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Protest Music in Kenya: Why the Deafening Silence?

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One could rightfully argue that protest music in Kenya is muted, not because artists are not producing it, but because the genre has been effectively driven underground. It’s vibrant in the digital repositories where the masses have little access.

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Protest Music in Kenya: Why the Deafening Silence?
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My inquiry into the status of contemporary Kenyan protest music indignantly began with a hypothesis that this genre has gone mute in recent years. My agitation was fuelled after watching a documentary on the great artist of the American civil rights movement, Nina Simone hunched over her piano, singing Mississippi Goddam. The song was riveting, bold, defiant and ‘in your face’. Her song, sung in 1964 at the height of the American Civil rights campaign, was exceedingly bold. Nina was a rising star and a commercial success, but her musical career took a different tangent after the release of Mississippi Goddam. The song was banned from the air-waves, supposedly because of the cuss word, ‘goddam’, an unacceptable term for the time. However, that did not stop the song from becoming the Civil rights’ anthem and receiving more resonance than the popular gospel turned protest song, ‘We shall overcome’ mainstreamed by Pete Seegar.

Nina’s song, spoke truth to power, the power of the white supremacist, segregationist intent on denying African Americans their human rights. In a sense, Nina committed commercial suicide in order to gain her political voice. The documentary led to my reflection on the role of music in political protest in Kenya, and left me wondering, when did the voice of protest music in Kenya fall silent?

Immediately after independence, there were “patriotic” songs composed to celebrate the newly attained uhuru. Musicians created songs reminding Kenyans of the independence struggle and the sacrifices that had resulted in self-rule. They also extolled the virtues of the main actors in this fight but slowly the music morphed into songs glorifying the first president, Jomo Kenyatta. As President Kenyatta consolidated power, the timbre of praise songs rose; the person of the president and the aspiration of the nation became one. It was the beginning of court poetry and a hero-worship culture.

The first major political shock to the national project was the assassination in 1965 of Pio Gama Pinto, the left-leaning journalist, politician, ex-detainee, freedom fighter and confidante of Jaramogi Oginga Odinga. Pinto was a Specially Elected Member of the House of Representatives and an avowed socialist. His assassination followed the dissolution of KADU (Kenya African Democratic Union) that led to Kenya becoming a de facto one-party state.

The next major political event was the formation of Kenya People’s Union (KPU) in 1966 that flung Kenya back to multi-party dispensation, but which, most importantly, signified the split in the original KANU (Kenya African National Union) and the beginning of the Kenyatta/Oginga-Odinga rivalry.

These events fermented the beginning of protest music in Kenya as artists began to respond to the political contestations. The state came down viciously on its critics and opponents, signalling the narrowing of democratic space. Artists began to speak truth to power.

In 1969, in an act of defiance, Abdilatif Abdulla, a poet and member of KPU, wrote the treatise Kenya: Twendapi? (Kenya, where are we heading to?), which earned him the notoriety of being Kenya’s first post-independence political prisoner (1969-72). It was a bold attempt at speaking truth to power and revealed that the state was prepared to use all means to stifle commentary.

Speaking truth to power is described as a non-violent political tactic employed by dissidents against the received wisdom or propaganda of governments they regard as oppressive, authoritarian or an “ideocracy”. Speaking that truth through music has the benefit of being able to inform, educate and mobilise through popular entertainment. The potency of music arises from its ability to mutate into contemporary popular culture and reach across the barriers of elitism that limit a novelist, an actor, a musician or any other type of artist.

In 1969, in an act of defiance, Abdilatif Abdulla, a poet and member of KPU, wrote the treatise Kenya: Twendapi? (Kenya, where are we heading to?), which earned him the notoriety of being Kenya’s first post-independence political prisoner (1969-72). It was a bold attempt at speaking truth to power and revealed that the state was prepared to use all means to stifle commentary.

As the Kenyatta government progressively became more repressive, so did the intensity of the protest music. The manner that the state responded to protest music speaking truth to power offers us a window into understanding the current state of protest music.

Bitter independence waters

As the dream of independence began to fade, Ishmael Nga’nga of the Presbyterian Church of East Africa (PCEA) Gathaithi Church choir released a song, Mai ni Maruru (The waters are bitter), which likened the deferred dream-fruits of independence to the bitter waters spoken of in the Bible. The expected fruits of independence had been replaced by aggrandisement by the political elite. Though his song was couched in biblical and religious symbolism, the powerful heard it. Nga’nga lamented that, “Men and women are quarrelling/ over small matters, telling each other/ “I did not want someone like you”/ Because the water is bitter/ When you go to the office seeking assistance/ You find an angry officer/ When you try to enter, he tells you he is ‘busy’/ Because the water is bitter.”

Ishmael’s song was banned by the Kenyatta government and the president is said to have retorted that the fruits of independent could not be equated to the proverbial bitter water that caused concern to the children of Israel. The state resorted to silencing its critics using the public broadcaster that was the only one available at this time. This approach was to become a standard way of ensuring that the voice of protest was not heard.

The culture of political assassinations, mysterious deaths and disappearances of politicians began to become commonplace. Argwings Kodhek died in a suspicious accident in January of 1969. A few months later, the charismatic politician Tom Mboya was assassinated. In 1972, Ronald Ngala died in a Christmas Day accident that baffled many. In 1975, the fiery Josiah Mwangi Kariuki (JM), who had served as Kenyatta’s personal secretary, was murdered. Joseph Kamaru, a personal friend of JM and a popular Benga musician, used his music to protest the killing of the politician. Kamaru’s song was banned by the Voice of Kenya (later known as the Kenya Broadcasting Corporation) on June 20, 1975 and Kamaru is reported to have been arrested and, along with his collaborators, and whipped by the president himself. (This claim is, however, difficult to verify.)

Beyond the use of state machinery to limit access to audiences by shutting down the airwaves, physical threats and actual violence entered the repertoire of tools used by the state to ensure that criticism was curtailed. Kamaru is reported to have said that after releasing the song, he experienced very hard times because the song didn’t go well with the ruling elite and he even started receiving death threats. He said, “I received threats that if I was not careful, my head would be picked from Ngong where Kariuki’s lifeless body was found.”

After President Moi came to power in 1978, Kamaru enjoyed a period of molly-coddling Moi and even earned himself an official state trip to Japan. Upon his return, he sang the Safari ya Japan collection in which he heaped praises on Moi. This dalliance did not last long. When Kamaru supported multipartyism, he fell out of favour with Moi.

State capture

In 1988, amid the infamous mlolongo queue-voting system championed by Moi, Kamaru released a song, Mahoya ma Bururi (Prayers of the Nation). During this time, the discontent with Moi’s rule had reached boiling point levels. There was growing opposition to the state after the brutal 1986 crackdown on real and perceived dissidents, especially members of the Mwakenya movement.

