevens circuit in 2004. Unlike the national football, cricket and athletics bodies, Kenya Rugby Football Union (nowadays known as Kenya Rugby Union) did not receive support from the International Rugby Board, impeding investment in a countrywide developmental program, and relied on the school network for their players.

In Shujaa’s (The Kenya National Sevens Team) first season as a core member of the circuit, the star player was Oscar Osir who like Edward Rombo before him was a swashbuckling winger with pace to burn. Osir had developed his talent at Nairobi Secondary, and he, together with other players who had developed their talents in the school system such as Benyamin Ayimba at Maseno School, Dennis ‘Ironman’ Mwanja at Musingu High, Ted Omondi at St. Mary’s Yala, among others— led Kenya into their first season as a core team. Shujaa went through a steep learning curve on the international scene.

It was not until Ayimba’s appointment as coach in 2009 that Kenya shed off its tag as the whipping boy of the circuit. In his first season as coach, Kenya reached the semi-finals seven times out of nine and the final once. Collins Injera became the World Series top try scorer while his brother, Humphrey Kayange was nominated as IRB Sevens player of the year in 2009. The Ayimba-led team reached the semi-finals of the Sevens World Cup at the end of the season.

Ayimba’s next two seasons were not as impressive as the first, and neither was his replacement, Mitch Ocholla’s sole season in 2011-2012. Under pressure from the sponsors, Kenya Airways, and the IRB, KRU took their search for the next Shujaa coach abroad. In came English man Mike Friday. Friday was coach for only a season, but what a season it was. The team finished 5th in the standings. Willy Ambaka was voted into the season dream team, and, at the World Cup, at the end of the season, the team replicated its performances from three years earlier, reaching the semi-finals, with only a last-gap tackle by Englishman Dan Norton preventing Ambaka from netting a try that would have kept them in the tournament.

The next season would see the return of Benjamin Ayimba for a second time, a reign which would culminate in Kenya’s first ever main cup win, at the Singapore Sevens in April 2016. However, Ayimba’s glory did not last, as he found himself at loggerheads with the KRU board allegedly over a move to fight for the players’ rights.

However, Friday left the team at the end of the season, in almost the exact way that Simiyu would five years later. He was controversially fired by KRU and promptly reinstated just before the 2013 World Cup in Moscow. After the World Cup, he walked away completely. A new coach, South African Paul Treu, was hired, leading Shujaa in the 2014/15 season, but he would resign abruptly citing interference by some members of the KRU board. It was during Treu’s tenure that KRU reviewed player salaries leading to the senior players including Injera, Oscar Ouma, Dennis Ombachi and Billy Odhiambo, refusing to play for Kenya. Former Kenyan international Felix Ochieng, who was Treu’s assistant, was promoted to head coach for the remainder of 2014/2015 season.

The next season would see the return of Benjamin Ayimba for a second time, a reign which would culminate in Kenya’s first ever main cup win, at the Singapore Sevens in April 2016. However, Ayimba’s glory did not last, as he found himself at loggerheads with the KRU board allegedly over a move to fight for the players’ rights. Ayimba’s appointment was revoked at the end of the season and KRU was back shopping for a new coach, one who they hoped would not get under their skins as Ayimba had.

On October 17th, 2016, Innocent “Namcos” Simiyu was appointed head coach of the national sevens team. His remit was to ensure that Kenya became a serious contender at the 2020 Tokyo Olympics. Simiyu, a former Kenya 7s and Kenya 15s captain, took to the task with gusto, and he came up with a four-year plan. The first year was supposed to be the foundation year, to focus on the systemic concerns such as issues with player contracts and equipment that had previously affected player performances. In the second year, the team’s performance was projected to rise to the challenge of securing a place in the top six teams alongside a plan to build a Kenya Sevens B-team that would be playing five tournaments per year.

By March 2018, Simiyu’s plan was well and truly on course. The team was performing exceptionally on the circuit, and gaining plaudits for their wonderful displays on the turnover, in which they were by far the best team on the circuit. The improved physicality and tactical awareness of the team was due to the work put in by Simiyu and Geoffrey Kimani, the Strength and Conditioning Coach, combined with sessions with IRB referees that delved into the rule changes in the game. Furthermore, late in March 2018, the B-team, which Simiyu had been advocating for, had won the Victoria Sevens, with Brian Wahinya and Levy Amunga, who had been schoolmates in St. Mary’s, Yala, scoring the tries in the final.

After a stellar performance by Shujaa in the Vancouver leg of the IRB Sevens Circuit, in March 2018, Brand Kenya approached Kenya Rugby Union to appoint the team as brand ambassadors of the country. As part of their deal with the players, Brand Kenya was to pay each of the players a one-time fee of a hundred thousand Kenya shillings, and KRU instructed the players that, rather than having each player deal directly with Brand Kenya, they would take over and make sure the payments reached each individual player. The deal was made public on May 24th, 2018, by Richard Omwela, the Kenya Rugby Union board chairman.

However, by the time the team was playing in the Paris leg of the HSBC Circuit on 9th June, no money had hit the players’ personal accounts. The players, in a desperate attempt to make a point, decided to mask the ‘Make it Kenya’ logo on their national jerseys before their second game against Fiji in Paris. Shujaa beat the sevens heavyweights, winning 22-19, ending the Fijians’ 24-match unbeaten run in the circuit. Despite the win, KRU and Brand Kenya officials were furious, and Omwela promised consequences. Several sources interviewed stated that Brand Kenya had indeed paid out the money to KRU’s accounts before the Paris leg only for the money to be rerouted to take care of some pending overdrafts that KRU had. The board defended its position, stating the delay in the payment to the players had been clearly communicated through the management.

