Ismael Kulubi is a 66-years-old radio production guru with a scintillating voice that is still in great demand even after retirement. Advertising executives in need of an experienced voice hire him to do radio promos. By all measurable standards, Ismail has had a fulfilling career – he is a widely travelled man who has enjoyed life’s successes as a professional media man.
But his advertising and media professional friends have been always been puzzled by Ismael. With all the riches he made over the years and his ascribed social status, Ismael has lived all his life in Eastlands area, the eastern part of Nairobi that every Eastlander seeks to run away from at the slightest hint of money and success.
Eastlands: “No pretensions here”
A practicing Muslim, Ismael grew up in Majengo, the sprawling slum sandwiched between the famous Kamukunji Grounds and Eastleigh, the inner-city neighbourhood that is often referred to as “Little Mogadishu” Majengo has always been infamous for its variety of sex workers, some of whom come from as far as Burundi, Rwanda, Uganda and Tanzania. The slum dates back to the British colonial era when it was seen as place where prostitution thrived. Women living there were believed to be sex workers who met the sexual needs of the black immigrant labourers employed in Nairobi who were not allowed to bring their families to the city.
After every Friday afternoon prayers, which he religiously observes at Jamia Mosque in central Nairobi, Ismael heads straight to Majengo in his gleaming beige metallic Mercedes Benz, something he has done for many years. His vintage German engineering marvel is still a spectacle to be behold among the ghetto dwellers. But Ismael is considered one of them and his posh car parked outside on Majengo’s main street is as safe as the Kenyan currency locked at the Central Bank building’s underground vaults in Nairobi city centre.
Majengo has always been infamous for its variety of sex workers, some of whom come from as far as Burundi, Rwanda, Uganda and Tanzania. The slum dates back to the British colonial era when it was seen as place where prostitution thrived.
“Majengo has the best pilau you can find anywhere in Nairobi,” Ismael tells me matter-of- factly. Every Friday afternoon, his hot pilau, specially catered to his culinary tastes, awaits him. “Majengo made me and it is a place that gives me immense joy, helps me stay firmly grounded and connects me with the people.” For Ismael, the Friday afternoon sumptuous meal served on large dishes called sinia is a social affair: He has his usual group who he eats with that ranges anywhere from five to ten people.
At one time, Ismael earned a salary that was commensurate with what is paid to top executives of blue chip companies. But that never stopped him from driving from the Karen and Lavington suburbs, where his offices used to be, to enjoy a meal cooked in the ramshackle kitchens and restaurants of Majengo. “Good food is a social engagement, it is not so much about how much money you spend on it,” says Ismael. And he can spend a lot. On any given Friday afternoon, Ismael can spend an upward of Ksh5000, depending on the number of people he is eating with. They will eat from the same sinia with their hands, seated on the floor. “There are no pretensions here, we eat together the way we eat in our respective houses,” says Ismael.
As they eat, Ismael’s Mercedes Benz will be attended to by between three to five young men who give it a clean shine like no other. This is another ritual in Majengo. “My car is never washed anywhere else – the boys know it, they have cleaned it for many years, it is like going to the same barber for many years. You do not want to change him because he has learned the nooks and crannies of your bumpy head.” The young men know that every Friday, some good money will come their way. “Ismael ni boy wetu… yuko chonjo…ua anatucheki kitu poa,” (Ismael is our man…he’s cool and pays us real well), say the young men.
After the sumptuous meal, drowned by the freshest of unadulterated juice, Ismael does not leave Kije (Majengo’s popular name). He has his spot outside where he sits with other men to chew gomba (also known as khat or miraa) that is specially delivered to him by his supplier of many years. He will then chew gomba – handas and veve are variants of the same thing – accompanied by copious amounts of black coffee throughout the evening, after which he will drive back home to his house in Buru Buru estate.
“People who live in the so-called leafy suburbs have ghettoised Eastlands,” quips Ismael. “They live in a make-believe world that has blinded them to real-life happenings outside their presumed safe cocoons. They think Eastlands is one huge criminal world. You can imagine what they think of my hood Kije: we are all sons of harlots. That young people here neither have ambitions nor dreams. They are so wrong.” Ismael, whose long dead parents came from Saba Saba location in Maragua, Muranga County, says, “In Kije, the people are real, they have what it takes to live comfortably and decently and they are as informed with local and global current news as the Kenyans of Karen and Lavington.”
If you fly over Majengo slum, you would be amazed by the satellite TV dishes that adorn iron sheet rooftops. Inside some of these mud-plastered houses are some of the latest and funkiest hi-fi equipment and exotic furniture that one can only imagine in a Kileleshwa high- rise flat or in Loresho’s leafy suburbs. These dishes beam news outlets from such channels as Al Jazeera TV, BBC, CNN and France 24 English TV.
I was born and bred in Eastlands, but Eastlands is often viewed as a place – if you were “unfortunate” enough to be brought up there – where you finished school and once you were done, you quickly left the area.
“If you entered some of the houses here in Kije, you would literally be taken aback,” says Ismael. “There are houses that have 42-inch smart cable TV and Persian Bukhara rags and Turkish carpets that can only be a dream for many of the pretenders to middle class tastes. You know those houses where you have to remove your shoes to enter?” Many of these items are imported from Saudi Arabia, the United Arab Emirates (UAE), Qatar and Yemen.
The traditional suspicion about Eastlands as an area where “dreams are made” and once those dreams are actualised you flee from the area to go and live those dreams elsewhere is a long-held stereotype that persists to date. Indeed some of the Nairobians who started life in the Eastlands estates, dingy or otherwise, comprise a big chunk of the most successful Kenyans who now live on the west side of the city’s spatial suburbs. Their pastime is nostalgically recounting how they are wasee wa mtaa (estate mates). Yet many, having bought into the Eastlands narrative themselves, are publicly embarrassed to be associated with the area.