Kamaru recalls that the song was an instant hit and created a lot of tension countrywide. He describes efforts by Moi to have him stop selling the Gikuyu version of the song. Moi went as far as giving Kamaru Sh800,000 to make a Kiswahili version of the song. Kamaru jumped at this offer and actually made the Kiswahili version, but was unsuccessful in his attempts to see Moi and to present him with his finished “homework”. He concluded that it must have been Moi’s way of trying to get him not to sell the song.

The state used its economic muscle to appropriate protest music by buying out artists and, in some cases, turning them into total pro-establishment praise-singers. The need for financial success and survival was enough incentive to silence voices of critics. When coercion did not work, the state was willing to “buy out” the artist speaking truth to power. Kamaru’s experience with Moi is instructive.

Daniel Owino Misiani, another musician who had used his art to consistently critique the political repression by the Kenyatta regime, especially the political assassinations, was imprisoned on various occasions for his lyrics, which were deemed offensive to the state. He was also threatened with deportation from Kenya on several occasions because he was born in Shirati, which is administratively in Tanzania. Kamaru and Owino were unique musicians in that even though their music could be taken off the air by the national broadcaster, they had built a strong ethnic fan base. Their records sold in the thousands and, therefore, their financial independence offered them a better chance of resisting the state capture of their protest music.

The state used its economic muscle to appropriate protest music by buying out artists and, in some cases, turning them into total pro-establishment praise-singers. The need for financial success and survival was enough incentive to silence voices of critics.

The end of the Kenyatta presidency and ushering in of the Moi era gave some respite to the artists. However, this only lasted till the 1982 coup by the Air Force that was followed by state repression. The fact that university students, lecturers and intellectuals had supported the coup led Moi to clamp down on creatives.

As Moi’s regime became more repressive, and as the economy sank deeper into a black hole, Osumba Rateng’ released the song Baba Otonglo that detailed the economic hardships ordinary Kenyans were facing. In the song, a family is forced to adopt severe austerity measures, which were presented in a humorous manner, but which were painfully true. Baba Otonglo parodies the rigmarole surrounding the presentation of the annual budget in Parliament. Economic policies were singled out as sinking the ordinary Kenyan deeper and deeper into despair. He sings, “Budget iko high, vyakula vimepanda, ukame umezidi, vitu vyote vimepanda” (The budgeted cost of living is way too high, price of foodstuff has escalated, the drought has persisted, the cost of everything has risen.” The state responded to this song in the usual brutal fashion.

When the song was released, it was considered to have political undertones. The thin-skinned politicians lobbied to have the song pulled off the air. Osumba was visited by police and questioned. He detailed his experience in an interview.‘Four policemen came to my house in Baba Dogo Estate, Nairobi and arrested me. They accused me of criticizing the Government and composing a song that incited people.” To save his skin, Osumba insisted that the song was just a creative spin at the hard economic times. He escaped without charges being preferred against him.

Hip hop, Sheng and angry urban youth

The late 1980s and 90s marked a change in the socio-political landscape in Kenya. Among the most relevant change was the liberalisation of the airwaves and the resumption of political contest after the re-introduction of multi-party politics. Between 1980 and 2009, the population of Nairobi ballooned from 862,000 to about 3.4 million. According to a 2009 UN-Habitat, more than 34 per cent of Kenya’s total population lives in urban areas and of this, more than 71 per cent confined to informal settlements. Informal settlements in Nairobi, and other urban areas, are a consequence of failure of government policies and official indifference. Amnesty International has described the intricacies of the informal settlements in this way, “The experience of slum-dwellers starkly illustrates that people living in poverty not only face deprivation, but are also strapped in poverty because they are excluded from the rest of the society, denied a say and threatened with violence and insecurity.’’

Enter, Dandora and other marginalised urban settlements like Mathare, Majengo, Korogocho, Mukuru kwa Njenga and Kibera. Dandora, better known as, ‘D’ by the youthful musicians of this era became the code name for the Kenyan equivalent of the projects where Hip hop as protest music was born. The life and demographic profile in these inner cities mirrors the hip hop producing ghettos of the US. The hip hop story in Kenya is the story of Kalamashaka.

Kamaa, one of the founders of the Kalamashaka trio, describes how the group rose to express the tribulations of urban marginalisation and how the voice of this group and others like it were marginalised.

Kalamashaka was the most prominent of the pioneer Kenyan hip hop groups using Sheng to rap and infusing politics in their lyrics.

Kalamashaka began by rapping about the state of their existence in the urban ghettos of Nairobi dominated by serious social strife, depressed economies, ethnic tensions, state corruption, institutional failure, infrastructural collapse, crime, violence, police brutality and extrajudicial killings. Just like their American role-models, they were anti-establishment and explicitly political.

Kalamashaka made a mark in the music scene by their signature tune, ‘Tafsiri Hii’ (Translate This) which, by default, managed to get a lot of air-play when it was first produced. The song was an indictment of the prevailing inequality in Kenya and the disenfranchisement of the youth. Kamaa describes their lyrics as “gangsta and radical.’’ The use of Sheng, which at that at that time was struggling to shed off its identity as a street thug language and gain acceptance as a Kenyan patois was revolutionary because it immediately drew a generational as well as class line.

Kalamashaka began by rapping about the state of their existence in informal settlements dominated by serious social strife, depressed economies, ethnic tensions, state corruption, institutional failure, infrastructural collapse, crime, violence, police brutality and extrajudicial killings. Just like their American role models, they were anti-establishment and explicitly political.

The emerging Hip Hop musicians spoke truth to power, describing how the system had failed them. The lyrics were described as “full of rage.’’

Hip hop Sheng was inspired by American Hip-hop music that the establishment had problems with because of the explicit lyrics and the apparent glorification of violence. The urban ýouth generation’ in the poorer settlements of Nairobi identified with Hip hop emerging from. The music was angry and retributive. Kalamashaka became the face of a movement that morphed into Ukoo Fulani – an angry and disenfranchised urban youth movement. Kalamashaka and Ukoo Fulani began to invoke the name, Mau Mau the liberation movement that remained banned in Kenya till 2002. This sent signals to the political status quo that the movement was potentially dangerous.

Market forces and political sycophancy

The response to the rising protest music signalled a totally new era in censorship. It was no longer the state that took it upon itself to ban music; commercial radio stations did this job for the state. Kamaa describes how radio presenters began to shut out these sounds from the air, effectively driving them underground. The emergent commercial radio stations that were reliant on state and corporate goodwill and advertising effectively became agents of shutting down any anti-establishment voice. The use of Sheng was tolerated only to the extent that it allowed commercial interests to provide marketing information to the youth demographic. Any message that was aimed at raising social conscience was not acceptable.