Incensed, Simiyu got embroiled in this saga, and earned the sack as a result, with his assistant, William Webster, mandated to guide the team through the World Cup, six weeks away in San Francisco, USA. Simiyu says that he had been in a meeting with the rest of the coaching staff when he received word of a disciplinary meeting constituted against the players. Simiyu went to the disciplinary meeting, requested to be heard and was told to wait outside. He obliged. According to Citizen TV, Simiyu had stormed a tribunal hearing between Brand Kenya and the Kenya Sevens team, to plead the player’s case following the fiasco in Paris. While Simiyu denies storming the meeting, he does not deny his anger at the injustice of the situation. “We were six weeks to the World Cup, and KRU initiated a disciplinary process on the players without notifying me…I felt that, as head of the program, I had to be involved because I knew the issues.”

Just like Ayimba before him, Simiyu’s tiff with the board was due to his insistence on fighting for the players.“It was more of a kangaroo court,” he says, “because the people who started the problem were the ones disciplining the players, and this did not make sense. Because the issues with regards to Brand Kenya started at the office of the CEO and the DOR (Director of Rugby), and they were solely responsible for what happened, but they are the same ones who are now disciplining the players. It was more of a cover-up so that they can sell a story to the public.”

The sacking of Simiyu, and the subsequent refusal by KRU to renew his contract, is an indicator of a dangerous pattern that has emerged in Kenya Sevens in the last few years. While some would claim that it was an individual disagreement between KRU and Simiyu, it is telling that senior players such as Collins Injera, Oscar Ouma, Oscar Ayodi, and Willy Ambaka and virtually all the players who were contracted by KRU to play for Shujaa last season have refused to play Sevens rugby this season.

Kenyans on social media reacted in anger at the move to fire Simiyu. The players, too, reacted, as they swore not to play in the World Cup as long as Simiyu was not the coach. Rashid Echesa, the former Cabinet Secretary for Sports, intervened, and, after a meeting with the KRU board led by Vice-Chairman, Thomas Opiyo, Simiyu was restored to his post. However, by the time he was reinstated, it was too late for the team. Shujaa had lost four weeks of active preparation time, and it cost them in San Francisco. After two consecutive semi-final appearances at the Sevens world cup, Shujaa failed to qualify for the quarters of the 2018 World Cup, losing their last group stage match 31-26 to Scotland, after having squandered a 28-5 lead. This was to be Simiyu’s last assignment as Kenya Sevens head coach. Despite leading the team to a record points tally of 104 points in the Circuit, KRU decided not to renew his contract, choosing instead to advertise the position. The four-year plan had now been abandoned.

The sacking of Simiyu, and the subsequent refusal by KRU to renew his contract, is an indicator of a dangerous pattern that has emerged in Kenya Sevens in the last few years. While some would claim that it was an individual disagreement between KRU and Simiyu, it is telling that senior players such as Collins Injera, Oscar Ouma, Oscar Ayodi, and Willy Ambaka and virtually all the players who were contracted by KRU to play for Shujaa last season have refused to play Sevens rugby this season. That Geoffrey Kimani also turned down the contract he was offered by KRU and instead took up an appointment as Uganda’s Strength and Conditioning coach points to deeper-lying issues within KRU.

According to Simiyu, the problems in Kenyan rugby are obvious, and one does not need a rocket science degree to point them out. First, he feels that there is a lack of proper governance within Kenyan rugby. The leadership is irrational, has issues with their integrity, and the people at the top have bought their way into the leadership of the game. Furthermore, Simiyu argues that several of the clubs are briefcase clubs (either owned by a company, or run by a few individuals, and, sometimes, just one individual), and the people use their clubs to advance their personal ambitions. “It will be more about sharing resources. That’s what happened with Kenya Sevens. They used the national team as a kitty to share, to secure votes, so that they can get elected.”

This is what had happened in 2014, when the KRU Chairman, Mwangi Muthee, together with KRU directors Godwin Kiruga and Maurice Masiga, quit in a huff (Peninah Wahome, the KRU Director of Development, would soon follow). In his resignation letter, Muthee talked about “serious questions raised by sponsors about some board members’ involvement in issues of conflict of interests in the supplying of kit to the KRU and the fraternity, questionable procurement of airline tickets worth tens of millions of shillings outside established KRU channels, questionable hotel accommodation contracts, and many other inflated bills and cases of unbecoming language to downright insulting language directed at senior management of some of our sponsors.” Muthee’s piledriver hit hard, and the national government promised to clear “the rugby mess.”

Simiyu feels that some of the people on KRU the board, are out to deliberately sabotage Kenya Sevens. “We had put up a plan how we approach the game, even in terms of pre-season, conditioning aspect, health aspect, the management and administration…by the time we were going to the World Cup, all those things were being removed. By the time our contracts were ending, it was not clear whether there would be a pre-season. There was no point basically to apply.”

Ayimba is equally blunt in his assessment of KRU. In his view, “they know where they want us to be, they don’t have a plan, neither to do they support anybody who’s got a radical idea…Right now we just have people who are happy to be in office and to be called KRU directors, as opposed to people who want to make a difference.”