My recent encounter with a high school chum of many years convinced me that the Eastlands narrative is not fading away in a hurry. Steve Ngotho, who has lived in Pretoria, South Africa, for a long time was in town recently. When he gave me a shout, we met at a restaurant in central Nairobi. After the usual pleasantries, Ngotho, who I had always known to shoot straight, asked where I lived…nowadays. “I live in Buru Buru,” I told him. “Ah, you mean you still live in Eastlands?” he asked. What he really meant was: What in God’s name would you still be doing in Eastlands?
Ngotho grew up in the western side of Nairobi, the general area that is west of Uhuru Highway. Uhuru Highway is the trunk road that cuts across the city centre and links the city to the highways that lead to Uganda, Rwanda, South Sudan, the Democratic Republic of Congo (DRC) and the port city of Mombasa.
I was born and bred in Eastlands, but Eastlands is often viewed as a place – if you were “unfortunate” enough to be brought up there – where you finished school and once you were done, you quickly left the area. Ngotho, you can bet, is not the only former Nairobian to still harbour the “Eastlands narrative” (even when he lives abroad) – a place for people with failed ambitions and aspirations, where dreams did not take off.
The Eastlands narrative has its roots in the colonial era when some “African” areas were associated with congestion and crime. Hence, Eastlands to date is viewed as a place that does not have the attraction and aura of suburban “posh living”. For Eastlanders, the “leafy suburbs” imply breezy air, lots of jacaranda and pine trees, bungalows and maisonettes with compounds and open spaces that can only be found across Uhuru Highway.
Dr. Mosley Owino, a consultant dentist, likes to remind me that East London, where he trained as a dental surgeon, has many of the same characteristics and reputation as the Eastlands area of Nairobi: It is a place riven with deep poverty and overcrowding and which is not immune from the social problems that afflict such areas – the existence of rival gangs, loafers, social misfits and petty and hardcore criminals.
Buru Buru: “Like a suburban British hood”
Buru Buru estate, where Ismael bought his house in the 1980s, is one of the iconic estates that sometimes still salvages the Eastlands reputation, even as the estate itself, which has five phases, struggles against ghettoisation. Largely built in the 1970s, with the last phase five completed in 1982, Buru Buru was the estate where newly graduated architects, accountants, lawyers, physicians, quantity surveyors, among other graduates, aspired to live and start out because it captured their upward mobility aspirational lifestyle, its Eastlands location notwithstanding.
Construction magnate John Mburu has lived in Buru Buru ever since he graduated from the University of Nairobi in the early 1990s. With a yearly turnover of hundreds of millions of shillings, Mburu’s friends in the industry cannot understand why he still lives in the same house he started out in. A shilling billionaire, Mburu says Buru Buru is a suitable place to live in – it does not have the wannabe pretentious suburban lifestyle like many of the new estates that have come up: “It still retains decent, respectable and habitable estate characteristics that represents the lifestyles of people who have progressively grown their incomes.”
Buru Buru is among most famous suburban estates in East and Central Africa. When I first went to Tanzania, a quarter of a century ago, my newly acquired Tanzanian friends would ask me which part of Nairobi I came from. “Ule mtaa ambao unaishi mawaziri na wakuu wa serekali, unaufahamu?” (Do you know the estate that Kenyan ministers and top civil servants live in?) It was amusing to learn that my Tanzanians friends considered Buru Buru to be such a posh estate that only elite government people lived there.
“Buru Buru is very much like a British suburban hood,” says Stacy Wanjiku, who lived and studied at the London School of Economics (LSE), University of London. “Even the way people park outside their houses on the roadside is so British.” Wanjiku, who herself lives in Buru Buru, says the picket fencing may have long gone, but Buru Buru still retain its stand-out character with its shopping centres and it semi-detached architectural design uniformity.
Woodley and Kimathi: Civil servant estates
The estate that comes closer to once being a residential area for senior government civil servants is Woodley, which is located in the south-east of Nairobi, adjacent to Moi Nairobi Girls on Joseph Kang’ethe Road. Woodley is a fashionable estate made of a mixture of high-rise flats and bungalow houses with huge compounds and while it was not largely inhabited by cabinet ministers – at least certainly not in the 1980s – for some reason, Woodley was the residence of the senior-most Luo civil servants.
Alex Oduor, who lives in the estate, which is owned by Nairobi County, tells me that Woodley has all the trappings of a proper middle class neighbourhood: his house is in a safe secluded area, has a big compound for kids to romp about and to host a barbeque and is big enough to entertain guests and host visiting relatives from rural areas. Oduor himself lives in the three-bedroomed house once owned by Washington Okumu, the humongous jolly professor who brokered peace between Nelson Mandela of the African National Party (ANC) and Gatsha Buthelezi, the leader of the Inkatha Freedom Party (IFP), in Johannesburg, South Africa in the 1990s.
The estate closest in resemblance to Woodley in terms of design and layout is Kimathi estate in Eastlands. It is ensconced between Bahati and Jerusalem estates. Built in the early 1970s, Kimathi is your archetypal middle class neighbourhood that has a family ring to it: an “enclosed” estate with modest houses and little compounds. Mwai Kibaki, the third President of Kenya, kept a house there for the longest time. Up to 1974, he represented Bahati constituency which Kimathi estate was a part of. Hudson Mwangi, a businessman who has lived in Kimathi estate for many years, says the estate is unpretentious and allows him to operate “below the radar”, without attracting too much attention from the prying eyes of gossipers and nosy people.
Kilimani and Kileleshwa: “Lonely jungles”
The estates that were truly classical middle class neighbourhoods were the adjoining suburban areas of Kileleshwa and Kilimani located in the west of Nairobi. They were your conventional neighbourhoods for senior civil servants from 1963 to early 2000s. “But today, these areas have become concrete jungles; the high-rise flats that are coming up daily have completely erased the beautiful memory of the semi-detached bungalow and maisonette residential houses that adorned the area,” says print journalist Oyunga Pala, who grew up in the Kilimani area. “In the days that I grew up in Kilimani, the area was attractive and scenic, the houses had huge compounds for children to safely play and run around in, and the neighbourhood had lots of trees and kaiyaba (Kei apple) fences.”