Denied air time, and obviously not the kind of musicians who would be invited to perform at national celebrations, the economic marginalisation of this genre of music drove the artists deeper underground while their lyrics became angrier. Denial of air time meant that their voices were limited because they did not enjoy the base popularity that Owino Misiani or Joseph Kamaru had.

The response to the rising protest music signalled a totally new era in censorship. It was no longer the state that took it upon itself to ban music; commercial radio stations did this job for the state. Kamaa describes how radio presenters began to shut out these sounds from the air, effectively driving them underground.

Commercialisation was the other factor that sunk youthful urban voices deeper into oblivion. Eric Musyoka, a producer, recalling his break-up with Kalamashaka, poignantly says, “I learnt that radical and hard stance does not help.” This marked his transition from a producer of hip-hop to commercial music. So-called “market forces” conspired to lock out the voices that were not in line with the status quo.

Just as had happened to Nina Simone, the interests of the commercial oligarchs meant that raw talent and protest music could not secure time in recording studios. Barred from commercial airwaves and recording studios, protest music became a marginalised genre. Even though there were some who were speaking about vices such as corruption, only the less controversial numbers, like Eric Wainaina’s Nchi Ya Kitu Kidogo, received acceptance and air time and were played at national celebrations. Though Eric spoke of the extent to which the cancer of corruption had metastasised in Kenya, he was not angry enough. Though he spoke of the fact that ordinary Kenyans are confronted with corruption in every facet of their lives, he did not squarely lay blame for this sorry state on the rulers. So whereas Eric’s voice is broadcast loudly, that of the angry hip hop and reggae musicians, such as Mashifta, Kitu Sewer and Sarabi, are pushed away from the mainstream and into the underground; effectively muted.

Political sycophancy is also responsible for muting the voices of musicians speaking truth to power. Tom Mboya Angángá, better known as Atommy Sifa, had to flee into exile in Tanzania after he and a nondescript musician, Tedeja Kenya, produced a song in which they lampooned Raila Odinga for being responsible for the political and socio-economic woes bedevilling Luoland. Though there are no records that indicate that Raila Odinga himself threatened him with repercussions, the opposition leader’s rabid supporters intimidated Atommy enough for him to fear for his life. Tede received few brickbats because, unlike Atommy, he was considered a non-entity and had little following through his music. When politics is highly personalised and ethnicised, those perceived to speak truth to the prevalent power are silenced through political patronage. However, when it suits the political class, they will use musicians who sing in ethnic languages to their advantage. For instance, the hip hop group Gidi Gidi Maji Maji’s hit song Unbwogable (Unbeatable) became the rallying cry of Raila and other opposition politicians during the 2002 elections that ousted Moi’s KANU party from power.

Musicians, like all professionals, depend on the power of the market to make ends meet and commercial considerations, as we saw in the case of Kamaru, can silence the truth. In Kenya, musicians face immense struggles because of a poor infrastructure supporting the music business. Piracy and irregular payment of royalties for airplay makes it hard to be a commercial success. The market for live performances is low, with foreign artistes in higher demand and commanding better pay. An artist who hopes to speak truth to power gradually finds him or herself ground out of operation by penury. Artists like Owino Misiani and Kamaru could afford to be outspoken because they had a strong ethnic fan base that translated to a vibrant market. Their music being banned from the airwaves actually served to popularise their messages among ethnically-polarised constituencies. But they are more the exception than the norm.

The language used in protest music can also lead to marginalisation. The modern Kenyan musician, in an attempt to be more cosmopolitan, uses Kiswahili or English. These are not languages of political discourse in Kenya. Granted they may be used in public rallies, but the real political discussions happen in mother tongues. This explains why Moi was not comfortable with Kamaru’s Mahoya ma Bururi in the Gikuyu language, but was willing to finance the Kiswahili version. Moi knew that the same song rendered in Kiswahili would suffer the same fate as Gabriel Omolo’s, Lunchtime or Eric Wainaina’s Nchi ya Kitu Kidogo. The passion of political protest only works in the language of the masses, and outside the urban informal settlements, ethnic languages hold sway. Any song rendered in Kiswahili or English carries no threat of insurrection.

Language for protest assumes a deeper complexity in Kenya. Whereas Bob Marley used Jamaican English to sing political protest and Fela Kuti used Pidgin English, which is the language of the downtrodden in most of West Africa, there is no equivalent language of the masses in Kenya. For example, Juliani’s song, Utawala (The administration) speaks of poor governance and impunity, but the moment he switches to rap and a hip hop style, he limits his audience. Hip hop and rap in Kenya are associated with crotch-grabbing African American wannabes who do not resonate with the ordinary citizens outside of the urban settlements. With time though, as urbanisation increases, and urban populations become a significant electoral demographic, this is likely to change.

The most successful musicians who have been able to speak truth to power are those who have a base, who speak in the language of that base and hence have a strong constituency. Failure to understand the true language of the ordinary citizen renders any political content irrelevant or innocuous. The powerful are not bothered by any message that will self-reduce to a touristy sing-song like Nchi ya Kitu Kidogo because it will never mobilise political response. Even the hugely successful Sauti Sol’s recent song and accompanying video, Tujiangalie, which critiques the current government’s neglect of ordinary citizens’ concerns, has failed to move the masses, perhaps because the band is associated more with feel-good songs than with anti-establishment music.

If Kenyan musicians are to regain the chagrin and attention of the establishment, they must speak the language of the masses. They must break social taboos, like Nina Simone did with Mississippi Goddam. She was able to express the anger of the African American in his everyday language. So must our musicians express the anger welling up because of grand corruption, huge national debts, state wastage and opulence, extrajudicial killings, over-taxation and miscarriage of justice.

The most successful musicians who have been able to speak truth to power are those who have a base, who speak in the language of that base and hence have a strong constituency. Failure to understand the true language of the ordinary citizen renders any political content irrelevant or innocuous. The powerful are not bothered by any message that will self-reduce to a touristy sing-song like Nchi ya Kitu Kidogo because it will never mobilise political response.

One could rightfully argue that protest music in Kenya is muted, not because artists are not producing it, but because the genre has been effectively driven underground. It’s vibrant in the digital repositories where the masses have little access.

In addition, the artists themselves have been marginalised by commercial interests keen on maintaining the status quo, so they struggle against all odds. The state no longer needs strong-arm tactics like detention, jail and threats because the media is doing the work of censorship for them. Civil society might support these artists, but as long as access to mass media is outside their grasp, these voices will remain muted.