On January 16th, 2019, the Kenya 7s team to the Hamilton and Sydney legs of the 2018-2019 HSBC World Sevens Series did not include any of the players who had represented Kenya at the 7s World Cup six months earlier. The players who had travelled to the World Cup had been expected to form the core of the 2018-2019 team which would challenge for Top Four status, in line with the four-year plan that had been agreed with Innocent Simiyu when he was appointed Head Coach of Kenya Sevens in 2016. That none of the senior players was named in the team for these two legs, and that the team accumulated a grand total of four points from these two legs is a sign of how quickly things have unraveled for Kenya Sevens and at the Kenya Rugby Union. This unraveling is part of an existing pattern, rather than a new event.

The Jacob Ojee-captained side was led by Paul Murunga Amunavi, the immediate former Homeboyz RFC coach, who had been appointed Simiyu’s successor. Murunga was appointed coach on the back of Homeboyz’ dominant performance in the local sevens circuit, having won four of the six tournaments, and finished second and third in the other two. In an interview with the Daily Nation, Murunga claimed that the aim was “to a build a strong side next season that will reach the medal bracket at the 2020 Tokyo Olympic Games and go on to win the World Cup in 2021.” Speaking separately, Thomas Odundo, the Director of Rugby at KRU, offers thoughts which do not tally with Murunga’s assessment. He says, “I can’t say I can tell you what will be there in two years’ time. For instance, one, we don’t know how the World Series is going to end, I don’t know. It might go either way, we might fail to remain in the World Series”.

On February 2nd, 2019, ten months after the win over the USA in Vancouver, the Kenyans faced the Americans again. The Kenyans had faced USA after Vancouver, drawing 19-19 in the London leg of the circuit. Just over half a year later, the team is no longer the same. Gone are Willy Ambaka, Collins Injera and Nelson Oyoo, the try-getters in the last two USA-Kenya matchups. Gone too are Oscar Ouma, who was in the dream team last season, Sammy Oliech, Andrew Amonde, Billy ‘The Kid’ Odhiambo, Dan Sikuta. Agero, Ayodi, the captain, Jeffrey Oluoch and Brian Tanga. In short, the team that was supposed to compete for the gold in Tokyo in 2020. In their place, instead, are a bunch of players who are, while talented, simply not ready to be playing at the top level. They are, in the words of Odundo, “players who had never played at that level. They were seeing people they see only on TV.” This new team was pummeled by the US, going down 41-0. What this means is that while the US and Kenya were at the same level last season, this season USA is top of the standings, while Kenya is firmly in the relegation battle.

According to the Kenya Rugby Union, lack of money is to blame for most of the challenges facing Kenya 7s, and Kenyan rugby in general. Odundo says, “We had to revise our terms of engagement, based on whatever money was available to us. The Sevens team doesn’t have a sponsor at the moment, so we don’t really have the funds to support the pay they were being given when Sportspesa was there.” On January 1st, 2018, a government tax of 35% took effect. The next day, Ronald Karauri, the Sportpesa CEO, announced the government tax meant that the betting firm could no longer continue supporting sports, and so it was cancelling all its sponsorship arrangements with Kenyan sports teams.

KRU was one of these, and it lost its main financial partner. Four months later, when Sportspesa renewed its sponsorship deals with Gor Mahia, AFC Leopards, and FKF, KRU was left out in the cold. Despite this, Odundo points out, “For all of last year, KRU met all its obligations to the players, despite having no sponsors. But this year we simply had to review that.” Furthermore, all their attempts to get new sponsors have been moot. “It is ongoing, we are always having conversations with sponsors, but we haven’t had any positive response.” But, in the meantime, “…plans change…we’ve got to adjust. There’s always adjustments going on.”

While money is definitely an issue, focusing solely on it absolves KRU of all responsibility for the failures with Kenya Sevens. Critics have argued that it is KRU’s job to get money for the team, and their inability to do so is an indictment of their failure as a body. A general rule with sevens rugby, and with other sports, is that sponsors are attracted to a team that is performing well. Reflecting on this, Ayimba asks, “So, if you get rid of the people who are performing well, what is the end game?” In addition, KRU is heavily in-debt, with indications of debts of up to 100 million.

Sasha Mutai, a former KRU vice-chairman who vied for the chairmanship at the concluded March 20th KRU elections, points out that KRU dug this pit for themselves. The fact that Safari Sevens, which used to be the flagship sporting event in the country, having made losses for five years straight, thus making 2013 the last time the event was profitable. This, coupled with the fact that a KRU director was verbally abusive to Safaricom’s head of marketing, led to the communication behemoth pulling out of sponsoring the tournament, and KRU.

Innocent Simiyu, the most successful coach in the history of Kenya Sevens by virtue of points tally at the end of the season, left his role acrimoniously. So did Ayimba, who guided Kenya to its first ever Cup win in Singapore in 2016 and Mike Friday, who took Kenya to the World Cup semis, and who is currently lighting up the circuit with USA 7s.

Subsequently, corporate Kenya lost its faith with Kenya Rugby Union. Mutai argues that under the tutelage of the Omwela led board, the game has lost credibility completely, and only with a fresh start will the sponsors come back to sponsoring the Sevens team. That the national government, while promising to assist KRU, insisted that it would only do so after the elections, (perhaps waiting to see who will be elected), is a microcosm of the lack of trust that stakeholders in the game have in the KRU board and this includes Corporate Kenya, the players, the coaching staff, fans, both pitch side and online.