The gentrification of Kileleshwa and Kilimani occasioned by the new money of the nouveaux riches and the recently minted millennial millionaires have transformed these areas into impersonal, “cold flats” where next-door neighbours live like total strangers, meeting only on the staircases and in lifts. Lilian Rice, a British national who lives in one of these flats, told me there is a “fake friendliness” among flat mates living in Kileleshwa. “Every time I visit my friend and workmate in Donholm in Eastlands, I notice the stark differences: the place is bubbly and full of life. The children are running helter-skelter, playing football or hide-and-seek. The neighbours pop in (unannounced) to share a funny anecdote or to enjoy a cup of tea together… I tell you the camaraderie is real and unpretentious.”
Rice says that the corner kiosks and green grocery vibandas (sheds) of Donholm really enchant her. “They serve as meeting points for people to banter and chat.” Rice concludes that Kileleshwa is “a lonely jungle” and Eastlands, with all its “dirt and disorder”, has “variety and vivacity.”
The gentrification of Kileleshwa and Kilimani occasioned by the new money of the nouveaux riches and the recently minted millennial millionaires have transformed these areas into impersonal, “cold flats” where next-door neighbours live like total strangers, meeting only on the staircases and in lifts.
This variety of life was best captured for me by Rhoda Mbaya, who was brought up in an old Kileleshwa neighbourhood. When their father, a senior civil servant, died suddenly, the family had to move out of their five-bedroomed government house and relocate to Uthiru, a peri-urban and semi-rural area on the outskirts of Nairobi, 12km west of the city centre, in a place called 87. “Of course, it was at first traumatising, but we quickly adjusted,” said Rhoda. “The thing about living in the old Kileleshwa was that we led a secluded and shielded life, so when we had to move to Uthiru, it was obviously a scale-down, but we soon realised that Uthiru had its own advantages.”
Used to a subsidised life all her life, Rhoda was gratified to find that Uthiru had a cheaper and affordable lifestyle that was commensurate with her middle class tastes and which did not compromise her family’s social upward mobility. Her five siblings still rent out a five-bedroomed bungalow there, which is much more affordable than a house around the Kileleshwa/Kilimani “posh” areas.
“The vegetables are fresh and cheap, we get the milk straight from the cow, fresh and unskimmed and kienyeji (indigenous) chicken and eggs. The crux of the matter is that you can’t have your cake and eat it,” said Rhoda. “Uthiru is teeming with people, we weren’t used to that, but yet again, the people are cosmopolitan, friendly and hospitable…but you know what? We discovered mutura (a sausage-like delicacy made out of stuffed offal) and pork. Uthiru has the best pork place in town.”
The rapid gentrifications of the city’s better known neighbourhoods, says Oyunga, are robbing the city of its iconic suburbs and traditional beautiful look. Kilimani’s expanding gentrification is already encountering opposition. The Kilimani Residents Association is up in arms against Cytonn Investment Company, a real estate private equity firm that intends to mobilise funds and put up a multi-storeyed building in the area.
Eastleigh: “Where dreams are incubated”
Gentrification in Nairobi has not been confined to the western side of the city. The Somali people’s influx in Eastleigh has led to a rapid and haphazard gentrification of the area. High- rise buildings have risen: some magnificent, some ugly and an eyesore. The buildings are both commercial and residential. A couple of years ago, a former powerful cabinet minister was persuaded to visit Eastleigh – a place he himself had confessed he had not visited for “donkey years”. The minister was astounded beyond belief when he found the area was home to two- and three-star hotels, complete with deluxe suites for accommodation and a la carte three-course menus.
Amid Eastleigh’s chaos, confusion, grime, mounting garbage, open sewers and systemic failure of services, there are Somali residents who live like Arab sheikhs in some of the most crowded and ugly flats. When Abdulrahman let me into his house on the top floor of a flat facing Pumwani Maternity Hospital, I was taken aback by the apparent affluence: The large sitting room was bedecked with jewelry and Arabian Nights-like ornaments, an imported sofa and a thick Afghanistan carpet. His prayer room was a wall-to-wall carpet affair. His expensive cutlery was like that of an emir. It was only after I came out of the house that I realised that indeed I was in the shambolic Eastleigh neighbourhood. Inside Abdulrahman’s house, it felt like I was in an affluent flat somewhere in Qatar or Yemen.
One of the areas that has been under perpetual threat of gentrification is Eastlands itself. The vast estates of Bahati, Hamza-Makadara, Jericho, (Lumumba and Ofafa) Jerusalem, Kaloleni, Makongeni, Maringo, Mbotela and Uhuru that make up the “real” greater Eastlands area and whose fame has rested on council houses belonging to the now defunct Nairobi City Council, are being targeted by “private developers” who have been marking them for a long time to bring them down in the name of constructing “better” and more spacious accommodation for the residents.
“Eastlands maybe the place where dreams are incubated and people are not pretentious, but it can be also a place that drains and sucks up your energies”
It is true that many of these houses could be past their building life cycle. Their average lifespan is 60 years – Maringo estate was built in 1958, for example.The Kaloleni “bungalows” were built in the 1940s. During the 1960s, this was one of the poshest African quarters. Jericho Lumumba was built in 1962, a year before Kenya got its independence from the British. A beautiful, well-designed and laid-out estate, with ample open spaces for recreation, it still retains its shine despite obvious neglect that includes peeling paintwork that no one remembers when it was last undertaken, uncollected garbage, dilapidated plumbing and open sewers.