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Oby Obyerodhyambo is a strategic communications scholar and cultural activist. He is also an award winning playwright and social commentator. He has been involved in various struggles for social and political reform.

Culture

Cloud Kitchens and Supermarkets: COVID-19 and the Rise of Online Food Delivery Services

On-demand e-commerce has led to the rapid expansion of food delivery platforms and companies in Kenya’s urban areas. While these companies offer choice and convenience to their customers, they exacerbate class divisions. In addition, the technology required to use these services places consumers at a risk of third parties using their personal data without their knowledge or consent.

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The consumer logistics industry is not new in Kenya; people have been ordering and delivering products via hawking and third-party messenger services powered by phones or direct contact. Products include produce, clothes, and cooked food that are delivered to offices, homes and designated collection points.

The food and beverages sector has experienced aggressive growth with the entry of new players in the market who are using on-demand e-commerce enabled by mobile technology and connectivity throughout the entire purchase chain. From the point of ordering, payment, order management, processing, delivery and tracking, these on-demand e-commerce platforms limit the role of human mediation in the transaction – unless it is absolutely necessary.

According to Jumia Food Index Report 2019, the food and beverages industry in Kenya was valued at between Sh830 and Sh880 billion at the end of 2019, and had internally projected a 50 per cent growth in on-demand services in 2020. Jostling for a slice of this on-demand cake are food delivery players (including global companies powered by e-commerce technology), venture capital and a market ready for on-demand consumption. The biggest three food delivery players in Kenya are Jumia, Glovo and Uber Eats, the latter two having come on board in the past two years, and the former having been established for a while.

Jumia is a Nigeria-based online service that sells and delivers almost everything, from beauty products to electronics. Glovo is a Spanish courier service that purchases, picks up and delivers products through its mobile app. Uber Eats is an American online company that only delivers food. Even though Glovo was the last entrant into the Kenyan market, it has rapidly expanded to give Jumia a run for its money in the food delivery business.

It is instructive to note that all three companies are subsidiaries or part of larger companies, with extensive on-demand driven e-commerce experience in transport, supply chain management, and last-mile logistics, all centred around consumer convenience and satisfaction. These companies are, therefore, able to maximise on their experience, existing infrastructure and available capital to rapidly expand. Their middlemen approach to providing a marketplace and a service without the commensurate costs associated with running a business means that they are able to maximise their profit margins.

On-demand companies make their money by creating a marketplace and charging for it. The customer pays for the supposed convenience and choice. The restaurant pays to off-load delivery services, hence reducing the logistical challenges while gaining access to a larger market. Restaurants may pay up to 30 per cent commission to these on-demand platform providers, depending on their volume and agreements. They also pay for their restaurant to be promoted within the e-commerce site for more visibility.

Customers pay in two ways: either they buy a subscription through membership, where they are enticed with unlimited free delivery, or they pay a delivery fee. This fee is calculated in terms of the distance covered.

Delivery companies also make money off the drivers, who register onto the platform for opportunities in delivery. These companies consider their delivery workers as independent contractors, thus defraying the costs associated with employee remuneration and benefits, as well as costs of managing and maintaining a delivery fleet. There are also consumer logistics companies that make additional money from advertising on the platform and their other logistics businesses.

These on-demand companies operate only in a few Kenyan cities: Uber Eats only delivers in Nairobi; Glovo operates in Nairobi, Kitengela, Mombasa and Nakuru, while Jumia is operational in Nairobi, Mombasa, Eldoret, Kajiado, Kiambu, Kisumu, Machakos and Nakuru. Even within these cities, there are areas that are not covered by this service.

COVID-19, the true disruptor

Human systems are very difficult to upend, unless collective human behaviour and actions are forced to change. For a while, computing and technological advancement hit a plateau where existing systems of living and working conditions remained significantly untouched. Then, in November 2019, a new coronavirus, COVID-19, was detected in Wuhan in China, and by the 11th of March, the World Health Organization (WHO) declared it a global pandemic.

Kenya, like many countries, took a raft of measures to respond to the pandemic, from a ban on social gatherings (including closure of in-dining restaurants) to encouraging social distancing, strong encouragement towards teleworking, closure of schools, curfews, inter-county travel bans, promotion of sanitation, closure of some markets, and violent policing of these measures, among others. And in one fell swoop, COVID-19 created the kind of disruption computing and technological aficionados have been predicting and hankering after.

What COVID-19 and the measures taken by the government did was to create an opportunity for the on-demand e-commerce-enabled consumer logistics sector to expand much more than the players themselves predicted, as their service was classified as essential. Glovo, for instance, quickly positioned its entire range of logistics business (third-party couriers, delivery of groceries and pharmaceuticals etc.) within the market. Jumia quickly leveraged its platform and delivery fleet by partnering with Twiga Foods to get farmer produce to customers.

The government measures have positively affected the consumer logistics industry and its revenue streams. This will continue long after the return to a “new normal”. The industry will try to position itself as the disruptor to the old ways, forgetting that it was opportunely placed to leverage the true disruption that COVID-19 wrought.

What COVID-19 and the measures taken by the government did was to create an opportunity for the on-demand e-commerce-enabled consumer logistics sector to expand much more than the players themselves predicted, as their service was classified as essential.

Having dispensed with the notion that these on-demand e-commerce marketplace providers are “true disruptors”, let us attempt to understand how they operate within the food delivery sector. As they self-define, they just offer a market where the players within the sector connect with each other. They, therefore, work with brick-and-mortar restaurants, cloud kitchens (restaurants with delivery menus only) supermarkets’ hot food sections, and independent food providers to deliver the product to the customer. They also work with delivery people, mostly as independent contractors, to offer the transport part of the transaction. In addition, they lay claim to the customer base in order to sell advertising to restaurants, third-party delivery people and other businesses.

Restaurants signed up with them are available to consumers within a certain locale, based on proximity. Their menu items are available for consumers to select, load into a cart, pre-pay or opt for post-payment, provide a delivery address and proceed to track the delivery. In Kenya, most customers opt for cash or M-Pesa payment on delivery of their orders, although there are pre-payment options using credit and debit cards provided by payment gateway companies. There are myriad of technologies that these on-demand businesses use to provide this seemingly seamless unmediated experience to the customer.

Concerns

Although we have engaged with the ideas that on-demand e-commerce platforms offer convenience and choice for customers, an expanded marketplace for restaurants and food proprietors, and ready delivery markets for delivery persons, we must also grapple with the arising concerns from this business model.