Innocent Simiyu, the most successful coach in the history of Kenya Sevens by virtue of points tally at the end of the season, left his role acrimoniously. So did Ayimba, who guided Kenya to its first ever Cup win in Singapore in 2016 and Mike Friday, who took Kenya to the World Cup semis, and who is currently lighting up the circuit with USA 7s. In the first six legs of the new season, Kenya Sevens has not qualified for any of the quarter-finals. There is a feeling in sections of the local rugby circle that current coach Paul Murunga is being set up to fail and that he will be fired and a new coach will be hired by KRU, probably a foreigner.

Simiyu smiles with bitterness at this prospect. “I don’t think it’s rocket science. You don’t need a foreigner to tell you. The challenges are always there. Ayimba said it, he was fired. Friday said it, he was fired. Paul Treu said it, he was fired. I’ve said the same thing, I was fired…It’s the same rat race. So long as they can’t deal with the issues, they attack the people.”

Meanwhile, KRU has shifted its expectations with the realization that this season is bust, with the conditions it has dug Kenya 7s into. While the previous plan was that, Kenya would be fighting to win several legs, this season, Odundo, the Director of Rugby at the KRU is not optimistic “We hope to get to some quarter-finals, and maybe a semi-final, which is achievable.” In addition, Odundo, the man responsible for matters rugby at the Kenya Rugby Union, points out, “I don’t know what failure is. Maybe our expectations of ourselves are too high.”

On 20th March 2019, Oduor Gangla was elected chairman of KRU. Alongside Gangla the former KRU secretary, most of the KRU directors retained their seats. In 2016, when they had been voted into office, Gangla and this crop of directors had declared themselves ‘Team Change’, but now having seen the state of Kenyan rugby during their reign, rugby observers are pessimistic about whether the next three years will be any different from the previous three.

On March 4th 2019, USA won the Las Vegas 7s. With the win, which was coincidentally the fifth consecutive time they were making a main cup final, the team rose to the top of the standings. It is not possible to look at USA’s performances without a tinge of regret, knowing that this was the level which Kenya would very well have been at had Simiyu been allowed to proceed with his plan. While the USA, a team that was at the same level as Kenya less than a year earlier tops the standings with 113 points, Kenya has a measly 18 points, which, while should ostensibly mean that the team is safe from relegation, is a sign of how low, and how fast, the Kenya Rugby Union let the team fall.

On 20th March 2019, Oduor Gangla was elected chairman of KRU. Alongside Gangla the former KRU secretary, most of the KRU directors retained their seats. In 2016, when they had been voted into office, Gangla and this crop of directors had declared themselves ‘Team Change’, but now having seen the state of Kenyan rugby during their reign, rugby observers are pessimistic about whether the next three years will be any different from the previous three.

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Carey Baraka is a becoming writer and philosopher from Kisumu, Kenya.

Culture

The Remarkable Revival of Ugandan Football

Uganda has never qualified for the World Cup, but at a continental level it is making a comeback. So is its club football.

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The Remarkable Revival of Ugandan Football
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As the prospect of the FIFA ban on Kenyan football being lifted improves, it might be a good time to look at the example of neighboring Uganda, and how the football sector in that country managed to pull itself out of a deep crisis. A decade ago, the state of Ugandan football looked highly discouraging: after years of internal wrangles and conflicts between the Federation of Uganda Football Associations (FUFA) and some of the country’s powerful clubs, as well as match manipulation, and financial accountability problems, many fans and sponsors turned their backs on the sector. The public image of both FUFA and club football was poor, and public trust and confidence were low. Meanwhile,  the popularity of the English Premier League (EPL) among Ugandan football enthusiasts was on a steady rise.

In 2022, however, Ugandan football is thriving, and it is increasingly successful internationally: The U20 male national team qualified for the 2023 Africa U-20 Cup of Nations; the winner of the last season’s Uganda Premier League (UPL), Vipers SC, reached the group phase of the CAF Champions League—only the second club in the country’s history (after Kampala Capital City Authority FC, KCCA) to achieve this milestone; the senior women’s national team won Council for East and Central Africa Football Associations (CECAFA) competition and thus qualified for the Africa Women’s Cup of Nations 2022 in Morocco (where the team went out in the group stages); the winner of the FUFA Women Super League (FWSL) 2022, She Corporate, made it into the final at the CAF Women Champions League Zonal Qualifiers (where they lost to Simba Queens from Tanzania); and Ugandan coach Charles Ayiekoh Lukula (who was in charge of She Corporate at that tournament) was hired as head coach by Simba Queens and led the club to the semi-final of the CAF Women’s Champions League in Morocco, the first time a CECAFA team reached that stage and the first time a Ugandan coached a team at this tournament.

Image credit Jörg Wiegratz ©.

In domestic competitions, there are many positive dynamics as well. The UPL is broadcast on live TV by Chinese multinational StarTimes, as part of a 10-year contract. There is also a revival of football in the various regions of the country outside the traditional football area of greater Kampala. The UPL clubs based in the north-western city of Arua and Jinja in the east did well last season and some of these teams have been competing for top UPL spots. Jinja-based BUL FC (thanks also to strong management and sponsorship) is atop the UPL table currently, and won the Stanbic Uganda Cup last season (against Vipers SC).

The fan base is growing and vibrant in a number of clubs and there are many examples of improved relationships between fans and club management. Many clubs manage to sign deals with sponsors, including those in the lower divisions and outside the UPL. Currently, more than 40 sponsors are engaged in the UPL.