Peter Mugo, who is a resident here, allowed me into his “humble abode” for a cup of African tea that has the milk, tea leaves and sugar all boiled together. Mugo’s humble abode is a two-roomed affair but the house is nonetheless as middle class as they come: it has all the gadgets and trappings of modern urban living. He has the latest Samsung smart TV, Sony Hi-Fi music system complete with woofers, stylish settees and an expensive carpet to boot. “My subsidised rent allows me to save enough money to send my kids to quality private schools,” Mugo told me. His youngest 10-year-old son is busy with his play-station, while his second born daughter is on her laptop googling her school homework on the Wi-Fi that her dad has installed in the house.
“Eastlands maybe the place where dreams are incubated and people are not pretentious, but it can be also a place that drains and sucks up your energies,” says Victor Ochieng. Before moving to the west of Nairobi, Victor lived in Donholm for several years. “I used Jogoo Road (the trunk road that runs through the major Eastlands estates). All the time I lived in Doni I can tell you the traffic snarl-ups on Jogoo Road used to give me incessant headaches. Doni was also not an easy estate to live in: if it’s not water shortages, its garbage strewn all over. And when it rains, it floods. That was enough stress for me.”
Still, after moving to the west side of Nairobi, he now appreciates that people in Eastlands at least live within their means. “There’s a lot of flush money in places like Kileleshwa and the majority of lifestyles are sustained by credit cards. In essence, people here live beyond their means, all in the name of maintaining class and status.”
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Tea, Receipts and the Tabloidization of Kenyan Culture and Society
A slew of blogs is eating into the monopoly of the mainstream media, one-man online tabloids spreading salacious gossip that are highly sought after by digital marketers.
To Kenyan millennials in urban spaces and on digital streets, Edgar Obare needs no introduction. The Instagram sensation is known for having converted his digital media account into a platform for salacious gossip, popularly known as “tea”. Screenshots of text messages and images are presented as evidence supporting his exposés to the 729,000 followers of Nairobi Gossip Club. The evidence presented is colloquially referred to as “receipts”. So popular has Edgar become that his presence on the Kenyan social media landscape has introduced the words “tea” and “receipts” into the Kenyan online lexicon.
Edgar’s latest exposé about the high-rolling life of Kilimani’s young “flamboyant businessmen” whose wealth is of dubious origin was a trending topic in late August and early September 2021. The “receipts” showed the nature of their businesses to involve treachery, the sale of fake gold, bank card fraud, money laundering, and defrauding unsuspecting members of the public.
Edgar claims that his exposé led to his main account being deactivated. Public pressure forced the Department of Criminal Investigations (DCI) to start investigations into the young men whose lavish lifestyles Edgar had exposed but few in the public have any faith that anything will come of the investigations.
Harsh criticism was reserved for Kenya’s mainstream media. Brian Mbunde, a radio personality and leading member of Kenya’s Twitterati, posted, “I am sorry for sharing this but it’s dumb af for media houses to report about Edgar Obare losing his account and not the content he posted.”
The evolution of digital tea and receipts
Edgar is not the first Kenyan to curate an online space publishing scandalous gossip and content that passes for investigative journalism in the Kenyan mainstream media. Robert Alai became a household name when he posted photos of individuals engaging in sex at the Muliro Gardens in Kakamega Town a decade ago. Alai’s Kahawa Tungu blog became the go-to site for salacious content involving politicians and personalities in the entertainment industry. He became famous on Facebook and made himself an even bigger name on Twitter.
Then there was Bogonko Bosire’s Jackal News which was known for combative and confrontational content that targeted people in high places. Before his disappearance in 2013, Bosire had positioned himself as the leading voice in the Kenyan blogosphere.
Blogs were quite popular in the early 2010s but as Twitter took root, Media Madness gained popularity with its exposés of the rot in the Kenyan media industry in the mid-2010s. Then came Cyprian Nyakundi who, depending on who you ask is the best investigative reporter, the boldest journalist, an extortionist, a rabble-rouser or a muckraker.
Now Edgar is the man of the moment on Instagram, the social media platform of the moment. It is a generational thing. The medium changes but the stories will always be told, one way or another. Some of his more memorable “teas” include an exposé of a governor’s sexual escapades, the hedonistic ways of a certain “boys’ club”, and the infidelity of local musicians and online personalities.
The rise of online ‘tabloids’
Asked why people love Obare, Lillian Mokeira, a digital influencer said, “I guess people and mostly women love him just for entertainment purposes. Who else serves tea like Edgar?’’
Edgar has receipts and we trust him, and people feel confident sharing these stories with him.
Entertainment. Evidence. Trust.
In Kenya, media organisations ventured into tabloid journalism with the expansion of the economy under President Kibaki. As Boniface Mwangi recently explained in an episode of Cleaning the Airwaves on YouTube, The Standard’s Pulse magazine, launched soon after Kibaki came to power, birthed the celebrity culture in the country.
Pulse was a cocktail of gossip, suggestive photos of women, and entertainment features. The Nation launched Buzz and Daily Metro (which folded within two years), before bringing out Nation News (which still has an online presence although the print version was discontinued). The Standard launched The Nairobian in 2013. It peaked well but has since plateaued as the hunger for salacious gossip and scandalous stories is sated by the likes of Edgar Obare. A slew of blogs such as Ghafla and Mpasho also moved into the space, eating into the monopoly of the mainstream media. While tabloid newspapers have not picked up in Kenya, online tabloids have performed very well, producing some of the biggest scoops.
There is something dishonest about the Kenyan psyche. A part of us is steeped in Christianity and a certain Victorian puritanism that aspires to a cleaner, morally upright society. And then there is that part of us that shows us for who we are: human, animal, corrupt, dirty-minded. And this is the part that enables the existence of Obare, those who came before him and those who will come after him.
While tabloid newspapers have not picked up in Kenya, online tabloids have performed very well, producing some of the biggest scoops.