First among the concerns, especially during COVID-19 times, is food safety. How do we ensure that these platforms have a standardised approach to food handling, ensuring the highest standards for food delivery? With food delivery, there is the added layer of the delivery worker, which in itself is contrary to the social distancing rules set up by the government. When these layers are added, the monitoring of the rigid healthy and safety guidelines might fall by the wayside. When such standards cannot be assured, who will bear the responsibility of infections should they happen?

We have also seen a global trend towards most essential workers being at risk of contracting COVID-19, and delivery workers fall into this category. Their work requires their physical presence, and they may during the discharge of their duties get exposed to infection. After all, they may be delivering to those who are sick and in quarantine.

In Kenya, there is a preference for cash payment, on delivery, which further compounds the risks faced by delivery workers. It is a major concern for these workers, especially when we consider them in relation to the nature of our non-existent healthcare system. These delivery workers are treated by these global companies as independent contractors or “entrepreneurs”, which means their connection to these global companies is one devoid of employee benefits, such as medical cover, which would be a safety net for them.

Most of the e-commerce platforms are hailed as opening up opportunities for businesses, in this case, restaurants and food providers, along with delivery workers. But on close scrutiny, we notice that these companies operate quite a predatory model to maximise their revenue generation. For every meal a customer orders, a restaurant can pay up to 30 per cent of the cost of the meal, depending upon the volumes they sell and the agreements they set up with the companies. Why should such a model be encouraged where the actual businesses that have invested in the operations and people to produce the product are not reaping the benefits? This model, which ostensibly offers the consumer choice and convenience, is actually killing the restaurant business and rendering a lot of people in this sector jobless. Not to mention that these dine-in options can lead to a solitary food culture, which is the antithesis of dining in a restaurant, which is more of a social event.

So, who uses theses services and what do they eat?

I think we sometimes forget that Kenya is more than Nairobi and the other major cities. By using their distribution model, we can see that these on-demand services are not equitably spread all over Kenya, and in fact when we look at the cities/ towns they operate in, we’ll also discover that for one reason or another, there are areas that are not covered by this service. I can venture, therefore, that this service is classist in nature because it replicates the problems inherent in the society, and Kenya as a society is classist. In addition, its “everyone pays to be on the marketplace” model is a clear indication that there are those who cannot afford to use this platform.

So, who gets to use these services and what do they get to eat?

First of all, it is those who have the money to pay for the food, and the convenience of getting the food delivered. For most people in Kenya, dining out (or in this case, in) is a luxury. The cost of food that is delivered is higher than the cost of food in a restaurant because there are delivery charges included. There is a minimum threshold of spending that one must do to avail free delivery services. All these costs add up to exclude a lot of people.

These delivery workers are treated by these global companies as independent contractors or “entrepreneurs”, which means their connection to these global companies is one devoid of employee benefits, such as medical cover, which would be a safety net for them.

Secondly, by nature, the use of these on-demand apps require that the user have a mobile device with internet connectivity, and in some cases, a form of electronic payment method. Although, there has been a marked penetration of mobile internet users in Kenya, quite a number of them still do not have this facility.

Another area of exclusion is that of illiterate users, who cannot read to place their orders, including those who are technologically disadvantaged. It requires a certain form of digital literacy to avail secure, private and efficient use of the e-commerce marketplace.

As I intimated earlier on, there are sections of the cities that where these on-demand services are not available. This could be due to insecurity, a lack of restaurants (we earlier saw that delivery is based on proximity of the customer to the eateries that deliver), a lack of a clear address layout, lack of trust and so forth. Whatever the reasons to not operate is certain areas, this ensures that people in those areas are not serviced, or do not get an equal service to someone else.

Then there is the question of what is being eaten. Most of the food in this marketplace is produced by multinational fast food companies and long-established restaurants. However, we are increasingly seeing local food and kibanda-style restaurants entering the marketplace. Recently, both Jumia and Glovo added “kibanda” menus on their platforms. We do know that “kibanda” menus serve a certain frugal, by choice or necessity, clientele. It is therefore an oxymoron to put these foods that cater to a certain segment of the society on a platform that will put a surcharge on the product.

On a different note, this putting of the “kibanda” menu on the platform is akin to the gentrification of the food item – to appeal to those with the means. However, in general, gentrification does marginalise those who used the service before it acquired its special status. Do we then want to marginalise those for whom “kibandas” provided an essential service?

The other elephant in the room

Just like other applications that consumers subscribe to, there is a lot of data that e-commerce companies are collecting. Some of the data they collect include user demographics, location, spending habits and preferences, and so forth. How is this data stored? How do they use it? Do they monetise it? These are questions that have to be clearly answered by these companies. In fact, most companies do sell this data to targeted advertising campaigns and to feed their artificial intelligence algorithms – without the consumers’ knowledge or consent. Consumers, therefore, have to be quite discerning in their interaction with the systems and the advertising so as to ensure that they are making their own independent and informed choices.

Just like other applications that consumers subscribe to, there is a lot of data that e-commerce companies are collecting. Some of the data they collect include user demographics, location, spending habits and preferences, and so forth.

It may appear that I am cynical of technology, technological advancement and e-commerce. On the contrary, I am an avid user of technology and I understand that there is no reversing its prevalence and importance in our current world. What I want to posit is that we should not forget that technology, and all that it births, is a tool to enable human endeavour. It is, therefore, incumbent upon us to place checks and balances on people and organisations that want us to believe that this tool is a panacea to our problems.

This article is part of The Elephant Food Edition Series done in collaboration with Route to Food Initiative (RTFI). Views expressed in the article are not necessarily those of the RTFI.

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Culture

What Washerwomen Would Say on a Webinar

Waiting for increasingly elusive work at stakeouts without shelter and facing police harassment is the itinerant washerwomen’s daily lot in this COVID-19 season.

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As the signature tune for the 9 o’clock evening news floats on the airwaves, Elizabeth Mbatha wearily pushes open the door to her house in Kangemi.

She has just walked 22 kilometres across the city from Moi International Sports Centre in Kasarani where she completed her day-long court-ordered community service to sweep the streets because she could not raise the Sh200 fine for “failing to observe social distancing rules” and not properly wearing a mask in public.

Police from Kileleshwa station in Nairobi enforcing public health measures in response to the coronavirus pandemic, had arrested Mbatha and a dozen other women the previous day at the spot where they habitually sit, sometimes all day, waiting for someone to hire them for a day’s cleaning work.

In this COVID-19 season, webinars have become the middle class replacement for workshops, but on July 15, a different variety of this urban phenomenon occurred as itinerant washerwomen from Nairobi spoke about coping amid the crisis.

On a normal day, Mbatha walks a five-kilometre round-trip from her house to Kileleshwa to wait for work cleaning houses and washing clothes. Often, police order the women who sit waiting along residential streets back to their homes where they have nothing with which to feed their children.