The KCCA FC, which plays in the capital, just announced that it would start floodlit night games in the second half of the UPL season, thanks to the support of the club’s newly signed jersey sponsor, Chinese multinational CHINT Electric Uganda, an energy solutions company. FUFA started its own TV channel in 2022 and is broadcasting live games from various competitions (women and men; senior to school level), press conferences, and various other activities. The social media presence of FUFA, clubs, players, fans, journalists, and pundits is extensive, innovative, and captivating.There is a range of very strong and popular amateur competitions, especially in Kampala, usually played over the weekend. Artificial turf grounds have been constructed, and this supports the football of amateur teams, competition organizers, schools, academies, and communities. Arua Hill SC is building a stadium that is integrated into a larger shopping mall complex, which also has plenty of office space and hotel facilities. The club offers fans and other members of the public a real estate product—a plot and house in Kongolo Sports City. Clubs such as Vipers and KCCA made some good money from players’ sales in recent years and this helped  cover the club running costs and development initiatives, such as improvements to stadium infrastructures. Finally, football competitions at secondary school and university levels are popular with students and fans and attract significant media attention.

One could go on at length about the various current problems in Ugandan football—the issue of players’ welfare for example, but there is value in exploring what is behind the regained popularity and positive trends in the game in Uganda? How was the turn-around achieved?  I have explored these questions as part of a research project into the effects of the commercialization of football in Uganda and Kenya.

Image credit Jörg Wiegratz ©.

The leadership of the current national football association president, Moses Magogo (in power since 2013), marked the beginning of the revival of both FUFA and the sector. This was a very gradual process that had shortcomings, limitations, and setbacks. However, judging by the situation in late 2022, it was remarkably successful. Key components of this revival included FUFA being more open and responsive to external criticism; a strengthened media team; a focus on professionalization of the sector via significant capacity-building (running various training programs for clubs, coaches, sponsors, media and other professional groups that operate in the sector); a more inclusive sharing of the benefits of these programs across regions; an enlarged set of well-organized competitions (including beach soccer and the like); a boosting of women’s football; promoting commercialization efforts; successes in attracting sponsorship; and an improvement in the relationship with government.

This trend is particularly evident in the strengthening of media/PR units in many clubs (that was accelerated during the COVID-19 lockdown months when clubs had to find a way to reach and stay in touch with fans at home, for instance via the launch of club TV). Social media handlers are the norm now and the work of these committed, skilled and enthusiastic, young handlers ensures that teams provide updated, detailed, and slick mix of texts, pictures and videos about the latest happenings in their clubs, on all sorts of platforms: from Tik Tok to Twitter. Other parts of club operations, such as accounting, marketing, fan affairs, talent recruitment & development, or players’ transfers have been professionalized too.

There is “more balance and better coexistence”—as one marketing professional put it—between EPL and UPL and Ugandan football generally. Dedicated fans now prefer to go to live matches rather than watch EPL games on TV. There is a significant and increasing sense of fan culture (in terms of identity, pride, rituals and off-pitch activities), self-organization, and desired engagement with the club management. Fans reportedly buy and increasingly wear the shirts of their local club also thanks to the “wear your local jersey” initiative, and other promotional activities. For example, one club gives free access to home games this season to all undergraduate university students who show up wearing the club’s 2022/23 jersey, while another club offers free access for women and students. Fans also spend money more readily on merchandise. There is also increasing demand for easily accessible and detailed information, statistics, data and updates. The drive for, interest in, and use of statistics and data (by fans, coaches, pundits, journalists, scouts and agents) is a major feature of the sector’s development. This is also due to the influence of betting that relies on people having access to stats.

Image credit Jörg Wiegratz ©.

Ugandan football is remarkably broad-based and linked to various values and aspirations: love and passion for the game; pride in one’s city, region, country and culture; professional opportunities, jobs, business, incomes, and profits; uniting communities and strengthening identities; showcasing, supporting and celebrating talent ; inspiring youth through being a role model in one’s home community; and putting all regions on the map of national attention.

Finally, many sponsors are joining the football sector, and/or renewing their engagements with it. Sponsors are varied and include firms from across the economic spectrum. Major sponsorships from multiple large brands are seen as crucial to inject money, vitality, and confidence into the game and the future trajectory of football in the country. There is no overreliance on betting firms in terms of sponsorships.

Uganda is not an outlier in the region given positive developments too in TanzaniaRwanda, and Burundi for example. Second, in Uganda it is not just football that is on a significant upward trend but the sports sector as a whole, including in netballbasketballrugbyboxing and athletics. Multimedia company Next Media just launched NBS Sport, a 24-hour sports-dedicated channel, to extensively broadcast local sports including live-action and talk shows. Joseph Kigozi, Next Media’s Deputy Group CEO and NBS Sport General Manager reportedly noted: “We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content … Sport can be a source of income for all stakeholders … We look forward to working with all involved to make this a success.”

The platforms are here now, the work on expanding and stabilizing the content provision of local sports is well underway.

This post is from a partnership between Africa Is a Country and The Elephant. We will be publishing a series of posts from their site once a week.

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Masculinity in Kenya: The Pressure to Provide and Perform

Heterosexual Kenyan men are unhappy and they are desperately looking for explanations for the impasses they find themselves in financially, socially, and with regard to their relationships with women.

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Masculinity in Kenya: The Pressure to Provide and Perform
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Women are the reason why men have changed because women are hard on men. […] The expectations they come with into a relationship, and generally how they have been brought up, or the life they live, that is what gives some men stress. […] When someone is living with a woman in the house, you find that issues are many because money is little.