This is the part that explains Obare’s 700,000+ Instagram followers. It is what has made Obare not just any other social media influencer but a one-man army with a mission: to profit from spreading gossip much in the manner of a tabloid. Speculation about how much he makes is rife, but in late 2020 and early this year, his platform was one of the most sought after by digital marketers.
Why do we love and loathe tabloids?
Those who love tabloids may love them because of the human’s innate inclination to prurience, that dark and unhealthy obsession with sexual matters and other obsessions that feed the dark haunts of our psyche.
Edgar, therefore, is Kenyan society come full circle. From pretentiously prudish, where creators of salacious content are spurned by the blue chips, to a single blogger commanding a huge online following of potential consumers.
Edgar is a one-man tabloid enterprise. He has succeeded where tabloids have failed. He is only comparable to Uganda’s Red Pepper (whose influence has predictably dwindled due to social media). In Uganda though, there is no hiding that people love their Red Pepper. In Kenya, we can be prissy.
Journalism 101: one of the things that makes anything newsworthy is prominence. We tend to focus on the lives of prominent people. In the past, it was monarchs, royalty, philosophers, artists. Today we have personalities who are famous for being famous, the socialites and those other social media personalities who cannot describe what they do in five words.
Human beings have always placed the talented, the gifted, or those bestowed with special attributes on a pedestal. We celebrate their rise to the top and with schadenfreude, enjoy their humiliation and their fall from grace.
We like and admire the famous, and increasingly, the not so famous, because they offer a window into our own souls, into our own dark urges. As comedian Lori Ann Rambough (stage name Sommore) observed when talking about braggadocio in rap music, “It is a fantasy one cannot live.” The famous also allow us to participate vicariously in their lives, real or staged. We empathise when they are winning, and experience schadenfreude when they are losing.
Gossip as a function of power
Gossip is a function of power. Those without power use it as a tool of social protection, to galvanise into action or to cushion against an oppressor. Those who are powerless often turn to gossip as a way of trying to make meaning of their mundane lives. Since gossip often cannot be verified, it offers a veneer of protection to those who propagate it, while still passing on information.
There is a reason gossip is common with women, as Twitter user @disciplepati observed when she commented recently that historically, women have used gossip as a form of social protection and a means of spreading information about possibly predatory people, while men have demonized it because it is used as a safeguard against them.
Today we have personalities who are famous for being famous, the socialites and those other social media personalities who cannot describe what they do in five words.
Gossip, if efficiently deployed, can also be used by the powerful to malign their competitors, and to manipulate people using misinformation and propaganda (the Cambridge Analytica approach is one example). Rumour and gossip have been used by the powerful to damage the reputations of others. In Kenya, gossip was used to end the careers of the once all-powerful Attorney General, Charles Njonjo, and Kenya’s fifth Vice President, Josephat Karanja.
Two deaths and how the grapevine shaped their reportage
But gossip has not just been used politically to end careers. It has also been used to sow seeds of doubt about high profile assassinations. Thirty-three years ago, the remains of a 28-year-old British wildlife photographer were discovered in Maasai Mara. She had disappeared a few days earlier. In her brilliant book A Death Foretold in Truth and Rumour: Kenya, Britain and the Julie Ward Murder, Grace Musila underscores the role the grapevine played in the aftermath of the murder.
When mainstream/traditional media cannot facilitate information flow, the public fills in the void with speculation and conspiracy theories. And since the authorities are sometimes not trusted by individuals, gossip easily fills the information void.
An investigative story requires time and resources. It must also be cleared of the risk of libel. Whereas bloggers have a similar obligation to be truthful, few people who have been the subject of scandal are usually interested in suing, given that few bloggers can actually pay the hefty fines. If they have access to power, most of those exposed will intimidate the bloggers, gag them. A few have gone missing, or had their sites mysteriously taken down.
A year and four months after Ms Ward’s remains were found, Kenya’s Foreign Minister, Dr Robert Ouko was murdered in similar fashion. The two murders provide a good demonstration of how gossip works.
In both cases, the Moi regime was highly implicated in the cover up. Following Ouko’s murder, the death of witnesses in unclear circumstances led to speculation and gossip about what had really occurred.
In every such murder, there is the official version that many people don’t believe and the rumours that thrive. In the case of Ms. Ward, the son of a powerful government official was implicated but the political atmosphere of the time was such that no journalist, or anyone else, could freely mention the name of the suspect.
Both Ward and Ouko were reported to have committed suicide, an explanation that no one could believe. “In this environment of suspect and suspicious state truths, Kenyan publics following the case actively sought, created and circulated their own versions of the truth behind the tragedy through the grapevine, some of which made their way into local print media and back,” writes Musila, adding, “For Kenyans, the various rumours regarding the murder provided material with which to map out the circumstances surrounding it, which in turn could be used as a fairly reliable index of the levels of brutality and violence of the Moi regime, among other things.”
In every such murder, there is the official version that many people don’t believe and the rumours that thrive.
Musila outlines the mutual paranoia of the state and citizens, made worse by the fact that state institutions and state-owned media took to self-censorship. In the 1980s and 1990s, many independent magazines operated by human rights activists and lawyers such as Gitobu Imanyara, Njehu Gatabaki and Pius Nyamora were also shut down because of repression and a toxic environment in which they simply could not thrive.
But social media cannot be easily controlled in similar fashion without the country becoming a pariah state. Although the arrests have not stopped – Obare, Nyakundi, Alai and other bloggers have spent nights in police cells because of what they post, others have lost their social media accounts, some have gone missing or lost their lives – Kenya is freer, the democratic space has widened.
Musila cites Kenyan scholar and author Keguro Macharia who has noted “the relationship between temporality – when something is published, edited, revised, deleted – and circulation, through reblogging, as a link, as a forward. . . .” Unlike a magazine, which could be closed down to contain the spread of damaging news, a controversial post at risk of being pulled down is screenshot and saved in the event that it disappears.