“We face innumerable problems. If you leave your child in the care of a neighbour, she will want Sh100 at the end of the day”, Mbatha said.

Cleaning and laundry work has contracted as employees in the formal sector—grappling with pay cuts and disappearing jobs—stay home and take on the household chores. Live-in domestic staff have been laid off because of fears of COVID-19 infection, and also because households are surviving on reduced incomes.

Some employers called their former domestic staff and asked them not to come to work: Don’t call us, we’ll call you once the crisis is over.

Former live-in domestic workers have now joined day labourers like Mbatha in the search for work.

For some 50 women at each of the 40 waiting spots dotted across the wealthier parts of Nairobi, it is not so much a search for work as it is a game of wait-and-see. According to the Centre for Livelihood Advancement, up to 2,000 women sit in the open around Nairobi waiting for someone to offer them cleaning work, and so far, CFLA has registered 500 of them. Police regularly drive by and order the women to disperse to their homes as part of enforcing anti-crowding regulations. “Do not bring corona to the roadside”, the police bark at the women. “Stay at home until COVID-19 is over”.

Work is irregular, and when it comes, the load is heavy because employers who previously hired once a week are now taking in washerwomen just once or twice a month. It is a headlong dive into the unknown.

Mbatha, a mother of two children, says her husband is on furlough from his contract work in construction. She took the job because sometimes her husband would return home after a day out without finding any work. She has been washing and cleaning for three years.

“Living with an unemployed husband can be very stressful because when you enquire what you will feed the children, fighting can break out—sometimes even in front of the children”, she adds.

Depressed household incomes have forced many people with precarious occupations like Elizabeth Mueni—also a washerwoman—to move houses. “I used to pay Sh3,000 for rent every month but I had to move to a cheaper house. Even here, I had to negotiate to pay the Sh1,800 in instalments”, she adds.

Washerwomen start walking out of Kawangware, Kibera and other informal settlements adjacent to the middle class residential ones early in the morning. They stake out supermarkets, and sometimes road junctions, waiting for people looking for a day’s domestic help.

Employers who offer one-day jobs for Sh500 are of all varieties: homemakers seeking a helping hand with large catering; men who live alone; or people nursing patients and other household members with special needs.

The criteria used to select a washerwoman is capricious: some want plain looks while others are looking for neatness, some seek mature-looking older women while others call up those they have hired before.

“Employers are not the same”, says Rosemary Ambeyi, a widowed mother of five who works as a day-wage washerwoman. “Some [employers] invite the women into their personal spaces so that they can exploit them”, she adds.

Ambeyi has used this work to put two of her children through secondary school and is still educating another three.

“The challenge we have is assuming they want you to work”, she continues. “Once you get to the house, some start to make inappropriate advances, and you get into a fight—meaning you are not able to work. If you do not finish work, your pay is docked”.

The problems in the domestic work sector have persisted for over 12 years, says Mary Kambo, the programme manager for labour and corporate accountability at the Kenya Human Rights Commission. “Domestic staff work in isolation and their social connections are threatened. Raising your voice when you are alone could mean the loss of livelihood”.

Last year, an Africa Labour, Research and Education Institute study estimated that there were some two million people employed in domestic work in Kenya. Although domestic work is not properly documented, the sector is quite significant and plays an important role in driving the country’s economic growth and development.

Nannies, caretakers, cooks, gardeners, cleaners, drivers, and security guards among others, perform important work that makes it possible for professionals and people in business or other occupations to go to their jobs away from home. “The value of domestic work has, however, not been properly recognised”, says Kambo, adding that labour laws in the country have proved to be insufficient in dealing with the issues affecting domestic workers.

Working behind closed doors in gated communities, places domestic workers in personal spaces where they are vulnerable to abuse and harassment without any recourse because the laws of trespass make it difficult for labour officers or rights defenders to check what goes on in homes.

“The employee deals with one employer in a private space. When there is a dispute, it is difficult because they are alone. This type of work threatens the worker’s social connection. They do not know each other’s experience, and so cannot receive community assistance and support”, says Kambo.

For itinerant domestic workers like the washerwomen, the perils are double those experienced by live-in staff.

“You can be summoned and instructed to work from outside the house, working long hours until late”, says Mbatha. “The houses we work in are not the same. There are some places that are okay, and others are so hard but you cannot even speak about it. If you speak out, you will jeopardise future work”.

Staking out for work is a dicey game of chance. There are no toilets, and in the event of rain, there is no shelter from the elements. From their stakeouts, many washerwomen often have no way of estimating the amount of work they are signing up for and so cannot charge appropriately for it. They end up working long hours with no food. They can only leave when all the work is done, and sometimes it is too late to walk home.

“No one knows or recognises us . . . All we want is to be recognised so that we are not harassed and can raise our children from there”.

As the country moves to adopt home-based care for the rising number of COVID-19 patients, itinerant domestic workers will likely play a critical role in supporting families to cope. They have to protect themselves in environments where there might not be water or hand sanitisers.

Although the Kenya Union of Domestic, Hotels, Educational Institutions, Hospitals and Allied mobilises and speaks for workers in domestic service, those who undertake itinerant day-wage labour without the protection of contracts remain undefended.

Kenya has yet to accede to the convention on decent work for domestic workers. The convention requires member states to ensure the effective promotion and protection of human rights for all domestic workers, and to respect, promote and realise the fundamental principles and rights at work, such as freedom of association and the effective recognition of the right to collective bargaining. States are also required to eliminate all forms of forced or compulsory labour, child labour, and discrimination in respect of employment and occupation.

Attempts at organising domestic work usually run into strong headwinds. People seeking live-in work in the domestic service register in private bureaus where they are required to pay up to Sh500 and asked to wait for a call, which often never comes. Live-in work has long hours—staff are the first to rise and the last to bed, often eating food of low quality. Those in itinerant labour fare worse.

Unlike motorcycle riders—who are largely male, have mobilised into self-help groups and cultivated a saving culture—washerwomen are not organised and do not go beyond making collective savings. Without enough to live on, meeting and organising becomes that much more difficult. On days when work is scarce, washerwomen borrow money from one another to cross into a new day hoping for better luck.

Beatrice Lucas, a washerwoman living in the Gatina area of Kawangware in Nairobi, says none of the relief assistance meant for people impacted by COVID-19 measures has reached her. Washerwomen have missed out on official emergency relief and assistance because local administrators like location chiefs often map urban dwellings under their jurisdiction when the women are out looking for work.

“You can go a week without assistance or work. Food is handed out to the chief for distribution but the names of beneficiaries are never made public”, she adds.