Wellington Ochieng, 36-year old labour migrant from western Kenya

During almost three years of ethnographic fieldwork among male migrants in Pipeline, an over-populated high-rise estate in Nairobi’s chronically marginalised east, I heard complaints like Wellington’s almost daily. Migrant men, in my case predominantly Luo men from western Kenya who came to Nairobi with high expectations of a better future, bemoaned a life full of pressure caused by the romantic, sexual, and economic expectations of their girlfriends, wives, and rural kin. The blame often lay on “city girls” who were portrayed as materialistic “slay queens” who “finish” men by leaving them bankrupt only to suck away the next sponsor’s wealth after grabbing him with their “Beelzebub nails”, as Wellington called the colourful nails sported by many Nairobi women. Soon, so a fear repeatedly expressed by my interlocutors, most men would no longer be needed at all and Kenya’s economy would be ruled by economically powerful women who raise chaotic boys brought up without an authoritative father figure. Such fears of male expendability also manifested in imaginations about a future in which more and more men and women would live in homosexual relationships or “contract marriages” that replace trust and love with contractual agreements. Once, on his way back to our shared apartment, my flatmate Samuel—a student of economics who is divorced from the mother of his baby son—passed a neighbour’s house where a group of women were celebrating a birthday. He shook his head and sighed: “We live like animals in the jungle. Women and men separately. We only meet for mating and making babies. Maybe that’s where we’re heading to.”

Overwhelmed by their wives’ and girlfriends’ expectations, many migrant men who spoke to me in Pipeline had decided to spend as little time as possible in their marital houses. Instead, they evaded pressure by lifting weights in gyms, stockpiling digital loans and informal credits, placing bets in gambling shops, gulping down a cold beer in a Wines & Spirits, playing FIFA videogames, or catcalling “brown-skinned” Kamba women on the roads. Some men who could no longer cope took even more drastic measures involving murder and suicide. One man cut his girlfriend’s throat and tried to kill himself, while another tried to poison himself, later quoting his wife’s actions and character as the reason for his attempted suicide. Anything appeared better than spending time with the “daughters of Jezebel” who were waiting for them in the cramped houses of Pipeline, sometimes demanding that they engage in romantic and sexual practices they were unfamiliar with, as expounded upon by Wellington:

“When you come to Nairobi, our girls want that you hold her hand when you are going to buy chips, you hug her when you are going to the house, I hear there is something called cuddling, she wants that you cuddle, at what time will you cuddle and tomorrow you want to go to work early? […] you don’t go to meet your friends so that you show her you love her, you just sleep on the sofa and caress her hair. To me this is nonsense because that is not romantic love. I think that romantic love, so long as I provide the things I provide, and we sire children, I think that’s enough romance. […] Another girl told me to lick her, and I asked her ‘Why do you want me to lick you?’ She said that she wanted me to lick her private parts. Are those places licked? […] Those things are things that people see on TV, let us leave them to the people on TV.”

The burden of economic and sexual performance was not only felt by poorer migrant men, however. Rather, as shown by articles in Kenyan newspapers (see, for example, here and here), it is a nationwide pandemic affecting men from different classes. On a two-day-long men’s meeting on the slopes of Mt. Kenya in mid-2022 which I attended and which was organized by Chomba Njoka and the self-help book authors and masculinity consultants Silas Nyanchwani and Jacob Aliet, for instance, a male lawyer, a psychologist, and a land surveyor, among others, lamented about similar issues. Sitting around a bonfire drinking cold beer in the damp cold of Mt. Kenya, one man after another told a story about a girlfriend who cheated with a financially better-off man, a wife who emptied the marital home of all valuables and left with the children, or young women who come to Nairobi to be seduced by the city’s material promises and men in suits with “deep pockets” who flock the bars of places like Pipeline looking for teenage girls with dreams of big cars, shiny clothes, and expensive hair pieces. Initially the stories were told hesitantly; one could feel that the men telling them were afraid to be blamed. Was I not man enough to provide for a family? Was I responsible for my wife leaving me? But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life. Maybe, we began to think, it was not our fault. But whose fault was it then?

“Nairobian girls, man, acha tu (Kiswahili, “just leave it”)! If some hapless guy with disposable income and sensible behaviour shows some interest, the girl will put her acting mask on, and can easily fool the man proper. Nothing wrong with that, as life is a game. You play. They play. We play each other”, writes Nyanchwani in his book 50 Memos to Men, a collection of his Facebook posts on gender relations in contemporary Nairobi. When I first met Silas in a café in Nairobi’s central business district,  a calm and soft-spoken guy over six feet tall and father of a girl, he told me that men had been left behind in Kenya’s economic and cultural development of the last two decades, perpetuating local discourses about the “neglect of the boychild”. Most development aid interventions were targeting the girlchild, and women were increasingly empowered economically. Who, however, was there to tell men what to do, to give men a voice and guidance? Aliet, an imposing man with an authoritative appearance, shared Nyanchwani’s sentiments. Known as a writer of Sci-Fi novels, Aliet decided to write his book Unplugged: Things our fathers did not tell us after many of his male friends had shared stories with him about the pressure to provide, the burden of performance, women’s ungratefulness, and men’s inability to know how to respond to what women and society demands of them. If the raving reviews by both men and women on the homepage of the Nuria bookstore are anything to go by, the book has helped many male readers to find relief and new hope by receiving guidance on what it means to be a man in contemporary Kenya.