The future of Kenya’s grapevine
The media will continue to move online. Social media has democratized information and the mainstream media can no longer lay claim to a monopoly to information. Some media personalities have a larger following and a larger readership/viewership/listenership than traditional media.
Bloggers and social media personalities are now more trusted, especially where—like Obare and his “receipts”—they have built up their credibility. Where institutions are afraid of libel, intrepid social media personalities suffer no such limitations.
And so, even as the tools evolve and new social channels appear—Snapchat, TikTok—the online grapevine will continue to be a platform for citizen journalism, whistleblowing, mudslinging and cheap gossip.
The Pitfalls and Potentials for African Cinema
In the era of market-driven streaming, what are the pitfalls and potentials for African cinema?
With COVID-19 further impeding the stability and growth of cinema across Africa, it is imperative to promote self-expression and look to the work of filmmakers such as Bassek ba Kobhio and Alain Gomis as models that already exist and would benefit from funding to build and maintain editing and production studios. If global streaming giants want to stand out as promoters of diversity, equity and inclusion, they must invest more resources in African cinema to compensate for the shortcomings of a purely commercial approach to streaming.
The economic and social impacts of the pandemic will undoubtedly be felt for years to come. Like elsewhere, African countries have seen cinema closures, shoots shut down, unpaid actors and technicians, and additional job losses. As African Film Festivals streamed online across North America and Europe and streaming platforms expanded, questions around the future of African cinema have taken new forms. Let’s look more closely at what streaming could offer African cinema in the future; but also, why Euro-American global business models may have serious shortcomings.
African cinema refers specifically to the seventh art—that of cinema—which has historically been crafted on celluloid film by its directors, or auteurs, whose aims have been for Africans to project images of Africans and to inspire thoughtful reactions from viewers, as opposed to Hollywood filmmaking, which is meant to entertain. Nollywood, which emerged as a popular industry in the 1990s, has stood in stark contrast to auteur filmmaking for its video format and aim to entertain.
In many ways, streaming would appear to be the most viable solution for disseminating and screening movies as well as series and other TV programming at once across and beyond the African continent. It is not surprising that global media giants, such as Netflix, have capitalized on confinement and expanded their subscriptions by millions. Meanwhile, other streaming platforms, including Showmax, Iroko TV and TV providers Canal+ Afrique have tried to remain competitive during the pandemic despite layoffs. However, the Netflix approach may have negative impacts for African cinema’s future for several reasons.
Currently, many people who have Internet access on the continent (only about 22% of the total population) may have insufficient bandwidth to stream and/or the money to subscribe to streaming services. As Franco-Senegalese filmmaker Alain Gomis has wisely stated: “International success often masks realities on the ground.”
For instance, in one of the continent’s largest economies, Nigeria, streaming services cost the equivalent of USD8 per month, which is enough to buy more than 14 pounds of rice. In the DRC, in addition to being prohibitively expensive, there is almost no capability for streaming throughout most of the country—an example of broadening, rather than narrowing, economic inequality.
Programming is predominantly Hollywood or European content, similar to what France exports through its Canal+. In Senegal, for instance, Netflix shows Kobra Kai, The Karate Kid, American History X, The Fast and the Furious, or French crime films like Balle perdue. One of the few African films streaming on Netflix in Senegal is French filmmaker Jean-Stéphane Sauvaire’s misrepresentative adaptation of Emmanuel Dongala’s novel Johnny Mad Dog. Even Netflix’s Africa Originals are dominated by Western media formats, such as police thrillers, dramas, or romantic comedies. Further, the vast majority of the Africa Originals are not getting to Netflix subscribers on the continent, in spite of Netflix Head of Africa Originals, Dorothy Ghettuba’s statement that Netflix Africa’s aim is, first, content for African subscribers and, second, for the rest of the world. In fact, it’s the opposite. Of the more than 30 countries where films like The Mercenary, The African Doctor, The Boy Who Harnessed the Wind, Tsotsi and Mati Diop’s Atlantics are streaming, none of them is available on Netflix in any African country with the exception of South Africa.
Pandemic or not, African cinema continues to face the two-pronged issue of production and distribution today, 60 years since its beginnings. This has to do with the larger problems of lack of (cinema) industry and financial support for the development of cultural institutions and regional collaborations, such as the short-lived Inter-African Consortium of Cinematic Distribution (CIDC), which shut down in the early 1980s. Specifically, training facilities are lacking not only for camera operators, actors, writers and directors, but also for editing and editing and production equipment (studios). Movie theatres were already few and far between before COVID-19.
There is much churning and abuzz with regard to cultural production on the continent, which would flourish if given more funding. There is barely support from governments in Africa and the situation is now even worse because of COVID-19. Further, Abderrahmane Sissako notes that with Europe’s closed borders, it is quite hard for Africans to go there and develop filmmaking techniques, skills, and education. Models that are primed for such developments already exist and would benefit from funding to build and maintain editing and production studios. The closest today are described, like Gomis does, as a collaboration of “government officials and professionals from the film and audiovisual field” and are the fruits of intense work and networking over decades in some cases. For instance, Bassek ba Kobhio’s Écrans Noirs festival, which over the past 23 years has grown and had success not only as a festival, has also been instrumental in training actors and directors, promoting local cinema in the Central Africa region, as well as from across the continent.
Taking a similar approach in building the Yennenga Center in Dakar, Gomis makes the point that only local Senegalese who have international connections are likely to make it in the industry, whereas one of his goals is to achieve options even for those who are not able to study or train internationally. Gomis underscores that teaching and training must be experiential, particularly in the context of the differences between learning cinema in France and in Senegal, where in the former one learns in the classroom and eventually has plenty of movie theaters to show their films yet in the latter the situation is but theoretical and must be translated to the needs of Senegal.