Community activist Ruth Mumbi, who recently led a protest by washerwomen in the Eastleigh area of Nairobi when they were locked out of work by the lockdown, says the government’s COVID-19 bailouts are focusing on big companies, with Sh2 billion going to the hospitality industry, yet the women who do this work are also in the hospitality industry but they have received nothing.

Kambo argues that the COVID-19 emergency response should broaden its definition of vulnerable populations to embrace daily wage domestic workers beyond the usual categories of the aged, orphans, and people with preexisting health conditions.

There is an urgent need to formalise the domestic workers sector, especially daily wage earners. “We need space set aside for us to meet, register and plan our programmes”, says Ambeyi, adding that women have a variety of skills that can be monetised, such as car washing, which they perform as part of their daily labour.

Mary Wambui, who has done laundry work in Upper Hill for years, wants permanent sheds established with washing machines, and a linkage with motorcycle riders to collect laundry and drop it off after it has been cleaned and pressed, thus reducing personal contact and the opportunity for abuse. House cleaning can also be undertaken commercially, together with car washing.

Many government agencies are unaware of the rights violations in the domestic service sector because of poor documentation, leaving victims with no voice. Kambo reiterates that labour laws do not differentiate workers—domestic, office, plantation and the rest. Domestic workers are different and unique, deserving a separate categorisation. A special regulation is required to accommodate the domestic worker because this is the one person who cannot unionise.

And because washerwomen serve fellow workers, they should receive treatment free of charge and have their health insurance and social security protection paid for by the state.

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Why Re-Invent the Wheel? We Have Been Here Before With HIV

Communication on the prevention and management of COVID-19 needs to borrow a leaf from the lessons learnt in dealing with HIV, eschewing fear-mongering and stigmatisation and instead focusing on the social and behaviour change that will help us to contain the spread of the coronavirus even as science seeks a remedy.

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A few days into the coronavirus lockdown, my 85-year-old mother called me sounding very worried. She wanted to discuss her concerns over the bats in her ceiling. Bats can be a real nuisance; they invade houses, hide in that space between the roof and the ceiling and not only make really annoying screeching sounds, but also have a tendency to deposit their acrid -smelling droppings and urine up there. These discolour the ceiling boards and, under the Western Kenya sun, can emit a really foul odour. If you are not used to them, bats can give you a real fright when they exit their dark hiding places at dusk and it wouldn’t help at all if you are not a Dracula fan and have issues with these upside down mammals that are associated with vampires.

Bats are very difficult pests to get rid of but this time, my mother’s concern was whether they could infect her with the coronavirus. She is elderly, and like many her age, has a litany of “underlying conditions” that make her a prime candidate for COVID-19. Apparently, my mum had listened to a series of discussions on FM Radio—in her first language, mark you—that associated the coronavirus with bats, and warned that the aged and the infirm were most at risk.

The panellists also informed listeners that the virus originated in China. In the playful manner of our folk, the contagion had been named Akkori nyar China, nyar Wuhan, Akkori daughter of China, daughter of Wuhan. Anybody familiar with Luo culture knows that a woman who joins the community, especially through marriage, is known by her father’s name or her place of origin. Nyar China had wormed her way into our community like a newlywed. But affection for this miaha—this newly married woman—was not great.

The lethal infectiousness of nyar China was emphasised, and my mother was grappling with the recommendation to maintain social distance which meant that the stream of village friends and relatives who normally come by to check on her would need to keep off. She was told not shake hands or hug; how was she to greet her children or grandchildren? How does a grandmother show affection from a distance?

But what mum found most confounding was that she had to wear a mask covering her mouth and nose because the coronavirus comes out of the nose or mouth of an infected person and infects others through the same route. So the breathing that keeps one alive was now the route through which death could enter the body? Handwashing and sanitising were easy for her to understand; mum has always been very particular about clean hands and even though she thought the regularity was a trifle exaggerated, she was ok with having to spend more on soap.

At her age, my octogenarian mother has lived through many disease outbreaks. As we spoke, she recalled measles, smallpox, mumps and others, but confided that she had not seen this kind of thing before. “This one is different”, she said. “We have had Ayaki with us all these years, but this?” Then her voice went a little lower and she asked, “They have also said that anyone who dies now will be buried on the same day. No mourning, no mourners?’’.

My initial reaction to mum’s queries was one of joy and satisfaction; at least the coronavirus message was getting out there in mashinani where it is most needed. I was no longer sceptical about the survey that reported that knowledge about the virus was almost universal, that close to ninety per cent of respondents knew of the importance of handwashing and wearing a mask. The only message that did not seem to have been well received was about social distancing.

This was exciting news; I am a veteran of the HIV public awareness, education and mobilisation trenches. In all the years that we have been speaking about the ABC of HIV prevention—abstinence, being faithful to one partner whose status you know, consistent and correct condom use and acceptance of medical male circumcision—we have not had close to universal awareness let alone compliance with the recommendations.

The proliferation of FM stations broadcasting in local languages helped to take the coronavirus message to the grassroots, and to domesticate the measures of prevention. The discussions were hosted by individuals who could contextualise the prevention measures in the local language. This ensured that the message percolated to the remotest parts much faster than the virus itself could travel.

Three distinct messages about the virus were heard loud and clear: that it was a deadly, highly contagious virus, that the symptoms of the COVID-19 disease it causes are flu-like and that those who catch it die a rather sudden and painful death. Mum told me that they described it as “drowning in a well full of mucus”, the fright and disgust in her voice palpable.

Without going into details, they also communicated that the aged and those with underlying illnesses were most vulnerable. So my mum, with her high blood pressure, arthritis and cardio-vascular issues, was worried out of her wits. At the same time that these messages were circulating—and as if to reinforce them—stories from Italy and other parts of Europe were streaming in. When the illness was first reported in China it seemed too distant, but Europe is just next door even in village terms. It seems as if the strategy used to communicate information about the coronavirus was mainly based on scare tactics.

As with communication about HIV, there were a lot of half-truths and outright falsehoods doing the rounds. My mum had heard that the coronavirus was associated with the “strange” meats eaten by the Chinese—bats and other creatures in “wet markets” came up. It was also said that the Chinese had deliberately manufactured the virus with the intention of killing everyone (especially Africans) and taking over our continent to find a place for their ballooning population.

These conspiracy theories were actually competing with public health messages at the grassroots. When HIV first arrived it was discussed in hushed tones. Stories filtered in from Uganda where they had nicknamed the disease “slim” because of how it wasted those it afflicted. The cause was not clear, or possibly the connection to sexual intimacy made it uncomfortable to discuss the cause. HIV soon acquired local names—ayaki, mukingo, biitya, live-wire… all names that suggested devastation.