But more and more of the men present told similar stories, cathartic laughter breaking out after yet another man narrated a ridiculous incident in his life.

Yet neither Nyanchwani nor Aliet rule over Nairobi’s booming masculinity consultancy scene where one can find controversial figures such as former radio host Andrew Kibe among more moderate voices such as Pastor Simon Mbevi who counsels men and couples or Onyango Otieno who openly talks about his experience as a male rape victim and advises men to allow themselves to be vulnerable. The most famous personality, however, is Amerix, a medical doctor from western Kenya who gives advice to Kenyan men on Twitter and through other social media channels. Although Aliet, Nyanchwani—the former writer of The Retrosexual column in The Nairobian that is now written by Brian Guserwa—and Amerix align with the global red pill movement, part of a global backlash against feminism or some of feminism’s social consequences, they do so to different degrees. While they all agree that the world has become “femicentric” and that men need to swallow the red pill to be “unplugged” from the false truths of feminism, Amerix has a more radical take on Kenya’s gender relations and not only offers answers that aim to change the totality of his adepts’ daily lives but also openly admires Paul Kagame’s autocratic style of leadership and dreams of a world where strong “Afrikan” men subdue obedient women. In his chat groups, young Kenyans are not allowed to write using “effeminate” emojis or incorrect English while dreaming about a reinstated patriarchal order and implementing Amerix’ advice by practicing semen retention to accumulate testosterone, fasting for days, lifting weights, and avoiding processed food as well as the imperial ideology spread in NGOs and churches by white men and women. Being pressured to perform economically and sexually, young men all over Nairobi beg Amerix to “continue to mislead” them by warning against get-rich-quick schemes and by ridiculing women’s expectations of large penises and pornographic sexual performances.

It would be easy to ridicule the absurdity of some of the advice given by Amerix or to call out Aliet and Nyanchwani as toxic men. Yet, over one million people are following Amerix on Twitter, and both Aliet and Nyanchwani are typical Kenyan men who, despite harbouring patriarchal inclinations, care about their children and their spouses. None of the men I met on the slopes of Mt. Kenya dreamt of enslaving women, and all agreed that a return to their fathers’ world was not desirable. However, after three years of fieldwork, I can count on the fingers of one hand those men who confided to me that they are in happy relationships or marriages. Heterosexual Kenyan men, in other words, are unhappy, and, as attested by Amerix’ fame, they are desperately looking for explanations for their experience of economic, romantic, and sexual pressure and the impasses they find themselves in financially, socially, and with regard to their relationships with women more generally. Many Kenyan men feel side-lined and, despite their willingness and attempts to provide, are unable to meet what they imagine to be—or what sometimes indeed are—the unrealistic expectations of women, which compels them to look for advice from fellow Kenyan men who seem to be the only voices resonating with the problems they face “on the ground”. Mark, an unemployed Luo migrant with a degree in physics who survived by writing essays for Chinese students with substandard English skills, responded to my question about the role of Amerix in his life with excitement:

“Amerix is talking about why shouldn’t we be us? Why do you have to be dictated by a woman? Let the woman decide whatever you have to do? Be away from friends she does not want? Do whatever she wants? You see that? So, we were like, give us this shit. […] From the first day, we were all into Amerix’ thing. […] There are some people who argue that Amerix is misleading the men, but then if you understand what Amerix is talking about, it is the real thing, the real situation on the ground.”

In such an impasse, Western journalists, social scientists, and development aid practitioners should ask themselves what social, economic, and conceptual benefits for both men and women could be generated from working with more moderate masculinity consultants such as Nyanchwani. Although they neither agree to notions of the social construction of gender nor share beliefs in the necessity to dismantle all patriarchal gender roles, they have access to the minds and hearts of Kenyan men such as Wellington, Mark, or Samuel. While I disagree with the red pill movement’s evolutionary naturalization of gender roles and its simplistic use of biological assumptions—such as female hypergamy—to explain human social relations and strongly believe that a more political-economic approach would allow men and women to attack some of the common enemies that deprive them of economic development, I also think that honest debates that include the voices of various masculinity consultants could open a conceptual space beyond, on the one hand, the capitalistic and colonial notion of the male breadwinner and provider that necessarily produces pressured men who desperately want but cannot provide for their loved ones due to the structural conditions of Kenya’s capitalistic economy, and, on the other hand, the largely still unacceptable notions of men as vulnerable and dependent that only resonate with a few middle-class Kenyans. Such progressive, open-minded, and creative debates might help to repair what appears to be a social constellation characterized by mutual misunderstanding and heightened mistrust between men and women.

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TRUST: The Power of Storytelling to Explain the Utility of Technology

Chief Nyamweya and Anne Connelly’s graphic novel and motion comic imagines an alternative African future using storytelling and blockchain technology.

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Last month, Freehand Studios, an African digital arts and social impact studio based in Nairobi, released a graphic novel and motion comic whose story aims to inspire young Africans to imagine and build an alternative African future using blockchain technology.

Set in a fictitious African republic, TRUST tells the story of Moraa, a young female activist who, together with a group of techies called the Sankofa Collective, use the power of blockchain technology to stand up to Max—a land-grabbing oligarch whose greed threatens their communal land, their culture and the entire pastoral community.

Outside of the crypto bubble, most people—even the smartest and most sophisticated—don’t understand what blockchain and cryptocurrencies such as Bitcoin are, or what their utility is in everyday life.