Some government programs, such as USAID’s Young African Leaders Initiative (YALI), have contributed positively to the development of the cinema industry on the continent. In Niger, for instance, Aïcha Macky, an award-winning documentary filmmaker and founding CEO of production company, Production Tabous (Taboo Productions) has benefited from such funding support. In turn, her organization has donated several films to Nigerien television during the pandemic.
On policy and promotion of culture, as Alain Gomis points out, “if film and cultural property are considered to be mere opportunities for financial gain or success, they lose their impact.” Furthermore, as he indicates, diversity on the screen “makes cultural diversity possible.” It is also a good way to recognize African contributions to culture through art, and to elaborate on how African Americans have inspired Africans and vice versa.
As we consider possible futures, including streaming, for African cinema, it is essential to acknowledge that developing such industry in African countries is a complex endeavor, which requires institutions to be built, education and communications technology to be enhanced, with the ultimate goal of supporting filmmakers and valuing human life through telling human stories.
The Power of Connection Through Literature in the Era of COVID-19
Is there the political will, as there was with smallpox, to vaccinate every human against COVID-19, before it mutates into something far worse?
Just over a year ago, in February 2020, I flew to Nairobi to award the 5th Mabati Cornell Kiswahili Prize for African Literature at a ceremony at the Intercontinental Hotel. While disembarking from the plane, every single passenger had their temperature taken with an infrared thermometer, causing a long, mildly disgruntled queue in a confined space at the arrival gate. We all knew this was because the coronavirus had started to appear outside of China, but we didn’t think there was much risk of contagion at that point. When I flew back to London a few days later, I changed planes in Paris and mingled freely with thousands of passengers from all over the world. On arrival at Heathrow, my temperature was not checked at all. In fact, it took until February 2021—a year later—before the British government restricted entry to the UK and enforced mandatory quarantine on arrival.
I had a similar experience when I flew to Lagos in 2014 for the Ake Festival while Ebola was raging in nearby West African countries; at the time, these countries were struggling to contain the deadly, appallingly contagious virus within their borders. At Murtala Mohammed International Airport in Lagos, all passengers had their temperatures checked, but on my return to London, I only saw a few posters that warned of Ebola in West Africa. Nobody checked where I had come from or whether I had been in contact with anyone who could be infected, even though there was a Liberian writer at the festival in Abeokuta and a Liberian woman being taxed for a bribe in the passport queue in front of me in Lagos. Liberia, Guinea, and Sierra Leone were the three countries affected by this outbreak, the worst in the history of Ebola.
Two weeks after I left Nairobi last year, the chair of the Kiswahili Prize, Mwalimu Abdilatif Abdalla, was told he could not leave Kenya to return home to Germany on March 26. After I left, he had stayed on to go to Mombasa and Tanzania and visit relatives in his village in Kenya. Instead, his return flight was canceled and he was confined to government accommodation for over two weeks. When I asked him on WhatsApp how he was coping, he said that after three years in solitary confinement in Kamiti Maximum Security Prison (1969–1972), he was managing very well. His sense of humor always defies belief! His friends even joked that he could write a quarantine memoir called “Sauti ya Korona” (The Voice of Corona), after Sauti ya Dhiki, his prison anthology.
By March 16, 2020, the UK was in lockdown and coronavirus had spread all over the world. I couldn’t help thinking that I had been safer in Africa—and I promptly caught the virus and lost my sense of taste and smell for 10 days. The friend I had probably caught COVID-19 from developed long COVID-19 and was ill for six months, whereas I recovered quickly. It seems this roll of the dice reaction was the same for many people: symptoms varied and doctors struggled with the scale and variety of immune responses. A year later, this coronavirus has realized the fears of a global pandemic precipitated by SARS and dreaded for Ebola; at the time of writing, the world approaches 5 million COVID-19 deaths, with 163 million recoveries among the 178 million recorded cases globally. Notably, the Kenyan death toll is currently under 4,000, and the Nigerian count just over 2,000.
In Veronique Tadjo’s book In The Company of Men (2019), first published in French in 2017, we find a timely reminder of “the destructive powers of pandemics.” The book focuses on the Ebola outbreak of 2014, which preceded the COVID-19 pandemic by six years but has been present in parts of Africa since 1976, when it was first discovered in the Democratic Republic of Congo and named after the Ebola River near which it was found. Tadjo has commented that she sees a clear link between Ebola and COVID-19, although they are very different diseases. “For me,” she writes, “the Covid-19 pandemic is a continuation, not a break. It inscribes itself in the same context of climate change and its consequences. Ebola wasn’t a one off and Covid-19 won’t be either.”
Through five sections comprising 16 different points of view, Tadjo presents the impact of the Ebola pandemic from the perspectives of different characters including trees, nurses, those infected, survivors, and the virus itself. For example, in a chapter titled “The Whispering Tree,” the narrator declares, “I am Baobab.” The choice of the baobab tree’s perspective is unique, telling of Tadjo’s concern with environmental degradation as a key factor in the development of such a deadly virus. Reviewer Simon Gikandi, a Kenyan novelist and scholar, comments that “Tadjo weaves a story that turns the 2014 Ebola epidemic in West Africa into a parable of what happens when the chain that connects human beings to nature is broken.” And this is perhaps where we have the most to learn in terms of new ways of seeing the COVID-19 pandemic. As Gikandi remarks, “In the Company of Men gives voice to the natural world and mourns the loss of the well-being that existed before the destruction of the environment and the arrival of postmodern pandemics.”