The association of HIV with promiscuity, prostitution and homosexuality soon followed. Those who were infected were pointed at and their supposed sins discussed in hushed tones. In Luoland, the term chira was used to explain the origin of the disease. Now, chira is an amorphous term used to describe an unending malady resulting from one having committed a grave taboo. Chira was not new, but in the past, an afflicted person would be given some manyasi—herbs—and the taboo would be managed. But Ayaki was unrelenting and soon people started dropping like flies. The combination of sexual transmission and death attached a stigma to HIV.

In the early days, the bodies of those who succumbed to AIDS-related illnesses were wrapped in hideous- black polythene bags and a closed-casket funeral was held. Relatives were not allowed to hold wakes; burials were conducted quickly and funeral gatherings were forbidden. Those who survived the deceased were stigmatised and shunned. Before dying, those who were HIV-positive endured being shunned, discriminated against and condemned.  Parents refused to allow their children to be taught by HIV-positive teachers, landlords drove HIV-positive people from their houses and those selling goods would discriminate against any known HIV-positive individual.

The response to the coronavirus was following the exact same trajectory. Soon after the first death was announced in Kenya, the state responded by locking down certain localities and declaring a dusk-to-dawn curfew. The announcement of the night-time lockdown was greeted with humour, and CNN mocked Kenya for allegedly having discovered that the virus is spread by darkness. On the ground, law enforcement agencies doubled their zeal in punishing and arresting curfew breakers, those not wearing masks and individuals not obeying social distancing.

The response to the coronavirus was weaponised and in the first few days more people died from police brutality than from the virus. Photos of burials being conducted in the dead of night by public health officials dressed like space explorers and bodies wrapped in polythene being sprayed with disinfectant did the rounds on social media.

People were angry, maybe even defiant, because of the high-handedness. With regards to the social distancing rules in particular, how practical are they when people live in crowded housing where residents pass each other along narrow passageways (and woe unto you if you are plus-sized)? Many engage in wage labour, selling their muscle power shoulder to shoulder. Saying they should “work from home” is as insulting as Marie Antoinette asking Parisians who could not find bread to eat cake instead.

There are many Kenyans who are faced with the choice between buying a mask and a tin of maize meal for their families. In most areas, the state failed to provide face masks yet unleashed police on those who did not wear them even as the media was reporting that free masks had been donated to the country.

The Ministry of Health holds daily briefings on the coronavirus, led by the Cabinet Secretary backed by a posse of clinicians, with the head of state occasionally chiming in to emphasise the seriousness of the COVID-19 situation and deepen the measures aimed at managing the crisis. We are stuck in crisis mode and as the number of confirmed cases grows, and given the head start before the much anticipated “peak”, should the state not be providing reassuring messages of our state of preparedness?

Should they not be speaking about an increase in the number of fully kitted out health care providers, increased bed capacity in High Dependency Units and Intensive Care Units, and an increased number of ventilators and other equipment? Would that not be more reassuring? Right now, the message is reminiscent of the pre-ARV HIV message that “AIDS kills”. Every day there is talk about the “peak” that is expected and we are being prepared for the crash, but if we cannot apply brakes to the vehicle, can we at least reassure the ill-fated passengers that the facilities are in a state of readiness to deal with the injuries? What we need to know is the state’s capacity to cope with that peak and not whether it will come or not.

After we had climbed over the “AIDS Kills” hurdle and abandoned images of emaciated figures and burial caskets, we began to communicate how to live positively. Campaigns centred on the benefits of knowing one’s HIV status and voluntary counselling and testing (VCT) were aggressively promoted, together with the assurance that HIV is not a death sentence and that there is life after HIV.

Healthy living included focusing on nutrition and mental health. This was mainly to reduce self-stigma and discrimination. This is the direction the COVID-19 communication needs to take; we must now respectfully engage with Kenyans on the meaning and implication of the “new-normal”. This is the time for persuasive, logical yet emotional communication that will appeal to the head and the heart about the “new normal”.

Communication needs to separate myth from fact; my mother needs to understand the connections between the bat and this new disease because the bats are not moving in a hurry. She needs non-stigmatising information that clarifies to her why her age group is more vulnerable so that she knows how to relate to her grandchildren and fellow villagers. The public needs to understand that handwashing and sanitising is good hygiene that also reduces cases of dysentery, cholera and other illnesses transmitted in unhygienic environments. The public must also be helped to understand that any contagious disease can spread in crowded places and hence the need for physical distancing.

Communication on prevention and management needs to focus on normalising and building self-efficacy in the “new normal”. The communication now needs to logically challenge each one of us to find the self-motivation to wear a mask when in public much as we did with HIV; wearing condoms when having sex, being faithful to one partner whose status we knew and abstaining where it was possible.

Communities must reconsider such long-held cultural practices like hugging and handshaking. In those communities where it is taboo to shake hands with in-laws, there are other ways in which they show love, affection and recognition. We can start from there to explain that Akkori nyar China is like a mother-in-law who needs to be treated with reverence and not fear.

And where the public health message insists on immediate interment of the dead, a more acceptable and convincing logic must be provided. If the problem is the crowding among mourners, then the focus needs to shift away from stigmatising the remains of the deceased. It is possible for communities to manage the numbers at a funeral and bury their kin with dignity in order to achieve closure. Besides, there should not be contradictions where a high-ranking Ministry of Health official attends a funeral with 400 other people, or politicians hold a meeting with hundreds of people in attendance while elsewhere in the same country police tear-gas and clobber and scatter mourners at a funeral.

Away from illness and death, there is the one-metre distance that should also be observed while queuing at the bank, the matatu stop, or while receiving sacrament in church or offering prayer at the mosque. The community must also be challenged to find ways to avoid or manage gatherings at weddings, political rallies or other mass events because these must go on in the “new normal”. We must find ways of fitting in soap and water into our daily activities even as we adopt as routine and normalise handwashing with soap literally every hour of every day. And from now onwards, we must adopt a new etiquette when sneezing, coughing, laughing and speaking. 

The public must be given the correct, scientifically proven facts about the virus and the disease it causes, and what to do when it strikes so that they can separate the wheat from the chaff that social media throws at everyone. And while applying all these measures, we must yet engage in those activities that will transform our country and our people, moving forward from poverty through work (at home or elsewhere) and leading ourselves into a dynamic state of economic growth that will bring greater social equity and the fulfilment of the human potential.

As happened with smallpox and rinderpest—and soon polio— science will eventually will find a way to eradicate COVID-19. The development of a vaccine will help manage COVID-19 as happened with measles. And just like we did with HIV, which called for social and behaviour change to get us to where we are today, development communication professionals need to ease into the driving seat of normalising COVID-19 and life after COVID-19 while the clinicians return to their primary role of tending to the sick.

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