By writing the graphic novel, co-authors Chief Nyamweya and Anne Connelly have used the power of storytelling to focus more on the utility of the technology and less on the intricacies of how it works, while creatively exploring the themes of corruption, cultural and ecological preservation,  historical injustices, communal trust, and land ownership.

In the novel, Moraa, the story’s protagonist, is an activist who has never heard of technologies such as DAOs (Decentralized Autonomous Organisations), Bitcoin and blockchain. However, when she meets Akinyi and the Sankofa Collective, she is taught about these technologies and how they work using relatable analogies. Later on in the story, we learn why they built the Wahenga DAO and why they were fundraising using bitcoins.

Kenya has the highest digital currency adoption rate in Africa

Three years ago, If you had walked up to a random stranger on the streets of Nairobi, Lagos or Johannesburg, woman or man, young or old, and asked them if they knew what crypto or blockchain technologies are, let alone if they had ever used them, you would most likely have been met with blank stares.

That has since changed.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Out of a population of 53.7 million Kenyans, 4.25 million individuals possess digital currencies, the highest adoption rate in Africa according to a United Nations research report.

Nigeria has the world’s highest share of active crypto traders, a report published this year by global research firm Morning Consult found. With more than 50 per cent of monthly active adult crypto traders, Nigeria topped the list of countries with the highest share of adults that trade crypto once a month.

In just three years, the continent has once again lived up to its name as a leader in technology adoption.

Despite the directive of the Central Bank of Nigeria (CBN) banning crypto transactions in 2021 and the subsequent fining of three banks for allegedly facilitating cryptocurrency transactions the same year, Nigerians went on to trade at least N77.75bn ($185m) worth of Bitcoin in the first three months of the year. About 33.4 million Nigerians still trade or own crypto assets.

In 2021, Nigeria was reported by Google trends as the country with the highest number of bitcoin searches globally, revealing the widespread adoption of cryptocurrency in the country.

Four million South Africans own cryptocurrencies according to Finder’s Cryptocurrency Adoption Index which ranked the country 18th out of 26 countries for crypto adoption.

Despite a widespread ban on cryptocurrency in some countries and tough regulations in others, crypto, which has so far been one of blockchain’s biggest use cases, keeps growing.

But more needs to happen.

Blockchain and crypto technologies have a storytelling problem

Blockchain has a storytelling problem.

Emily Parker, the co-founder of Longhash, presented an essay on the Unchained Podcast titled Blockchain Tech’s Storytelling Problem and How to Solve it. In the episode, she explains,

“I have had countless versions of this same interaction. Step outside of the crypto bubble and say the word ‘blockchain’, and you will often hear smart and sophisticated people say things like, “I tried to understand it . . . but then I gave up.” This mental block, so to speak, has real implications for an industry whose success largely depends on network effects and public participation.”

This is a larger industry problem that continues to plague one of the most complex mass market technologies in history. As Parker further notes, the lack of a clear storyline may not have mattered during the 2017 crypto boom. However, a lot has changed since then and for a technology whose growth and future are dependent on having as many people as possible use it, it’s doing a poor job at onboarding or even creating goodwill among the public.

Some of these problems are legitimately hard to solve. But at the same time, the cryptocurrency industry is not helping itself. Instead of trying to communicate a larger vision, many are consumed by petty infighting about which tokens are best, Parker notes.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault. In offering some solutions on how the blockchain industry can remedy these seemingly insurmountable challenges Parker notes,

“Some of the most important work may lie with entrepreneurs and developers. For blockchain technology to truly touch ground, it needs to be applied to products that people actually use. If a start-up can’t concisely describe its product and the problem that it is attempting to solve, then does the world really need that product?”

Her solution lies at the very heart of why Nyamweya and Connelly wrote the TRUST graphic novel.

The blockchain industry continues to be white and male-dominated. This is a problem that could threaten the technology’s global adoption. It is a status quo that enthusiasts such as Connelly who have seen the industry grow since its inception are hell-bent on challenging.

TRUST — A story rooted in young Africans’ hunger for a decentralized African future

Connelly, who teaches Blockchain for Social Impact at Boston University’s Questrom School of Business, first suggested the idea of writing a graphic novel to Nyamweya when the two met at Singularity University.

Nyamweya — a Kenyan writer and illustrator best known for his masterfully ink-illustrated graphic novels that address history, science and most recently, the future of education — did not understand what blockchain was before meeting Connelly. However, it did not take him long to appreciate its potential and what this power, placed in the hands of young Africans, could help them do in building their future.

Most people globally do not know and cannot explain what blockchain is and it’s not their fault.

“Young Africans are hungry for a vision of an African future rooted in trust, sustainability and freedom from unaccountable state power. It is the desire to satisfy this hunger with a story of a practicable grassroots alternative that led us to create this transmedia project called ‘TRUST’. We wanted to use the power of storytelling to speak to readers and viewers about blockchain technology, inspiring them to see a decentralized future rooted in justice and ecological sustainability.” remarked Chief while speaking at the book’s launch.

Emerging three years later is a story beautifully told in black and white illustrations that are relatable to any African familiar with the frustrations of living in a capitalistic society and dealing with centralized power.

Connelly and Nyamweya’s vision for TRUST is that millions of young Africans will have access to inspiring and culturally relevant stories that allow them to reimagine their own futures. The two believe that with new technologies such as blockchain, young Africans can build that future by claiming their seat at the table.

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