In the context of such questions, I was struck by a recent BBC documentary called Extra Life: A Short History of Living Longer, in which David Olusoga and Steven Johnson examine the history of vaccination starting with the rise and eradication of smallpox. They detail how an African man was purchased in 1706 by a Puritan congregation in Boston as a gift for their minister, Cotton Mather, and was “forced to take on a new name,” Onesimus, after a slave in the New Testament. When Mather asked whether Onesimus had ever had smallpox—rife in Africa at the time—he replied, “Yes and no,” and then described the variolation procedure he had undergone in Africa before his capture. Variolation involved cutting the arm and putting fluid from a smallpox wound onto the cut, creating resistance in the host’s bloodstream without transmitting full-blown smallpox. This practice precedes Jenner’s experiments with cowpox by 90 years and had been present elsewhere in the world since the 1500s. This is a key example of effective preventative medicine that was present in Africa before slavery. And yet, the onset of modern transatlantic slavery is when the destruction of the global environment seems to really begin.
With the export of “valuable commodities” from Africa, including human beings, there soon followed deforestation, mining, farming, and building projects that formed the foundations of colonialism, western capitalism, the industrial revolution and imperialism. The rapacious nature of this conquest, which ignored indigenous knowledge systems and ways of living in harmony with the environment, also often spread disease, occasionally leading to new discoveries in medicine (which were not acknowledged or credited at the time).
The presenters of the documentary rightly laud the eradication of smallpox in just 18 years (1967–1985) as one of the great achievements of mankind, one which epidemiologist Larry Brilliant called “the end of an unbroken chain of transmission going all the way back to Rameses V.” Prior to vaccination efforts, smallpox had been killing 2 million mostly poor people a year, and the subsequent campaign involved the cooperation of 73 countries, including Cold War enemies the US and USSR. As Lucy Mangan writes in her Guardian review, “We can be so terrible, and we can perform such wonders.” And it is these wonders that Tadjo brings to our attention by writing In The Company of Men. The containment of the Ebola virus in West Africa in 2014 is due to the combined heroic efforts of people on the ground and the local people who heeded public health messages, attended clinics, separated family members, stopped attending funerals, and got vaccinated.
Tadjo reflects in an interview that “the Ebola epidemic has a multi-layered dimension. It seemed to me that listening to various voices was the best way to get closer to a form of reality. An incredible number of people were involved in the fight against the virus and I could not bring myself to focus on one voice only.” Interesting correlations and discoveries were made by zoologists, for example who,
discovered a phenomenon that greatly increases Ebola’s catastrophic impact. When an outbreak is about to happen in a forest region, the virus will leave gruesome traces in the natural environment. It attacks antelopes, deer and rodents, but especially big apes such as chimpanzees … The remains of hundreds of animals are scattered on the ground … Whenever the villagers notice an unusual number of wild animal carcasses, they’ve learned to alert the local authorities at once, since the carcasses signify that an Ebola outbreak among humans is about to happen.
This connection to the rest of the natural world seems crucial to understanding epidemiology itself and answering the question of how these viral mutations arise (e.g., swine flu, bird flu, etc.). This is why we should be paying closer attention to the other (mass) extinctions occurring in this Anthropocene epoch.
Using the voice of the baobab is inventive and useful in establishing a timeless link to the forest and to ancestral points of view. But using the voice of a virus itself is fairly unusual in African literature. Kgebetle Moele was the first South African writer to do this, writing from the point of view of HIV in his novel The Book of the Dead (2012), which I have written about elsewhere. Moele’s HIV is a malevolent, predatory infiltrator of the human body. This infiltrator, once personified, seems to corrupt its host while replicating itself in unsafe sexual encounters, killing hundreds if not thousands of men and women in deliberate acts of aggression. The Ebola virus, on the other hand, is immediately established (in its own words) as less malignant than humans themselves; Tadjo writes of “man and his incurable, pathological destructiveness.” Humans are blamed throughout for having destroyed the environment and the natural harmonious link between man and nature. However, this is countered by the assertion of human solidarity as a powerful weapon or antidote. Early on in the book, the nurse welcomes the help of volunteers, saying, “when I see solidarity, it makes me want to work even harder.” Even the virus admits that “I understood that their true power showed itself when they presented a united front.”
Much of Tadjo’s writing, including The Shadow of Imana (2002), articulates what “cannot be written or heard.” By writing the voices of the perpetrators and victims of genocide, Tadjo enables us to reach a point of understanding—or, at the very least, consciousness—of what many consider unspeakable. The art of her storytelling lies in this ability to synthesize factual accounts and information first with the lives of real people who lived through the Rwandan genocide against the Tutsi, and now with the experiences of those who lived through the Ebola outbreak in West Africa. In the Company of Men works similarly to unveil the voices of the hidden and, most significantly, those of the dead who cannot tell their own stories. Her writing itself is an act of solidarity. If we listen, we can not only empathize—we can learn from these stories. The accounts should also act as a warning, as pandemics will continue to threaten humankind alongside climate change.
Tadjo’s book reminds me of an aspect of Colson Whitehead’s The Nikel Boys that I have admired so much—that it is so difficult for a narrator to tell a story when the protagonist is dead. Usually, the telling of the tale gives away the fact that the protagonist has survived, or at least lived long enough to narrate the story, but Whitehead twists the ending of his novel to such an extent that we do hear a tale from the grave, from an impostor. This almost reinvigorated story describes the tragic fate shared by many Nikel Boys, whose identities are now lost. This is what is important about Tadjo’s writing: by including the voices of the dead in In The Company of Men, she inscribes the lives of those whose pitiful deaths don’t make it into the real story of Ebola (except as death toll statistics).
This is what the novelist Maaza Mengiste refers to when she asks, “What do the living owe to the dead?” The sheer number of people who died in the Ebola epidemic, the COVID-19 pandemic, the HIV/AIDS pandemic: this is what causes us to lose our sense of perspective and our ability to understand the real human cost of each universe that is lost to these deadly diseases. Mengiste’s further question—“What do they owe to the earth, which both protects and punishes?”—is one we will have to keep considering while we continue to destroy our earth. Is Tadjo’s Ebola virus right? Is man’s pathological destructiveness incurable? What do we owe the earth? Is there the political will, as there was with smallpox, to vaccinate every human against COVID-19, before it mutates into something far worse?
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